{"id":1621,"date":"2016-09-16T11:01:47","date_gmt":"2016-09-16T10:01:47","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=1621"},"modified":"2018-05-16T16:41:24","modified_gmt":"2018-05-16T16:41:24","slug":"single-offers","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/single-offers\/","title":{"rendered":"Why Should You Use Single Offers on Your Campaigns?"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-579020644\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p>Let\u2019s suppose you\u2019re gonna start a campaign and you wonder whether you should use a <strong>Single Offer<\/strong> or the Smartlink\u00ae.<\/p>\n<p>You already know that our Smartlink\u00ae has the best offers for the segment you want to work in.<\/p>\n<p>Nonetheless, Single Offers can be an advantage for you and they\u2019re the ones that\u2019ll lead you to even higher profits!<\/p>\n<p>I\u2019m gonna tell you everything you need to know about Single Offers.<\/p>\n<p>What should you do?<\/p>\n<p>Use these tips to optimize your methods and get more of that juicy money you know you want!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers\/#when-is-it-a-great-idea-to-use-single-offers\" >When is it a Great Idea to Use Single Offers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers\/#why-does-your-campaign-need-a-single-offer\" >Why does your campaign need a Single Offer?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers\/#choosing-between-different-flows-and-billings\" >Choosing Between Different Flows and Billings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers\/#banners\" >Banners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers\/#offer-performance-variation\" >Offer Performance Variation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers\/#offers-notifications-and-the-importance-of-an-account-manager\" >Offers Notifications and the Importance of an Account Manager<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"when-is-it-a-great-idea-to-use-single-offers\"><\/span><strong>When is it a Great Idea to Use Single Offers?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using the algorithm can give you that extra advantage.<\/p>\n<p>Why is playing with the algorithm so great?<\/p>\n<p>Because the offer you explore is always the best-performing one.<\/p>\n<p>Moreover, you&#8217;re protected from offers&#8217; performance drops.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-702648891\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>However, sometimes your campaign needs a Single Offer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-does-your-campaign-need-a-single-offer\"><\/span><strong>Why does your campaign need a Single Offer?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine you wanna optimize your banners or landing pages according to your offer or you want more payout stability?<\/p>\n<p>A Single Offer is the way to go!<\/p>\n<p>For example, if you have a website where the main topic is gaming (or if you\u2019re buying this specific type of traffic) and if you advertise game offers with particular game banners, you may convert better than if you were using general banners with the Smartlink\u00ae.<\/p>\n<p>Why?<\/p>\n<p>Because the people visiting your website will be supposedly more prone to buy that type of offers.<\/p>\n<p>You can check our <a href=\"http:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\" target=\"_blank\" rel=\"noopener noreferrer\">Algorithm vs Single Offers<\/a> article for more details!<\/p>\n<p>Apart from adjusting your landing page or banners to the offer\u2019s product, you can also adjust it depending on the type of offer.<\/p>\n<p>How?<\/p>\n<p>For example, if you have a sweepstakes\u00a0offer or a dating offer, you can adjust your landing page\u00a0and include some questions to better engage the user and ultimately increase the probability of conversion.<\/p>\n<p>In the following image, you can check an example of a dating offer and of a sweepstakes offer.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/single-offer-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"322\" class=\"aligncenter size-large wp-image-10917\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/single-offer-example-700x322.jpg\" alt=\"single offer example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/single-offer-example-700x322.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/single-offer-example-250x115.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/single-offer-example-768x353.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/single-offer-example-1024x470.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/single-offer-example-120x55.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/single-offer-example.jpg 1850w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>In the offer description, you can easily see relevant info.<\/p>\n<p>You can check payout, ID, category, the country, and the operators where you can use it.<\/p>\n<p>You\u2019ve also got info about the offer\u2019s flow and billing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"choosing-between-different-flows-and-billings\"><\/span><strong>Choosing Between Different Flows and Billings<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In case you can choose among different flows for a specific segment, a Single Offer can be a great advantage.<\/p>\n<p>A single optin offer has higher probabilities of converting because the user has to go through one fewer step.<\/p>\n<p>For example, in a single optin offer the user has to click the banner, then on the confirmation page, and only then they\u2019re subscribed.<\/p>\n<p>On the other hand, in a double optin, the user has to click your banner, then on the confirmation page, and then accept the terms \u2013 and finally they\u2019re subscribed.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/mobile-offer.jpg\"><img decoding=\"async\" width=\"700\" height=\"309\" class=\"aligncenter size-large wp-image-10918\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/mobile-offer-700x309.jpg\" alt=\"mobile offer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/mobile-offer-700x309.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/mobile-offer-250x110.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/mobile-offer-768x339.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/mobile-offer-1024x452.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/mobile-offer-120x53.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/mobile-offer.jpg 1798w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Plus: selecting an offer with direct billing will help you get those awesome performances.<\/p>\n<p>On direct billing, the user clicks on the page and money is withdrawn from their account.<\/p>\n<p>On the other hand, on SMS billing the user receives an SMS, and then has to insert a code on the website.<\/p>\n<p>Only after this process are they subscribed.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/antivirus-offer.jpg\"><img decoding=\"async\" width=\"700\" height=\"273\" class=\"aligncenter size-large wp-image-10919\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/antivirus-offer-700x273.jpg\" alt=\"antivirus offer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/antivirus-offer-700x273.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/antivirus-offer-250x97.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/antivirus-offer-768x299.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/antivirus-offer-1024x399.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/antivirus-offer-120x47.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/antivirus-offer.jpg 1822w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>We also have a great article for you if you wanna know more about the different <a href=\"http:\/\/www.mobidea.com\/academy\/mobile-billing-offers-flow\" target=\"_blank\" rel=\"noopener noreferrer\">flows and billings<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"banners\"><\/span><strong>Banners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here\u2019s a crucial fact <strong>you should never forget about:<\/strong> you must check the banners\u2019 compliance rules or use the banners that are provided by the advertiser.<\/p>\n<p>Some advertisers demand specific banners to be used.<\/p>\n<p>Meaning what?<\/p>\n<p>That those typical general banners are frequently not even an option to consider.<\/p>\n<p>When can you check the banners?<\/p>\n<p>After the single offer is approved in the \u201cBanners\u201d tab.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/approved-single-offer.jpg\"><img decoding=\"async\" width=\"700\" height=\"834\" class=\"aligncenter size-large wp-image-10920\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/approved-single-offer-700x834.jpg\" alt=\"approved single offer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/approved-single-offer-700x834.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/approved-single-offer-250x298.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/approved-single-offer-768x915.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/approved-single-offer-120x143.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/approved-single-offer.jpg 788w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>You must check how much this can affect you, and see whether or not it\u2019s an advantage.<\/p>\n<p>If you wanna use your own banners, ask your AM to ask the advertiser whether or not your banners can be used.<\/p>\n<p><em><strong>Related Content: <a href=\"https:\/\/www.mobidea.com\/academy\/banner-design-ads\/\">Banner Design For Ads: The Definitive Guide<\/a><\/strong><\/em><\/p>\n<p>Landers are also essential in the flow.<\/p>\n<p>They\u2019re where it all happens.<\/p>\n<p>Where users actually decide whether or not they\u2019re gonna apply to an offer.<\/p>\n<p>In order to check the offer\u2019s landing, you just have to go to the \u201cScreenshots\u201d tab.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/screenshots-tab.jpg\"><img decoding=\"async\" width=\"485\" height=\"893\" class=\"aligncenter size-full wp-image-10921\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/screenshots-tab.jpg\" alt=\"screenshots tab\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/screenshots-tab.jpg 485w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/screenshots-tab-250x460.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/screenshots-tab-120x221.jpg 120w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"offer-performance-variation\"><\/span>Offer Performance Variation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another scenario you should think about is related to the payout variation.<\/p>\n<p>While the Smartlink\u00ae always gives you the best performing offers, that doesn\u2019t necessarily mean the payout is constant.<\/p>\n<p>It may vary significantly on occasion, especially in countries where payouts are normally high, as is the case of France or Spain.<\/p>\n<p>Your campaigns may not be able to support such a variation and fail to remain profitable.<\/p>\n<p>In these cases, you need to have a stable payout, which means a Single Offer will be your best option.<\/p>\n<p>I\u2019m gonna show you two cases where a Single Offer actually became more profitable than the Smartlink\u00ae.<\/p>\n<p>In both situations, the banners used in the Smartlink\u00ae were also used in the Single Offers campaigns.<\/p>\n<p>This happened with ES \u2013 Movistar segment, and the Smartlink\u00ae average payout was of 4.15\u20ac.<\/p>\n<p>What happened in this case was that the offer that was in the first place in the algorithm changed to second place, and the payout of the new best-performing offer was more than 1\u20ac lower.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2952048740\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Moreover, the new first position offer had a much better performance than the old offer, which means it wasn&#8217;t credible to expect things would ever be as they were before.<\/p>\n<p>It being that the campaign was optimized for that specific offer\/payout, the solution was to get that offer that was in the first position, using it as a Single Offer.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/adult-offer-approved.jpg\"><img decoding=\"async\" width=\"680\" height=\"845\" class=\"aligncenter size-full wp-image-10923\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/adult-offer-approved.jpg\" alt=\"adult offer approved\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/adult-offer-approved.jpg 680w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/adult-offer-approved-250x311.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/adult-offer-approved-120x149.jpg 120w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n<p>As you can see, the payout was of 5.4\u20ac and the campaigns became profitable again.<\/p>\n<p>In order to test Single Offers against the Smartlink\u00ae, we\u2019ve used an affiliate tracking tool: Voluum.<\/p>\n<p>Here, I\u2019ll show you the Voluum stats which showcase the different performances of the Single Offers campaigns and of the Smartlink\u00ae campaigns.<\/p>\n<p>You may want to check our <a href=\"http:\/\/www.mobidea.com\/academy\/voluum\">Voluum Guide<\/a>!<\/p>\n<p>Voluum gives you access to very detailed stats, really making sure you optimize your campaigns like a real pro!<\/p>\n<p>In addition, it allows you to divide the traffic.<\/p>\n<p>This means 50% of the traffic was sent to the Smartlink\u00ae; the other 50% was sent to the Single Offers.<\/p>\n<p>Using this strategy, you can check the performance of each one while using exactly the same campaign.<\/p>\n<p>This way, you can be sure the differences are only due to the offers and to nothing else.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/voluum-parameters.jpg\"><img decoding=\"async\" width=\"700\" height=\"132\" class=\"aligncenter size-large wp-image-10924\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/voluum-parameters-700x132.jpg\" alt=\"voluum parameters\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/voluum-parameters-700x132.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/voluum-parameters-250x47.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/voluum-parameters-768x145.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/voluum-parameters-1024x193.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/voluum-parameters-120x23.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/voluum-parameters.jpg 1519w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>After realizing the Single Offers were performing better, the percentage of traffic going to the Single Offers and to the Smartlink\u00ae was changed \u2013 it was set as 80% for the Single Offer and 20% for the Smartlink\u00ae.<\/p>\n<p>Why should you have traffic going to the Smartlink\u00ae?<\/p>\n<p>Because it allows you to check if there are any new opportunities and never lose them!<\/p>\n<p>As you can see, the Single Offer\u2019s conversion ratio (CV) is higher than that of the Smartlink\u00ae.<\/p>\n<p>This \u2013 associated with higher payouts \u2013 made the Single Offers campaigns become very profitable!<\/p>\n<p>Another example happened with CO \u2013 Claro.<\/p>\n<p>This was a Single Offer test that was very profitable.<\/p>\n<p>The difference in payouts was 1.47\u20ac for the Smartlink\u00ae and 2.4\u20ac for the Single Offer.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/sexy-claro-approved-offer.jpg\"><img decoding=\"async\" width=\"691\" height=\"846\" class=\"aligncenter size-full wp-image-10925\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/sexy-claro-approved-offer.jpg\" alt=\"sexy claro approved offer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/sexy-claro-approved-offer.jpg 691w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/sexy-claro-approved-offer-250x306.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/sexy-claro-approved-offer-120x147.jpg 120w\" sizes=\"(max-width: 691px) 100vw, 691px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/offer-parameters-voluum.jpg\"><img decoding=\"async\" width=\"700\" height=\"131\" class=\"aligncenter size-large wp-image-10926\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/offer-parameters-voluum-700x131.jpg\" alt=\"offer parameters voluum\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/offer-parameters-voluum-700x131.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/offer-parameters-voluum-250x47.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/offer-parameters-voluum-768x143.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/offer-parameters-voluum-1024x191.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/offer-parameters-voluum-120x22.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/offer-parameters-voluum.jpg 1479w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>In this case, because the Smartlink\u00ae campaigns had a good performance, the split was 70% of the traffic to the Smartlink\u00ae and 30% to the Single Offer.<\/p>\n<p>As you can see, the performance of the Single Offer (analyzing the CV parameter) is higher than the Smartlink\u00ae performance.<\/p>\n<p>For this reason, the ratio of traffic for the Single Offer was increased to 50%.<\/p>\n<p>The idea of splitting the traffic between Smartlink\u00ae and Single Offers has one goal:<\/p>\n<p>To find the perfect ratio. It\u2019s important to direct some traffic to the Smartlink\u00ae, so you\u2019re always testing and looking for new revenue-boosting opportunities!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"offers-notifications-and-the-importance-of-an-account-manager\"><\/span>Offers Notifications and the Importance of an Account Manager<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As I\u2019ve written before, when using a Single Offer, you\u2019re not shielded against changes in the offers\u2019 performance.<\/p>\n<p>I advise you to check the payout of the offer periodically and, if you notice a drop, to contact your AM and ask what happened since it can also represent a drop at the traffic source side.<\/p>\n<p>If any change happens to the offer, your AM will be able to give you more info from the advertiser.<\/p>\n<p>They can inform you whether this is a technical issue and also if the payout, flow, or billing will permanently change.<\/p>\n<p>If it\u2019s the payout that went down, then you may have to adjust your campaigns because some OS, device, browser, etc. may not be profitable anymore.<\/p>\n<p>At other times, you may realize that either the flow or the billing has changed.<\/p>\n<p>If that happens, you\u2019ll experience a decrease in conversions.<\/p>\n<p>This means you\u2019ll probably have to optimize your campaigns in order to save the campaign.<\/p>\n<p>If the offer with the new changes doesn\u2019t fit your needs, ask the AM to suggest other offers that\u2019ll make sure you\u2019ve got that sweet revenue!<\/p>\n<p>Important:<\/p>\n<p>Every time one of your offers is stopped, you\u2019ll get an email.<\/p>\n<p>If that offer is later reactivated, you\u2019ll get a notification email.<\/p>\n<p>These are the cases where you should definitely try to use our Safety Fallback option.<\/p>\n<p>Wondering what it\u2019s all about?<\/p>\n<p>Simple!<\/p>\n<p>If you activate this tool, your traffic will always be redirected to the default Smartlink\u00ae when the offer is paused.<\/p>\n<p>What does this even mean?<\/p>\n<p>That way you won\u2019t lose money!<\/p>\n<p>We\u2019ve got offers that can be used for different countries, operators, and OS.<\/p>\n<p>In case you feel the performance of one of those offers is low, you can easily apply a fallback.<\/p>\n<p>This will always make sure the traffic you choose (from a specific country, operator, or OS) will be redirected to the fallback URL of your choice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I know that now you\u2019re clear about the pros and cons of using Single Offers!<\/p>\n<p>Use these tips, learn from the techniques, and make it rain like it\u2019s champagne!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-868807184\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Let\u2019s suppose you\u2019re gonna start a campaign and you wonder whether you should use a Single Offer or the Smartlink\u00ae. You already know that our Smartlink\u00ae has the best offers for the segment you want to work in. Nonetheless, Single Offers can be an advantage for you and they\u2019re the ones that\u2019ll lead you to&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/single-offers\/\">View Article<\/a>","protected":false},"author":8,"featured_media":1669,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[205,221,174,178,199,204],"learning_paths":[148],"class_list":["post-1621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-media-buying","tag-single-offers","tag-banners","tag-campaign-performance","tag-getting-started","tag-making-money","learning_paths-newbie"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Should You Use Single Offers on Your Campaigns?<\/title>\n<meta name=\"description\" content=\"Should you use single offers in your campaigns? 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