{"id":15966,"date":"2018-12-26T16:15:21","date_gmt":"2018-12-26T16:15:21","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=15966"},"modified":"2018-12-26T16:15:21","modified_gmt":"2018-12-26T16:15:21","slug":"how-to-use-social-data-to-launch-a-successful-affiliate-campaign","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/how-to-use-social-data-to-launch-a-successful-affiliate-campaign\/","title":{"rendered":"How to Use Social Data to Launch a Successful Affiliate Campaign"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-122285938\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-use-social-data-to-launch-a-successful-affiliate-campaign\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-use-social-data-to-launch-a-successful-affiliate-campaign\/#choosing-the-right-offer\" >Choosing the Right Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-use-social-data-to-launch-a-successful-affiliate-campaign\/#checking-out-the-competition\" >Checking Out the Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-use-social-data-to-launch-a-successful-affiliate-campaign\/#promoting-the-offer\" >Promoting the Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-use-social-data-to-launch-a-successful-affiliate-campaign\/#fixing-the-ads-%e2%80%94-fine-tuning-and-split-testing\" >Fixing the Ads \u2014 Fine Tuning and Split Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-use-social-data-to-launch-a-successful-affiliate-campaign\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We know that social networks have a good load of issues when it comes to marketing. For example, it\u2019s not that easy to determine <a href=\"https:\/\/www.mobidea.com\/academy\/social-media-roi\/\" target=\"_blank\" rel=\"noopener\">social media ROI in affiliate marketing<\/a>.<\/p>\n<p>There\u2019s also the fact that social media is more like walking through a minefield than having a beach stroll when it comes to making obvious \u2014 or not so obvious \u2014 <a href=\"https:\/\/www.mobidea.com\/academy\/social-media-mistakes\/\" target=\"_blank\" rel=\"noopener\">social media mistakes<\/a>.<\/p>\n<p>And then there\u2019s the whole involvement of social media in politics, the backlashes, the bad rep, and the inevitable shrinking of the user base.<\/p>\n<p>We\u2019re looking at you, Facebook.<\/p>\n<p>But businesses still use social media for marketing, and that includes Facebook. Yeah, the share of social media ad spent in marketing budgets <a href=\"https:\/\/www.forbes.com\/sites\/christinemoorman\/2018\/03\/21\/social-media-spending-use-and-distraction\/#47eb00fb79cd\" target=\"_blank\" rel=\"noopener\">is on the rise<\/a>.<\/p>\n<p>So it\u2019s pretty fair to say that social media seems to be working well for marketers, and the audiences are increasingly on social media.<\/p>\n<p>So, while everything\u2019s already happening on social media, why not use it to your advantage in your affiliate marketing?<\/p>\n<p>Let\u2019s see how you can use social data to increase the chances of launching a successful campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"choosing-the-right-offer\"><\/span><strong>Choosing the Right Offer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A huge part of your success lies in your ability to avoid wasting time on meaningless things.<\/p>\n<p>When it comes to picking the right offer for your campaign, for example, Mobidea is gonna help you cut down a lot of the research time.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1286121958\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>But if you still wanna do some outside research on products or services you promote, then social media is a good platform for this. Why? It\u2019s an incredibly useful window for spotting trends. Best of all, it lets you see what are the hypes in the geographical area of your choice.<\/p>\n<p>In fact, you\u2019re gonna be able to slice social media data any way you want \u2014 by age, gender, income, interests, residence, you name it.<\/p>\n<p>So right off the bat, social data is gonna allow you to scope the size of your potential audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"checking-out-the-competition\"><\/span><strong>Checking Out the Competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While you\u2019re out there looking for an audience for possible products, you might as well do research on the competition.<\/p>\n<p>Staying on top of the ads that are already running in the area and promoting the same products you\u2019ve got your eyes on, is gonna be super useful.<\/p>\n<p>Later on, when you\u2019re feeling a bit more confident about your choices and targeting, you can use that information to go right after the audience segments that have your competitors as their interest.<\/p>\n<p>Not that you have to, and it might not even be the best possible strategy for the market, but that\u2019s just one of the things social data lets you do to influence the success of your affiliate campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"promoting-the-offer\"><\/span><strong>Promoting the Offer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook is a good source of traffic, it\u2019s as simple as that.<\/p>\n<p>Other social networks can be okay too, depending on the type of product you\u2019re trying to promote and the type of audience you\u2019re going after.<\/p>\n<p>Facebook is still not only an indispensable social network, but also the most beginner-friendly one.<\/p>\n<p>You\u2019ll probably wanna buy some ads to drive traffic towards your landing pages, or the website(s) you\u2019ve set up for the campaign.<\/p>\n<p>Here, you can use social data to ensure that your copy doesn\u2019t land on deaf ears.<\/p>\n<p>In fact, the data you\u2019ve seen on social media by now might help you figure out what type of copy to go for, or what type of content your landing pages need. If you\u2019re into creating customer personas, social data will help you do it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"fixing-the-ads-%e2%80%94-fine-tuning-and-split-testing\"><\/span><strong>Fixing the Ads \u2014 Fine Tuning and Split Testing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even if you\u2019re new to marketing, you\u2019re probably aware that you\u2019ve gotta test your ads. At the very least, to see the weak points of your ad campaign and get ideas what to do about them.<\/p>\n<p>You\u2019re gonna be testing the copy, the image, and the content type of your ads.<\/p>\n<p>When you go back to analyze them, it\u2019s the social data that\u2019s gonna give you the feedback you need to pack more punch into your social ads, or at least make the punches land where they\u2019re gonna count the most!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can use social media for your affiliate campaign as much or as little as you wanna, but what you can\u2019t do is disregard social networks completely.<\/p>\n<p>There\u2019s simply too much going on there to turn a blind eye on it. Literally everyone\u2019s there, and they\u2019re just waiting for the right motivation to click and convert.<\/p>\n<p>Mastering the basics of using social data for affiliate campaigns is the very least you\u2019ve gotta do to make it rain!<\/p>\n<p>And the basics are simple \u2014 social data lets you segment audiences according to any criteria, and there\u2019s a world of value you can find in that. Plus it\u2019s a good place to spy on competitors.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2601657534\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction We know that social networks have a good load of issues when it comes to marketing. For example, it\u2019s not that easy to determine social media ROI in affiliate marketing. There\u2019s also the fact that social media is more like walking through a minefield than having a beach stroll when it comes to making&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-use-social-data-to-launch-a-successful-affiliate-campaign\/\">View Article<\/a>","protected":false},"author":94,"featured_media":15972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[171,180,199,224,247],"learning_paths":[],"class_list":["post-15966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-affiliate-industry","tag-campaigns","tag-getting-started","tag-tips","tag-facebook-ads"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Social Data to Launch a Successful Affiliate Campaign<\/title>\n<meta name=\"description\" content=\"Social data can tell you a lot about your campaigns - you just gotta listen! In this article we cover the most fundamental ways to understand where your campaigns are headed and what to do to stir things in the direction you want!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-use-social-data-to-launch-a-successful-affiliate-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Social Data to Launch a Successful Affiliate Campaign\" \/>\n<meta property=\"og:description\" content=\"Social data can tell you a lot about your campaigns - you just gotta listen! 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