{"id":15980,"date":"2018-12-31T13:58:49","date_gmt":"2018-12-31T13:58:49","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=15980"},"modified":"2018-12-31T15:14:32","modified_gmt":"2018-12-31T15:14:32","slug":"ecommerce-landing-pages","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/","title":{"rendered":"Ecommerce Landing Pages: All You Need to Know in 2019"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3595083845\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#whats-a-landing-page\" >What\u2019s a Landing Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#do-ecommerce-websites-need-landing-pages\" >Do ecommerce Websites Need Landing Pages?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#what-are-the-basics-of-a-good-ecommerce-landing-page\" >What Are The Basics of A Good ecommerce Landing Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#creating-a-landing-page-for-ecommerce\" >Creating a Landing Page for ecommerce<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#start-with-a-clear-and-simple-design\" >Start with a clear and simple design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#use-the-right-color-scheme\" >Use the right color scheme<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#write-powerful-content\" >Write powerful content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#optimize-your-page\" >Optimize your page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#make-it-user-friendly\" >Make it user-friendly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#make-it-mobile-friendly\" >Make it mobile-friendly\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#pay-attention-to-the-traffic\" >Pay attention to the traffic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#tools-to-create-a-high-converting-ecommerce-landing-pages\" >Tools to Create a High-Converting Ecommerce Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#best-practices-for-ecommerce-landing-pages\" >Best Practices for ecommerce Landing Pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#focus-on-conversions\" >Focus on Conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#include-a-clear-cta\" >Include a clear CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#forget-navigation-bars-or-menus\" >Forget navigation bars or menus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#bet-on-attractive-visual-content\" >Bet on attractive visual content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#build-trust\" >Build trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#keep-visitors-engaged\" >Keep visitors engaged<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#examples-of-some-great-ecommerce-landing-pages\" >Examples of Some Great Ecommerce Landing Pages<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The ecommerce boom made it essential for many businesses &#8211; from famous brands to home-based gigs &#8211; to create ecommerce websites to boost sales.<\/p>\n<p>And while a website can be a great tool for sales, something that attracts customers and allows them to discover the products and discount deals offered on the site, is the landing page.<\/p>\n<p>Designing a landing page for ecommerce should not be taken lightly. It\u2019s one of the most important parts of an ecommerce website and is gonna make or break the impression of your brand.<\/p>\n<p>If you\u2019re building a landing page for your ecommerce business, then read on &#8211; we&#8217;ve compiled a detailed guide to help you.<\/p>\n<p>We\u2019re gonna discuss important design tips and the essential components of a landing page that truly works.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"whats-a-landing-page\"><\/span><strong>What\u2019s a Landing Page?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Contrary to what their names suggest, landing pages aren&#8217;t pages you land on when you hit a web address.<\/p>\n<p>An LP is a standalone page with the sole purpose of driving traffic and convincing the visitors to take actions. It\u2019s especially helpful if you wanna advertise products or services, but can\u2019t invest in a website.<\/p>\n<p>With a landing page, you can show the customers the items or services they might be interested in, and potentially drive them to a purchase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"do-ecommerce-websites-need-landing-pages\"><\/span><strong>Do ecommerce Websites Need Landing Pages?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Short answer &#8211; yes, they sure do.<\/p>\n<p>Let&#8217;s elaborate.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1687121981\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Many people wonder why they should put a landing page on their site instead of creating stellar product pages and driving traffic through SEO to those product pages.<\/p>\n<p>However, research has proven landing pages attract more visitors than product pages alone.<\/p>\n<p>Not only do landing pages generate more leads, but also deliver a high ROI and drive more conversions.<\/p>\n<p>An ecommerce website can have more than one of those. According to research, websites with a greater number of LPs generate leads like crazy. That&#8217;s because, with different people visiting your website, you&#8217;ve gotta tailor your message to fit individual needs.<\/p>\n<p>Bottom line, it\u2019s highly advisable to spread across several LPs that represent your brand and products in the best possible way from all angles.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-the-basics-of-a-good-ecommerce-landing-page\"><\/span><strong>What Are The Basics of A Good ecommerce Landing Page?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Landing pages can increase engagement and, in return, shoot your sales up. Here&#8217;s what a successful ecommerce landing page does:<\/p>\n<p><strong>Be accessible<\/strong><\/p>\n<p>One of the most important things to keep in mind while designing a landing page is the accessibility.<\/p>\n<p>The best landing pages have a clear, concise design focused on the brand\u2019s strengths. You don\u2019t wanna confuse your customers with a cluttered design. Make sure every button, offer or link is easily accessible and put in a prominent place that\u2019s easy to notice as soon as the page loads.<\/p>\n<p><strong>Drive action<\/strong><\/p>\n<p>Your main goal is to persuade visitors to take an action based on your goal: sign up, download, buy, register, subscribe, etc. Figure out what you wanna achieve and design your CTA button accordingly.<\/p>\n<p>By adding a \u201cLearn More\u201d or \u201cWatch Video\u201d button, you can direct potential customers to other pages on your website. Adding multiple CTAs on the landing page can be tricky, but if done right, is definitely gonna enhance how well your website performs.<\/p>\n<p><strong>Make a strong impression<\/strong><\/p>\n<p>Your landing page should be so persuasive that it would be hard to say NO.<\/p>\n<p>If you wanna leave a lasting impression, your design should reflect the true essence of your brand.<\/p>\n<p>You&#8217;ve only got a few seconds to talk visitors into action, so use them to communicate how your product makes life easier.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"creating-a-landing-page-for-ecommerce\"><\/span><strong>Creating a Landing Page for ecommerce<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we\u2019ve covered the landing page basics, let\u2019s walk you through creating one for an ecommerce website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"start-with-a-clear-and-simple-design\"><\/span><strong>Start with a clear and simple design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The design of your landing page should be clutter-free.<\/p>\n<p>You don\u2019t need a lot of product photos or banners, and it\u2019s important to resist the urge to overpopulate with links or images.<\/p>\n<p>Make your point with a few resources.<\/p>\n<p>Large fonts, clear images, and a stellar tagline grab the attention of visitors much faster than a lengthy explanation of what your product is. Keep it simple and to the point.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"use-the-right-color-scheme\"><\/span><strong>Use the right color scheme<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Color schemes are important.<\/p>\n<p>Yours should work to highlight the message you are trying to convey and must be suitable for the product you are selling.<\/p>\n<p>Using a sharper color for the CTA can and will immediately grab attention.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"write-powerful-content\"><\/span><strong>Write powerful content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s not only the design that attracts clicks. A strong message works equally well in increasing your conversions.<\/p>\n<p>Landing pages don\u2019t need lengthy descriptions. Make your point in brief, clear headings and subheadings.<\/p>\n<p>Adding strong and persuasive taglines can help massively. In a few lines the content should tell visitors how the product can solve their pain points.<\/p>\n<p>Writer\u2019s block?<\/p>\n<p>Go check similar landing pages, and get inspired!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"optimize-your-page\"><\/span><strong>Optimize your page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once you start coding, be careful not to add too many elements that are gonna make your landing page heavy and slow.<\/p>\n<p>While landing pages are not necessarily search engine optimized, because that&#8217;s the job of product pages, they still need to be optimized to attract traffic.<\/p>\n<p>Advice: Use compressed images, minimize CSS and HTML for faster uploading and use browser caching to ensure the landing page is quickly displayed on any device.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"make-it-user-friendly\"><\/span><strong>Make it user-friendly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When designing or coding, try to keep accessibility in mind.<\/p>\n<p>Make sure the CTA buttons, banners and content are all centered around the service or product and placed concisely on your page.<\/p>\n<p>If you make it easier for visitors to see a button or a link, they&#8217;re gonna be more likely to click it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"make-it-mobile-friendly\"><\/span><strong>Make it mobile-friendly\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now that most people use smartphones, it\u2019s essential for your landing pages to be mobile-optimized.<\/p>\n<p>Make sure while you are coding, that you build your LP and websites to be easily viewable on phones, tablets or any other small screen.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"pay-attention-to-the-traffic\"><\/span><strong>Pay attention to the traffic<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your work does not end with creating the landing page. Once it&#8217;s live, keep a continuous check on the traffic that comes your way.<\/p>\n<p>The goal of a landing page is not to generate leads; it\u2019s to generate quality leads. You wanna attract users interested in your product or service.<\/p>\n<p>With the help of your analytics tools, figure out if your page is a magnet for the right target market. A clever trick to increase your chances of success is to offer promotions and discounts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"tools-to-create-a-high-converting-ecommerce-landing-pages\"><\/span>Tools to Create a High-Converting Ecommerce Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t worry if you\u2019re not a skilled coder. You can either hire a professional developer or do it yourself. There are many websites and applications to help you create beautiful and fully functional landing pages for your products or websites.<\/p>\n<p>Here are some tools to get you going in no time:<\/p>\n<ul>\n<li><a class=\"thirstylink\" title=\"instapage\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/instapage\/\" target=\"_blank\" rel=\"nofollow noopener\">Instapage<\/a>: If you wanna build a responsive landing page quickly, use Instapage. It&#8217;s got built-in tools to connect with popular social media platforms and you&#8217;re gonna see how easy it is to optimize your page for mobile.<\/li>\n<li><a class=\"thirstylink\" title=\"thrive landing pages\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/thrive-landing-pages\/\" target=\"_blank\" rel=\"nofollow noopener\">Thrive Architect<\/a>: It\u2019s drag&amp;drop, intuitive and popular.<\/li>\n<li><a class=\"thirstylink\" title=\"shopify\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/shopify\/\" target=\"_blank\" rel=\"nofollow noopener\">Shopify<\/a>: even if it&#8217;s more famous for building ecommerce websites, Shopify is also a great platform to create standalone landing pages.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"best-practices-for-ecommerce-landing-pages\"><\/span><strong>Best Practices for ecommerce Landing Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So far, we&#8217;ve seen the basic requirements and steps to create a proper landing page for ecommerce or a standalone product. Coming-up next is discovering how this page can actually boost the traffic on your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"focus-on-conversions\"><\/span><strong>Focus on Conversions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When creating a landing page, your primary goal should be to increase conversions, and design plays a big role here.<\/p>\n<p>Make sure your CTAs are placed in prominent spots.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-848073104\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Banners and content should be clear and focused solely on diverting traffic to the link you want.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"include-a-clear-cta\"><\/span><strong>Include a clear CTA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make it easy for your visitors to take action!<\/p>\n<p>If you are offering a free trial on a service or selling a product, there should be a large \u201cFree Trial\u201d or \u201cBuy Now\u201d hotspot placed strategically on your landing page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"forget-navigation-bars-or-menus\"><\/span><strong>Forget navigation bars or menus<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since landing pages mostly serve as advertisements, the page should not include a navigation bar.<\/p>\n<p>Don&#8217;t offer any other click-through opportunities to your visitors. Keep clutter to the absolute minimum and focus on making users click your primary CTA.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"bet-on-attractive-visual-content\"><\/span><strong>Bet on attractive visual content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you wanna grab the attention of your visitors immediately, invest in good quality product images, videos, and\/or banners.<\/p>\n<p>Adding a large and brightly colored text also helps. Keep your headings and subheadings concise and place them in an easily visible spot.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"build-trust\"><\/span><strong>Build trust<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Visitors wanna be sure that your company is legit, so never skip the contact information or adding a short company profile.<\/p>\n<p>That&#8217;s gonna allow potential customers to contact you and increase the chances of sales.<\/p>\n<p>Throwing in customer testimonials, certifications, and awards is another smart move that creates a much stronger impression of your product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"keep-visitors-engaged\"><\/span><strong>Keep visitors engaged<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Once your landing page is live, you&#8217;ve gotta work hard to keep your potential clients from going anywhere else.<\/p>\n<p>Engage your target market on social media and find out what they&#8217;re interested in. Ecommerce websites commonly use behavioral marketing to offer incentives and prevent visitors from going to the competition.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"examples-of-some-great-ecommerce-landing-pages\"><\/span><strong>Examples of Some Great Ecommerce Landing Pages<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here are some great examples of landing pages that successfully manage to fulfill their purpose.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"600\" class=\"aligncenter size-full wp-image-15984\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Laning-page-1.png\" alt=\"kitkat landing page\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Laning-page-1.png 800w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Laning-page-1-250x188.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Laning-page-1-768x576.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Laning-page-1-700x525.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Laning-page-1-120x90.png 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>This KitKat landing page is as simple as it gets. With an attractive color scheme, this landing page works to highlight the primary CTA titled \u201cBreak Free\u201d. The navigation also focuses on the products and general information and does not distract the visitors with unnecessary links.<\/p>\n<p><img decoding=\"async\" width=\"800\" height=\"600\" class=\"aligncenter size-full wp-image-15985\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-2.jpg\" alt=\"gym landing page\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-2.jpg 800w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-2-250x188.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-2-768x576.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-2-700x525.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-2-120x90.jpg 120w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Another great example here: this landing page for a gym contains a clear picture as the background. You immediately recognize it&#8217;s about a gym. The brightly colored CTA, strong headlines, and the clearly visible Sign Up option in the navigation bar, all make it an effective landing page.<\/p>\n<p><img decoding=\"async\" width=\"616\" height=\"357\" class=\"aligncenter size-full wp-image-15986\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-3.jpg\" alt=\"skincare landing page\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-3.jpg 616w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-3-250x145.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-3-120x70.jpg 120w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><\/p>\n<p>Apothecary\u2019s landing page entirely focuses on a single product line. The page contains a brief description, a clear picture, and a \u201cShop Now\u201d button that takes you to the product page. Notice the About Us and Talk to Us links on the top &#8211; they&#8217;re gonna allow visitors to find contact information and make queries.<\/p>\n<p><img decoding=\"async\" width=\"982\" height=\"500\" class=\"aligncenter size-full wp-image-15987\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-4.png\" alt=\"cooking landing page\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-4.png 982w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-4-250x127.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-4-768x391.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-4-700x356.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/Landing-page-4-120x61.png 120w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/p>\n<p>A perfect example of simplistic design, this natural foods landing page&#8217;s got a soothing feel to it. It&#8217;s attractive, fresh and propels you to click on the Get Started button to find out more about their interesting offer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Landing pages for ecommerce are designed to increase conversions and boost sales. Elements like beautiful and clear photos, prominent CTA\u2019s, clever headings, and great content help you achieve this goal. There are certain requirements to keep in mind when building your next landing page such as keeping it visual, simple and accessible. This guide offers a great 101 walkthrough on the WHYs and HOWs of a high-converting landing page.<\/p>\n<p>Hope you enjoyed!<\/p>\n<p><strong>Read also:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-traffic-sources\/\" target=\"_blank\" rel=\"noopener\">Best Ecommerce Traffic Sources<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">Ecommerce and Affiliate Marketing: The Dream Team<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-ab-testing\/\" target=\"_blank\" rel=\"noopener\">Ecommerce A\/B Testing: 7 Tricks to Soar Sales<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3770086718\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction The ecommerce boom made it essential for many businesses &#8211; from famous brands to home-based gigs &#8211; to create ecommerce websites to boost sales. And while a website can be a great tool for sales, something that attracts customers and allows them to discover the products and discount deals offered on the site, is&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/ecommerce-landing-pages\/\">View Article<\/a>","protected":false},"author":36,"featured_media":15988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[199,3889],"learning_paths":[],"class_list":["post-15980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-getting-started","tag-ecommerce"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ecommerce Landing Pages: All You Need to Know in 2019<\/title>\n<meta name=\"description\" content=\"The real goal of a killer ecommerce landing page is to land you a customer! 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