{"id":16521,"date":"2019-02-26T15:16:36","date_gmt":"2019-02-26T15:16:36","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=16521"},"modified":"2019-04-24T11:28:41","modified_gmt":"2019-04-24T10:28:41","slug":"plugrushs-push-notifications-take-media-buying-next-level","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/plugrushs-push-notifications-take-media-buying-next-level\/","title":{"rendered":"PlugRush&#8217;s Push Notifications Will Take Your Media Buying to the Next Level"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1536594826\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/plugrushs-push-notifications-take-media-buying-next-level\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/plugrushs-push-notifications-take-media-buying-next-level\/#what-the-heck-is-a-push-notification\" >What the Heck is a Push Notification?!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/plugrushs-push-notifications-take-media-buying-next-level\/#using-plugrushs-push-notification-ads\" >Using PlugRush\u2019s Push Notification Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/plugrushs-push-notifications-take-media-buying-next-level\/#pro-tip\" >Pro Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/plugrushs-push-notifications-take-media-buying-next-level\/#wrap-up-are-push-notifications-something-you-can-monetize\" >Wrap Up: Are Push Notifications Something YOU Can Monetize?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Speaking of affiliate marketing and media buying, it\u2019s very exciting when a new ad format becomes available and shows signs of great potential from the very start.<\/p>\n<p>Push Notification Ads are just that, and PlugRush recently added them to their arsenal of ad formats. Push Notifications are essentially native ads delivered straight to the home screen of a potential customer for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-the-heck-is-a-push-notification\"><\/span><strong>What the Heck is a Push Notification?!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The affiliate marketing game is constantly evolving and well-established ad formats like the traditional banner ad become so competitive, that it\u2019s a breath of fresh air when something new comes along and brings fresh opportunities to monetize end users.<\/p>\n<p>That\u2019s the case in point here. Why? Let\u2019s start with what proves as the strongest advantage that push notifications have compared to anything else &#8211; the user\u2019s consent.<\/p>\n<p>Push notifications are small messages sent to the user by websites or mobile apps that they visited. While on the website (or in the app), the user has actively opted-in for receiving these push messages.<\/p>\n<p>Needless to say, this primes them for a great conversion rate. Users who decide to receive your push notifications are naturally more interested in your advertisement than someone who just saw your ad on a random web page.<\/p>\n<p>You\u2019re probably eager to reach the point where we show you how to get down to business and launch your push campaigns, right?<\/p>\n<p>Keep reading then&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"using-plugrushs-push-notification-ads\"><\/span><strong>Using PlugRush\u2019s Push Notification Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Setting up your push campaigns on PlugRush is super simple. Believe it or not, it only takes two steps.<\/p>\n<ol>\n<li><strong>Upload creatives:<\/strong> for best results pick square images 192px x 192px or larger. If you don\u2019t have square images, you can upload them anyway and then crop during the push ad creation process. Check <a href=\"https:\/\/admin.plugrush.com\/notifications\/create?utm_source=mobidea&amp;utm_medium=blogpost&amp;utm_campaign=push\" target=\"_blank\" rel=\"noopener, nofollow\">here<\/a> to see what we mean.<\/li>\n<li><strong>Create ad campaign:<\/strong> once you\u2019ve uploaded your creatives, and your ads are created, go ahead and build your campaign. By choosing PushAds as the delivery method, you\u2019re going to be able to assign the ads from Step 1 to the campaign in the creator. <a href=\"https:\/\/admin.plugrush.com\/campaigns\/onepage?utm_source=mobidea&amp;utm_medium=blogpost&amp;utm_campaign=push\" target=\"_blank\" rel=\"noopener, nofollow\">Here\u2019s<\/a> how that looks like.<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/02\/selecting-push-ads-in-campaign.gif\"><img decoding=\"async\" class=\"wp-image-16525 size-large aligncenter\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/02\/selecting-push-ads-in-campaign-700x432.gif\" alt=\"\" width=\"700\" height=\"432\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/02\/selecting-push-ads-in-campaign-700x432.gif 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/02\/selecting-push-ads-in-campaign-250x154.gif 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/02\/selecting-push-ads-in-campaign-768x473.gif 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/02\/selecting-push-ads-in-campaign-1024x631.gif 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2019\/02\/selecting-push-ads-in-campaign-120x74.gif 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>If you go through the <a href=\"https:\/\/www.plugrush.com\/guides\/push-notification-ads-guide-for-advertisers?utm_source=mobidea&amp;utm_medium=blogpost&amp;utm_campaign=push\" target=\"_blank\" rel=\"noopener, nofollow\">Push Ads Guide for media buyers<\/a> available on the PlugRush platform, you\u2019ll get to know the format and how to work with it in detail. We highly recommend you do that!<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1756409510\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"pro-tip\"><\/span>Pro Tip<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Because you\u2019re a serious affiliate marketer, and not just some dude looking to make a few quick bucks here and there, we\u2019re gonna give you an insider tip to help you get on the right track with your push ads.<\/p>\n<p>Take notes.<\/p>\n<p>When you\u2019re setting up your campaign, make sure to use conversion tracking and <a href=\"https:\/\/www.mobidea.com\/academy\/plugrush-automated-rules\/\" target=\"_blank\" rel=\"noopener\">Automated Rules<\/a>.<\/p>\n<p>Why?<\/p>\n<p>Because you\u2019re gonna save a ton of precious time. All you\u2019ve gotta do is set a few smart rules and your campaigns will auto-optimize even while you sleep. Read more about this true life-saver <a href=\"https:\/\/www.mobidea.com\/academy\/plugrush-automated-rules\/\">here<\/a>.<\/p>\n<p>Now that you know the value of the platform\u2019s automation, having robots do most of your optimization work for free seems like a no-brainer, right?<\/p>\n<p>We hear you nodding \ud83d\ude42<\/p>\n<h2><span class=\"ez-toc-section\" id=\"wrap-up-are-push-notifications-something-you-can-monetize\"><\/span><strong>Wrap Up: Are Push Notifications Something YOU Can Monetize?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The short answer to that question: Definitely yes.<\/p>\n<p>The long answer: Because push ads are such a game changer and deliver the advertisement directly to the end user, you\u2019d be a fool not to include them in your offer monetization strategy.<\/p>\n<p>These ads should be an integral part of any well-planned digital marketing strategy. If you make Push Notifications a staple in your arsenal, we promise you won\u2019t regret it.<\/p>\n\t\t\t<div class=\"wps-shortcode-wrapper wps-button wps-button-center wps-style-default wps-button-wide\" id=\"wps-button\">\n\t\t\t\t<a href=\"https:\/\/www.plugrush.com\/guides\/push-notification-ads-guide-for-advertisers?utm_source=mobidea&#038;utm_medium=blogpost&#038;utm_campaign=push\" class=\"\" style=\"color:#ffffff;background-color:#ed6e40;border-color:#ba3b0d;border-radius:89px;-moz-border-radius:89px;-webkit-border-radius:89px\" target=\"_blank\" rel=\"nofollow\"  title=\"Default Button\"  id=\"default-button\">\n\t\t\t\t\t<span style=\"color:#ffffff;padding:13px 44px;font-size:17px;border-color:#ffba8c;border-radius:89px;-moz-border-radius:89px;-webkit-border-radius:89px;text-shadow:0px 0px 0px #000\">\n\t\t\t\t\t\tDISCOVER MORE ABOUT PUSH ADS\t\t\t\t\t<\/span>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-917347947\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Speaking of affiliate marketing and media buying, it\u2019s very exciting when a new ad format becomes available and shows signs of great potential from the very start. Push Notification Ads are just that, and PlugRush recently added them to their arsenal of ad formats. Push Notifications are essentially native ads delivered straight to the&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/plugrushs-push-notifications-take-media-buying-next-level\/\">View Article<\/a>","protected":false},"author":32,"featured_media":16529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[224],"learning_paths":[],"class_list":["post-16521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-tips"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>PlugRush&#039;s Push Notifications Will Take Your Media Buying to the Next Level<\/title>\n<meta name=\"description\" content=\"What if you could reach your target audience directly on their screens? Yes, that\u2019s possible. Go ahead and discover how with PlugRush\u2019s Push Notification Ads.\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PlugRush&#039;s Push Notifications Will Take Your Media Buying to the Next Level\" \/>\n<meta property=\"og:description\" content=\"What if you could reach your target audience directly on their screens? Yes, that\u2019s possible. 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