{"id":158,"date":"2015-06-09T17:02:54","date_gmt":"2015-06-09T17:02:54","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=158"},"modified":"2018-05-16T16:41:08","modified_gmt":"2018-05-16T16:41:08","slug":"banners-tips-improve-performance","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/","title":{"rendered":"Banners: Tips To Improve Campaign Performance"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4220025273\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#now-a-better-campaign-performance\" >Now: A Better Campaign Performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#whos-your-target\" >Who&#8217;s your Target?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#which-is-the-spot-you-want-to-promote\" >Which is the Spot you Want to Promote?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#where-do-you-want-to-display-your-ad\" >Where Do you Want to Display your Ad?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span><strong>Introduction<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Choosing the best banner is<strong> not an easy task<\/strong>.<\/p>\n<p>It\u2019s not just about selecting your favorite color or matching some words.<\/p>\n<p>It\u2019s a hard process but it\u2019s super important.<\/p>\n<p>Indeed, if a banner is successful and able to attract high volumes of quality traffic, <em>you\u2019re on the path to achieve a great campaign performance<\/em>.<\/p>\n<p>I can say that the most important decision you\u2019ll have to make as a media buyer is the choice of ads that are to be placed on each campaign.<\/p>\n<p>In fact, if you\u2019re savvy, you can save money because you don\u2019t need to pay too much to <strong>beat your competition and you gain more attention from your target.<\/strong><\/p>\n<p>In other words:<\/p>\n<p>You can have the best offer, <em>the highest bid and the best-performing target.<\/em><\/p>\n<p>However, if you don\u2019t have an appealing banner, visitors will never click on it.<\/p>\n<p>In this article, I\u2019ll give you some key tips that\u2019ll come in handy when you optimize your creatives.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1230469381\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>As far as communication is concerned, there are simple adjustments that can solve many of your problems.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"now-a-better-campaign-performance\"><\/span><strong>Now: A Better Campaign Performance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to understand what a good banner is, you need to <strong>understand your audience<\/strong>.<\/p>\n<p>Visitors from different countries, cultures and ages will react differently to a banner image.<\/p>\n<p>The same ad, in different countries, won\u2019t have the same performance.<\/p>\n<p>These are some soft <a href=\"https:\/\/www.digitalthing.com.au\/7-best-practices-for-improving-your-display-advertising\/\" target=\"_blank\" rel=\"noopener\">display marketing best practices<\/a> but you can learn more about this subject by investigating online!<\/p>\n<p>You should also brush up on banner design guidelines, bro!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"whos-your-target\"><\/span><strong>Who&#8217;s your Target?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first thing you should do is set your target.<\/p>\n<p>Who are they?<\/p>\n<p>Are they men?<\/p>\n<p>Women?<\/p>\n<p>Teenagers?<\/p>\n<p>Which language do they speak?<\/p>\n<p>If you\u2019re able to answer these questions you can adjust the copy of the banner, colors, design, and so forth.<\/p>\n<p>You should also try to explore the best sites for banner advertising, of course!<\/p>\n<p><strong>Example 1:<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-1.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-159\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-1.jpg\" alt=\"Banner example 1\" width=\"496\" height=\"104\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-1.jpg 924w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-1-250x52.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-1-768x161.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-1-700x147.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-1-120x25.jpg 120w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/p>\n<p>This banner was placed in a campaign <em>targeted to Turkey.<\/em><\/p>\n<p>Note that the banner that contained words in the most spoken language of that particular country (banner 2) had better results than the one containing words written in English.<\/p>\n<p><strong><em>Learn More: <a href=\"https:\/\/www.mobidea.com\/academy\/banner-design-ads\/\">Banner Design for Ads: The Definitive Guide<\/a><\/em><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"which-is-the-spot-you-want-to-promote\"><\/span><strong>Which is the Spot you Want to Promote?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We all know how to buy banner ads and buy ad space on websites.<\/p>\n<p>But what&#8217;s the right spot?<\/p>\n<p>If you put the same banner in different spots <strong>you won\u2019t achieve the same performances.<\/strong><\/p>\n<p>A banner that works very well on the spot 300\u00d7250 (for example) may not be as well-performing on the spot 728\u00d790.<\/p>\n<p>The same thing is true when we\u2019re talking about the zone (mobile top, mobile bottom or NTV).<\/p>\n<p style=\"text-align: left;\"><strong> Example 2:<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-2.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-160\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-2.jpg\" alt=\"Banner example 2\" width=\"439\" height=\"146\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-2.jpg 926w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-2-250x83.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-2-768x255.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-2-700x233.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-2-120x40.jpg 120w\" sizes=\"(max-width: 439px) 100vw, 439px\" \/><\/a><\/p>\n<p>These banners were tested <strong>on the Instant Message spot.<\/strong><\/p>\n<p>This spot is like a chat window that appears at the bottom of the page.<\/p>\n<p>It can be perceived as a notification to the user.<\/p>\n<p>For this specific spot, the banner with texts that induce an action (showcasing the words \u201cdownload\u201d or \u201cwatch now\u201d) worked much better than the one with an image.<\/p>\n<p>Imagine you&#8217;re navigating a website.<\/p>\n<p>It&#8217;s got a lot of interesting videos and you want to click them to watch what it&#8217;s all about.<\/p>\n<p>If an image appears at the bottom of the page, you\u2019ll understand it as a suggestion of related videos.<\/p>\n<p>You wanna watch more content.<\/p>\n<p>On the other hand, if a text appears, you\u2019ll perceive it as an alert message.<\/p>\n<p>This means you&#8217;re gonna\u00a0<em>become immediately prone to click on it.<\/em><\/p>\n<p>These tweaks to improve your rates are where web designer software can really help you out!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"where-do-you-want-to-display-your-ad\"><\/span><strong>Where Do you Want to Display your Ad?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Where to place banner ads?<\/p>\n<p>That&#8217;s a question that&#8217;s been asked quite a few times, for sure!<\/p>\n<p>For some ad networks, you get the info regarding the websites where your banner is shown.<\/p>\n<p>In other words, from the publishers.<\/p>\n<p>If you\u2019re buying your traffic on those platforms, you can surely improve your results.<\/p>\n<p>When you\u2019re creating an ad, the <strong>different layouts of websites will require different approaches.<\/strong><\/p>\n<p>The banners should be incorporated into the website.<\/p>\n<p>That is, they should look like they\u2019re part of it.<\/p>\n<p>Indeed, it should always look natural, as if it belongs on the page.<\/p>\n<p>That\u2019s why you should avoid putting big arrows or crazy animations <strong>in a poor attempt to get the user\u2019s attention.<\/strong><\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2616606849\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>All you have to do is navigate on your top websites, identify your top spots, and then create an image that needs to blend in and never look like a blatant advert.<\/p>\n<p>You should also adapt the color, font size, <em>and ad shape to the look and feel of the website or group of websites.<\/em><\/p>\n<p style=\"text-align: left;\"><strong>Example 3:<\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-3.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-161\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-3.jpg\" alt=\"Banner example 3\" width=\"380\" height=\"152\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-3.jpg 926w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-3-250x100.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-3-768x308.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-3-700x280.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/Banner-Tips-3-120x48.jpg 120w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/a><\/p>\n<p>Banner 2 was created after a thorough analysis of the website in which the campaign was targeted.<\/p>\n<p>In fact, it\u2019s very similar to the videos shown on that website.<\/p>\n<p>If you\u2019re able to do the same,<strong> you can definitively expect a better campaign performance.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a lot of other tips and banner ad design best practices <em>you can find in a large number of studies regarding this issue.<\/em><\/p>\n<p>You can even use Google web designer, check AdSense and understand how Google banners show up to get a sense of how it&#8217;s done in the industry and learn from the best.<\/p>\n<p>Nonetheless, these are the most relevant tips and the ones that <em>make you get better results in a short period of time<\/em>.<\/p>\n<p>Try these tips to improve your campaign&#8217;s performance.<\/p>\n<p>I know you&#8217;re gonna <strong>produce some award winning banner ads.<\/strong><\/p>\n<p>By the end, you&#8217;re gonna need a banner ad revenue calculator to make sure you can keep track of all your awesome revenues!<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/banner-design-ads\/\">Banner Design for Affiliate Marketing: The Definitive Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/banner-ad-copy-different-languages\/\">How to Write Banner Ad Copy in Different Languages<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3174613918\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Choosing the best banner is not an easy task. It\u2019s not just about selecting your favorite color or matching some words. It\u2019s a hard process but it\u2019s super important. Indeed, if a banner is successful and able to attract high volumes of quality traffic, you\u2019re on the path to achieve a great campaign performance&#8230;. <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/\">View Article<\/a>","protected":false},"author":5,"featured_media":1764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[174,178,205,214,223,224],"learning_paths":[3825],"class_list":["post-158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-banners","tag-campaign-performance","tag-media-buying","tag-optimization","tag-spots","tag-tips","learning_paths-banner"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Banners: Tips To Improve Campaign Performance<\/title>\n<meta name=\"description\" content=\"Choosing a good banner is not an easy task. Check these Mobidea Academy tips and get to improve your campaign&#039;s performance!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banners: Tips To Improve Campaign Performance\" \/>\n<meta property=\"og:description\" content=\"Choosing a good banner is not an easy task. Check these Mobidea Academy tips and get to improve your campaign&#039;s performance!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-06-09T17:02:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-16T16:41:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helena Rosa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobacademy\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/\",\"name\":\"Banners: Tips To Improve Campaign Performance\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/banner.jpg\",\"datePublished\":\"2015-06-09T17:02:54+00:00\",\"dateModified\":\"2018-05-16T16:41:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/71d1579c9e47ece2a4f8d79e8cf4742f\"},\"description\":\"Choosing a good banner is not an easy task. Check these Mobidea Academy tips and get to improve your campaign's performance!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/banner.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/banner.jpg\",\"width\":1500,\"height\":844,\"caption\":\"improve campaign performance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Banners: Tips To Improve Campaign Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea ACademy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/71d1579c9e47ece2a4f8d79e8cf4742f\",\"name\":\"Helena Rosa\",\"description\":\"Helena has been in this industry for 10 years, and that\u2019s why she recognizes a lot of people at events. She joined Mobidea two years ago, starting as an Online Analyst. Now, she\u2019s the Head of Affiliates Support and her team works 7 days per week, covering 2\/3 of the world\u2019s many time zones, giving support to all affiliates, no matter the country, the type, the experience\u2026 users who are always motivated by their thirst for money! She\u2019s not afraid of fear and loves to challenge herself, because she knows it\u2019s the only way you can learn. For her, one of the best things in life is arriving at a place where you\u2019ve never been before, meeting people you couldn\u2019t even dream existed. Dining out and travelling around the world are Helena\u2019s recipes for happiness!\",\"sameAs\":[\"https:\/\/x.com\/mobacademy\"],\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/helena-rosa\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Banners: Tips To Improve Campaign Performance","description":"Choosing a good banner is not an easy task. Check these Mobidea Academy tips and get to improve your campaign's performance!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/","og_locale":"en_US","og_type":"article","og_title":"Banners: Tips To Improve Campaign Performance","og_description":"Choosing a good banner is not an easy task. Check these Mobidea Academy tips and get to improve your campaign's performance!","og_url":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2015-06-09T17:02:54+00:00","article_modified_time":"2018-05-16T16:41:08+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/banner.jpg","type":"image\/jpeg"}],"author":"Helena Rosa","twitter_card":"summary_large_image","twitter_creator":"@mobacademy","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/","url":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/","name":"Banners: Tips To Improve Campaign Performance","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/banner.jpg","datePublished":"2015-06-09T17:02:54+00:00","dateModified":"2018-05-16T16:41:08+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/71d1579c9e47ece2a4f8d79e8cf4742f"},"description":"Choosing a good banner is not an easy task. Check these Mobidea Academy tips and get to improve your campaign's performance!","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/banner.jpg","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/06\/banner.jpg","width":1500,"height":844,"caption":"improve campaign performance"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/banners-tips-improve-performance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Banners: Tips To Improve Campaign Performance"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea ACademy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/71d1579c9e47ece2a4f8d79e8cf4742f","name":"Helena Rosa","description":"Helena has been in this industry for 10 years, and that\u2019s why she recognizes a lot of people at events. She joined Mobidea two years ago, starting as an Online Analyst. Now, she\u2019s the Head of Affiliates Support and her team works 7 days per week, covering 2\/3 of the world\u2019s many time zones, giving support to all affiliates, no matter the country, the type, the experience\u2026 users who are always motivated by their thirst for money! She\u2019s not afraid of fear and loves to challenge herself, because she knows it\u2019s the only way you can learn. For her, one of the best things in life is arriving at a place where you\u2019ve never been before, meeting people you couldn\u2019t even dream existed. Dining out and travelling around the world are Helena\u2019s recipes for happiness!","sameAs":["https:\/\/x.com\/mobacademy"],"url":"https:\/\/www.mobidea.com\/academy\/author\/helena-rosa\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=158"}],"version-history":[{"count":14,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/158\/revisions"}],"predecessor-version":[{"id":14260,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/158\/revisions\/14260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/1764"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=158"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}