{"id":14533,"date":"2018-06-05T12:30:25","date_gmt":"2018-06-05T12:30:25","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=14533"},"modified":"2023-05-16T16:29:23","modified_gmt":"2023-05-16T15:29:23","slug":"aso-vs-seo","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/","title":{"rendered":"How Your ASO Strategy Can Work Alongside SEO"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1392816404\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#aso-best-practices\" >ASO Best Practices<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#titles\" >Titles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#description\" >Description<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#ios-keywords\" >iOS Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#app-icons\" >App Icons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#screenshots-and-preview-videos\" >Screenshots and Preview Videos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#getting-started-with-seo\" >Getting Started with SEO<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#ranking-for-keywords\" >Ranking for Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#landing-pages\" >Landing Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#blog\" >Blog<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#website\" >Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#advanced-seo\" >Advanced SEO<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/#aso-and-seo-working-together\" >ASO and SEO Working Together<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/App_store_optimization\" target=\"_blank\" rel=\"noopener\">App Store Optimization (ASO)<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.mobidea.com\/academy\/tag\/seo\/\">Search Engine Optimization (SEO)<\/a>\u00a0might sound like two sides of the same coin, but don\u2019t be fooled.<\/p>\n<p>While they share some similarities, the two are very different and work to attract an entirely different set of users.<\/p>\n<p>Put simply, SEO is for optimizing web pages to drive in new users, while ASO is used within an app store for the same purpose.<\/p>\n<p>However, just because they\u2019re different doesn\u2019t mean they can\u2019t work together.<\/p>\n<p>Apps can miss out on a staggering amount of traffic without a Search Engine Optimized (SEO) web presence.<\/p>\n<p>In fact, a study by Google shows that up to <a href=\"https:\/\/think.storage.googleapis.com\/docs\/mobile-app-marketing-insights.pdf\" target=\"_blank\" rel=\"noopener\">51% of app discoverability<\/a> comes from having an optimized web presence.<\/p>\n<p>This isn\u2019t to diminish the power of a strong App Store Optimization (ASO) strategy, though.<\/p>\n<p>Indeed, without proper ASO, potential users who find an app through a web search are more likely to click away without downloading.<\/p>\n<p>This is why combining an ASO and SEO strategy is important and will lead to a significant increase in visibility and downloads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"aso-best-practices\"><\/span>ASO Best Practices<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ASO is what drives users to tap the install button from within an app store.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-151030275\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>This is why the metadata and visual assets you choose are so crucial.<\/p>\n<p>When you\u2019re trying to reach high rankings, the keywords you use and how you optimize them play a huge role in visibility.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/hands-woman-laptop-notebook-1.jpg\"><img decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-large wp-image-1900\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/hands-woman-laptop-notebook-1-700x467.jpg\" alt=\"hands woman laptop notebook\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/hands-woman-laptop-notebook-1-700x467.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/hands-woman-laptop-notebook-1-250x167.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/hands-woman-laptop-notebook-1-768x512.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/hands-woman-laptop-notebook-1-1024x683.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/hands-woman-laptop-notebook-1-120x80.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/10\/hands-woman-laptop-notebook-1.jpg 1620w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>In the Apple App Store, the metadata that can be optimized includes the title, subtitle, keyword bank, and description.<\/p>\n<p>Each plays a role in the conversion process and serves to let users know what the app is about and how to find it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"titles\"><\/span>Titles<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The title and subtitle need to be short and focus on the app\u2019s core features.<\/p>\n<p>If there is extra space, sneaking in a keyword is a great way to help let potential users know what the app is about.<\/p>\n<p>This is especially true for games, such as match 3 apps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"description\"><\/span>Description<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The description has 4,000 characters to call out the features of an app and dive into what the user can expect, even though most apps don\u2019t come anywhere near filling up this space.<\/p>\n<p>It should be formatted in such a way that it\u2019s both persuasive and enticing, yet easy to read at a glance.<\/p>\n<p>Remember:<\/p>\n<p>This area is what really sells the app!<\/p>\n<p>If it fails to be properly formatted and if it lacks important information, potential users will surely skip over it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ios-keywords\"><\/span>iOS Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The next section of metadata for the Apple App Store is the keyword bank.<\/p>\n<p>You have 100 characters, including commas, to target whatever keywords you think will best fit your app.<\/p>\n<p>These should be both relevant and high volume to help the right users find your app.<\/p>\n<p>Think about your core features and what terms users are searching for when picking keywords.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9289\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-700x394.jpg\" alt=\"man reading on a laptop\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"app-icons\"><\/span>App Icons<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first visual asset that users see when they search within an app store is the icon.<\/p>\n<p>This means they can make or break an app\u2019s conversion.<\/p>\n<p>When picking an icon, look at other apps within the same category and make sure that icon manages to convey what your app is about.<\/p>\n<p>It\u2019s also good to A\/B test your icons so as to find the best one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"screenshots-and-preview-videos\"><\/span>Screenshots and Preview Videos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The final pieces that turn an app store visit into a conversion are the screenshots and preview video.<\/p>\n<p>They are the visual aspects of your ASO strategy and should be used to show off what the app looks like, as well as call out important features.<\/p>\n<p>The preview video automatically plays as a user scrolls, so the first few seconds are critical!<\/p>\n<p>Most of this also applies to the Google Play Store, with a few exceptions:<\/p>\n<p>There are no preview videos and instead of a subtitle, you have a short description.<\/p>\n<p>The short description is a bit longer than the subtitle on Apple but should still be used in the same way.<\/p>\n<p>Making sure your ASO strategy follows these best practices will ensure an increase in visibility and more downloads.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-8099\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-700x394.jpg\" alt=\"happy man\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/happy_man.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>However, optimizing your app in the app stores is not the only way to help bring success to your app.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"getting-started-with-seo\"><\/span>Getting Started with SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Search Engine Optimization focuses <a href=\"https:\/\/www.mobidea.com\/academy\/seo-steps\/\">on your website<\/a>.<\/p>\n<p>You create a place for both new and loyal users to find information about your app and\/or company, as well as to provide added value.<\/p>\n<p>There are many different ways to go about optimizing your web presence with SEO, but the first step should be to create a website with <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-landing-pages\/\">landing pages<\/a> and start to target specific keywords you want to show up for in the search.<\/p>\n<p>These terms must be both relevant and something your audience is searching for.<\/p>\n<p>If you do not choose your keywords wisely, Google won\u2019t know how to serve your page to the right audience.<\/p>\n<p>This is why doing your <a href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/\">research on keywords<\/a> and content structure is crucial.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-7563\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-700x394.jpg\" alt=\"man with computer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>You\u2019ll also have fewer limitations on the format of your website since you\u2019ll be creating it yourself.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ranking-for-keywords\"><\/span>Ranking for Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The question that many developers want to ask when it comes to adding SEO to their strategy is how to start ranking on Google.<\/p>\n<p>This is where keyword research comes into play.<\/p>\n<p>You can look to competitors for terms you might want to rank for, check Google \u201calso searched for\u201d results, and use one of the many keyword tools that provide information on specific words such as Semrush (<a class=\"thirstylink\" title=\"semrush 14 day free trial\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-14-day-free-trial\/\" target=\"_blank\" rel=\"nofollow noopener\">14-Day Free Trial<\/a>) or <a class=\"thirstylink\" title=\"ahrefs keyword explorer\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/ahrefs-keyword-explorer\/\" target=\"_blank\" rel=\"nofollow noopener\">Ahrefs Keyword Explorer<\/a>.<\/p>\n<p>When it comes to determining whether or not a keyword is high-volume, there are a few tools that you can use.<\/p>\n<p>Moz\u2019s free <a href=\"https:\/\/moz.com\/free-seo-tools\" target=\"_blank\" rel=\"noopener\">Keyword Explorer<\/a> is a great place to start, as is the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/keywords-everywhere-keywo\/hbapdpeemoojbophdfndmlgdhppljgmp?hl=en\" target=\"_blank\" rel=\"noopener\">Keywords Everywhere<\/a> chrome extension.<\/p>\n<p>While neither of these are perfect, they will still give you a great resource to get started.<\/p>\n<p>The number of keywords you research really depends on your industry, how much time and effort you plan to put into the website, and how many important keywords you can find.<\/p>\n<p>You should find at least 1 high-volume keyword for each of your core features, as well as any other important industry terms.<\/p>\n<p>Once you\u2019ve found the options that work best for you, you\u2019ll want to create an optimized page for each keyword with written content.<\/p>\n<p>This content should stay focused and use the keyword as much as possible without it feeling too \u201cstuffed.\u201d<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-4187474686\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Remember:<\/p>\n<p>While the keyword itself is important, Google will share less optimized content as long as it provides useful information to anyone who may land on the page.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"landing-pages\"><\/span>Landing Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re not a web designer or you don\u2019t have the money to hire one, you may be wondering about how much of an investment creating an <a href=\"https:\/\/www.mobidea.com\/academy\/how-to-write-seo-friendly-content\/\">SEO-friendly<\/a> website will be.<\/p>\n<p>Creating a full website will take time and it will need to be constantly updated.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9777\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-700x394.jpg\" alt=\"man typing on laptop\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-typing-on-laptop.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>However, you don\u2019t need to have a full website to take advantage of the benefits of SEO.<\/p>\n<p>A landing page, or one-page website, is exactly what it sounds like:<\/p>\n<p>It\u2019s a single page for users to \u201cland\u201d on when coming from a search engine, social media, or directly by typing in the website.<\/p>\n<p>Landing pages usually give users information about the topic &#8211; in this case, an app &#8211; as well as detailed information on the mechanics.<\/p>\n<p>It\u2019s also a great place to show off screenshots and videos from the app, and any extras you think the users may find value in.<\/p>\n<p>The content on this page should be refined to target one main keyword and usually a second or third less relevant one.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"blog\"><\/span>Blog<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A blog is another great option to start indexing on Google for specific keywords.<\/p>\n<p>A few free options to get started are Blogspot and <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-wordpress-themes\/\">WordPress<\/a>.<\/p>\n<p>Eventually, though, you\u2019ll want to look into getting <a class=\"thirstylink\" title=\"name cheap\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/name-cheap\/\" target=\"_blank\" rel=\"nofollow noopener\">your own domain<\/a>.<\/p>\n<p>The reason why a blog is such a powerful tool is that Google considers blogs \u201cmoving content,\u201d that is, a website that is being constantly updated.<\/p>\n<p>By posting a few blog posts a week that each target different keywords, Google will start to pick the website up and see what other content you might have that it hasn\u2019t yet found.<\/p>\n<p>With a blog, it\u2019s important to stay consistent and to always provide high-quality content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"website\"><\/span>Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finally, a full website will encompass both a blog and landing pages, providing the best possible results, assuming you\u2019re able to keep it optimized.<\/p>\n<p>A full website allows you to combine landing pages, informational pages (such as FAQs, an About page, or a Contact page), and blog posts with important keywords to create a powerful web presence.<\/p>\n<p>Having a full website also allows you to target different groups of users, which is a lot harder with just a blog or a standalone landing page.<\/p>\n<p>No matter which type of web presence you decide is right for you, don\u2019t forget that it\u2019s important to provide users with a way to interact with you and give feedback on your app!<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-11399\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-700x394.jpg\" alt=\"man with smartphone\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/man-with-smartphone.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"advanced-seo\"><\/span>Advanced SEO<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>While this article is meant to point out the basics of SEO and ASO and how they work together, there are a few advanced SEO techniques that you should look into once you establish a web presence!<\/p>\n<p>Check them out now!<\/p>\n<p><strong>Backlinking<\/strong><\/p>\n<p>Having websites link back to your page shows Google that the content you provide is useful.<\/p>\n<p>This is especially true if the site linking to you has a high Domain Authority or online influence.<\/p>\n<p>There are many <a href=\"https:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener\">different strategies<\/a> to acquire links, so doing some research and having a plan is important.<\/p>\n<p><strong>SEO Metadata<\/strong><\/p>\n<p>Optimizing your website\u2019s metadata takes time and a bit of programming knowledge.<\/p>\n<p>The two main pieces of metadata that are important to start with are your page\u2019s Titles and Descriptions.<\/p>\n<p>Once you have those two nailed down, making sure you have optimized image alt tags is the next step.<\/p>\n<p><strong>Rich Search Results<\/strong><\/p>\n<p>Have you ever performed a Google search only to find that you don\u2019t have to click to get the answer to your question?<\/p>\n<p>Often times, this is done through implementing Rich Search Results on your website.<\/p>\n<p>The most common of these is providing information about the company, such as address, phone number, or website, but it\u2019s not limited to just that.<\/p>\n<p>Google also provides ways to showcase important blog posts, directly answer a user\u2019s question, and even showcase upcoming events.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"aso-and-seo-working-together\"><\/span>ASO and SEO Working Together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that you know the basics of ASO and SEO, you\u2019ll probably start to understand how they can work together, and why they are both important for mobile app marketing.<\/p>\n<p>Either strategy without the other will have some impact, but you\u2019ll be limiting the visibility of your app.<\/p>\n<p>By paying close attention to your content, keywords, and visual assets while planning your website and your app store metadata, you\u2019ll be able to succeed!<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-8399\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-700x394.jpg\" alt=\"excitement\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-120x68.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>It doesn\u2019t matter if you choose to go all-in with a full website or just get started with a landing page:<\/p>\n<p>By optimizing your web presence, you\u2019ll be able to start attracting the additional 51% of users who are not searching directly on an app store.<\/p>\n<p>When a user lands on your page, they\u2019ll be greeted with an abundance of relevant information and they\u2019ll therefore be more likely to follow the download link where they will be met with optimized metadata and visual assets to close the deal.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/successful-blogging-business\/\">How to Create a Six-Figure Blogging Business in 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-landing-pages\/\">How to Create Killer Affiliate Landing Pages in 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/seo-affiliate-marketing\/\">SEO Affiliate Marketing: A Comprehensive Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/\">How to Research Keywords with Google\u2019s Algorithms in Mind<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/how-to-write-seo-friendly-content\/\">How to Write SEO-Friendly Content in 2018 (A Step by Step Guide)<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3563046531\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction App Store Optimization (ASO)\u00a0and\u00a0Search Engine Optimization (SEO)\u00a0might sound like two sides of the same coin, but don\u2019t be fooled. While they share some similarities, the two are very different and work to attract an entirely different set of users. Put simply, SEO is for optimizing web pages to drive in new users, while ASO&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/aso-vs-seo\/\">View Article<\/a>","protected":false},"author":85,"featured_media":14670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8957],"tags":[199,200,214,220,224,3888],"learning_paths":[],"class_list":["post-14533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-getting-started","tag-internet-marketing","tag-optimization","tag-seo","tag-tips","tag-aso"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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