{"id":12497,"date":"2018-03-09T10:11:33","date_gmt":"2018-03-09T10:11:33","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=12497"},"modified":"2018-05-08T10:12:52","modified_gmt":"2018-05-08T10:12:52","slug":"mirella-crespi-interview-awa-2017","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/","title":{"rendered":"Mirella Crespi Interview @ AWA 2017"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2737181926\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#awa-2017-interview-series-mirella-crespi\" >AWA 2017 Interview Series: Mirella Crespi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#mirella-crespi-interview-at-awa-2017\" >Mirella Crespi Interview at AWA 2017<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#1-tell-us-about-yourself\" >1. Tell Us About Yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#2-how-did-women-start-to-get-into-adtech\" >2. How Did Women Start to Get Into AdTech?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#3-what-is-the-best-strategy-for-a-newbie\" >3. What is the Best Strategy for a Newbie?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#4-biggest-challenge-for-an-affiliate-marketer\" >4. Biggest Challenge for an Affiliate Marketer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#5-what-skills-are-needed-to-become-a-super-affiliate\" >5. What Skills are Needed to Become a Super Affiliate?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#6-what-would-you-tell-affiliates-who-are-experiencing-difficulties\" >6. What Would You Tell Affiliates who are Experiencing Difficulties?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#7-tools-resources\" >7. Tools &amp; Resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#8-affiliate-marketing-mistakes\" >8. Affiliate Marketing Mistakes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#9-favorite-traffic-sources\" >9. Favorite Traffic Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#10-how-to-develop-your-skills\" >10. How to Develop Your Skills?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#11-should-affiliates-read-a-specific-book-to-succeed\" >11. Should Affiliates Read a Specific Book to Succeed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#12-affiliate-marketing-trends\" >12. Affiliate Marketing Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#13-surprises-in-2017\" >13. Surprises in 2017<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#14-opportunities-threats\" >14. Opportunities &amp; Threats<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#15-how-do-you-see-mobidea\" >15. How Do You See Mobidea?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#16-why-did-you-decide-to-speak-about-%e2%80%9c5-steps-to-create-a-product-that-sells%e2%80%9d\" >16. Why Did You Decide to Speak About \u201c5 Steps to Create a Product that Sells?\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/#17-future-plans\" >17. Future Plans<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"awa-2017-interview-series-mirella-crespi\"><\/span>AWA 2017 Interview Series: Mirella Crespi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-world-asia\/\">Affiliate World Asia<\/a> is a gift that keeps on giving and we\u2019ve got another super awesome interview for you to check!<\/p>\n<p>This time, we\u2019ve got none other than Mirella Crespi, the proud founder of <a href=\"https:\/\/www.pixelhaus.media\/\" target=\"_blank\" rel=\"noopener, nofollow\">PixelHaus Media<\/a>.<\/p>\n<p>Prepared to understand what this online marketer has got to say about the business?<\/p>\n<p>Ready to check an amazing interview with Mirella Crespi?<\/p>\n<p>Check the video!<\/p>\n<p><iframe loading=\"lazy\" title=\"Affiliate World Asia 2017: Mirella Crespi - Interview\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/UUX_kyxx4vw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>What?<\/p>\n<p>Don\u2019t wanna watch because you prefer to read?<\/p>\n<p>Check the interview in written form, then!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"mirella-crespi-interview-at-awa-2017\"><\/span>Mirella Crespi Interview at AWA 2017<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1-tell-us-about-yourself\"><\/span>1. Tell Us About Yourself<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I\u2019ve been in the industry for about 5 years.<\/p>\n<p>I run <a href=\"https:\/\/www.mobidea.com\/academy\/alternatives-facebook-ads\/\">mostly social<\/a>.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1900937618\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Female-focused products.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-11696\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-700x394.jpg\" alt=\"woman with sunglasses\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-sunglasses.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>And I specialize in optimizing conversion funnels for E-Commerce brands.<\/p>\n<p>I founded PixelHaus Media, which is a full service performance marketing agency to help service these brands and improve their sales and their funnels for social traffic.<\/p>\n<p>I also started Women in AdTech two or three years ago with the goal of just bringing together the women in the industry.<\/p>\n<p>To connect.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-how-did-women-start-to-get-into-adtech\"><\/span>2. How Did Women Start to Get Into AdTech?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just the trend of the meetups that we have organized.<\/p>\n<p>Based on that.<\/p>\n<p>I think that &#8211; before &#8211; they were just very informal, casual.<\/p>\n<p>\u201cLet\u2019s just get together for breakfast or drinks before the conferences kick-off.\u201d<\/p>\n<p>And the reason why I started is because, as you can see, it\u2019s a male-dominated industry and a male-dominated event.<\/p>\n<p>And it\u2019s just nice to have girl time to talk to each other and get to know each other better.<\/p>\n<p>It just makes the experience of working through these two days much better.<\/p>\n<p>You feel more confident.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10688\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-700x394.jpg\" alt=\"woman looking intensely\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/woman-looking-intensely.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Throughout these three years that I have been working with women in ad tech, I\u2019ve seen the trend of more women in the industry, more women taking leadership roles, more women starting their own businesses.<\/p>\n<p>The women in ad tech events have also been kind of formalizing in that direction.<\/p>\n<p>We went from more casual meetups to <a href=\"https:\/\/www.womeninadtech.com\/shecommerce\/\" target=\"_blank\" rel=\"noopener, nofollow\">Shecommerce<\/a> yesterday, which was amazing.<\/p>\n<p>We had a partnership with <a href=\"https:\/\/www.shopify.com\" target=\"_blank\" rel=\"noopener\">Shopify<\/a> and <a href=\"http:\/\/thewhamagency.com\/\" target=\"_blank\" rel=\"noopener, nofollow\">WHAM<\/a> where we had a room with 80 women.<\/p>\n<p>Some were just starting their first tours that day.<\/p>\n<p>Others who already have solid E-Commerce businesses.<\/p>\n<p>Learning how to scale.<\/p>\n<p>So many great ideas were shared and I think that does inspire more women to take on the challenge and start their own businesses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-what-is-the-best-strategy-for-a-newbie\"><\/span>3. What is the Best Strategy for a Newbie?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Thinking long term, I would recommend getting on to E-Commerce.<\/p>\n<p>But I think it tends to build that foundation of affiliate knowledge first in terms of the basic skills of direct response.<\/p>\n<p>Reading the catchvertisings of the world, STM forum, attending Affiliate World conferences and just getting that basic understanding of what is the set of skills that affiliates should have and then pouring that over to E-Commerce.<\/p>\n<p>That\u2019s what really makes affiliates in E-Commerce so successful.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10363\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-700x394.jpg\" alt=\"successful man on a yacht\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/successful-man-on-a-yacht.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>It\u2019s that direct response strategy that they use.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-biggest-challenge-for-an-affiliate-marketer\"><\/span>4. Biggest Challenge for an Affiliate Marketer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/ad-spy-tools\/\">Spy tools<\/a> are getting better and better.<\/p>\n<p>You set something live.<\/p>\n<p>It might be on someone else\u2019s radar and being run by someone else the next day.<\/p>\n<p>I think that &#8211; at the same time &#8211; affiliates need to arm themselves with these very tools and sign up for <a href=\"https:\/\/www.mobidea.com\/academy\/adplexity\/\">AdPlexity<\/a> and others to have that competitive advantage earlier.<\/p>\n<p>To be on the same page.<\/p>\n<p>I think that\u2019s very important.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-what-skills-are-needed-to-become-a-super-affiliate\"><\/span>5. What Skills are Needed to Become a Super Affiliate?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Definitely the hustle is number one.<\/p>\n<p>That\u2019s something we talked about at Shecommerce.<\/p>\n<p>There\u2019s <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-myths\/\">this myth<\/a> that some people are so great that they make it look so easy.<\/p>\n<p>You know?<\/p>\n<p>There are these <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-success-stories\/\">amazing stories<\/a> of overnight success.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-7208\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-700x394.jpg\" alt=\"wealthy women in car\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/Can-You-Earn-Money-with-Affiliate-Marketing.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>But there are a lot of lessons from failures and it\u2019s important to just keep pushing.<\/p>\n<p>I think that the hustle would be number one.<\/p>\n<p>Number two is the data-analytics mindset.<\/p>\n<p>Nowadays, you have to think about leveraging audience pixels and list data, cross platform retargeting, and you really have to be able to have an analytical mindset.<\/p>\n<p>I think that would be number two.<\/p>\n<p>I think being creative definitely helps.<\/p>\n<p>I think that\u2019s the competitive edge of a lot of affiliates.<\/p>\n<p>It\u2019s when they can <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-strategies\/\">come up with strategies<\/a> that are out of the box.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3928783813\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h3><span class=\"ez-toc-section\" id=\"6-what-would-you-tell-affiliates-who-are-experiencing-difficulties\"><\/span>6. What Would You Tell Affiliates who are Experiencing Difficulties?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I think that comes from the heightened competition that there is nowadays.<\/p>\n<p>When it comes to Q4, for example, affiliate marketers were competing against the biggest brands and <a href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/\">advertisers<\/a> in the world for the same traffic.<\/p>\n<p>It makes CPMs much higher.<\/p>\n<p>But I think that &#8211; as long as you apply really solid direct response strategies &#8211; you will always win in the sense that&#8230;conversion rates may not be that high but if your Click-Through Rate is really high, your click prices won\u2019t be so expensive.<\/p>\n<p>I think that as long as you stay focused on creating and using multivariate testing tools to optimize funnels and get the highest conversion there, the <a href=\"https:\/\/www.mobidea.com\/academy\/choosing-cpa-offers\/\">actual offers<\/a> or product that you\u2019re running&#8230;you know you\u2019re not just like:<\/p>\n<p>\u201cThis is the price of CPM and this is the conversion rate of the product.\u201d<\/p>\n<p>There\u2019s so much in between that you can work to optimize.<\/p>\n<p>It\u2019s not easy but don\u2019t give up.<\/p>\n<p>That\u2019s my message.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"7-tools-resources\"><\/span>7. Tools &amp; Resources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Multivariate testing tools to optimize your funnels.<\/p>\n<p><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener\">Optimizely<\/a>, <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener\">HotJar<\/a>.<\/p>\n<p>Where you can really dive deep into the heat maps and how long people are spending on each section of your page and where they\u2019re looking at first.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9763\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-700x394.jpg\" alt=\"man working\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-analyzing-data-1.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Based on my experience, even the most minor <a href=\"https:\/\/www.mobidea.com\/academy\/facebook-ads-headlines\/\">tweaks in headlines<\/a>, just changing a few words, or increasing the brightness and contrast in an image for it to stand out more in a feed.<\/p>\n<p>It makes a world of a difference.<\/p>\n<p>And sometimes that gets overlooked as like:<\/p>\n<p>\u201cOh, I\u2019m not gonna make so many variations.\u201d<\/p>\n<p>But it does make a huge difference in the end, for sure.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"8-affiliate-marketing-mistakes\"><\/span>8. Affiliate Marketing Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Especially now, when everyone is in the rush towards E-Commerce, affiliates get really excited and they want to pick their product and launch their store.<\/p>\n<p>And I think that a big mistake that people make is not building their audience before they launch their products.<\/p>\n<p>What I mean by that is leveraging the lookalike audience tools and the pixel data to create an audience that\u2019s <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">highly targeted<\/a> and interested in your product.<\/p>\n<p>And you can do that <a href=\"https:\/\/www.mobidea.com\/academy\/giveaway\/\">by creating giveaways<\/a>.<\/p>\n<p>Or creating a simple <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-landing-pages\/\">landing page<\/a>:<\/p>\n<p>\u201cEnter your email here to get this product for free.\u201d<\/p>\n<p>And that\u2019s a way to split-test your product.<\/p>\n<p>\u201cIf I make it blue or red, will it sell more?\u201d<\/p>\n<p>&#8220;What should I call it?&#8221;<\/p>\n<p>Just kind of gaging that interest from the audience.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-8660\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-700x394.jpg\" alt=\"group of friendly people\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-friendly-people.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>\u201cWould people even want this for free in the first place?\u201d<\/p>\n<p>I see a lot of affiliates setting up their stores for E-Commerce and going heavily into drop shipping without even having built a foundation first.<\/p>\n<p>I would say:<\/p>\n<p>Definitely build your audience first before you launch your product.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"9-favorite-traffic-sources\"><\/span>9. Favorite Traffic Sources<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I mostly run social.<\/p>\n<p>Facebook and Instagram.<\/p>\n<p>A lot of Pinterest for my US, UK, and Canada offers.<\/p>\n<p>It\u2019s also an amazing <a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\">traffic source<\/a> for E-Commerce.<\/p>\n<p>I really have been having a great experience leveraging cross platform data because traffic sources are developing these really smart pixels that you can create lookalike audiences with.<\/p>\n<p>Facebook has it, Pinterest has it, Twitter has it now.<\/p>\n<p>Kind of combining the traffic from search and <a href=\"https:\/\/www.mobidea.com\/academy\/native-advertising\/\">native<\/a> to build audiences from that traffic and then retargeting them on social.<\/p>\n<p>It\u2019s been giving me really good results.<\/p>\n<p>I think that picking the traffic sources that you have experience with and trying to combine them by using pixels is definitely the way to go.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"10-how-to-develop-your-skills\"><\/span>10. How to Develop Your Skills?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s a really good question and kind of a challenge that it\u2019s getting harder and harder for newbies to&#8230;once they enter the industry there\u2019s so much noise now.<\/p>\n<p>Everyone\u2019s a guru nowadays.<\/p>\n<p>They\u2019re selling their course of how to become a millionaire in two days.<\/p>\n<p>I think it\u2019s important to attend conferences like Affiliate World.<\/p>\n<p>You can meet people.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10025\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-700x394.jpg\" alt=\"group of young people\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-young-people.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>These are the brightest minds in the industry and it\u2019s two days in one place.<\/p>\n<p>Definitely attending conferences, <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-forums\/\">joining forums<\/a> that have historically had a lot of impact in the industry like STM.<\/p>\n<p>And I think Facebook proved &#8211; for your <a href=\"https:\/\/www.mobidea.com\/academy\/profitable-niches\/\">specific niche<\/a> &#8211; that there are these high-level focused groups where you can share a lot of valuable inside information.<\/p>\n<p>I think those would be the go-tos.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"11-should-affiliates-read-a-specific-book-to-succeed\"><\/span>11. Should Affiliates Read a Specific Book to Succeed?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I really like the books that aren\u2019t so focused on affiliate marketing.<\/p>\n<p>I like the ones that teach you a mindset change.<\/p>\n<p>This year, I read \u201c<a href=\"https:\/\/www.amazon.com\/Hooked-How-Build-Habit-Forming-Products\/dp\/1591847788\" target=\"_blank\" rel=\"noopener\">Hooked<\/a>\u201d, which was amazing.<\/p>\n<p>It\u2019s about a Silicon Valley guy who has this experience in gaming and it\u2019s about understanding what are the hooks that drive people to be addicted &#8211; in a good way &#8211; to apps and products online.<\/p>\n<p>It\u2019s incredibly eye-opening and mind-blowing to understand these little cues that you can have from external and internal sources and which affect the reason why people keep coming back or use your app.<\/p>\n<p>The other book I read is \u201c<a href=\"https:\/\/www.goodreads.com\/book\/show\/66354.Flow\" target=\"_blank\" rel=\"noopener\">Flow<\/a>\u201d.<\/p>\n<p>It\u2019s also a book that talks about reaching the state of flow which is when you find yourself in that moment in your mind where you\u2019re just at the most absolute, most productive output, most joy in finding things.<\/p>\n<p>I think we all do the best work that we can do when we\u2019re creative and we\u2019re excited.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-12316\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-700x394.jpg\" alt=\"happy fellow\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/happy-fellow.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>When we find that \u201cflow\u201d state.<\/p>\n<p>This book gives you a roadmap of what things you can do.<\/p>\n<p>How to train your mind.<\/p>\n<p>It gives you tools you can create for yourself to always bring yourself to that \u201cflow\u201d state.<\/p>\n<p>I think that\u2019s very important because of the hustle.<\/p>\n<p>To be successful in the space.<\/p>\n<p>To kind of <a href=\"https:\/\/www.mobidea.com\/academy\/best-productivity-tools\/\">maximize your productivity<\/a>.<\/p>\n<p>That\u2019s key.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"12-affiliate-marketing-trends\"><\/span>12. Affiliate Marketing Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>E-Commerce will keep growing significantly.<\/p>\n<p>I think retail online will keep growing the value perception that they have of performance marketing.<\/p>\n<p>I think these are the most advanced and brightest minds in performance marketing.<\/p>\n<p>Like Alexander Nix was talking about today:<\/p>\n<p>How agencies and huge consulting firms are growing towards the data science aspect of things.<\/p>\n<p>I think that we have a huge competitive advantage as affiliates in that respect.<\/p>\n<p>I think E-Commerce &#8211; tied together with performance marketing &#8211; will keep growing significantly.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-12579\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-700x394.jpg\" alt=\"graph increase\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/graph-increase.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I think that video ad placements in all the different traffic sources are definitely gonna keep being successful.<\/p>\n<p>They\u2019ll keep growing significantly.<\/p>\n<p>The ability to build audiences off of video engagement will grow too.<\/p>\n<p>E-Commerce and video combined will be huge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"13-surprises-in-2017\"><\/span>13. Surprises in 2017<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The industry is evolving as a whole.<\/p>\n<p>Kind of forcefully, in a way.<\/p>\n<p>Because the traffic sources that are so hot right now &#8211; Facebook, for example &#8211; they\u2019re kind of tightening up their compliance.<\/p>\n<p>What you can and can\u2019t do.<\/p>\n<p>They\u2019re coming down really hard on Black Hatters.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10672\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-700x394.jpg\" alt=\"bunny and magician hat\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>It\u2019s kind of creating a more competitive landscape but also pushing people to run White Hat offers and White Hat tactics and I think that\u2019s really good for the industry.<\/p>\n<p>For the outside perspective of the value we can add to other aspects of businesses.<\/p>\n<p>That was definitely a positive surprise for me and I think it\u2019s one that will keep happening next year.<\/p>\n<p>It\u2019s gonna be harder for affiliates to be able to successfully scale running Black Hat campaigns and I think that\u2019s a good thing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"14-opportunities-threats\"><\/span>14. Opportunities &amp; Threats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Affiliates leveraging traditionally affiliate tactics to apply that to very innovative businesses.<\/p>\n<p>Things which aren\u2019t necessarily associated with affiliate marketing will <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-trends\/\">keep being a trend<\/a>.<\/p>\n<p>I see affiliates talk about how they\u2019re working in businesses and I\u2019m like:<\/p>\n<p>\u201cWow! I had no idea. That\u2019s so unrelated!\u201d<\/p>\n<p>But when you come to think about it, we\u2019re so good at direct response tactics and understanding consumer behavior online.<\/p>\n<p>Because we really dive deep into the funnels to make the most out of every click that we buy.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9142\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-700x394.jpg\" alt=\"analyzing data on computer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/analyzing-data-on-computer.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>We spend so much time trying to understand what works and what doesn\u2019t that I think we can apply that to pretty much everything.<\/p>\n<p>Every online business could use a good affiliate marketer internally in their team to help grow.<\/p>\n<p>It\u2019s a buzzword but we are \u201cgrowth hackers.\u201d<\/p>\n<p>We really are.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"15-how-do-you-see-mobidea\"><\/span>15. How Do You See Mobidea?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I think that you guys have such a huge presence, not only in <a href=\"https:\/\/www.mobidea.com\/academy\/tag\/affiliate-conference-guides\/\">every single conference<\/a> but also in the mobile world as well.<\/p>\n<p>You\u2019re always pushing the trends and staying on the cusp of innovation when it comes to technology, and mobile retargeting, and reach.<\/p>\n<p>I personally haven\u2019t done much with mobile content.<\/p>\n<p>I\u2019ve always stayed focused more on the social side but I know for a fact that Mobidea is the go-to network when it comes to that.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"16-why-did-you-decide-to-speak-about-%e2%80%9c5-steps-to-create-a-product-that-sells%e2%80%9d\"><\/span>16. Why Did You Decide to Speak About \u201c5 Steps to Create a Product that Sells?\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I chose this topic because it illustrates my experience.<\/p>\n<p>My goal was to help the women who have affiliate experience.<\/p>\n<p>Because they come from so many different aspects of the industry.<\/p>\n<p>They work for affiliate networks or they\u2019ve been affiliates themselves.<\/p>\n<p>And the speech was kind of walking them through the process of how you can leverage the wealth of knowledge in the affiliate industry to build a business.<\/p>\n<p>In my case, I used the offers that were available and smart conversion funnels to prototype a product before I actually decided what product I wanted to go to and start a store for.<\/p>\n<p>I basically was focused on the Health &amp; Beauty vertical.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-12585\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-700x394.jpg\" alt=\"woman with make up\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/woman-with-make-up.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I created a conversion funnel where I plugged in all the offers I had available on the back and it\u2019s like a quiz.<\/p>\n<p>You ask users:<\/p>\n<p>\u201cWhat are you interested in?\u201d<\/p>\n<p>\u201cWhat are you looking for?\u201d<\/p>\n<p>And a script that would generate&#8230;direct them to the offers based on their answers.<\/p>\n<p>That was an effective way that I found to test what\u2019s the demand and supply for offers in the demographic that I was focused on.<\/p>\n<p>It guided me in the right direction:<\/p>\n<p>\u201cOkay. There\u2019s a lot of demand for this product. There aren\u2019t that many offers for it. I\u2019ll choose an offer and make it better.\u201d<\/p>\n<p>My speech was about that.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"17-future-plans\"><\/span>17. Future Plans<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I recently founded PixelHaus Media which is a full-service performance marketing agency focused on servicing female-focused brands.<\/p>\n<p>I\u2019m excited about that.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-8399\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-700x394.jpg\" alt=\"excitement\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/excitement-120x68.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I think it\u2019s in line with a lot of what\u2019s going on in the industry.<\/p>\n<p>It\u2019s really exciting to see how these single affiliates are becoming marketing powerhouses.<\/p>\n<p>We provide a lot of the same services that huge agencies provide.<\/p>\n<p>It\u2019s really cool to see everyone creating some competition for these \u201cMad Men\u201d type agencies solo, which is big.<\/p>\n<p><em>Thanks, Mirella!<\/em><\/p>\n<p><em>What an exciting and amazingly informative interview with a terrific entrepreneur!<\/em><\/p>\n<p><em>As for you, our readers, keep coming back to the Mobidea Academy because we\u2019ve got awesome content for you to dive into!<\/em><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/alternatives-facebook-ads\/\">The 5 Best Alternatives to Facebook Ads<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/ad-spy-tools\/\">Best Mobile Ad Spy Tools You Should Use in 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-myths\/\">8 Crazy Affiliate Marketing Myths You Need to Kill<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-success-stories\/\">Affiliate Marketing Success Stories You Should Know<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3878325089\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"AWA 2017 Interview Series: Mirella Crespi Affiliate World Asia is a gift that keeps on giving and we\u2019ve got another super awesome interview for you to check! This time, we\u2019ve got none other than Mirella Crespi, the proud founder of PixelHaus Media. Prepared to understand what this online marketer has got to say about the&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/mirella-crespi-interview-awa-2017\/\">View Article<\/a>","protected":false},"author":32,"featured_media":12778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8960],"tags":[199,200,204,213,3059,3859,9009,171,172],"learning_paths":[],"class_list":["post-12497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-getting-started","tag-internet-marketing","tag-making-money","tag-offers","tag-interviews","tag-experts-corner","tag-conferences","tag-affiliate-industry","tag-affiliate-marketing"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mirella Crespi 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