{"id":16389,"date":"2018-01-29T15:15:25","date_gmt":"2018-01-29T15:15:25","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=16389"},"modified":"2019-02-21T16:42:39","modified_gmt":"2019-02-21T16:42:39","slug":"affiliate-marketing-trends-2018","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/","title":{"rendered":"Experts on the Affiliate Marketing Trends of 2018"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3191370956\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>The <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2017\/\">affiliate marketing trends of 2017<\/a> were super hot for a while.<\/p>\n<p>Now, other new hot verticals, strategies and technologies are coming in and you need to get to know them ASAP!<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#affiliate-marketing-trends-for-2018\" >Affiliate Marketing Trends for 2018<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#zac-johnson\" >Zac Johnson<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#andrew-payne\" >Andrew Payne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#neil-patel\" >Neil Patel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#iamattila\" >iAmAttila<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#evan-weber\" >Evan Weber<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#emanuel-cinca\" >Emanuel Cinca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#jitendra-vaswani\" >Jitendra Vaswani<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#mark-roth\" >Mark Roth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#bellatig-mehdi\" >Bellatig Mehdi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#sebastian-koenig\" >Sebastian Koenig<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#trey-lewellen\" >Trey Lewellen<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#sergey-khitrov\" >Sergey Khitrov<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#david-alexander\" >David Alexander<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#vipin-nayar\" >Vipin Nayar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#cristian-rennella\" >Cristian Rennella<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#marissa-jaffe\" >Marissa Jaffe<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#megan-marrs\" >Megan Marrs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends-2018\/#feuza-reis\" >Feuza Reis<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trends.<\/p>\n<p>They\u2019re the lifeblood of the affiliate marketing business.<\/p>\n<p>Trends speak of the innovation in our industry.<\/p>\n<p>A need to constantly change the game, invest in new areas, and explore new goldmines.<\/p>\n<p>Wanna understand which are the trends that affiliate marketing experts wanna go for?<\/p>\n<p>Keep reading!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"affiliate-marketing-trends-for-2018\"><\/span>Affiliate Marketing Trends for 2018<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ready to get to know everything about the biggest affiliate marketing trends for 2018?<\/p>\n<p>These trends have been collected from the industry\u2019s hottest experts.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-272632612\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>These guys gave us tremendously important insights and we\u2019ve now compiled their phenomenally informative answers to make sure you\u2019ve got the trends you need to succeed!<\/p>\n<p>Want some expert opinions to be able to understand more about this year\u2019s dopest trends?<\/p>\n<p>Then it\u2019s time to check these trends in affiliate marketing!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"zac-johnson\"><\/span><strong>Zac Johnson<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Super Affiliate and Founder of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/blogging.org\/\">Blogging.org<\/a><\/span><\/strong><\/span><\/p>\n<p>For <a href=\"https:\/\/www.mobidea.com\/academy\/zac-johnson-interview\/\">Zac<\/a>, the business will continue to be focused around relevant review terms and rankings on Google.<\/p>\n<p>While this seems simple enough, it&#8217;s still one of the most effective and lucrative ways to make money through referral based marketing.<\/p>\n<p>When someone goes to Google and searches for &#8220;product name reviews&#8221;, they are already in buying mode.<\/p>\n<p>Brands and affiliate marketers who put in the time and effort to build out legitimate sites that offer real value and rank high in Google, will continue to make great money in 2018 and beyond!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"andrew-payne\"><\/span><strong>Andrew Payne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><span style=\"font-size: 14pt;\">Affiliate Marketer &amp; Founder of <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.affiliatesuccess.com\/\">AffiliateSuccess.com<\/a><\/span><\/span><\/strong><\/p>\n<p>According to <a href=\"https:\/\/www.mobidea.com\/academy\/andrew-payne-interview-awe-2017\/\">Andrew<\/a>, there are more affiliates exploring Pop Traffic, which means it\u2019s obviously getting more competitive.<\/p>\n<p>Another trend:<\/p>\n<p>Experienced affiliates are starting to understand how to really get traffic of a higher quality.<\/p>\n<p>This means these pros are finding the best offers faster.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"neil-patel\"><\/span><strong>Neil Patel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><span style=\"font-size: 14pt;\">Co-founder of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.crazyegg.com\/\">Crazy Egg<\/a><\/span>\u00a0<\/span><\/strong><\/p>\n<p>According to <a href=\"https:\/\/www.mobidea.com\/academy\/neil-patel-interview\/\">Neil<\/a>, you\u2019ll see the same trends but in more diverse parts of the globe.<\/p>\n<p>The business will expand.<\/p>\n<p>In his opinion, Asia is at a great moment of expansion.<\/p>\n<p>The next level?<\/p>\n<p>Affiliate marketing will expand to developing countries in 2018.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"iamattila\"><\/span><strong>iAmAttila<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Founder of <span style=\"text-decoration: underline;\"><a href=\"http:\/\/iamattila.com\/\">iAmAttila.com<\/a><\/span><\/strong><\/span><\/p>\n<p>In <a href=\"https:\/\/www.mobidea.com\/academy\/iamattila-interview-awe-2017\/\">iAmAttila<\/a>\u2019s opinion, Ecommerce and <a href=\"https:\/\/www.mobidea.com\/academy\/lead-generation-marketing\/\">Lead Generation<\/a> are the two big trends.<\/p>\n<p>He believes these areas will continue to grow.<\/p>\n<p>Why?<\/p>\n<p>Because people from all over the globe are starting to get more comfortable online which means they\u2019re less averse to using their credit card online.<\/p>\n<p>iAmAtilla believes Ecommerce is gonna be big and also Lead Generation, especially for B2B.<\/p>\n<p>He reckons it will generate leads for several businesses since companies need to acquire customers every single day.<\/p>\n<p>This will eventually mean internet marketers can get a piece of the pie.<\/p>\n<p>How?<\/p>\n<p>By <a href=\"https:\/\/www.mobidea.com\/academy\/mobile-cpa\/\">charging<\/a> for CPA.<\/p>\n<p>They can charge 20 dollars and get the lead for 10.<\/p>\n<p>This means they can easily make 10 bucks.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"evan-weber\"><\/span><strong>Evan Weber<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Affiliate Marketing Guru &amp; Founder of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/experienceadvertising.com\/\">Experience Advertising<\/a><\/span><\/strong><\/span><\/p>\n<p>Evan thinks Affiliate Marketing will continue to expand and grow in 2018.<\/p>\n<p>Every year, more merchants\/advertisers are launching affiliate programs on the major networks like CJ, Linkshare, and Shareasale.<\/p>\n<p>More web publishers are joining affiliate networks and affiliate programs to help monetize their websites and blogs.<\/p>\n<p>In Evan\u2019s opinion, advertisers need to do a better job of diversifying their affiliate traffic sources away from coupon affiliates and browser extension affiliates, into relevant\/niche web publishers and mobile affiliates, in order to broaden their affiliate revenue sources.<\/p>\n<p>This is a challenging task that can only be accomplished by utilizing the recruiting tools provided by the major affiliate networks (and then following up), as well as using proactive affiliate recruiting strategies to prospect potential targeted publishers by category or niche.<\/p>\n<p>According to Evan, if merchants put resources into growing their affiliate channel, they will experience affiliate channel growth, otherwise they will have 5-10 affiliates accounting for the majority of their revenue (which capitalize on the merchants website&#8217;s overall traffic), which is definitely not ideal.<\/p>\n<p>Ideally, you want a very diverse publisher base producing traffic and revenue, which ensures the affiliate channel grows over time on an annual basis.<\/p>\n<p>For Evan, another very important aspect is the affiliate messaging strategy.<\/p>\n<p>Too few companies send well-made affiliate newsletters that push out promotions on a regular basis.<\/p>\n<p>They speak at their affiliates instead of to their affiliates.<\/p>\n<p>If more merchants start encouraging phone calls with their affiliates they would have much more affiliate participation and uptake.<\/p>\n<p>However, this is not the norm and results in lackluster participation rates.<\/p>\n<p>Promotions drive affiliate marketing, so if you want more affiliates to market your company to their audiences, then pushing out weekly promotions\/discounts on your products is the best way to increase affiliate participation.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-409052037\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>The last point Evan wants to make relates to advertiser\u2019s conversion rates.<\/p>\n<p>If you want productive, relevant affiliates and publishers, working on boosting the website&#8217;s conversion rate is advisable PRIOR to launching an affiliate program, otherwise it won&#8217;t meet expectations, not even close.<\/p>\n<p>For Evan, you should work with a conversion optimization expert to implement the right strategies and A\/B testing that will increase the website&#8217;s conversion rate, so relevant affiliate traffic can be converted at a decent rate, otherwise the relevant affiliates won&#8217;t stick around and the program won&#8217;t grow.<\/p>\n<p>Evan\u2019s final suggestion?<\/p>\n<p>Bring in an agency that knows how to recruit relevant affiliates and publishers in a proactive fashion, knows how to leverage the major affiliate networks&#8217; recruiting tools, sends out frequent, well-written affiliate messaging, and can provide 24\/7 affiliate support via the phone and email.<\/p>\n<p>In Evan\u2019s opinion, if you want to grow your affiliate program beyond coupon affiliates and browser extension publishers, you will bring in reinforcements to implement these strategies, otherwise you are at the mercy of whatever happens in the account.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"emanuel-cinca\"><\/span><strong>Emanuel Cinca<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Head of Business Operations at <span style=\"text-decoration: underline;\"><a class=\"thirstylink\" title=\"stm forum\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/stm-forum\/\" target=\"_blank\" rel=\"nofollow noopener\">STM Forum<\/a><\/span><\/strong><\/span><\/p>\n<p>In <a href=\"https:\/\/www.mobidea.com\/academy\/emanuel-cinca-interview-awe-2017\/\">Emanuel<\/a>\u2019s perspective, it\u2019s all about Ecommerce and <a href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/\">CPA Facebook Ads<\/a>.<\/p>\n<p>Promoting on Facebook.<\/p>\n<p>Shopify, mostly.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"jitendra-vaswani\"><\/span><strong>Jitendra Vaswani<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Founder of <span style=\"text-decoration: underline;\"><a href=\"http:\/\/www.bloggersideas.com\/\" rel=\"nofollow\">Bloggersideas<\/a>\u00a0<\/span><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/jitendra-vaswani-interview-awe-2017\/\">Jitendra<\/a> noticed that people are trying <a href=\"https:\/\/www.mobidea.com\/academy\/facebook-ads-sweepstakes-entries\/\">new things<\/a> on Facebook Ads.<\/p>\n<p>He also tells us he\u2019s going into Shopify, one of the year\u2019s greatest trends.<\/p>\n<p>In particular, Jitendra is focusing on remarketing and retargeting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"mark-roth\"><\/span>Mark Roth<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Founder &amp; CEO of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.offervault.com\/\">OfferVault<\/a><\/span><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/mark-roth-interview-awe-2017\/\">Mark Roth<\/a> tells us that trends are always coming and going and that all businesses in the industry must know how to deal with these consistent waves of change.<\/p>\n<p>He believes that it\u2019s all about how you react to these changes.<\/p>\n<p>You have to come up with clear strategies to create revenue every single day, exploring different opportunities that\u2019ll come about.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"bellatig-mehdi\"><\/span><strong>Bellatig Mehdi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><span style=\"font-size: 14pt;\">Founder of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/hackerdecroissance.com\/\">Hacker de Croissance<\/a><\/span><\/span><\/strong><\/p>\n<p>For <a href=\"https:\/\/www.mobidea.com\/academy\/bellatig-mehdi-interview-awe-2017\/\">Bellatig<\/a>, it\u2019s all about Nutra on Facebook Ads and <a href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/\">Native<\/a>.<\/p>\n<p>He also picks Ecommerce as a clear trend.<\/p>\n<p>He also points out that affiliates have a love-hate relationship with Facebook Ads.<\/p>\n<p>The love comes from the amazing targeting abilities.<\/p>\n<p>The hatred comes from all the bans that affiliates must try to escape from.<\/p>\n<p>Facebook Ads is super dynamic, which means it\u2019s always a trend to pay attention too.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"sebastian-koenig\"><\/span><strong>Sebastian Koenig<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><span style=\"font-size: 14pt;\">DACH Manager at <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.exoclick.com\/\">ExoClick<\/a><\/span><\/span><\/strong><\/p>\n<p>In <a href=\"https:\/\/www.mobidea.com\/academy\/sebastian-koenig-interview-awe-2017\/\">Sebastian<\/a>\u2019s opinion, <a href=\"https:\/\/www.mobidea.com\/academy\/real-time-bidding\/\">Real-Time Bidding<\/a> is the name of the game.<\/p>\n<p>For him, it can only evolve and grow.<\/p>\n<p>He also points out that Nutra will become bigger.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"trey-lewellen\"><\/span>Trey Lewellen<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Founder of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/mronit.treylewellen.com\/treylewellen\">Trey Lewellen Mastermind<\/a><\/span><\/strong><\/span><\/p>\n<p>For <a href=\"https:\/\/www.mobidea.com\/academy\/trey-lewellen-interview-awe-2017\/\">Trey<\/a>, affiliates are showcasing a trend:<\/p>\n<p>They all love the recurring pieces and they want more money.<\/p>\n<p>Affiliates are also very intelligent people.<\/p>\n<p>They know that it\u2019s easier to actually build the funnel and to effectively sell the product than it is to run an offer.<\/p>\n<p>Trey also states that affiliates want independence.<\/p>\n<p>They want to build their own company.<\/p>\n<p>Since they know how to run traffic, they can efficiently start creating their own offers.<\/p>\n<p><em><strong>Related Content: <a href=\"https:\/\/www.mobidea.com\/academy\/choosing-cpa-offers\/\">How to Choose High Paying CPA Offers on Mobidea<\/a><\/strong><\/em><\/p>\n<p>This is the big trend, for Trey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"sergey-khitrov\"><\/span>Sergey Khitrov<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><span style=\"font-size: 14pt;\">Founder of <a href=\"https:\/\/cpalife.su\/\">CPA Life<\/a><\/span><\/strong><\/p>\n<p>In <a href=\"https:\/\/www.mobidea.com\/academy\/cpa-life-ceo-interview-awe-2017\/\">Sergey<\/a>\u2019s opinion, it\u2019s all about cash and delivery.<\/p>\n<p>He also sees Messenger traffic as a great source of income for all affiliates.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"david-alexander\"><\/span>David Alexander<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Digital Marketer at <span style=\"text-decoration: underline;\"><a href=\"https:\/\/mazepress.com\/\">Mazepress<\/a><\/span><\/strong><\/span><\/p>\n<p>David believes that there\u2019ll be a growth of voice search.<\/p>\n<p>With voice assistants like Amazon Alexa and Google Home being integrated by third-party hardware manufacturers, David thinks we all should expect voice assistants to become more ubiquitous as they appear in cars, televisions and other appliances in 2018.<\/p>\n<p>This shift in search habits will impact affiliate marketers as those who adapt to rank for natural speech patterns and long tail keywords will see an uptick in traffic while marketers who stick to focusing their effort on high volume short-tail keywords that people would typically type will miss out on these opportunities.<\/p>\n<p>David also sees <a href=\"https:\/\/www.mobidea.com\/academy\/blockchain-technology\/\">blockchain technology<\/a> as a major player in 2018.<\/p>\n<p>Bitcoin has been all the rage over the past year and in 2018 we should expect this trend to continue.<\/p>\n<p>Blockchain projects are disrupting industries far beyond confines of banking.<\/p>\n<p>Affiliate marketing is no exception.<\/p>\n<p>David asserts that we should expect more affiliate networks to adopt cryptocurrencies as a method of payment in 2018.<\/p>\n<p>Even so, there&#8217;s more to what blockchain technology can bring to the affiliate marketing space this year.<\/p>\n<p>Blockchains like Adbank are being launched to help manage affiliate payments between merchants and advertisers, cutting out middlemen that often eat into a large amount of the budget, allowing merchants to save money and advertisers to earn more for their work.<\/p>\n<p>According to David, using immutable blockchain technology also has the added benefit of being able to tackle ad fraud caused by the vast number of bots on the internet.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"vipin-nayar\"><\/span>Vipin Nayar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Head of Digital Marketing at <span style=\"text-decoration: underline;\"><a href=\"http:\/\/acodez.in\/\">Acodez<\/a><\/span><\/strong><\/span><\/p>\n<p>According to Vipin, here are some of the latest trends that every affiliate marketer must implement in the year 2018 are:<\/p>\n<p><strong>Better Reporting and Attribution<\/strong><\/p>\n<p>Proper reporting with in-depth analysis and reporting is quite necessary.<\/p>\n<p>It\u2019s crucial that affiliates implement better tools which provide real-time data to predict forecasts for a better performance.<\/p>\n<p>In Vipin\u2019s opinion, better reporting can also help bridge the gaps between affiliates and marketers.<\/p>\n<p>It can help the users make decisions about whom to target, for instance.<\/p>\n<p><strong>Cross-Device Tracking<\/strong><\/p>\n<p>According to Vipin, since various devices are used to browse the internet, it is necessary to implement cross-device tracking.<\/p>\n<p>It can help to provide better ads and help the users to make the purchase.<\/p>\n<p><strong>Choosing a dedicated niche<\/strong><\/p>\n<p>It is necessary that the affiliate marketer must be focused on a particular <a href=\"https:\/\/www.mobidea.com\/academy\/profitable-niches\/\">niche<\/a>.<\/p>\n<p>This makes sure that you stand out from the rest in a particular niche with precise targeting and targeted offers.<\/p>\n<p>This can help in building a strong report and help increase the sales.<\/p>\n<p><strong>Implement the latest SEO techniques<\/strong><\/p>\n<p>Another trend that Vipin goes for is that everyone will understand that <a href=\"https:\/\/www.mobidea.com\/academy\/tag\/seo\/\">Search Engine Optimization (SEO)<\/a> plays a major role in affiliate marketing.<\/p>\n<p>It is necessary that you implement the latest SEO methods.<\/p>\n<p>This can help you to bring in more and more traffic, thereby helping you to increase your influence and help you to get the real worth of your labor.<\/p>\n<p>Another trend that Vipin wants you to bear in mind:<\/p>\n<p><strong>You should focus on images and video-related content<\/strong><\/p>\n<p>Nowadays, both videos and images play a prominent role in influencing users.<\/p>\n<p>Content like social media, tutorials, live content, and product demos can help provide better conversion rates for affiliate marketing.<\/p>\n<p>The last trend Vipin wants you to take into consideration?<\/p>\n<p><strong>Mobile optimization<\/strong><\/p>\n<p>It is necessary that the website must be optimized for mobile devices.<\/p>\n<p>Mobile apps can also be designed to get more and more users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"cristian-rennella\"><\/span>Cristian Rennella<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>VP of Marketing &amp; CoFounder of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.omelhortrato.com\/\">oMelhorTrato.com<\/a><\/span><\/strong><\/span><\/p>\n<p>Cristian is straightforward:<\/p>\n<p>After 9 years of work and of having grown from 0 to 21.5M users, he can assure you that the trend that comes to mind for 2018 is how AI will start helping when it comes to the campaign\u2019s performance.<\/p>\n<p>4 months ago, he started to use it through Deep Learning with the Google platform TensorFlow.<\/p>\n<p>Results have improved by a whopping 27.1%.<\/p>\n<p>It is worth noting that it was NOT easy and that Cristian and his team worked really hard with the IT team.<\/p>\n<p>Thanks to AI, you can optimize from your publication schedules, their content, the geographical location, the designs\/images, everything!<\/p>\n<p>According to Cristian, predicting what will perform better at each moment of the day will be key to improving your long-term conversion through Artificial Intelligence.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"marissa-jaffe\"><\/span>Marissa Jaffe<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong><span style=\"font-size: 14pt;\">Director of Affiliate Marketing at <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.promocodes.com\/\">Promocodes.com<\/a><\/span><\/span><\/strong><\/p>\n<p>In Marissa\u2019s opinion, mobile is an area where affiliate marketers took huge leaps forward in 2017.<\/p>\n<p>At Promocodes.com, Marissa saw mobile traffic grow by 60 percent.<\/p>\n<p>In 2018, Marissa is reacting to the mobile-first shopping future by developing additional optimization tactics aimed at mobile user acquisition.<\/p>\n<p>Promocodes.com has rolled out mobile-only offers for first-time customers that tap into the increased traction in device-based shopping and speak to the merchant partners\u2019 UA KPIs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"megan-marrs\"><\/span>Megan Marrs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Founder &amp; CEO of <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.linkedin.com\/in\/megan-marrs-69758229\/\">Marrsipan Media<\/a><\/span><\/strong><\/span><\/p>\n<p>According to Megan, since Amazon&#8217;s commission rate cut last year, affiliate marketers are becoming more hesitant about putting all their eggs in the Amazon basket.<\/p>\n<p>The Amazon empire continues to grow with Bezos expanding into brick-and-mortar areas, and it&#8217;s not hard to imagine a future where Amazon will slash rates even further or even cut the program completely.<\/p>\n<p>Megan ventures that &#8211; in 2018 &#8211; even tried-and-true affiliate marketers will begin to explore new methods of monetization and uptick efforts to work with affiliate networks or directly with industries in their niche, rather than relying so much on the teetering tower that is the Amazon affiliate program.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"feuza-reis\"><\/span>Feuza Reis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-size: 14pt;\"><strong>Director of Social Media &amp; Brand Communications at <span style=\"text-decoration: underline;\">Next Level Marketing<\/span><\/strong><\/span><\/p>\n<p>Here is what Feuza thinks:<\/p>\n<p>Affiliate marketing is an excellent source to diversify income and can be amazing.<\/p>\n<p>It won&#8217;t go away, but with recent algorithm changes both with Google and with social media platforms like Facebook and Instagram, Feuza believes the shift to affiliate marketing is going more towards courses than towards AdSense or product affiliates.<\/p>\n<p><em><strong>Learn More: <a href=\"https:\/\/www.mobidea.com\/academy\/adsense-vs-affiliate-marketing\/\">AdSense vs Affiliate Marketing: The Definitive Guide for 2018<\/a><\/strong><\/em><\/p>\n<p>The Online course industry is taking the world by storm and teachers are using collaborations and affiliates to diversify the revenue streams.<\/p>\n<p>The new trend is also to have more evergreen courses and more affordable courses.<\/p>\n<p><em>Whoa, guys!<\/em><\/p>\n<p><em>What a tremendously informative list of the best affiliate marketing trends in 2018!<\/em><\/p>\n<p><em>As for you, our reader, keep checking the Mobidea Academy for more amazing content, tips, and tricks!<\/em><\/p>\n<p><em><strong>Read Next: <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends\/\">Affiliate Marketing Trends in 2019<\/a><\/strong><\/em><\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-194949383\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" 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Now, other new hot verticals, strategies and technologies are coming in and you need to get to know them ASAP!","protected":false},"author":32,"featured_media":12033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[224,171,213],"learning_paths":[],"class_list":["post-16389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-tips","tag-affiliate-industry","tag-offers"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experts on the Affiliate Marketing Trends of 2018<\/title>\n<meta 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