{"id":1328,"date":"2016-09-02T11:00:52","date_gmt":"2016-09-02T11:00:52","guid":{"rendered":"https:\/\/academy.mobidea.com\/?p=1328"},"modified":"2018-05-07T10:41:07","modified_gmt":"2018-05-07T10:41:07","slug":"affiliate-marketing-game-part-1","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/","title":{"rendered":"Affiliate Marketing Game: What Turns Advertisers On \u2013 Part 1"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4175182899\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#affiliate-marketing-game-player-tactics\" >Affiliate Marketing Game: Player &amp; Tactics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#lets-dive-deeper-into-the-cpa-waters\" >Let&#8217;s Dive Deeper Into the CPA Waters!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#how-do-they-manage-the-cpa-model\" >How do They Manage the CPA model?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#whats-a-valid-lead\" >What\u2019s a Valid Lead?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#volume-%e2%80%93-an-advertisers-first-and-only-love\" >Volume \u2013 \u00a0An Advertiser\u2019s First and Only Love<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#traffic-quality-%e2%80%93-go-high-or-go-home\" >Traffic Quality &#8211; Go High or Go Home<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The majority of Mobidea Academy articles are written for affiliate marketers.<\/p>\n<p>Wondering why?<\/p>\n<p>Because this is the ultimate university for affiliate marketing beginners, that\u2019s why!<\/p>\n<p>Feel like you need to know more?<\/p>\n<p>Wanna become fully able to know every nook and cranny of the affiliate marketing game?<\/p>\n<p>It seems that \u2013 if your goal is to know it all \u2013 you need to go deeper and get to know all the market\u2019s main players.<\/p>\n<p>Most affiliates are only aware of half of the equation \u2013 getting paid for the promotion of a product. It\u2019s that simple.<\/p>\n<p>It looks really easy, doesn\u2019t it?<\/p>\n<p>You see the offers available on affiliate networks.<\/p>\n<p>That\u2019s where affiliates usually pick up the content they want to advertise.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1250565660\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>But is that all?<\/p>\n<p>Don\u2019t you wanna know where offers come from?<\/p>\n<p>How does it all happen?<\/p>\n<p>Enough waiting!<\/p>\n<p>This is your day!<\/p>\n<p>This is when you get to learn more about advertisers, finding out what kind of traffic they expect from you.<\/p>\n<p>Ready to play the <strong>affiliate marketing game<\/strong>?<\/p>\n<p>Let\u2019s do it!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"affiliate-marketing-game-player-tactics\"><\/span>Affiliate Marketing Game: Player &amp; Tactics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We all know how important affiliates are.<\/p>\n<p>However, without advertisers, there would be nothing to promote.<\/p>\n<p>You\u2019ve read it.<\/p>\n<p>Without advertisers, online advertising simply wouldn\u2019t exist.<\/p>\n<p>They\u2019re the ones developing the content and they are very important business players.<\/p>\n<p>Here\u2019s a pictograph showing the position of each entity in the market:<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1111.jpg\"><img decoding=\"async\" class=\"aligncenter size-large wp-image-1378\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1111-1024x448.jpg\" alt=\"affiliate marketing flow\" width=\"700\" height=\"306\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1111-1024x448.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1111-250x109.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1111-768x336.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1111-700x307.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1111-120x53.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1111.jpg 1811w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>They\u2019re also responsible for most restrictions you see when applying to an offer.<\/p>\n<p>They\u2019ll restrict:<\/p>\n<ul>\n<li>The type of traffic you can send<\/li>\n<li>The places where you can run their offers<\/li>\n<li>The creatives you\u2019re allowed to use<\/li>\n<li>The money you\u2019ll make from them<\/li>\n<\/ul>\n<p>In today\u2019s highly competitive mobile advertising market, performance is everything.<\/p>\n<p>Advertisers can pay using different <strong>payment methods<\/strong>:<\/p>\n<ul>\n<li>Per Action: CPA\/CPI\/CPL \u2013 Acquisitions and downloads bring higher value to the advertiser as the user needs to actually show they\u2019re interested in acquiring the product<\/li>\n<li>Per Click: CPC \u2013 Clicks only show a slight interest that may or not turn into a conversion<\/li>\n<li>Per 1000 Impressions: CPM \u2013 Impressions are the cheapest since they bring less value to the advertiser. A user can come across adverts without even looking at them, which turns out to be a waste of the advertiser\u2019s money<\/li>\n<\/ul>\n<p>That being said, advertisers have a full range of price models\u00a0to choose from.<\/p>\n<p>However, if they want to achieve results while spending the least amount of cash possible, they should go for the first option, known as <a href=\"http:\/\/www.mobidea.com\/academy\/cpa-vs-cpi\">CPA or CPI<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"lets-dive-deeper-into-the-cpa-waters\"><\/span>Let&#8217;s Dive Deeper Into the CPA Waters!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cost per Action (CPA) is the price an advertiser pays for a specific action on their advert.<\/p>\n<p>That action is usually a purchase or a product subscription.<\/p>\n<p>The advertiser is the one specifying which action should be performed by the user in order for the publisher to be paid.<\/p>\n<p>As aforementioned, this method is beneficial both for the advertiser and publisher.<\/p>\n<p>Advertisers only empty their pockets when their ad has been seen, clicked on, and the user has completed a successful action (sale or subscription).<\/p>\n<p>If you\u2019re a powerful publisher (let\u2019s imagine you\u2019re an influential Instagram star with tons of followers that love your posts) CPA is perfect for you.<\/p>\n<p>You\u2019ll earn a lot of money if you get your viewers to subscribe to a certain product, due to the fact that CPA payouts are much higher than those of CPM or CPC.<\/p>\n<p>Advertisers pay much more for this model because users are actually bringing them instant profit.<\/p>\n<p>Advertisers need to manage their budget very carefully when opting for a CPA model.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-do-they-manage-the-cpa-model\"><\/span><span style=\"font-size: 14pt;\">How do They Manage the CPA model?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>They calculate the Average Revenue Per User (ARPU).<\/p>\n<p>This value represents the average money they earn from users purchasing their service.<\/p>\n<p>The CPA they\u2019re willing to pay needs to be lower than the ARPU.<\/p>\n<p>The difference between these two values will be the advertiser\u2019s margin.<\/p>\n<p>They may decide to cut you as a source of traffic.<\/p>\n<p>They may lower the CPA (payout) to increase their return on investment.<\/p>\n<p>In subscription products, advertisers want users that renew the subscription week after week without ever cancelling the product.<\/p>\n<p>This is why it\u2019s important to adapt the ads to the type of website where you\u2019re promoting them.<\/p>\n<p>Some advertisers will say they want their gaming products promoted on gaming websites, as they know those users are much more likely to become engaged and excited with their product.<\/p>\n<p>Another pricing model that may be considered as CPA is Cost per Lead (CPL).<\/p>\n<p>This is a more specific type of cost per action.<\/p>\n<p>Here, the action required is the delivery of a new lead to the advertiser.<\/p>\n<p>This can be done by submitting an email address or filling a form that requires more info.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"whats-a-valid-lead\"><\/span><span style=\"font-size: 14pt;\">What\u2019s a Valid Lead?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>That\u2019s the advertiser\u2019s decision to make.<\/p>\n<p>Indeed, they\u2019re the ones who know what is or isn\u2019t considered a valid lead.<\/p>\n<p>If their requirement is that the user inserts their name and email, they\u2019ll confirm whether these are real ones and not a bunch of made up words.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1944302518\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>What if the info provided is fake?<\/p>\n<p>Advertisers won\u2019t pay for those leads.<\/p>\n<p>It\u2019s that simple!<\/p>\n<p>Advertisers want quality traffic.<\/p>\n<p>This is their main goal.<\/p>\n<p>However, they don\u2019t want you to run their campaigns if you have an average of 50 persons visiting your website every month.<\/p>\n<p>Before they know if your traffic has quality, the only metric they can analyze is the amount of traffic you can deliver.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"volume-%e2%80%93-an-advertisers-first-and-only-love\"><\/span>Volume \u2013 \u00a0An Advertiser\u2019s First and Only Love<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Advertisers always ask about volume.<\/p>\n<p>It\u2019s their mantra.<\/p>\n<p>With no other metric to analyze, volume will show advertisers how many potential users you\u2019ll be able to drive to their products.<\/p>\n<p>If you can, provide your Affiliate Manager with the average numbers you\u2019re making with other networks.<\/p>\n<p>When advertisers want to get large volumes to get visibility, the campaign usually:<\/p>\n<p><strong>Allows incentivized traffic<\/strong><\/p>\n<p>Affiliates that use incentivized offers already know the main goal is to get as much traffic as possible<\/p>\n<p><strong>Has a higher payout<\/strong><\/p>\n<p>With higher payouts the goal is to get larger volumes<\/p>\n<p>Higher payouts are cool and all, but how are they different for <a href=\"http:\/\/www.mobidea.com\/academy\/single-offers-vs-algorithm\">Smartlink and Single Offers<\/a>?<\/p>\n<p>Smartlink: if the conversion rate is similar for all advertisers, higher payouts mean better performance which leads to higher volumes.<\/p>\n<p>Single Offers: with higher payouts, advertisers expect to have a higher number of interested affiliates which means higher volumes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"traffic-quality-%e2%80%93-go-high-or-go-home\"><\/span>Traffic Quality &#8211; Go High or Go Home<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When advertisers have enough data, they\u2019ll look for quality traffic.<\/p>\n<p>What does that even mean?<\/p>\n<ul>\n<li>Users that subscribe for a long time<\/li>\n<li>Users that insert their data and become consumers of the advertiser\u2019s products<\/li>\n<\/ul>\n<p>Amazing!<\/p>\n<p>But how can they get these users?<\/p>\n<p>Advertisers can:<\/p>\n<ul>\n<li>Block low quality traffic sources \u2013 They\u2019ve got info about the type of traffic each affiliate is sending and may opt to block some<\/li>\n<li>Use tools to detect fraud traffic. These traffic sources will be easily blocked<\/li>\n<li>Create a whitelist (e.g. allowing only Media Buying traffic, webmasters with sites related to the offer\u2019s content) with affiliates sending better quality users<\/li>\n<li>Block incentivized traffic<\/li>\n<li>Block spam traffic<\/li>\n<\/ul>\n<p>Whether the goal is volume or quality, fraud is poisonous.<\/p>\n<p>In fact, fraudulent and non compliant activities will drive advertisers crazy.<\/p>\n<p>Advertisers can be fined for these shenanigans and force you to pay up!<\/p>\n<p>This is why it\u2019s crucial to respect the regulations and follow the rules.<\/p>\n<p>Remember:<\/p>\n<p>What do advertisers want?<\/p>\n<p>Great partners to work with!<\/p>\n<p>When do they want them?<\/p>\n<p>Now!<\/p>\n<p>I hope all knowledge-thirsty affiliates have been able to learn more about the other side of the struggle.<\/p>\n<p>I know that \u2014 after reading this article \u2014 you\u2019ll be able to understand why each offer has different requirements.<\/p>\n<p>Wondering if this is Game Over?<\/p>\n<p>No way!<\/p>\n<p>The Mobidea Academy is gonna show you the <a href=\"http:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-2\">second part<\/a> of this advertising fun fest!<\/p>\n<p>Let\u2019s keep traffic flowing to put a smile on advertisers all over the world!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3623951137\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction The majority of Mobidea Academy articles are written for affiliate marketers. Wondering why? Because this is the ultimate university for affiliate marketing beginners, that\u2019s why! Feel like you need to know more? Wanna become fully able to know every nook and cranny of the affiliate marketing game? It seems that \u2013 if your goal&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/\">View Article<\/a>","protected":false},"author":13,"featured_media":1350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[186,187,211,213,227,169,171,172],"learning_paths":[148],"class_list":["post-1328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-cpa","tag-cpc","tag-mobile-marketing","tag-offers","tag-traffic","tag-advertisers","tag-affiliate-industry","tag-affiliate-marketing","learning_paths-newbie"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate Marketing Game: What Turns Advertisers On \u2013 Part 1<\/title>\n<meta name=\"description\" content=\"The affiliate marketing game is all about giving advertisers what they want! Learn how it&#039;s done and become an advertising expert!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affiliate Marketing Game: What Turns Advertisers On \u2013 Part 1\" \/>\n<meta property=\"og:description\" content=\"The affiliate marketing game is all about giving advertisers what they want! Learn how it&#039;s done and become an advertising expert!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Mobidea Academy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-02T11:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-07T10:41:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1500x844_affiliate_marketing_game_2-e1472807896156.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Carvalho\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mobacademy\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/\",\"name\":\"Affiliate Marketing Game: What Turns Advertisers On \u2013 Part 1\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1500x844_affiliate_marketing_game_2-e1472807896156.jpg\",\"datePublished\":\"2016-09-02T11:00:52+00:00\",\"dateModified\":\"2018-05-07T10:41:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/59b4753a4b72cfc773f9eee100d5ceea\"},\"description\":\"The affiliate marketing game is all about giving advertisers what they want! Learn how it's done and become an advertising expert!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1500x844_affiliate_marketing_game_2-e1472807896156.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1500x844_affiliate_marketing_game_2-e1472807896156.jpg\",\"width\":700,\"height\":394},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Affiliate Marketing Game: What Turns Advertisers On \u2013 Part 1\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea ACademy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/59b4753a4b72cfc773f9eee100d5ceea\",\"name\":\"Maria Carvalho\",\"description\":\"Maria Carvalho may be young, but she's not the kind of girl to get fazed by such a minor detail. Passionate, artful and filled with professional knowledge, Maria is the queen bee of the Business Intelligence Team. Analyzing data like a pro is easy for her, and that's why she writes with amazing intelligence and super competent skills. Read her articles in case you don't want to be left behind in affiliate school!\",\"sameAs\":[\"https:\/\/x.com\/mobacademy\"],\"url\":\"https:\/\/www.mobidea.com\/academy\/author\/maria-carvalho\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Affiliate Marketing Game: What Turns Advertisers On \u2013 Part 1","description":"The affiliate marketing game is all about giving advertisers what they want! Learn how it's done and become an advertising expert!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/","og_locale":"en_US","og_type":"article","og_title":"Affiliate Marketing Game: What Turns Advertisers On \u2013 Part 1","og_description":"The affiliate marketing game is all about giving advertisers what they want! Learn how it's done and become an advertising expert!","og_url":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/","og_site_name":"Mobidea Academy","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2016-09-02T11:00:52+00:00","article_modified_time":"2018-05-07T10:41:07+00:00","og_image":[{"width":700,"height":394,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1500x844_affiliate_marketing_game_2-e1472807896156.jpg","type":"image\/jpeg"}],"author":"Maria Carvalho","twitter_card":"summary_large_image","twitter_creator":"@mobacademy","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/","url":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/","name":"Affiliate Marketing Game: What Turns Advertisers On \u2013 Part 1","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1500x844_affiliate_marketing_game_2-e1472807896156.jpg","datePublished":"2016-09-02T11:00:52+00:00","dateModified":"2018-05-07T10:41:07+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/59b4753a4b72cfc773f9eee100d5ceea"},"description":"The affiliate marketing game is all about giving advertisers what they want! Learn how it's done and become an advertising expert!","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1500x844_affiliate_marketing_game_2-e1472807896156.jpg","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2016\/09\/1500x844_affiliate_marketing_game_2-e1472807896156.jpg","width":700,"height":394},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-game-part-1\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Affiliate Marketing Game: What Turns Advertisers On \u2013 Part 1"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea ACademy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/59b4753a4b72cfc773f9eee100d5ceea","name":"Maria Carvalho","description":"Maria Carvalho may be young, but she's not the kind of girl to get fazed by such a minor detail. Passionate, artful and filled with professional knowledge, Maria is the queen bee of the Business Intelligence Team. Analyzing data like a pro is easy for her, and that's why she writes with amazing intelligence and super competent skills. Read her articles in case you don't want to be left behind in affiliate school!","sameAs":["https:\/\/x.com\/mobacademy"],"url":"https:\/\/www.mobidea.com\/academy\/author\/maria-carvalho\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/1328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/comments?post=1328"}],"version-history":[{"count":10,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/1328\/revisions"}],"predecessor-version":[{"id":6265,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/posts\/1328\/revisions\/6265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media\/1350"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/media?parent=1328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/categories?post=1328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/tags?post=1328"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/wp-json\/wp\/v2\/learning_paths?post=1328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}