{"id":13562,"date":"2018-05-11T09:01:28","date_gmt":"2018-05-11T09:01:28","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=13562"},"modified":"2019-10-21T10:33:48","modified_gmt":"2019-10-21T09:33:48","slug":"paulo-faustino-interview-tes-2018","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/","title":{"rendered":"Paulo Faustino Interview @ TES 2018"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2388912065\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#the-european-summit-2018-interview-series-paulo-faustino\" >The European Summit 2018 Interview Series: Paulo Faustino<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#paulo-faustino-interview-at-tes-2018\" >Paulo Faustino Interview at TES 2018<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#1-tell-us-about-yourself\" >1. Tell Us About Yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#2-what-do-you-enjoy-the-most-in-digital-marketing\" >2. What Do You Enjoy the Most in Digital Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#3-whats-your-advice-for-beginners\" >3. What\u2019s Your Advice for Beginners?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#4-whats-your-favorite-traffic-source\" >4. What\u2019s Your Favorite Traffic Source?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#5-crypto-offers-and-the-facebook-ban\" >5. Crypto Offers and the Facebook Ban<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#6-how-to-create-the-perfect-facebook-ad\" >6. How to Create the Perfect Facebook Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#7-best-verticals-to-advertise-on-facebook\" >7. Best Verticals to Advertise on Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#8-pop-traffic\" >8. Pop Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#9-have-your-campaigns-been-negatively-affected-by-google-chromes-ad-blocker\" >9. Have Your Campaigns Been Negatively Affected by Google Chrome\u2019s Ad Blocker?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/#10-future-plans\" >10. Future Plans<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"the-european-summit-2018-interview-series-paulo-faustino\"><\/span>The European Summit 2018 Interview Series: Paulo Faustino<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The European Summit was the dopest event around!<\/p>\n<p>Cascais welcomed folks from all over the world and some pretty cool people who love to talk about affiliate marketing!<\/p>\n<p>One of them is <a href=\"https:\/\/www.paulofaustino.com\/en\/\" target=\"_blank\" rel=\"noopener\">Paulo Faustino<\/a>, a Portuguese marketing pro!<\/p>\n<p>Ready to check this wicked interview with Paulo Faustino?<\/p>\n<p>Go for it!<\/p>\n<p><iframe loading=\"lazy\" title=\"The European Summit 2018: Paulo Faustino - Interview\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/_QQNXlUvidQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>What?<\/p>\n<p>Are you the reading type?<\/p>\n<p>Check the interview in written form, then!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"paulo-faustino-interview-at-tes-2018\"><\/span>Paulo Faustino Interview at TES 2018<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-tell-us-about-yourself\"><\/span>1. Tell Us About Yourself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>My name is Paulo Faustino.<\/p>\n<p>I work as an affiliate marketer. I\u2019ve been doing it for 10 years.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1559733860\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>I run a digital agency and a couple other businesses.<\/p>\n<p>I also run the biggest affiliate marketing event in Brazil:<\/p>\n<p><a href=\"https:\/\/www.afiliadosbrasil.com.br\/\" target=\"_blank\" rel=\"noopener\">Afiliados Brasil<\/a>.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-13567\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-700x394.jpg\" alt=\"afiliados brasil\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/afiliados-brasil.jpg 1066w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I work with digital marketing. I\u2019m a huge fan of affiliate marketing. I work mainly online.<\/p>\n<p>My work is available in a lot of places.<\/p>\n<p>That\u2019s me!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-what-do-you-enjoy-the-most-in-digital-marketing\"><\/span>2. What Do You Enjoy the Most in Digital Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I do prefer affiliate marketing.<\/p>\n<p>I usually say that affiliate marketing is the best school you can get when it comes to digital marketing strategies.<\/p>\n<p>There are a lot of people who work in digital marketing that really don\u2019t know how to do digital marketing.<\/p>\n<p>A lot of them know how to use Facebook or how to use Google.<\/p>\n<p>When you work with affiliate marketing, you learn all of that stuff. You learn the hard way.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-12317\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-700x394.jpg\" alt=\"climbing a hill\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>It\u2019s a great school.<\/p>\n<p>I do prefer affiliate marketing. It\u2019s a huge challenge every day.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-whats-your-advice-for-beginners\"><\/span>3. What\u2019s Your Advice for Beginners?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the things I learned?<\/p>\n<p>Test everything.<\/p>\n<p>Normally, people don\u2019t test much. You need to test a lot of <a href=\"https:\/\/www.mobidea.com\/academy\/profitable-niches\/\">different niches<\/a>, a lot of different <a href=\"https:\/\/www.mobidea.com\/academy\/choosing-cpa-offers\/\">affiliate offers<\/a>, a lot of different platforms, a lot of different campaigns.<\/p>\n<p>A lot of people run one campaign, two campaigns, and then they give up because they can\u2019t get the ROI they need.<\/p>\n<p>One of the things I would do if I was a beginner is to test.<\/p>\n<p>I\u2019d create a lot of small projects and test some <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-verticals\/\">different verticals<\/a>, different <a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\">traffic sources<\/a> and I\u2019d try to do as much as I could to find what\u2019s the best way to do it.<\/p>\n<p>Ten years ago, when I started, it was easier. There was less competition. But there was also less information.<\/p>\n<p>That was a struggle.<\/p>\n<p>One of the things I\u2019ve learned is to try a lot of things. I\u2019ve tried a lot of things.<\/p>\n<p>I created <a href=\"https:\/\/www.mobidea.com\/academy\/successful-blogging-business\/\">blogs<\/a> and websites.<\/p>\n<p>Just about anything you can imagine.<\/p>\n<p>And I picked the ones that really worked well for me.<\/p>\n<p>In affiliate marketing, you just need to get that one campaign that works and then you can scale up and get results.<\/p>\n<p>Normally, people don\u2019t have the strength to wait too long or to test some different campaigns until they get to that great point.<\/p>\n<p>My recommendation is for you to try a lot of different things to find the perfect spots <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/\">for your strategy<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-whats-your-favorite-traffic-source\"><\/span>4. What\u2019s Your Favorite Traffic Source?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>My favorite traffic source is Facebook. It\u2019s everyone\u2019s favorite.<\/p>\n<p>It\u2019s way cheaper than <a href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/\">Google AdWords<\/a>.<\/p>\n<p>I\u2019m now running a lot of campaigns on <a href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/\">Native Ads<\/a>. I\u2019m enjoying that a whole lot.<\/p>\n<p>It\u2019s quite different from all the traffic sources out there, especially compared with <a href=\"https:\/\/www.mobidea.com\/academy\/what-is-an-ad-network\/\">ad networks<\/a>, Facebook, Google, all that stuff.<\/p>\n<p>On Native, you need to be creative. There\u2019s a lot of sensationalism there.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9285\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-700x394.jpg\" alt=\"man with megaphone\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-with-megaphone-1.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>There\u2019s a lot of clickbait.<\/p>\n<p>And it\u2019s really interesting because it\u2019s a new way to do the old stuff, in a more creative way.<\/p>\n<p>You need to grab people\u2019s attention in order to get a higher CTR and get a better ROI.<\/p>\n<p>Facebook\u2019s still my favorite but I\u2019m now getting to try Native and it\u2019s really interesting.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-crypto-offers-and-the-facebook-ban\"><\/span>5. Crypto Offers and the Facebook Ban<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook is quite strange in a lot of things. You can\u2019t advertise a lot of niches and <a href=\"https:\/\/www.mobidea.com\/academy\/crypto-affiliate-marketing\/\">crypto<\/a> is just another one.<\/p>\n<p>On the crypto side, I think Facebook\u2019s strategy was trying not to advertise crypto as a way to make money for people.<\/p>\n<p>They are trying to avoid that.<\/p>\n<p>Do I think that\u2019s right or wrong?<\/p>\n<p>I think it\u2019s stupid because you really get to know crypto well.<\/p>\n<p>The <a href=\"https:\/\/www.mobidea.com\/academy\/blockchain-technology\/\">blockchain<\/a>. How that works. Normally, people don\u2019t understand.<\/p>\n<p>They just talk about Bitcoin because everyone\u2019s talking about Bitcoin.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-13570\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin-700x394.jpg\" alt=\"bitcoin\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/bitcoin.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>They don\u2019t really understand <a href=\"https:\/\/www.washingtonpost.com\/news\/the-switch\/wp\/2018\/01\/10\/how-the-technology-behind-bitcoin-could-change-your-life-even-if-you-never-buy-a-single-coin\/?utm_term=.6fc37665906a\" target=\"_blank\" rel=\"noopener\">the technology that\u2019s behind Bitcoin<\/a>.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1286959816\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>That\u2019s where the gold is:<\/p>\n<p>In the technology.<\/p>\n<p>Not in the fact that it\u2019s Bitcoin or Ethereum or whatever.<\/p>\n<p>The thing is:<\/p>\n<p>For Facebook, they try to avoid all the things that people could normally use as a way to make money.<\/p>\n<p>They stopped the \u201c<a href=\"https:\/\/www.mobidea.com\/academy\/make-money-home\/\">make money at home<\/a>\u201d, the internet marketing. All that stuff that actually provides a way for people to make money.<\/p>\n<p>Because the market has both the guy who advertises that in a good way and the guy who doesn\u2019t.<\/p>\n<p>Facebook tries to avoid it.<\/p>\n<p>I don\u2019t think it\u2019s fair because crypto is an interesting market. It\u2019s a baby. It\u2019s a new born.<\/p>\n<p>I think they stopped the campaigns and the possibility to advertise early.<\/p>\n<p>We need to live with that.<\/p>\n<p>There are other ways to learn how to use cryptocurrencies. I think people will find new ways.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-how-to-create-the-perfect-facebook-ad\"><\/span>6. How to Create the Perfect Facebook Ad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For me, the perfect ad is one that converts.<\/p>\n<p>The copy shouldn\u2019t be too long.<\/p>\n<p>I was talking with one guy here at The European Summit about that&#8230;when people click READ MORE on your copy&#8230;he was telling me he got a higher CTR.<\/p>\n<p>Okay.<\/p>\n<p>But you\u2019re getting a higher CTR on your ad, not on the ad that drives people to your website. It\u2019s quite different.<\/p>\n<p>If I get a higher CTR on my copy, it\u2019s different from sending people to my website. I get more people to my website, not to read my text.<\/p>\n<p>My suggestion?<\/p>\n<p>Produce less copy. People don\u2019t need to read that much.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9289\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-700x394.jpg\" alt=\"man reading on a laptop\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-reading-on-a-laptop.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Use Emoji. When you use Emoji, you convert 30% more.<\/p>\n<p>Use better ads.<\/p>\n<p>Try to use colors that you can easily see on Facebook. A lot of people create ads with colors which are similar to the ones displayed by Facebook. That same blue.<\/p>\n<p>Don\u2019t do that.<\/p>\n<p>That isn\u2019t eye-catching.<\/p>\n<p>You need to use colors that catch the eye. You need to understand the behavior.<\/p>\n<p>Normally, people use Facebook on a smartphone.<\/p>\n<p>If you are scrolling down on your feed, you need to see something that catches your attention.<\/p>\n<p>You need to create your ads bearing that in mind.<\/p>\n<p>Colors like green, orange, or red.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10662\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-700x394.jpg\" alt=\"color explosion\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Colors that catch the user\u2019s attention on the feed.<\/p>\n<p>Use texts but less than 20%. Even if Facebook allows you to use more, don\u2019t do it. You\u2019re basically paying to reach less people.<\/p>\n<p>Use good titles and Emoji on your titles.<\/p>\n<p>People are afraid of using Emoji because they think or feel that Emoji are a childish thing.<\/p>\n<p>They\u2019re not.<\/p>\n<p>It\u2019s a way to express feelings.<\/p>\n<p>People like Emoji because of that. Use it a lot. It works really well.<\/p>\n<p>That\u2019s what I\u2019ve learned.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-best-verticals-to-advertise-on-facebook\"><\/span>7. Best Verticals to Advertise on Facebook<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Those verticals that you can\u2019t advertise on Facebook?<\/p>\n<p>They tend to be the best.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/adult-niche-affiliate-marketing\/\">Adult traffic<\/a>, Casino or Gambling, Weight Loss products.<\/p>\n<p>All of these are huge markets. They\u2019re huge because people want that product. People like to see adult content, people like to gamble, people want to lose weight.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-7052\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-700x394.jpg\" alt=\"person running\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-running.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Normally, they like the products you can\u2019t advertise on Facebook.<\/p>\n<p>The best product to advertise on Facebook is quite restricted.<\/p>\n<p>One of the things I learned works really well on Facebook is E-Commerce. E-Commerce-related products work well on Facebook.<\/p>\n<p>In terms of campaigns, online courses work well on Facebook too.<\/p>\n<p>All kinds of digital products work as well.<\/p>\n<p>Honestly, the good ones are outside Facebook.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-pop-traffic\"><\/span>8. Pop Traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I mainly work with interstitials and tab-unders.<\/p>\n<p>I try to avoid pop traffic. It\u2019s that annoying thing.<\/p>\n<p>One of the things you need to use in Pop Traffic is an offer that suits everyone.<\/p>\n<p>If it\u2019s a niche offer, you won\u2019t be able to use it on a pop.<\/p>\n<p>It won\u2019t convert well.<\/p>\n<p>On the pop, you convert on the volume:<\/p>\n<p>You have a higher volume.<\/p>\n<p>On that volume, you can convert a small percentage. But the volume is quite cheap, which means you get a good ROI on that.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9753\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-700x394.jpg\" alt=\"excited man\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I do prefer the tab-under because it avoids a lot of ad blockers.<\/p>\n<p>Interstitials too.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/popunder-ad\/\">Popunder ads<\/a> could work well in some campaigns. Because popunder is quite different from tab-under.<\/p>\n<p>It\u2019s behind the page.<\/p>\n<p>When people are closing the browser, they see there\u2019s a page there and they normally just close it and shut down the computer.<\/p>\n<p>On the tab-under, that doesn\u2019t happen. It opens up a new tab.<\/p>\n<p>Normally, people pay more attention to that.<\/p>\n<p>My recommendation is for you to go for tab-under and interstitials because it\u2019s a great kind of attention-driven advertising.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-have-your-campaigns-been-negatively-affected-by-google-chromes-ad-blocker\"><\/span>9. Have Your Campaigns Been Negatively Affected by Google Chrome\u2019s Ad Blocker?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>No. For me, pop traffic is like a pre-roll on a video. It\u2019s the one you skip.<\/p>\n<p>The pop?<\/p>\n<p>You close it, because it\u2019s an annoying thing.<\/p>\n<p>The experience is bad. It\u2019s that annoying thing that\u2019s popping in your face and you just close it. There are better ways to get the public\u2019s attention and to get better results.<\/p>\n<p>For me, the restrictions on Google when it comes to pops and all that stuff?<\/p>\n<p>It doesn\u2019t change a thing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10-future-plans\"><\/span>10. Future Plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I do have a lot of plans. I\u2019m trying to get into new niches and trying new affiliate offers and new affiliate opportunities.<\/p>\n<p>It\u2019s obvious that there are struggles.<\/p>\n<p>There\u2019s a lot of learning.<\/p>\n<p>We\u2019re trying to play in new markets. That\u2019s always a learning process.<\/p>\n<p>We\u2019re trying to create new ways to make money on different markets.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10365\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-700x394.jpg\" alt=\"wallet with bills\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/wallet-with-bills.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>We\u2019re also working on Afiliados Brasil, our event. Getting it to become bigger. We\u2019ll have the first international edition.<\/p>\n<p>We\u2019re trying to create something that\u2019s really valuable for both newcomers and experts.<\/p>\n<p>We\u2019re trying to educate the market about affiliate marketing because it\u2019s a huge market but there are still a lot of people who don\u2019t understand what it is, what they can do, how to do it, etc.<\/p>\n<p>Hence, one of my goals for 2018 is to educate the market a bit more.<\/p>\n<p>Teach more, create more content, organize more events. Trying to bring that educational aspect and offer it to newcomers.<\/p>\n<p>Trying to develop the market because I think there\u2019s a lot to be done on that side.<\/p>\n<p><em>Whoa, Paulo!<\/em><\/p>\n<p><em>What an incredibly informative affiliate marketing interview!<\/em><\/p>\n<p><em>As for you, our readers, stay tuned to the Mobidea Academy because we\u2019ve got some more cool European Summit Interviews to share!<\/em><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/profitable-niches\/\">The Most Profitable Niches for Affiliate Marketing<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-verticals\/\">Affiliate Marketing Verticals: The Definitive Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\">Best Traffic Sources for Affiliate Marketing Pros<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/\">Media Buying Strategy: The Beginner\u2019s Guide<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1033381266\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"The European Summit 2018 Interview Series: Paulo Faustino The European Summit was the dopest event around! Cascais welcomed folks from all over the world and some pretty cool people who love to talk about affiliate marketing! One of them is Paulo Faustino, a Portuguese marketing pro! Ready to check this wicked interview with Paulo Faustino?&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/paulo-faustino-interview-tes-2018\/\">View Article<\/a>","protected":false},"author":32,"featured_media":14045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8960],"tags":[171,172,199,200,204,3059,3859,9009],"learning_paths":[],"class_list":["post-13562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-affiliate-industry","tag-affiliate-marketing","tag-getting-started","tag-internet-marketing","tag-making-money","tag-interviews","tag-experts-corner","tag-conferences"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This 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