{"id":13356,"date":"2018-05-04T08:20:38","date_gmt":"2018-05-04T08:20:38","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=13356"},"modified":"2018-05-08T10:30:38","modified_gmt":"2018-05-08T10:30:38","slug":"kyle-hitchcox-interview-awa-2017","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/","title":{"rendered":"Kyle Hitchcox Interview @ AWA 2017"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3053291979\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#awa-2017-interview-series-kyle-hitchcox\" >AWA 2017 Interview Series: Kyle Hitchcox<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#kyle-hitchcox-interview-at-awa-2017\" >Kyle Hitchcox Interview at AWA 2017<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#1-tell-us-about-yourself\" >1. Tell Us About Yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#2-what-is-the-best-strategy-for-a-newbie\" >2. What is the Best Strategy for a Newbie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#3-biggest-challenge-for-an-affiliate-marketer\" >3. Biggest Challenge for an Affiliate Marketer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#4-what-skills-are-needed-to-become-a-super-affiliate\" >4. What Skills are Needed to Become a Super Affiliate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#5-how-to-deal-with-changes\" >5. How to Deal With Changes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#6-what-would-you-tell-affiliates-who-are-experiencing-difficulties\" >6. What Would You Tell Affiliates who are Experiencing Difficulties?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#7-tools-resources\" >7. Tools &amp; Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#8-affiliate-marketing-mistakes\" >8. Affiliate Marketing Mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#9-favorite-traffic-sources\" >9. Favorite Traffic Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#10-affiliate-fraud\" >10. Affiliate Fraud<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#11-how-to-develop-your-skills\" >11. How to Develop Your Skills?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#12-should-affiliates-read-a-specific-book-to-succeed\" >12. Should Affiliates Read a Specific Book to Succeed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#13-affiliate-marketing-trends\" >13. Affiliate Marketing Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#14-surprises-in-2017\" >14. Surprises in 2017<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#15-how-do-you-see-mobidea\" >15. How Do You See Mobidea?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#16-why-did-you-decide-to-speak-about-%e2%80%9cautomation-in-the-affiliate-space%e2%80%9d\" >16. Why Did You Decide to Speak About \u201cAutomation in the Affiliate Space\u201d?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/#17-future-plans\" >17. Future Plans<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"awa-2017-interview-series-kyle-hitchcox\"><\/span>AWA 2017 Interview Series: Kyle Hitchcox<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Kyle Hitchcox is the Co-Founder of <a href=\"http:\/\/www.helmkin.com\/\" target=\"_blank\" rel=\"nofollow, noopener\">Helmkin Digital<\/a> and <a href=\"http:\/\/www.integrityads.com\/\" target=\"_blank\" rel=\"nofollow, noopener\">IntegrityAds<\/a>!<\/p>\n<p>He\u2019s a super cool online marketing pro and we had to get an interview with him.<\/p>\n<p>Are you prepared to check this Affiliate World Asia Interview and get some juicy info?<\/p>\n<p>Check the video, bro!<\/p>\n<p><iframe loading=\"lazy\" title=\"Affiliate World Asia 2017: Kyle Hitchcox - Interview\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Zh9IFnHHzUE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>What?<\/p>\n<p>Wanna read?<\/p>\n<p>Go for it, then!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"kyle-hitchcox-interview-at-awa-2017\"><\/span>Kyle Hitchcox Interview at AWA 2017<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-tell-us-about-yourself\"><\/span>1. Tell Us About Yourself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019m Kyle Hitchcox.<\/p>\n<p>I\u2019m a Co-Founder of Helmkin Digital, which is a 12-person <a href=\"https:\/\/www.mobidea.com\/academy\/tag\/media-buying\/\">media buying<\/a> shop.<\/p>\n<p>We don\u2019t say affiliates but we\u2019re affiliates.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3376464598\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>When selling it, we\u2019re a performance marketing agency.<\/p>\n<p>We also own IntegrityAds which is a Boutique Network, focused mostly on email traffic.<\/p>\n<p>We\u2019ve had a pretty good run.<\/p>\n<p>We started that this year.<\/p>\n<p>It\u2019s been quite good.<\/p>\n<p>More recently, we partnered with some developers on another project, called UpSwing, which is programmatic signaling of trades for stocks, <a href=\"https:\/\/www.mobidea.com\/academy\/crypto-affiliate-marketing\/\">cryptos<\/a>, commodities.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10668\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-700x394.jpg\" alt=\"data variations\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>It was built by guys who are much smarter than I am.<\/p>\n<p>It\u2019s in its infancy but it\u2019s launching BETA soon.<\/p>\n<p>That\u2019s exciting.<\/p>\n<p>I\u2019ve been in the industry for about 8 years.<\/p>\n<p>I started at NeverBlue which is now GlobalWide media.<\/p>\n<p>I came up as an Account Manager and then Sales and then moved into mobile content overseas.<\/p>\n<p>Then, I moved home and started working.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-what-is-the-best-strategy-for-a-newbie\"><\/span>2. What is the Best Strategy for a Newbie?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s a very large landscape to navigate and to know where to go.<\/p>\n<p>I would say that my best advice is for you to start where nobody else is.<\/p>\n<p>But to get in and have no experience and know what that is?<\/p>\n<p>You\u2019re not gonna do it.<\/p>\n<p>You\u2019re probably gonna look for something in the forms.<\/p>\n<p>You\u2019re gonna look for a way which is accessible, with your cash flow in mind.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9281\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-700x394.jpg\" alt=\"person with money bills\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-with-money-bills.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Are you coming in with money or not?<\/p>\n<p>That makes a big difference on where you spend.<\/p>\n<p>Going from the beginning stages of media buying or being an affiliate, it really is about information.<\/p>\n<p>I would say that there isn\u2019t just one place:<\/p>\n<p>There are a thousand places.<\/p>\n<p>Go and find as much information about one place or the other.<\/p>\n<p>I would say that pops are a good place.<\/p>\n<p>Pops and mobile display are good places with the right platforms such as <a href=\"https:\/\/www.mobidea.com\/academy\/go2mobi-review\/\">Go2Mobi<\/a>, where you can actually optimize.<\/p>\n<p>You may not make money straight away but you\u2019ll actually learn <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-strategy-beginners\/\">how media buying works<\/a> at a low cost because you\u2019ll get the data very fast.<\/p>\n<p>From there, you can scale up your campaigns with the right partners and the right products.<\/p>\n<p>Then, you can take that methodology that you\u2019ve learned and apply it to other more expensive, bigger traffic platforms.<\/p>\n<p>That would be my advice.<\/p>\n<p>As opposed to saying one specific thing.<\/p>\n<p>You very much need to hit up all your account managers, find out what works.<\/p>\n<p>There isn\u2019t just one thing that you know will work on every traffic spot.<\/p>\n<p>But I think pops is a great place to cut your teeth and learn how to look at the data and your ROI.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-biggest-challenge-for-an-affiliate-marketer\"><\/span>3. Biggest Challenge for an Affiliate Marketer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s a bunch of challenges.<\/p>\n<p>Challenges have always been there.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-12317\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-700x394.jpg\" alt=\"climbing a hill\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/climbing-a-hill.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I\u2019d say that the biggest opportunity is that there\u2019s never been so much information available.<\/p>\n<p>I\u2019d say the biggest challenge is the fact that traffic costs are quite high.<\/p>\n<p>The amount of money that you need to test a campaign &#8211; again, depending on your cash flow &#8211; would be a barrier to entry, for sure.<\/p>\n<p>Those are the two.<\/p>\n<p>For sure.<\/p>\n<p>I would say that cash flow is your primary challenge because you might not make money straight away.<\/p>\n<p>You won\u2019t.<\/p>\n<p>It\u2019s gonna take some effort.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2877946564\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>It is good when you get there.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-what-skills-are-needed-to-become-a-super-affiliate\"><\/span>4. What Skills are Needed to Become a Super Affiliate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I would say patience, grit.<\/p>\n<p>I like the word \u201cgrit\u201d.<\/p>\n<p>When I interview people, I\u2019m concerned with their grit.<\/p>\n<p>Because you have to be able to take some punches in the face.<\/p>\n<p>Determination.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10688\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-700x394.jpg\" alt=\"woman looking intensely\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>For sure.<\/p>\n<p>And you\u2019ve gotta be smart.<\/p>\n<p>Be consistent, be patient, and show determination.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-how-to-deal-with-changes\"><\/span>5. How to Deal With Changes?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I worked for a mobile company for about four years.<\/p>\n<p>When I was at NeverBlue, that was my first <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-verticals\/\">vertical<\/a>.<\/p>\n<p>I\u2019ve seen the shift over 8 years.<\/p>\n<p>It\u2019s not going away.<\/p>\n<p>The carrier billing companies that work on behalf of the carriers.<\/p>\n<p>The carriers make a lot of money on this themselves.<\/p>\n<p>It always changes.<\/p>\n<p>Three years ago I thought it was dead.<\/p>\n<p>And then it came back with a vengeance.<\/p>\n<p>Three years before that, everyone thought it was dead.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-13367\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-700x394.jpg\" alt=\"coffin\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/coffin.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>And three years before that.<\/p>\n<p>It appeared in newspapers.<\/p>\n<p>It was in the backs of magazines.<\/p>\n<p>It was on billboards.<\/p>\n<p>Mobile billing or the ability to charge someone is always gonna create an avenue for the future.<\/p>\n<p>Carrier billing or mobile billing will always have a form.<\/p>\n<p>It\u2019s just about how you apply it.<\/p>\n<p>I think it\u2019ll be around.<\/p>\n<p>It\u2019ll just go down for a year or two and then it\u2019ll come back in a different form.<\/p>\n<p>Look at all the big money, too.<\/p>\n<p>The big credit card companies are looking for ways to charge people through their phone.<\/p>\n<p>It will come back in a different form.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6-what-would-you-tell-affiliates-who-are-experiencing-difficulties\"><\/span>6. What Would You Tell Affiliates who are Experiencing Difficulties?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I think it goes back to that persistence thing.<\/p>\n<p>Everyone\u2019s trying to make money on the way.<\/p>\n<p>When it gets competitive, they push the pricing up.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9779\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-700x394.jpg\" alt=\"worried young man\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/worried-young-man.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I would say that &#8211; if you\u2019re doing the same thing that everyone else is doing &#8211; you\u2019re not being creative.<\/p>\n<p>For example:<\/p>\n<p>On pops, I know that prices have recently increased and it affected us also.<\/p>\n<p>If you\u2019re doing the same thing that everyone else is doing, and you\u2019re not innovating in any way, not doing anything different, it\u2019s not gonna work because you\u2019re not doing anything special.<\/p>\n<p>If prices are higher, that means someone else is still making it work because the traffic source\u2019s revenue or gross profit is still higher than it was.<\/p>\n<p>Someone\u2019s making it work.<\/p>\n<p>They\u2019re just doing a better job at it than you are.<\/p>\n<p>As an example, I would also say that <a href=\"https:\/\/www.mobidea.com\/academy\/tag\/facebook-ads\/\">Facebook is a good example<\/a> of a company that rewards people.<\/p>\n<p>You get lower CPMs with a positive feedback.<\/p>\n<p>If you work on amazing funnels and an amazing creative, the whole thing, and you\u2019re putting five weeks into a project as opposed to just smashing it up on one source, Facebook rewards you.<\/p>\n<p>Just go ahead and innovate.<\/p>\n<p>Be persistent.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-tools-resources\"><\/span>7. Tools &amp; Resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google.<\/p>\n<p>That\u2019s the easiest one.<\/p>\n<p>Facebook Search and Google.<\/p>\n<p>You can pretty much find out about a lot of things.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/adplexity\/\">AdPlexity<\/a> is a great tool for purely spying and ripping and doing that stuff.<\/p>\n<p>Those tools are great, especially in the early stages of your career as an affiliate.<\/p>\n<p>But you\u2019ve gotta remember that everyone is piling into those.<\/p>\n<p>You may steal something that\u2019s working.<\/p>\n<p>Fantastic.<\/p>\n<p>Smash it up!<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-12316\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-700x394.jpg\" alt=\"happy fellow\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>But in two-weeks\u2019 time there\u2019s gonna be ten guys on it doing the exact same thing.<\/p>\n<p>I would say:<\/p>\n<p>Look at all your competition, <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends\/\">look at what\u2019s trending<\/a>.<\/p>\n<p>Go above and beyond and build a good product, and do good research, and do good market testing, it\u2019s just like\u2026<\/p>\n<p>We don\u2019t use a lot of <a href=\"https:\/\/www.mobidea.com\/academy\/ad-spy-tools\/\">spy tools<\/a>.<\/p>\n<p>We don\u2019t.<\/p>\n<p>We build stuff that lasts.<\/p>\n<p>That\u2019s my advice.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-affiliate-marketing-mistakes\"><\/span>8. Affiliate Marketing Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I think the industry shifted quite a bit.<\/p>\n<p>When I first got into it, there were a lot more people wasting their money and making a ton of bank.<\/p>\n<p>However, in a year, the industry shifts and they didn\u2019t move with the trend.<\/p>\n<p>I think people are moving with the trends.<\/p>\n<p>Everything doesn\u2019t always last.<\/p>\n<p>That\u2019s a common affiliate mistake where you don\u2019t move with the trends of the industry.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-8095\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-700x394.jpg\" alt=\"sad man\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/sad-man.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>You don\u2019t keep up and you focus only on one thing.<\/p>\n<p>Just don\u2019t party too hard.<\/p>\n<p>That\u2019s the gist of it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-favorite-traffic-sources\"><\/span>9. Favorite Traffic Sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There\u2019s three parts to our media buying shop:<\/p>\n<p>There\u2019s the agency side, which does everything &#8211; search, display, video, Facebook, Insta, Twitter.<\/p>\n<p>It\u2019s cross channel.<\/p>\n<p>We explore everything over there.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-strategies\/\">The strategies<\/a> are a lot bigger and more complex.<\/p>\n<p>The requirements are broader but, specifically on performance, we work on mobile <a href=\"https:\/\/www.mobidea.com\/academy\/demand-side-platforms\/\">DSPs<\/a> and pops for our mobile work and on Facebook for performance stuff which is <a href=\"https:\/\/www.mobidea.com\/academy\/lead-generation-marketing\/\">focused on lead gen<\/a> and E-Commerce.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10-affiliate-fraud\"><\/span>10. Affiliate Fraud<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I would just do a really good job.<\/p>\n<p>There\u2019s fraud on the other side, too.<\/p>\n<p>We talked about our traffic costs and things like that.<\/p>\n<p>Use tools to cut out bots on the placements that you\u2019re buying&#8230;even though your traffic sources are increasing your <a href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-cpm\/\">CPC<\/a>, figure how to cut out all the fraud from the traffic that you\u2019re buying and select only the good placements that are making you money.<\/p>\n<p>On the product, in terms of advertiser\u2019s complaints or industry shifts on compliance, just do a good job and be compliant.<\/p>\n<p>We work very closely with Facebook to make sure all of our stuff is compliant.<\/p>\n<p>Because then I can scale it.<\/p>\n<p>Do a good job, you make money.<\/p>\n<p>It takes an extra week or two but you make money.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-8385\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1-700x394.jpg\" alt=\"pile of money\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/pile-of-money-1-120x68.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>It\u2019s really easy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11-how-to-develop-your-skills\"><\/span>11. How to Develop Your Skills?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I don\u2019t read as much as I should but I do listen to a fair amount of podcasts.<\/p>\n<p>I like <a href=\"http:\/\/rebelhead.com\/\" target=\"_blank\" rel=\"nofollow, noopener\">RebelHead<\/a> Entrepreneurs.<\/p>\n<p>Max Pepe.<\/p>\n<p>He\u2019s in the U.K.<\/p>\n<p>Those are two good podcasts that I enjoy and listen to frequently.<\/p>\n<p>Tim Bird\u2019s Facebook Group.<\/p>\n<p>If you\u2019re into Facebook buying, get in there.<\/p>\n<p>It\u2019s really insightful.<\/p>\n<p>ECom Empires.<\/p>\n<p>That\u2019s another Facebook Group.<\/p>\n<p>Get into Facebook Groups but get into the right ones.<\/p>\n<p>They\u2019re very insightful.<\/p>\n<p>I\u2019ll <a href=\"https:\/\/www.mobidea.com\/news\/mobidea-launches-brand-new-facebook-group\/\" target=\"_blank\" rel=\"noopener\">sign up for yours<\/a> soon.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-13362\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders-700x394.jpg\" alt=\"mobidea insiders\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/mobidea-insiders.jpg 800w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"12-should-affiliates-read-a-specific-book-to-succeed\"><\/span>12. Should Affiliates Read a Specific Book to Succeed?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Read or listen to as many business books as possible from as many different perspectives as possible.<\/p>\n<p>Even beyond affiliate marketing, because the industry does shift so much.<\/p>\n<p>Learn about the general concepts of business like \u201cbuyer\u201d and \u201cseller\u201d.<\/p>\n<p>That will never change.<\/p>\n<p>It\u2019s just about how you see it in your world, in your vertical, in your media buys.<\/p>\n<p>We actually have a book club at work.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10671\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-700x394.jpg\" alt=\"group of people\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Everyone kind of reads the same books.<\/p>\n<p>\u201c<a href=\"https:\/\/www.amazon.de\/Good-Great-Some-Companies-Others\/dp\/0066620996\" target=\"_blank\" rel=\"noopener\">Good to Great<\/a>\u201d<\/p>\n<p>That\u2019s one of my favorites.<\/p>\n<p>Just start reading management books.<\/p>\n<p>Look at \u201cNew York Times\u201d best sellers and go from there.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13-affiliate-marketing-trends\"><\/span>13. Affiliate Marketing Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-Commerce is obviously a hot topic.<\/p>\n<p>Mobile is a hot topic.<\/p>\n<p>I think that mobile is going to grow forever.<\/p>\n<p>It\u2019s just gonna be about <a href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/\">how advertisers build products<\/a> that work, now that there\u2019s saturation.<\/p>\n<p>On the mobile side, especially in video, I believe that video will blow up.<\/p>\n<p>We\u2019re looking at video and video arbitrage as well.<\/p>\n<p>We\u2019ll focus on mobile and credit card submits.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-8722\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-700x394.jpg\" alt=\"credit card\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/credit-card-1.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I believe E-Commerce will obviously grow but it\u2019s gonna get more difficult for people unless they\u2019re building good products because it\u2019s getting saturated pretty fast.<\/p>\n<p>I also think there\u2019ll be a vertical in alignment in terms of&#8230;normally, right now things are separated between product owners and media buyers.<\/p>\n<p>I think there\u2019ll be a bridge where the product owners are the media buyers.<\/p>\n<p>The landscape will change.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14-surprises-in-2017\"><\/span>14. Surprises in 2017<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019re pretty good when it comes to staying ahead of the trends.<\/p>\n<p>It has become a part of our business.<\/p>\n<p>Information.<\/p>\n<p>Knowing where and what\u2019s going on.<\/p>\n<p>To be honest, I\u2019m not that surprised.<\/p>\n<p>We\u2019ve planned everything pretty well.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-11627\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-700x394.jpg\" alt=\"person writing\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/person-writing.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Shockers in the industry?<\/p>\n<p>On the mobile side.<\/p>\n<p>Changes in compliance and rules.<\/p>\n<p>Mobile content and the mobile app space.<\/p>\n<p>The landscape is shifting quite a bit.<\/p>\n<p>The rate at which that shifted was pretty surprising.<\/p>\n<p>The next big thing?<\/p>\n<p>It\u2019s a big question.<\/p>\n<p>It\u2019s a really big question.<\/p>\n<p>Nutra is never going away in its form.<\/p>\n<p>It will change.<\/p>\n<p>But it\u2019s tough to know what the next big opportunity is.<\/p>\n<p>I\u2019ve spent a lot of money trying to figure that out.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-7628\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-700x394.jpg\" alt=\"out of money\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/out-of-money.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>It\u2019s hard right now.<\/p>\n<p>We\u2019re so spread out across a bunch of different things and we\u2019re mining right now.<\/p>\n<p>I don\u2019t know what the next big thing is.<\/p>\n<p>I wish I had just hit lucky on some product on Facebook.<\/p>\n<p>I don\u2019t know.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15-how-do-you-see-mobidea\"><\/span>15. How Do You See Mobidea?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I think you guys are a fantastic brand.<\/p>\n<p>I\u2019ve enjoyed working with you.<\/p>\n<p>I think your marketing is excellent.<\/p>\n<p>The market has shifted so much and I can only make assumptions of where you guys are at in that.<\/p>\n<p>We did work with you guys with some good brands.<\/p>\n<p>I assume that your branding and reputation is still intact, which is a big part of that industry, for sure.<\/p>\n<p>I would interpret that you guys are doing well.<\/p>\n<p>Things are still great.<\/p>\n<p>I assume they are.<\/p>\n<p>I think you\u2019re not like some others who will shake out.<\/p>\n<p>That\u2019s a very high level, executive-to-executive response but there\u2019s gonna be a lot of shake out.<\/p>\n<p>In my opinion, you guys will be fine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16-why-did-you-decide-to-speak-about-%e2%80%9cautomation-in-the-affiliate-space%e2%80%9d\"><\/span>16. Why Did You Decide to Speak About \u201cAutomation in the Affiliate Space\u201d?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>My friends happened to be working in my office.<\/p>\n<p>I was lucky enough to be invited.<\/p>\n<p>We picked automation because &#8211; internally, with a lot of the tools and the systems that we\u2019ve done &#8211; we automated a bunch of our work flow so that it gets easier.<\/p>\n<p>So we can focus on the things we\u2019re good at.<\/p>\n<p>Small things like connecting our zero account to our bank receivables so that we don\u2019t have to hire a full-time accountant.<\/p>\n<p>When the receivables comes into the bank, it fires into the system automatically and it reconciles.<\/p>\n<p>It saves us hours every week.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-8750\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-700x394.jpg\" alt=\"excited man\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excited-man.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>We\u2019ve done that in dozens and dozens of situations.<\/p>\n<p>They just wanted me to give some examples and talk about it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17-future-plans\"><\/span>17. Future Plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>On the client\u2019s side, we have some big plans.<\/p>\n<p>It\u2019s not all performance.<\/p>\n<p>We\u2019ve progressed in terms of building sales teams and adding offices in different major cities like L.A.<\/p>\n<p>We\u2019ve been making a big headway into video.<\/p>\n<p>We\u2019ve kind of talked about building products.<\/p>\n<p>Doing that vertical integration.<\/p>\n<p>Trying to hit it.<\/p>\n<p>Those are my plans.<\/p>\n<p>I think those are the plans of everyone here.<\/p>\n<p>Yeah.<\/p>\n<p>It\u2019s all good!<\/p>\n<p><em>Thanks, Kyle!<\/em><\/p>\n<p><em>What a terrific interview!<\/em><\/p>\n<p><em>As for you, our readers, stay tuned!<\/em><\/p>\n<p><em>We\u2019ve got some more Affiliate World Asia Interviews for you to check!<\/em><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/blockchain-trends-hot-topics\/\">Blockchain Trends for 2018: The Hot Topics from 10 Experts<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends\/\">18 Experts on the Top Affiliate Marketing Trends in 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/popunder-ad\/\">What is a Popunder Ad &amp; How to Use It (Explained)<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/go2mobi-review\/\">Go2mobi Review: Self-serve Mobile Programmatic DSP<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/crypto-affiliate-marketing\/\">Crypto Affiliate Marketing: The Essential Guide for 2018<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2150544873\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"AWA 2017 Interview Series: Kyle Hitchcox Kyle Hitchcox is the Co-Founder of Helmkin Digital and IntegrityAds! He\u2019s a super cool online marketing pro and we had to get an interview with him. Are you prepared to check this Affiliate World Asia Interview and get some juicy info? Check the video, bro! What? Wanna read? Go&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/kyle-hitchcox-interview-awa-2017\/\">View Article<\/a>","protected":false},"author":32,"featured_media":13554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8960],"tags":[3859,9009,171,172,199,200,204,205,207,213,3059],"learning_paths":[],"class_list":["post-13356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-experts-corner","tag-conferences","tag-affiliate-industry","tag-affiliate-marketing","tag-getting-started","tag-internet-marketing","tag-making-money","tag-media-buying","tag-media-buying-basics","tag-offers","tag-interviews"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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