{"id":11595,"date":"2018-01-17T09:34:37","date_gmt":"2018-01-17T09:34:37","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=11595"},"modified":"2018-10-08T10:20:37","modified_gmt":"2018-10-08T09:20:37","slug":"google-adwords-overview","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/","title":{"rendered":"Google Ads Overview: Everything You Need to Know"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2960468547\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#what-is-google-ads\" >What is Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#google-ads-account-structure-setup\" >Google Ads Account Structure &amp; Setup<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#how-does-google-ads-work\" >How does Google Ads work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#google-search-network\" >Google Search Network<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#which-metrics-does-google-take-into-consideration\" >Which Metrics does Google Take Into Consideration?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#cost-per-click-cpc\" >Cost per Click (CPC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#ad-rank\" >Ad Rank<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#quality-score\" >Quality Score<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#how-to-determine-the-quality-score\" >How to Determine the Quality Score?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#expected-click-through-rate-ctr\" >Expected Click-Through Rate (CTR)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#ad-relevance\" >Ad Relevance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#landing-page-experience\" >Landing Page Experience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#google-display-network\" >Google Display Network<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#how-does-google-display-network-work\" >How does Google Display Network Work?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#can-i-use-google-ads-to-run-affiliate-marketing-campaigns\" >Can I Use Google Ads to Run Affiliate Marketing Campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-overview\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s a lot to be said about online advertising and the wide opportunities it\u2019s got for any determined marketeer.<\/p>\n<p>Indeed, online advertising promises to deliver a better customer interaction, the possibility to track the user\u2019s behavior in real-time, an accurate reporting of the ad results, and much more.<\/p>\n<p>Even so, one of the most important advantages is the ability that advertisers have to deliver targeted ads to their audiences.<\/p>\n<p>Indeed, the main goal which stands before today&#8217;s advertisers, is to reach the right customers at the right time.<\/p>\n<p>In this sense, Google&#8217;s advertising program &#8211; Google Ads &#8211; helps you to effectively reach users online.<\/p>\n<p>Moreover, it allows you to offer concrete solutions to your potential customers.<\/p>\n<p>Last but not least, Google Ads also helps you create an additional presence online.<\/p>\n<p>Ready for my super special Google Ads review and my totally free Google Ads guide?<\/p>\n<p>Want some Google Ads help?<\/p>\n<p>Ready for a Google Ads class you\u2019ll never forget?<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-3155175721\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Time to learn Google Ads and make it rain like it\u2019s insane!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-is-google-ads\"><\/span>What is Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads is Google\u2019s online advertising program.<\/p>\n<p>It allows users and companies to advertise and reach audiences that are interested in the products and services they offer on Google\u2019s Search Network as well as their network of partner websites.<\/p>\n<p>Just like in the world of affiliate marketing, <a href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/\">advertisers<\/a> on Google Ads pay only per results.<\/p>\n<p>How?<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-11400\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-700x394.jpg\" alt=\"doubtful person\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/01\/doubtful-person.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Simple!<\/p>\n<p>When someone clicks their ad, visits their website, views their video on YouTube or calls them.<\/p>\n<p>In other words, when their ad is successful.<\/p>\n<p>Using text-based search ads, graphic display ads, <a href=\"https:\/\/www.youtube.com\/channel\/UCzmIRqAI5_CWMUsVK-4ZZag\">YouTube<\/a> video ads, or in-app mobile ads, advertisers are able to reach their target audience with Google Ads by paying (bidding on different criteria) to have their ads placed at the top of the search results page, or get displayed on other websites within Google\u2019s networks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-ads-account-structure-setup\"><\/span>Google Ads Account Structure &amp; Setup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ready to understand how to use Google Ads?<\/p>\n<p>Let\u2019s go!<\/p>\n<p>Just like every other platform, the Google Ads account has a specific structure that every advertiser needs to be familiar with in order to run successful campaigns online.<\/p>\n<p>The image below shows you how an account should be structured.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/adwords-structure.jpg\"><img decoding=\"async\" width=\"628\" height=\"486\" class=\"aligncenter size-full wp-image-11658\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/adwords-structure.jpg\" alt=\"adwords structure\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/adwords-structure.jpg 628w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/adwords-structure-250x193.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/adwords-structure-120x93.jpg 120w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/a><\/p>\n<p>The highest level is the account level where the advertisers can adjust the billing information and the time zone.<\/p>\n<p>Each account has campaigns, including inside different ad groups.<\/p>\n<p>As for the ad groups, they consist of ads and specific targeting criteria such as keywords, audiences, interests, etc.<\/p>\n<p>There\u2019s even a Google Ads keyword tool, also known as Google Ads Keyword Planner.<\/p>\n<p>You can check it <a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noopener\">right here<\/a>!<\/p>\n<p>In order to set up an account on Google Ads, the advertiser should use an email address and password.<\/p>\n<p>Google Ads sign in is super simple.<\/p>\n<p>The mandatory condition here is that this email address should be a Google account (registered on Gmail).<\/p>\n<p>The good news?<\/p>\n<p>This account can be used for logging into all Google\u2019s products, including Ads.<\/p>\n<p>Yes!<\/p>\n<p>Google Ads login is simple, indeed.<\/p>\n<p>Another great aspect?<\/p>\n<p>The fact that &#8211; once associated with a Google account &#8211; you can\u2019t use your email for any other Google account and product.<\/p>\n<p>This means that &#8211; if you\u2019re expecting to manage a few Ads accounts &#8211; I have bad news for you:<\/p>\n<p>No can do!<\/p>\n<p>In that specific case, you must create a different Google Ads Manager Account.<\/p>\n<p>Once created, the advertiser will need to set up their time zone and billing details.<\/p>\n<p>The time zone can be changed only once, while the billing settings will remain forever.<\/p>\n<p>What to do?<\/p>\n<p>I suggest you pay extra attention to these details when creating your account.<\/p>\n<p>What about billing details?<\/p>\n<p>Here, advertisers can opt between manual and automatic payments, using either a debit or a credit card.<\/p>\n<p>How do manual payments work on Google Ads?<\/p>\n<p>They\u2019re a way for you to prepay your Google Ads campaign.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10707\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-700x394.jpg\" alt=\"person with dollar bills\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>If the advertiser decides to make a payment for the amount of 150 USD, the cost of the campaign will be deducted from this amount.<\/p>\n<p>With automatic payments, advertisers are automatically charged after their ads are shown or once every 30 days after the last charge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-does-google-ads-work\"><\/span>How does Google Ads work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This Google Ads course is going great!<\/p>\n<p>But wait!<\/p>\n<p>Before I allow you to go ahead and dive into the secrets of the platform and teach you guys how to create your first online advertising campaign, there\u2019s something you\u2019ve gotta do.<\/p>\n<p>What is it?<\/p>\n<p>Simple.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-10014194\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>You must look closer!<\/p>\n<p>Detail, bro!<\/p>\n<p>We\u2019ll check some important metrics and factors related with Google Ads.<\/p>\n<p>More?<\/p>\n<p>We\u2019ll also go through the basics of the two main networks:<\/p>\n<p>Google Search and Google Display Network.<\/p>\n<p>Let\u2019s deal with Google Search Network first, shall we?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-search-network\"><\/span>Google Search Network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If I had to describe Google Ads in a word, that would be the word \u201cauction\u201d.<\/p>\n<p>Let\u2019s imagine that you\u2019re searching for an iPhone on Google.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results.jpg\"><img decoding=\"async\" width=\"685\" height=\"677\" class=\"aligncenter size-full wp-image-11604\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results.jpg\" alt=\"paid results\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results.jpg 685w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results-250x247.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results-120x119.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results-32x32.jpg 32w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results-50x50.jpg 50w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results-64x64.jpg 64w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results-96x96.jpg 96w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/paid-results-128x128.jpg 128w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><\/a><\/p>\n<p>As you can see on the image, when searching on Google, you\u2019ll most often check ads located above and below the organic search results on the first and second page of the search engine.<\/p>\n<p>In order for these ads to be shown, the first thing advertisers need to do is to include the same (or similar) keywords within their campaigns on Google Ads.<\/p>\n<p>If you focus on the example above, we\u2019d be referring to such keywords as \u2018iphone\u2019, and keywords which are somehow related to iPhone.<\/p>\n<p>Let\u2019s say you\u2019re looking for an iPhone.<\/p>\n<p>You type iPhone on Google\u2019s search bar.<\/p>\n<p>Once you hit the search button, Google starts going through all the advertisers who\u2019ve included the keyword \u2018iphone\u2019 (or similar keywords) within their campaigns on Ads, and gets to perform an auction.<\/p>\n<p>If more than one advertiser is bidding on an iPhone for a certain location, and Google decides that the keyword is relevant to the user\u2019s search query, an auction is triggered.<\/p>\n<p>All good.<\/p>\n<p>But now you\u2019re asking:<\/p>\n<p>\u201cWhat are these iPhone photos that I can see above the ads?\u201d<\/p>\n<p>They\u2019re ads, and they\u2019re called Shopping ads.<\/p>\n<p>They\u2019re also run by Ads.<\/p>\n<p>However, the principle behind these ads is different.<\/p>\n<p>Wanna know more about this specific type of Google ads?<\/p>\n<p>We\u2019ll go into more detail in the next articles of this Google Ads series.<\/p>\n<p>All you need to know for now is that Shopping ads can also appear on a quick Google search.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/shopping-ads.jpg\"><img decoding=\"async\" width=\"700\" height=\"252\" class=\"aligncenter size-large wp-image-11606\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/shopping-ads-700x252.jpg\" alt=\"shopping ads\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/shopping-ads-700x252.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/shopping-ads-250x90.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/shopping-ads-768x276.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/shopping-ads-1024x368.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/shopping-ads-120x43.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/shopping-ads.jpg 1896w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Getting back to auction and the keywords:<\/p>\n<p>In order for the ads to be shown on Google, the search engine is gonna take some metrics into account.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"which-metrics-does-google-take-into-consideration\"><\/span>Which Metrics does Google Take Into Consideration?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wondering about which metrics Google takes into account to showcase ads on Google Ads?<\/p>\n<p>Check them all out now!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"cost-per-click-cpc\"><\/span>Cost per Click (CPC)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When advertisers are inserting keywords within their campaigns, they need to decide how much they\u2019re willing to spend when users click their ads.<\/p>\n<p>Taking into consideration the competition and the maximum amount the advertisers are willing to spend (that\u2019s the max CPC they\u2019re choosing, which tends to be less than the actual CPC they\u2019re paying), Google will insert the ad on the SERPs.<\/p>\n<p>Since I\u2019m referring to location, it\u2019s time to move on to the next metric Google cares for.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ad-rank\"><\/span>Ad Rank<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Ad Rank is responsible for the position your ads are gonna take on Google\u2019s search results page.<\/p>\n<p>It\u2019s based on two things:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>your maximum bid for that specific keyword (the maximum CPC the advertiser is choosing for their keywords)<\/li>\n<li>another pretty important metric called Quality Score<\/li>\n<\/ul>\n<p>Wanna see how this ad rank is calculated?<\/p>\n<p>Click <a href=\"https:\/\/blog.hubspot.com\/marketing\/adwords-ad-rank-formula-what-to-know-ht\" target=\"_blank\" rel=\"noopener\">here<\/a>!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"quality-score\"><\/span>Quality Score<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another important metric?<\/p>\n<p>Google Ads Quality Score.<\/p>\n<p>This is what Ads is all about.<\/p>\n<p>It stands for how relevant your <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-landing-pages\/\">landing page<\/a> and ads are to the keywords you\u2019ve chosen.<\/p>\n<p>The score is calculated on a scale of 1-10 where 10\/10 will basically mean that you\u2019ve got the best-performing keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-to-determine-the-quality-score\"><\/span>How to Determine the Quality Score?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s take a look at three specific factors, shall we?<\/p>\n<h4><span class=\"ez-toc-section\" id=\"expected-click-through-rate-ctr\"><\/span>Expected Click-Through Rate (CTR)<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Before I define what the Expected Click-Through Rate is, let\u2019s first look at CTR itself.<\/p>\n<p>CTR is a metric which measures how often users who see your ads end up clicking and how well your keywords and ads are actually performing.<\/p>\n<p>The formula for calculating CTR is simple:<\/p>\n<p>The total number of clicks divided by the total number of impressions times 100.<\/p>\n<p>Let\u2019s imagine that your ad has got 20 clicks and that it has been shown 5000 times.<\/p>\n<p>The CTR of this particular ad would be something like this:<\/p>\n<p>20\/5000 = 0,4% CTR<\/p>\n<p>The Expected Click-Through Rate is closely related to the CTR itself.<\/p>\n<p>It measures Google\u2019s estimation of how likely it is that the ad\u2019s viewers will click the ads when shown for a specific keyword.<\/p>\n<p>When calculating the Expected CTR, Google takes the historical data of the keywords (how well they\u2019ve performed) into account, based on the position of your ads.<\/p>\n<p>The possible ratings of Expected Click-Through Rate the advertisers can get are \u201cabove average\u201d, \u201caverage\u201d, or \u201cbelow average\u201d, using only the exact match keyword.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/expected-clickthrough-rate.jpg\"><img decoding=\"async\" width=\"700\" height=\"430\" class=\"aligncenter size-large wp-image-11602\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/expected-clickthrough-rate-700x430.jpg\" alt=\"expected clickthrough rate\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/expected-clickthrough-rate-700x430.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/expected-clickthrough-rate-250x154.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/expected-clickthrough-rate-120x74.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/expected-clickthrough-rate.jpg 732w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>The Expected CTR helps you understand how likely it is for users to click your ads when they\u2019re shown for a specific keyword.<\/p>\n<p>A \u2018below average\u2019 status means that your ad isn\u2019t garnering any tangible interest to get the users to your website and to complete the advertiser\u2019s desired action.<\/p>\n<p>In addition, a low CTR negatively impacts the Quality Score, and also impacts the costs of your campaigns, which will obviously be higher.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"ad-relevance\"><\/span>Ad Relevance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This metric connects the keywords to your ads.<\/p>\n<p>It shows you how relevant the keywords you\u2019ve selected are to your ads.<\/p>\n<p>Just like with Expected CTR, Ad relevance has three statuses measuring this relevance:<\/p>\n<p>\u201cBelow average\u201d, \u201caverage\u201d or \u201cabove average\u201d.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"landing-page-experience\"><\/span>Landing Page Experience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember the iPhone example?<\/p>\n<p>Let\u2019s get back to it right quick!<\/p>\n<p>Let\u2019s pretend there\u2019s a user out there in the internet stratosphere.<\/p>\n<p>This guy is looking for an iPhone 6s.<\/p>\n<p>He clicks your ad and lands on your page, which offers him different types of iPhones.<\/p>\n<p>This is what the landing page experience is all about:<\/p>\n<p>Setting up relevant destination URLs for your ads and then driving users to the content they\u2019re looking for.<\/p>\n<p>The landing page experience affects your Ad Rank, CPC, and the position in the ad auction directly.<\/p>\n<p>In addition, a poor user experience can reduce the number of times your ads are shown.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"google-display-network\"><\/span>Google Display Network<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Time for Google Display Network!<\/p>\n<p>Google Display Network (GDN) is the second main segment of Google\u2019s network.<\/p>\n<p>According to external sources, GDN reaches 90% of all internet users and has got more than 2 million websites within.<\/p>\n<p>Part of Google Display Network are websites such as Google Finance, Gmail, Blogger, YouTube as well as other websites and mobile apps which are partners of Google (<a href=\"https:\/\/www.mobidea.com\/academy\/adsense-vs-affiliate-marketing\/\">Google AdSense<\/a> websites, DoubleClick Ad Exchange, etc.)<\/p>\n<p>In the image below, you can see an example of an ad located on a website which is a part of Google Display Network.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ads-example.jpg\"><img decoding=\"async\" width=\"700\" height=\"342\" class=\"aligncenter size-large wp-image-11601\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ads-example-700x342.jpg\" alt=\"ads example\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ads-example-700x342.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ads-example-250x122.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ads-example-768x376.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ads-example-1024x501.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ads-example-120x59.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2018\/12\/ads-example.jpg 1231w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>As I\u2019ve mentioned already, Google Display Network allows you to run text ads along with other types of formats such as image (<a href=\"https:\/\/www.mobidea.com\/academy\/banner-design-ads\/\">banner ads<\/a>), video (YouTube), or rich media (HTML, Flash) ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"how-does-google-display-network-work\"><\/span>How does Google Display Network Work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike Google Search network, Google Display Network acts more like a brand awareness of your product or service.<\/p>\n<p>It grabs the customer at an earlier stage of the buying process.<\/p>\n<p>Imagine you want to buy a new car.<\/p>\n<p>Most people start checking the price, the model, and the best time to buy a car on the internet.<\/p>\n<p>What to do, then?<\/p>\n<p>Grasp this exciting activity.<\/p>\n<p>How?<\/p>\n<p>Insert words and phrases which are relevant to your products and services (contextual targeting) on Ads.<\/p>\n<p>Afterwards, the platform starts scanning the content of the websites, part of GDN, which are relevant to your keywords.<\/p>\n<p>It then shows text ads to your potential customers.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-7563\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-700x394.jpg\" alt=\"man with computer\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/2.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Another type of targeting available on Google Display Network?<\/p>\n<p>You can target by demographics, interests and topics, a different type of audiences.<\/p>\n<p>You can even show ads on specific websites of your choice (managed placements).<\/p>\n<p>Undoubtedly, there\u2019s a super powerful targeting feature available on Google Ads Search and Display networks, but also in lots of other platforms such as AdRoll, Retargeter, or Facebook.<\/p>\n<p>What is it, you ask?<\/p>\n<p>Retargeting (Google Ads remarketing).<\/p>\n<p>It really is one of those Google Ads fundamentals!<\/p>\n<p>This option is suitable for those users who\u2019ve left the advertiser\u2019s website without completing the desired action:<\/p>\n<p>A purchase, a sign up for a newsletter, or another.<\/p>\n<p>The information for this audience is inserted into specific remarketing lists that the advertiser can set up in the Ads system, based on the user\u2019s cookie ID.<\/p>\n<p>The Google Ads system takes this information into account.<\/p>\n<p>It then starts showing \u2018reminder\u2019 ads to these users on GDN websites they happen to be browsing.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"can-i-use-google-ads-to-run-affiliate-marketing-campaigns\"><\/span>Can I Use Google Ads to Run Affiliate Marketing Campaigns?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You\u2019re an affiliate marketer, ain\u2019t you?<\/p>\n<p>That means you\u2019ve been waiting for this answer for a long time.<\/p>\n<p>Time to give it away.<\/p>\n<p>The answer is yes.<\/p>\n<p>Hell, yes!<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up.jpg\"><img decoding=\"async\" width=\"700\" height=\"467\" class=\"aligncenter size-large wp-image-39\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-700x467.jpg\" alt=\"happy people\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-700x467.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-250x167.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-768x512.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-1024x683.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up-120x80.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/05\/Happy-Business-People-Thumbs-Up.jpg 1620w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Beware, though.<\/p>\n<p>You should understand that Ads is very restrictive when it comes to affiliate marketing and some of its shady practices.<\/p>\n<p>This means you definitely need to get to know <a href=\"https:\/\/support.google.com\/adwordspolicy\/answer\/6008942?hl=en\" target=\"_blank\" rel=\"noopener\">their policies<\/a> before running any ads.<\/p>\n<p>Moreover, you also have to provide a high-quality website or landing page in which you can highlight the benefits of the specific product or service you\u2019re advertising.<\/p>\n<p>Also, you need to SEND ALL THE TRAFFIC FROM THE AD TO THAT PAGE.<\/p>\n<p>I decided to use caps here since most affiliates are using redirects to other web pages.<\/p>\n<p>This is completely forbidden on Google Ads.<\/p>\n<p>Let\u2019s put it like this, so that there are no illusions:<\/p>\n<p>Shady practices are forbidden on Ads.<\/p>\n<p>If you\u2019d like to succeed on this platform, you should be ready to provide high-quality content.<\/p>\n<p>It must be relevant to what users are looking for.<\/p>\n<p>What else should you know?<\/p>\n<p>That you must check the terms of each affiliate program to ensure they&#8217;re okay with the methods of promotion you wanna go for.<\/p>\n<p>More?<\/p>\n<p>You should expect to pay an expensive price for this Google Ads fest.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9554\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-700x394.jpg\" alt=\"small bags of money\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-bags-of-money.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>When it comes to advertising, Google Ads is one of the most high-converting <a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\">traffic sources<\/a>.<\/p>\n<p><span style=\"color: #000000;\">However, Google Ads cost is no joke.<\/span><\/p>\n<p><span style=\"color: #000000;\">In fact, it can be quite expensive.<\/span><\/p>\n<p>Google Ads pricing is high.<\/p>\n<p>Are you considering running Ads campaigns?<\/p>\n<p>Besides talking with Google Ads support team about your Google Ads account, here\u2019s what you can do:<\/p>\n<p>Check the <a href=\"https:\/\/support.google.com\/adwords\/?hl=en#topic=3119071\" target=\"_blank\" rel=\"noopener\">Help Section<\/a>.<\/p>\n<p>Everything is pretty organized.<\/p>\n<p>It\u2019s almost like a Google Ads for dummies.<\/p>\n<p>You can easily learn the basics (even though it isn\u2019t really recommended for newbies).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>That\u2019s it for this Google Ads training.<\/p>\n<p>You now know what are Google Ads, how Google Ads works, and you\u2019re ready to roll.<\/p>\n<p><a href=\"https:\/\/cdnwp.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-11082\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-700x394.jpg\" alt=\"person agreeing\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/person-agreeing.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>You now have a Google Ads certification of awesome knowledge, given to you by me, a Mobidea Academy Google Ads expert.<\/p>\n<p>With over 1.2 million advertisers and the company\u2019s recent domination of the mobile search advertising market, Google Ads is set to continue its amazing success in the years to come.<\/p>\n<p><span style=\"color: #000000;\">If you\u2019re selling a real product or service, your website converts.\u00a0<\/span><span style=\"color: #000000;\">If you\u2019re following Google AdWord\u2019s policies, have a great campaign setup, and a decent budget to test, you can definitely make it rain on Ads.<\/span><\/p>\n<p>A great Google Ads management will allow you to create campaigns and reap the rewards.<\/p>\n<p>Another thing:<\/p>\n<p>Don\u2019t let this article be your only source of info about Google Ads.<\/p>\n<p>Learn more about the Google Ads preview tool, the Google Ads editor, and much more by checking the official\u00a0<a href=\"https:\/\/blog.google\/products\/ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads blog<\/a>!<\/p>\n<p>Cheers!<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See Also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/advertisers-vs-publishers\/\">Advertisers vs Publishers: Difference and Relationship Status<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">How to Use Targeting in a Media Buying Campaign<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/banner-design-ads\/\">Banner Design for Affiliate Marketing: The Definitive Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\">Best Traffic Sources for Affiliate Marketing Pros<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/adsense-vs-affiliate-marketing\/\">AdSense vs Affiliate Marketing: The Definitive Guide for 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/google-adwords-training-courses-list\/\">Google Ads Training: List of the Best Courses and Guides in 2018<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2918437912\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction There\u2019s a lot to be said about online advertising and the wide opportunities it\u2019s got for any determined marketeer. Indeed, online advertising promises to deliver a better customer interaction, the possibility to track the user\u2019s behavior in real-time, an accurate reporting of the ad results, and much more. 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