{"id":14076,"date":"2018-05-31T07:47:13","date_gmt":"2018-05-31T07:47:13","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=14076"},"modified":"2019-03-18T13:05:34","modified_gmt":"2019-03-18T13:05:34","slug":"shopping-cart-abandonment-reasons","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/","title":{"rendered":"Reasons for Online Shopping Cart Abandonment"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3146076572\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#registration\" >Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#shipping-options-and-costs\" >Shipping Options and Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#payment-types\" >Payment Types<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#security-and-data\" >Security and Data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#solutions\" >Solutions<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most of us have &#8211; at one time or another &#8211; put items in an online shopping cart but not actually gone through with purchasing them.<\/p>\n<p>There is an array of reasons as to why this might happen, from having second thoughts about whether we want the item, to being put off by the shipping options.<\/p>\n<p>Sometimes, we may never have even intended to buy the item from that vendor or at that time, but just wanted to check the price.<\/p>\n<p>We might even have added it to the cart by mistake.<\/p>\n<p>However, not all shopping cart abandonment comes as a result of the user no longer wanting to buy the items.<\/p>\n<p>More often than not, it all comes down to the frustration with the site or the process involved in completing the transaction.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9134\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-700x394.jpg\" alt=\"computer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer-120x67.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/computer.jpg 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>For <a href=\"https:\/\/en.wikipedia.org\/wiki\/E-commerce\" target=\"_blank\" rel=\"noopener\">eCommerce<\/a> retailers, this is a huge problem.<\/p>\n<p>The amount of abandoned transactions varies each year, but the stats on this show that it is always between two thirds and three quarters.<\/p>\n<p>This tends to be a surprising fact for people outside of the eCommerce sector.<\/p>\n<p>Even so, it\u2019s something people who run eCommerce companies tend to be very aware of!<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2123474509\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Of course, while shopping cart abandonment happens everywhere (even in brick and mortar shops) because sometimes people simply change their minds, or something happens while they are shopping that causes them to need to walk away (or their payment fails), some sites see much higher rates of it than others.<\/p>\n<p>This is because some sites present technical or practical obstacles to buying that customers find frustrating.<\/p>\n<p>Which obstacles?<\/p>\n<p>Get ready to find out!<\/p>\n<p>Prepared?<\/p>\n<p>Here are some of the features of eCommerce sites that can make or break your game!<\/p>\n<p>It\u2019s time for you to understand how to allow your target customers to effectively go through with buying the stuff they\u2019ve got in their carts!<\/p>\n<p>Pay attention, read up, and understand which features can be destructive for an eCommerce site!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"registration\"><\/span>Registration<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sites that see the least drop-out from potential buyers tend to be those that have <a href=\"https:\/\/www.business2community.com\/consumer-marketing\/six-stages-consumer-buying-process-market-0811565\" target=\"_blank\" rel=\"noopener\">simplified buying processes<\/a>.<\/p>\n<p>Customers who want to make a one-off purchase find that having to create an account in order to do it is both time consuming and annoying.<\/p>\n<p>For this reason, they\u2019ll be more likely to decide that it&#8217;s not worth it and will shop elsewhere.<\/p>\n<p>Being able to make a purchase as a guest is therefore quite important to people.<\/p>\n<p>Equally, sometimes people do create accounts for sites, but forget their passwords and can&#8217;t be bothered to go through a retrieval procedure to be able to shop.<\/p>\n<p>This means that a site that simplifies all of this is going to be more encouraging for them to use.<\/p>\n<p>However, there are two sides to this:<\/p>\n<p>When a customer wants to buy regularly from a site, having an account that has their shipping details saved and their payment methods linked can mean they can buy faster and easier.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-7563\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-700x394.jpg\" alt=\"man with computer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>The best approach?<\/p>\n<p>You must offer the ability to create an account, but not turn it into something that\u2019s mandatory in order to actually make a purchase.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"shipping-options-and-costs\"><\/span>Shipping Options and Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another area where sites can lose business is where &#8211; in the process &#8211; taxes, shipping costs, and delivery options are revealed.<\/p>\n<p>Many people decide to forsake a purchase because they feel the shipping costs are too high, or because they aren\u2019t okay with the delivery schedule.<\/p>\n<p>Making these costs and options clear early in the process helps people make decisions about whether they want to buy without frustration.<\/p>\n<p>Learning that shipping to your area is expensive or that a delivery option you would prefer (such as delivery on a weekend or next day delivery) isn&#8217;t available while viewing a product is less annoying than that fact being revealed right before you pay.<\/p>\n<p>In either case, the customer may not buy.<\/p>\n<p>Even so, they will have less of a negative feeling about their experience shopping with a website, which is also important.<\/p>\n<p>When it comes to avoiding this issue, businesses which offer the most <a href=\"https:\/\/www.shipbob.com\/blog\/ecommerce-shipping\/\" target=\"_blank\" rel=\"noopener\">flexible shipping options<\/a>, the fairest costs, and which are transparent early in the shopping process will see less customer drop-out.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up.jpg\"><img decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-large wp-image-39\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-700x467.jpg\" alt=\"happy people\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-700x467.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-250x167.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-768x512.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-1024x683.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-120x80.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up.jpg 1620w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Businesses <a href=\"https:\/\/www.bigcommerce.co.uk\/ecommerce-answers\/why-offer-free-shipping-how-to-turn-a-profit-from-this-popular-perk\/\" target=\"_blank\" rel=\"noopener\">which offer<\/a> free shipping where viable have also been shown to incentivize customers to buy.<\/p>\n<p>Early in the product selection process, sites should also be clear about whether or not international shipping is available and how expensive this actually is.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"payment-types\"><\/span>Payment Types<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another factor that websites can win or lose on when it comes to ensuring the most customers possible actually complete their purchases is the payment types they accept.<\/p>\n<p>Businesses have to weigh up the cost of offering certain payment types.<\/p>\n<p>In fact, while it may make financial sense not to offer every method of payment, this is still something customers care about.<\/p>\n<p>Indeed, if a customer finds &#8211; at the last minute &#8211; that they won\u2019t be able to use PayPal, they will often decide to leave.<\/p>\n<p>And do what?<\/p>\n<p>Find another site where they can use their preferred payment method, rather than reaching for their credit card.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-8722\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-700x394.jpg\" alt=\"credit card\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Businesses which clearly showcase how and what the customer can pay will win for sure.<\/p>\n<p>As with shipping options, showing what options are available on the homepage or product description page will be less annoying to the customer &#8211; even if you don&#8217;t accept their preferred way of paying &#8211; than finding out about this fact at the checkout.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"security-and-data\"><\/span>Security and Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sites that ask for lots of information as mandatory fields for completing an order also lose out when compared with those which don&#8217;t.<\/p>\n<p>There are some reasonable pieces of information that sites can ask for such as a customer&#8217;s phone number or email address, but which the customer may feel is a hassle to enter or which they won\u2019t want to give away, and which are ultimately unrelated to making the purchase.<\/p>\n<p>Yes, the business may want this requested info to keep the customer updated on the delivery of their item.<\/p>\n<p>Nonetheless &#8211; in reality &#8211; only a handful of businesses will actually need the phone numbers of their customers.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9290\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-700x394.jpg\" alt=\"call center\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/call-centre.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>This means that making this something mandatory (meaning the customer has to go and look up their number if they don&#8217;t know it by heart, and if they are on a mobile site they will have to go away from the site to do this) adds an obstacle that will cause some people to give up on the purchase.<\/p>\n<p>Or maybe they won\u2019t give up, but will still be left with a bad impression and will be sure to remember the lack of convenience of the transaction.<\/p>\n<p>People also tend to be wary when too much data is asked for.<\/p>\n<p>While businesses generally aren&#8217;t going to do anything shady with someone&#8217;s data or spam them, this is something that used to happen a lot and it\u2019s something that people are obviously concerned about.<\/p>\n<p>Even more importantly:<\/p>\n<p>People want to know whether or not the site they are making payments to is secure.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2872761714\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>If this isn&#8217;t clear, they may feel uneasy about handing over payment details and can even decide to abandon the shopping experience altogether.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"solutions\"><\/span>Solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you can see, there are a lot of small reasons that explain why some people\u00a0<a href=\"https:\/\/www.mobidea.com\/academy\/why-visitors-are-leaving-your-website\/\">decide to leave a website<\/a> without completing a purchase.<\/p>\n<p>Moreover, you were probably able to understand that most of these negative aspects can be avoided!<\/p>\n<p>All you have to do is to go for an intelligent website design and implement solutions to prevent shopping cart abandonment.<\/p>\n<p>The businesses which are most successful at keeping customers tend to be those that have good usability testing and simplified purchasing processes.<\/p>\n<p>What this means is that, if you run an eCommerce site and worry your shopping cart abandonment is higher than it should be, this can be a good place to start.<\/p>\n<p>Once you\u2019ve got the basics fixed, you can start to look at other options such as eCommerce conversion optimization tools like <a href=\"https:\/\/optinmonster.com\/solutions\/ecommerce\/\" target=\"_blank\" rel=\"noopener\">OptinMonster<\/a>.<\/p>\n<p>It would be impossible for you to create a perfectly enchanted and quasi-magical website where there are no abandoned purchases whatsoever.<\/p>\n<p>That&#8217;s just part of the nature of commerce.<\/p>\n<p>However, if you actually look at why people decide to walk away without purchasing, perform your due research, and go about removing obstacles, you can be sure your websites can improve.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3572371782\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Most of us have &#8211; at one time or another &#8211; put items in an online shopping cart but not actually gone through with purchasing them. There is an array of reasons as to why this might happen, from having second thoughts about whether we want the item, to being put off by the&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/\">View Article<\/a>","protected":false},"author":84,"featured_media":14565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[199,200,224],"learning_paths":[],"class_list":["post-14076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-getting-started","tag-internet-marketing","tag-tips"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reasons for Online Shopping Cart Abandonment in 2026<\/title>\n<meta name=\"description\" content=\"Get to understand why some eCommerce sites have more shopping cart abandonment than others right now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reasons for Online Shopping Cart Abandonment in 2026\" \/>\n<meta property=\"og:description\" content=\"Get to understand why some eCommerce sites have more shopping cart abandonment than others right now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-31T07:47:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-18T13:05:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ecommerce-sites-shopping-abandonment.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jenny Hawkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/\",\"name\":\"Reasons for Online Shopping Cart Abandonment in 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ecommerce-sites-shopping-abandonment.jpg\",\"datePublished\":\"2018-05-31T07:47:13+00:00\",\"dateModified\":\"2019-03-18T13:05:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/9a0e8de8d58cc7eda9cb6f6e3c662050\"},\"description\":\"Get to understand why some eCommerce sites have more shopping cart abandonment than others right now!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ecommerce-sites-shopping-abandonment.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ecommerce-sites-shopping-abandonment.jpg\",\"width\":1500,\"height\":844,\"caption\":\"ecommerce sites shopping abandonment\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reasons for Online Shopping Cart Abandonment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/9a0e8de8d58cc7eda9cb6f6e3c662050\",\"name\":\"Jenny Hawkins\",\"description\":\"Jenny Hawkins is an aspiring writer who covers a range of topics that interest her in hopes of keeping her readers informed at all times! Check Jenny\u2019s post and take your E-Commerce game to the ultimate max!\",\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/jenny-hawkins\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reasons for Online Shopping Cart Abandonment in 2026","description":"Get to understand why some eCommerce sites have more shopping cart abandonment than others right now!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/","og_locale":"en_US","og_type":"article","og_title":"Reasons for Online Shopping Cart Abandonment in 2026","og_description":"Get to understand why some eCommerce sites have more shopping cart abandonment than others right now!","og_url":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2018-05-31T07:47:13+00:00","article_modified_time":"2019-03-18T13:05:34+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ecommerce-sites-shopping-abandonment.jpg","type":"image\/jpeg"}],"author":"Jenny Hawkins","twitter_card":"summary_large_image","twitter_creator":"@Mobideanews","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/","url":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/","name":"Reasons for Online Shopping Cart Abandonment in 2026","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ecommerce-sites-shopping-abandonment.jpg","datePublished":"2018-05-31T07:47:13+00:00","dateModified":"2019-03-18T13:05:34+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/9a0e8de8d58cc7eda9cb6f6e3c662050"},"description":"Get to understand why some eCommerce sites have more shopping cart abandonment than others right now!","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ecommerce-sites-shopping-abandonment.jpg","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ecommerce-sites-shopping-abandonment.jpg","width":1500,"height":844,"caption":"ecommerce sites shopping abandonment"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/shopping-cart-abandonment-reasons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Reasons for Online Shopping Cart Abandonment"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/9a0e8de8d58cc7eda9cb6f6e3c662050","name":"Jenny Hawkins","description":"Jenny Hawkins is an aspiring writer who covers a range of topics that interest her in hopes of keeping her readers informed at all times! Check Jenny\u2019s post and take your E-Commerce game to the ultimate max!","url":"https:\/\/www.mobidea.com\/academy\/author\/jenny-hawkins\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/14076","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/84"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=14076"}],"version-history":[{"count":14,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/14076\/revisions"}],"predecessor-version":[{"id":16767,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/14076\/revisions\/16767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/14565"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=14076"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=14076"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=14076"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=14076"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}