{"id":13431,"date":"2018-04-23T08:16:50","date_gmt":"2018-04-23T08:16:50","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=13431"},"modified":"2023-06-21T15:41:48","modified_gmt":"2023-06-21T14:41:48","slug":"its-all-a-numbers-game-or-is-it","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/its-all-a-numbers-game-or-is-it\/","title":{"rendered":"Chapter 4: It’s All a Numbers Game\u2026or Is It?"},"content":{"rendered":"
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Chapter 4: It’s All a Numbers Game\u2026or Is It?<\/h2>\n

When it comes to building any type of business, many people are obsessed with the numbers behind the brand.<\/p>\n

This is especially true in the world of social media.<\/p>\n

With more than two billion users on Twitter, Facebook and Instagram, there are some amazing opportunities out there for influencer marketing<\/a> and building a following of your own.<\/p>\n

In fact, some users and brands can demand more than $10.000 just for a quick social image update!<\/p>\n

\"person<\/a><\/p>\n

However, when building a business online, you shouldn\u2019t be obsessing over how you can grow your following into the millions, or that you might be too far behind.<\/p>\n

Instead, you should be thinking about quality over quantity.<\/p>\n

A perfect example of this would be in the world of email marketing<\/a> and lead generation<\/a>.<\/p>\n

It’s much more valuable to have a subscriber list of 1000 customers who really care about what you have to offer and are willing to buy from you, versus having a list of 100.000 who are just generic or simply don’t engage with your list.<\/p>\n

Once you have a lead generation and marketing plan in place, it\u2019s then time to get the most out of each subscriber who joins your list.<\/p>\n

To prove this point even further, the following methods should be implemented into every type of lead generation and email marketing:<\/p>

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