{"id":1753,"date":"2016-10-04T17:09:22","date_gmt":"2016-10-04T16:09:22","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=1753"},"modified":"2018-05-07T10:44:00","modified_gmt":"2018-05-07T10:44:00","slug":"mobile-marketing-campaign-facts","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/","title":{"rendered":"8 Mobile Marketing Campaign Performance Facts To Know"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1904631520\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#8-mobile-marketing-campaign-facts\" >8 Mobile Marketing Campaign Facts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#1-in-the-advertising-realm-size-matters\" >1. In the Advertising Realm, Size Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#2-the-nightmare-of-payment-delays\" >2. The Nightmare of Payment Delays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#3-the-imperfectly-perfect-tech-world\" >3. The Imperfectly Perfect Tech World<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#4-let-me-just-change-this-button\" >4. Let Me Just Change This Button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#5-get-that-roi-live-by-roi-die-by-roi\" >5. Get that ROI, Live by ROI, Die by ROI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#6-1-click-2-clicks-3-clicks-goodbye-performance\" >6. 1 Click, 2 Clicks, 3 Clicks? Goodbye, Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#7-contracts-and-all-that-carrier-bureaucracy\" >7. Contracts and All That Carrier Bureaucracy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#8-mobile-marketing-campaign-%e2%80%93-game-over\" >8. Mobile Marketing Campaign &#8211; Game Over<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine you\u2019re promoting a mobile\u00a0marketing campaign and making big bucks, letting all the people in your neighborhood know who\u2019s the king!<\/p>\n<p>Then, all of a sudden, your mobile marketing campaign revenue drops to the bottom.<\/p>\n<p>You feel low, downtrodden, and are<strong> left with no idea of what to do next!<\/strong><\/p>\n<p>Rest assured!<\/p>\n<p>This article was created for you to understand exactly what could have happened with the campaign.<\/p>\n<p>In case you use a Smartlink you may not notice it.<\/p>\n<p>However, this is a real risk if you wanna promote single offers.<\/p>\n<p>This is the reason why it\u2019s so important that <strong>you\u2019re aware of your moves and cover all your bases.<\/strong><\/p>\n<p>Wanna know <em>how Single Offers and the Smartlink differ?<\/em><\/p>\n<p>Check &#8220;<a href=\"https:\/\/academy.mobidea.com\/media-buying\/algorithm-vs-single-offers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Algorithm VS Single Offers<\/a>&#8221; right now!<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-4013704477\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"8-mobile-marketing-campaign-facts\"><\/span>8 Mobile Marketing Campaign Facts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-in-the-advertising-realm-size-matters\"><\/span><strong>1. In the Advertising Realm, Size Matters<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When you\u2019re promoting a mobile marketing campaign you\u2019re also promoting an advertiser.<\/p>\n<p>Just like campaigns, advertisers are a diverse bunch.<\/p>\n<ul>\n<li>Reality check number one: not all campaigns are the same.<\/li>\n<li>Reality check number two: not all advertisers are gonna play the same game.<\/li>\n<\/ul>\n<p>In fact, some advertisers are huge sharks.<\/p>\n<p>They\u2019re big corporations with thousands and thousands of employees and unlimited advertising budgets.<\/p>\n<p>On the other hand, some are new-born companies making their first impression in this big, wonderful, <strong>hyper-competitive ecosystem.<\/strong><\/p>\n<p>What does this mean?<\/p>\n<p>That their expenditures are gonna be lower.<\/p>\n<p>Indeed, they need to be very controlled at the beginning of their activity.<\/p>\n<p>Keep in mind that &#8211; in subscription campaigns &#8211; carriers pay advertisers from between 90 to 180 days afterwards; in APPs, it also takes months for the advertiser to start seeing some of that sugary, saucy profit!<\/p>\n<p>These enterprises need a huge cash flow (working capital) to keep their activity going during this time <em>without having to pause any campaigns.<\/em><\/p>\n<p>Moreover, you should remember advertisers don\u2019t like to put all their eggs in the same basket.<\/p>\n<p>Meaning what?<\/p>\n<p>That they spread their budget across several networks to ensure they maintain a steady flow of user acquisition and<strong> minimize the risks of not getting any users.<\/strong><\/p>\n<p>In addition &#8211; in new campaigns &#8211; the advertiser may want to limit the budget to better monitor the campaign\u2019s performance before letting it run loose.<\/p>\n<p>The advertiser <em>may also cap the budget at first.<\/em><\/p>\n<p>Why?<\/p>\n<p>Because &#8211; when advertisers add new traffic sources &#8211; they want to examine the user quality before opening the tap.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-the-nightmare-of-payment-delays\"><\/span>2. The Nightmare of Payment Delays<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every now and then, an advertiser gets behind on their payments.<\/p>\n<p>They start to delay, and delay, and delay.<\/p>\n<p>This happens when advertisers make bad decisions setting up the payouts or when they choose <strong>bad traffic partners to promote their campaigns.<\/strong><\/p>\n<p>When something like this happens the next move is simple: campaigns need to be paused<em> if they\u2019re impacting your results.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-the-imperfectly-perfect-tech-world\"><\/span>3. The Imperfectly Perfect Tech World<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do you have any idea of how many servers are being used by each given advertiser or tracking company?<\/p>\n<p>Dozens\u2026 hundreds\u2026<\/p>\n<p>If we start thinking about carrier billing campaigns, then these numbers go through the roof!<\/p>\n<p>We\u2019re talking about thousands of different servers!<\/p>\n<p>This means that every now and then someone makes a mistake, or the hardware crashes, or the software updates but not how it\u2019s supposed to and, all of a sudden, notifications stop being delivered.<\/p>\n<p>This immediately impacts your revenue and forces you to make decisions, stop campaigns, or remain strong and willing, fighting against the current.<\/p>\n<p>These situations are unpredictable and can impact your campaigns a whole lot.<\/p>\n<p>What\u2019s really nasty?<\/p>\n<p>When something like this happens on a Friday afternoon and advertisers only fix it on a Monday!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-let-me-just-change-this-button\"><\/span>4. Let Me Just Change This Button<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This can be one of those well-meaning mistakes but have some seriously dire consequences!<\/p>\n<p>Sometimes, a mobile marketing campaign drops its performance because advertisers are performing tests on the landing pages and optimizing every aspect that impacts acquisitions.<\/p>\n<p>Sometimes they get it right; others \u2026 not so much.<\/p>\n<p>This is all temporary, though.<\/p>\n<p>Soon, the advertiser will notice the mistakes and get right back to <em>the best performing elements of the page.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-get-that-roi-live-by-roi-die-by-roi\"><\/span>5. Get that ROI, Live by ROI, Die by ROI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This one is quite simple to grasp.<\/p>\n<p>Capital is everything, right?<\/p>\n<p>Advertisers build campaigns\/apps in order to make money.<\/p>\n<p>Once their metrics start showing they\u2019re not making any hard cash, well&#8230; they stop everything!<\/p>\n<p>They\u2019ll always try to make certain changes to the pages or<strong> drop the payout before this goes down.<\/strong><\/p>\n<p>Even so, if nothing changes, advertisers will obviously<em> stop all those insidiously unprofitable campaigns with a vengeance.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-1-click-2-clicks-3-clicks-goodbye-performance\"><\/span>6. 1 Click, 2 Clicks, 3 Clicks? Goodbye, Performance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re one of those ballers that have been playing the affiliate marketing game for some time, <strong>you\u2019ve probably noticed that rules for advertising are becoming stricter.<\/strong><\/p>\n<p>This is clear when you think about subscription campaigns that use carrier billing.<\/p>\n<p>Some carriers got tired of the number of complaints received from users and started to increase the number of steps needed for a conversion to happen.<\/p>\n<p>Until recently, you could find 1 click flow campaigns on every country on planet Earth.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1416731844\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Now, though, the reality has changed.<\/p>\n<p>Indeed, <em>this isn\u2019t as normal as it used to be.<\/em><\/p>\n<p>Such a ground-breaking change has a remarkable impact, affecting the number of dollars everyone is gonna be making!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-contracts-and-all-that-carrier-bureaucracy\"><\/span>7. Contracts and All That Carrier Bureaucracy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every advertiser working with subscription campaigns has a signed contract with a specific carrier for a limited period of time.<\/p>\n<p>When this period is approaching its end, <strong>negotiations will take place so as to renew it.<\/strong><\/p>\n<p>Even so, as in every negotiation, some go well and some don\u2019t.<\/p>\n<p>Metrics such as user complaint and user profitability are taken into consideration and <em>may lead to campaigns being closed.<\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-mobile-marketing-campaign-%e2%80%93-game-over\"><\/span>8. Mobile Marketing Campaign &#8211; Game Over<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is the worst case scenario.<\/p>\n<p>The advertiser found an ad that is misleading users into acquiring their services (such as the wrongful usage of the word \u201cFree\u201d for premium services).<\/p>\n<p>This specific ad causes many of them to <strong>leave services sooner than expected.<\/strong><\/p>\n<p>Or maybe the advertiser sees someone doing iframing on their services (users are basically being subscribed without knowing or even seeing the actual landing page).<\/p>\n<p>This causes advertisers to stop the promotion of services and even <em>makes carriers suspend and block advertisers.<\/em><\/p>\n<p>Never forget:<\/p>\n<p>If you wanna play the game, you\u2019ve gotta keep it clean!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These are the most common situations that I face on a daily basis.<\/p>\n<p>These are the reasons why I must always devote a lot of time to these problems, <strong>making sure they affect users as little as possible.<\/strong><\/p>\n<p>In order to understand performance variations you should definitely check\u00a0<a href=\"http:\/\/www.mobidea.com\/academy\/analyze-campaigns-variations\">this post<\/a>.<\/p>\n<p>Our job has one goal only:<\/p>\n<p>To allow you to focus on what matters most!<\/p>\n<p>What is that?<\/p>\n<p>Making those super cool profits you love bragging about!<\/p>\n<p>Cheers!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1842483071\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Imagine you\u2019re promoting a mobile\u00a0marketing campaign and making big bucks, letting all the people in your neighborhood know who\u2019s the king! Then, all of a sudden, your mobile marketing campaign revenue drops to the bottom. You feel low, downtrodden, and are left with no idea of what to do next! Rest assured! This article&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/\">View Article<\/a>","protected":false},"author":14,"featured_media":1816,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[171,178,185,186,211,227],"learning_paths":[],"class_list":["post-1753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-affiliate-industry","tag-campaign-performance","tag-conversions","tag-cpa","tag-mobile-marketing","tag-traffic"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 Mobile Marketing Campaign Performance Facts To Know<\/title>\n<meta name=\"description\" content=\"A Mobile Marketing Campaign may be complex but you can get to learn important facts about it in the Mobidea Academy right now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Mobile Marketing Campaign Performance Facts To Know\" \/>\n<meta property=\"og:description\" content=\"A Mobile Marketing Campaign may be complex but you can get to learn important facts about it in the Mobidea Academy right now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-04T16:09:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-07T10:44:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/1500x844_8-Mobile-Performance-Campaign-Facts_3-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jo\u00e3o Oliveira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobacademy\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/\",\"name\":\"8 Mobile Marketing Campaign Performance Facts To Know\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/1500x844_8-Mobile-Performance-Campaign-Facts_3-1-1.jpg\",\"datePublished\":\"2016-10-04T16:09:22+00:00\",\"dateModified\":\"2018-05-07T10:44:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/ea58e76c53e411e939ff68cb99017c07\"},\"description\":\"A Mobile Marketing Campaign may be complex but you can get to learn important facts about it in the Mobidea Academy right now!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/1500x844_8-Mobile-Performance-Campaign-Facts_3-1-1.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/1500x844_8-Mobile-Performance-Campaign-Facts_3-1-1.jpg\",\"width\":1024,\"height\":576,\"caption\":\"Mobile Marketing Campaign Facts\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"8 Mobile Marketing Campaign Performance Facts To Know\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/ea58e76c53e411e939ff68cb99017c07\",\"name\":\"Jo\u00e3o Oliveira\",\"description\":\"Jo\u00e3o is a video games aficionado and he's always loved being digitally connected. Language and Marketing are his two biggest passions, and that's why Mobidea - a multicultural company filled with people from all over the world - felt like the best choice of his life! At the beginnig, Jo\u00e3o was dealing with Mobidea's amazing advertisers. Now, he's Head of Advertisers and keeps on helping every single affiliate marketing player make some cool money! When he's not working, Jo\u00e3o loves spending time with his dog and enjoys eating in the finest restaurants in town!\",\"sameAs\":[\"https:\/\/x.com\/mobacademy\"],\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/joao-oliveira\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"8 Mobile Marketing Campaign Performance Facts To Know","description":"A Mobile Marketing Campaign may be complex but you can get to learn important facts about it in the Mobidea Academy right now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/","og_locale":"en_US","og_type":"article","og_title":"8 Mobile Marketing Campaign Performance Facts To Know","og_description":"A Mobile Marketing Campaign may be complex but you can get to learn important facts about it in the Mobidea Academy right now!","og_url":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2016-10-04T16:09:22+00:00","article_modified_time":"2018-05-07T10:44:00+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/1500x844_8-Mobile-Performance-Campaign-Facts_3-1-1.jpg","type":"image\/jpeg"}],"author":"Jo\u00e3o Oliveira","twitter_card":"summary_large_image","twitter_creator":"@mobacademy","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/","url":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/","name":"8 Mobile Marketing Campaign Performance Facts To Know","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/1500x844_8-Mobile-Performance-Campaign-Facts_3-1-1.jpg","datePublished":"2016-10-04T16:09:22+00:00","dateModified":"2018-05-07T10:44:00+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/ea58e76c53e411e939ff68cb99017c07"},"description":"A Mobile Marketing Campaign may be complex but you can get to learn important facts about it in the Mobidea Academy right now!","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/1500x844_8-Mobile-Performance-Campaign-Facts_3-1-1.jpg","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/1500x844_8-Mobile-Performance-Campaign-Facts_3-1-1.jpg","width":1024,"height":576,"caption":"Mobile Marketing Campaign Facts"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/mobile-marketing-campaign-facts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"8 Mobile Marketing Campaign Performance Facts To Know"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/ea58e76c53e411e939ff68cb99017c07","name":"Jo\u00e3o Oliveira","description":"Jo\u00e3o is a video games aficionado and he's always loved being digitally connected. Language and Marketing are his two biggest passions, and that's why Mobidea - a multicultural company filled with people from all over the world - felt like the best choice of his life! At the beginnig, Jo\u00e3o was dealing with Mobidea's amazing advertisers. Now, he's Head of Advertisers and keeps on helping every single affiliate marketing player make some cool money! When he's not working, Jo\u00e3o loves spending time with his dog and enjoys eating in the finest restaurants in town!","sameAs":["https:\/\/x.com\/mobacademy"],"url":"https:\/\/www.mobidea.com\/academy\/author\/joao-oliveira\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/1753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=1753"}],"version-history":[{"count":7,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/1753\/revisions"}],"predecessor-version":[{"id":6856,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/1753\/revisions\/6856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/1816"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=1753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=1753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=1753"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=1753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}