{"id":10996,"date":"2017-12-29T09:10:49","date_gmt":"2017-12-29T09:10:49","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=10996"},"modified":"2018-10-15T10:08:35","modified_gmt":"2018-10-15T09:08:35","slug":"how-to-research-keywords-with-google-algorithms-in-mind","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/","title":{"rendered":"How to Research Keywords with Google&#8217;s Algorithms in Mind"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3938536985\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#how-google-algorithms-changed-the-game\" >How Google Algorithms Changed the Game<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#panda\" >Panda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#hummingbird\" >Hummingbird<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#rankbrain\" >RankBrain<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#how-intelligent-is-google-today\" >How Intelligent is Google Today?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#google-equates-singular-and-plural-forms\" >Google Equates Singular and Plural Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#google-takes-into-account-only-the-word-root\" >Google Takes Into Account Only the Word Root<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#google-knows-what-acronyms-stand-for\" >Google Knows What Acronyms Stand for<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#google-understands-synonyms\" >Google Understands Synonyms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#google-interprets-concepts\" >Google Interprets Concepts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#how-to-do-keyword-research-complying-with-googles-algorithms\" >How to Do Keyword Research Complying with Google\u2019s Algorithms<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#research-your-target-audience\" >Research Your Target Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#choose-more-specific-variations-of-your-seed-keywords\" >Choose More Specific Variations of Your Seed Keywords<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#spy-on-your-competitors-keywords\" >Spy on Your Competitors\u2019 Keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#stand-out-from-your-competitors\" >Stand Out from Your Competitors<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#focus-on-major-keyword-metrics\" >Focus on Major Keyword Metrics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/#final-word\" >Final Word<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Progress does not stand still, especially when it comes to web technologies.<\/p>\n<p>Since 1998, Google has turned from a primitive machine, recognizing only words, into a human-like brainbox understanding the context.<\/p>\n<p>It means the times of keyword stuffing are long gone, never to come back.<\/p>\n<p>If you load your content with exact-match keywords, get ready for a penalty from the ruthless <a href=\"https:\/\/searchengineland.com\/library\/google\/google-panda-update\" target=\"_blank\" rel=\"noopener\">Panda algorithm<\/a> that\u2019s been on the lookout for keyword manipulations since 2011.<\/p>\n<p>Don\u2019t get things wrong.<\/p>\n<p>Keyword research still matters.<\/p>\n<p>Even so, you have to take a new, more human-oriented approach.<\/p>\n<p>Learn what Google prioritizes in content today and how to research keywords in line with its demanding algorithms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-google-algorithms-changed-the-game\"><\/span>How Google Algorithms Changed the Game<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google is a notorious perfectionist that\u2019s constantly looking for ways to improve the user\u2019s experience.<\/p>\n<p>But what is better for users can be a headache for website owners.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2603413692\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>One day, they wake up to find a sudden traffic drop because Google rolled out a new algorithm update.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-traffic.jpg\"><img decoding=\"async\" width=\"700\" height=\"266\" class=\"aligncenter size-large wp-image-11001\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-traffic-700x266.jpg\" alt=\"organic traffic\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-traffic-700x266.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-traffic-250x95.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-traffic-768x292.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-traffic-1024x389.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-traffic-120x46.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-traffic.jpg 1810w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>When doing keyword research, you must take the major algorithms dictating the rules of content creation into account.<\/p>\n<p>They are as follows.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"panda\"><\/span>Panda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Panda came into play in 2011 to penalize sites for duplicate content, spam, and low quality posts written around specific keywords.<\/p>\n<p>However, content mills were not the only ones affected.<\/p>\n<p>As a result of the Panda 4 update, larger sites <a href=\"https:\/\/moz.com\/blog\/panda-4-payday-loan-2-and-ebays-very-bad-day\" target=\"_blank\" rel=\"noopener\">like eBay<\/a> that ranked in the Top 10 for some seed keywords fell out of there.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"hummingbird\"><\/span>Hummingbird<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With the rollout of Hummingbird in 2013, Google put user intent above wording.<\/p>\n<p>Pages reached the top for queries even though they didn\u2019t contain exact words typed into the search bar.<\/p>\n<p>It happened because the engine gained a better understanding of what users had in mind.<\/p>\n<p>This means it started delivering long, in-depth answers to the questions of all users.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"rankbrain\"><\/span>RankBrain<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RankBrain is an artificial intelligence system based on machine learning.<\/p>\n<p>It was launched in 2015 as part of Hummingbird.<\/p>\n<p>When RankBrain comes across a never-seen-before query, it can guess what words have a similar meaning and filter search results according to their relevance.<\/p>\n<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2015-10-26\/google-turning-its-lucrative-web-search-over-to-ai-machines\" target=\"_blank\" rel=\"noopener\">RankBrain was confirmed<\/a> to be the third most important factor in Google\u2019s ranking algorithm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-intelligent-is-google-today\"><\/span>How Intelligent is Google Today?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the launch of these algorithms and their regular updates, there\u2019s nothing left of the primitive mechanism which understood nothing but separate words.<\/p>\n<p>Let\u2019s play with search results a little bit to get into Google\u2019s braincase and see what it\u2019s capable of today.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"google-equates-singular-and-plural-forms\"><\/span>Google Equates Singular and Plural Forms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine you want to buy a new fillet knife.<\/p>\n<p>If you type this query in the singular, Google will show you a lot of results in the plural.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/results-plural.jpg\"><img decoding=\"async\" width=\"700\" height=\"295\" class=\"aligncenter size-large wp-image-11002\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/results-plural-700x295.jpg\" alt=\"results plural\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/results-plural-700x295.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/results-plural-250x105.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/results-plural-768x324.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/results-plural-1024x432.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/results-plural-120x51.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/results-plural.jpg 1811w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"google-takes-into-account-only-the-word-root\"><\/span>Google Takes Into Account Only the Word Root<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Let\u2019s say you need a DIY guide on how to install an antenna.<\/p>\n<p>Besides an exact-match query \u201cinstall,\u201d you\u2019ll see different forms of this word root in search results, e.g. \u201cinstalling\u201d and \u201cinstallation.\u201d<\/p>\n<p>It means Google ignores suffixes and endings.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/suffixes-endings.jpg\"><img decoding=\"async\" width=\"700\" height=\"281\" class=\"aligncenter size-large wp-image-11003\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/suffixes-endings-700x281.jpg\" alt=\"suffixes endings\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/suffixes-endings-700x281.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/suffixes-endings-250x100.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/suffixes-endings-768x309.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/suffixes-endings-1024x411.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/suffixes-endings-120x48.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/suffixes-endings.jpg 1645w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"google-knows-what-acronyms-stand-for\"><\/span>Google Knows What Acronyms Stand for<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you are looking for, say, a marketing agency in Los Angeles, you can shorten the city name to LA.<\/p>\n<p>Google will get your point.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-acronyms.jpg\"><img decoding=\"async\" width=\"700\" height=\"330\" class=\"aligncenter size-large wp-image-11005\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-acronyms-700x330.jpg\" alt=\"google acronyms\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-acronyms-700x330.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-acronyms-250x118.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-acronyms-768x362.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-acronyms-1024x482.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-acronyms-120x56.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-acronyms.jpg 1640w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"google-understands-synonyms\"><\/span>Google Understands Synonyms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you type in the query \u201csports gear,\u201d Google can deliver results optimized for \u201csports equipment.\u201d<\/p>\n<p>If a page is relevant for \u201cgear,\u201d it\u2019s relevant for \u201cequipment\u201d and other similar words.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-synonyms.jpg\"><img decoding=\"async\" width=\"700\" height=\"347\" class=\"aligncenter size-large wp-image-11006\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-synonyms-700x347.jpg\" alt=\"google synonyms\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-synonyms-700x347.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-synonyms-250x124.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-synonyms-768x381.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-synonyms-1024x508.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-synonyms-120x60.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-synonyms.jpg 1493w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"google-interprets-concepts\"><\/span>Google Interprets Concepts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Whether you use a short query \u201cnumber of Facebook employees\u201d or the entire question \u201chow many employees does Facebook have,\u201d you\u2019ll get pretty much the same organic results.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-concepts-1.jpg\"><img decoding=\"async\" width=\"700\" height=\"534\" class=\"aligncenter size-large wp-image-11008\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-concepts-1-700x534.jpg\" alt=\"google concepts\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-concepts-1-700x534.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-concepts-1-250x191.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-concepts-1-768x586.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-concepts-1-1024x781.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-concepts-1-120x92.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-concepts-1.jpg 1119w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>But you may not even scroll that far, as Google knows the answer and shows it above organic results.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-knowledge-graph.jpg\"><img decoding=\"async\" width=\"700\" height=\"273\" class=\"aligncenter size-large wp-image-11009\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-knowledge-graph-700x273.jpg\" alt=\"google knowledge graph\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-knowledge-graph-700x273.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-knowledge-graph-250x97.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-knowledge-graph-768x299.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-knowledge-graph-1024x399.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-knowledge-graph-120x47.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-knowledge-graph.jpg 1806w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"how-to-do-keyword-research-complying-with-googles-algorithms\"><\/span>How to Do Keyword Research Complying with Google\u2019s Algorithms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although Google doesn\u2019t focus on exact-match queries anymore, your content still needs keyword optimization at some point.<\/p>\n<p>Check out the main steps to find keyword ideas that will work in the post-Hummingbird era.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"research-your-target-audience\"><\/span>Research Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As Google sets a priority on the user\u2019s intent, it makes sense to start keyword research with your target audience.<\/p>\n<p>Think of how you can answer people\u2019s questions instead of how to rank for a certain query.<\/p>\n<p>Users browse the web to find solutions to their problems, not your products.<\/p>\n<p>Let\u2019s say your company develops PrestaShop themes.<\/p>\n<p>This means that your target audience are people who want to build an online store without hiring costly web developers.<\/p>\n<p>If it\u2019s someone who\u2019s tech savvy, they\u2019ll probably use \u201cPrestaShop themes\u201d as a search query.<\/p>\n<p>But what if it\u2019s someone who crafts jewelry in their spare time and wants to monetize their hobby?<\/p>\n<p>How high are the chances that such a person knows about ready-made themes or what PrestaShop is?<\/p>\n<p>Little to no chance!<\/p>\n<p>If people have no idea about the existence of your product, they won\u2019t type its name into Google.<\/p>\n<p>Instead of Prestashop themes, they can ask Google the following questions:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>how to build online store yourself<\/li>\n<li>what software online store needs<\/li>\n<li>how to sell products online<\/li>\n<\/ul>\n<p>Here are common places where you can find prospects\u2019 interests, pains, and wording:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>social media communities (Facebook, Twitter, LinkedIn, etc)<\/li>\n<li>forums and question-and-answer sites (Quora, Reddit, etc)<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"choose-more-specific-variations-of-your-seed-keywords\"><\/span>Choose More Specific Variations of Your Seed Keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While some users are clueless about your products, there is a category of people who do know about them.<\/p>\n<p>To target product-aware prospects, make a list of your seed keywords.<\/p>\n<p>\u201cPrestaShop themes\u201d is a too broad keyword to compete for.<\/p>\n<p>What to do?<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-37719475\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Try to be more specific using its long-tail variations.<\/p>\n<p>Long-tail keywords are words or phrases that have a narrow meaning and a low search volume.<\/p>\n<p>On average, they get around 30-80 searches per month.<\/p>\n<p>Note that while the volume of a long-tail keyword variation is low, its collective volume can be quite high.<\/p>\n<p>That\u2019s because users write the same query in different ways, e.g. synonyms, different word forms, etc.<\/p>\n<p>As Google doesn\u2019t bother about that, you shouldn\u2019t either.<\/p>\n<p><a class=\"thirstylink\" title=\"ahrefs keyword explorer\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/ahrefs-keyword-explorer\/\" target=\"_blank\" rel=\"nofollow noopener\">Go to Ahrefs Keywords Explorer<\/a>, enter your seed keyword, and filter results by their search volume.<\/p>\n<p>Opt for up to 70 searches per month.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/seed-keyword-ahrefs.jpg\"><img decoding=\"async\" width=\"700\" height=\"338\" class=\"aligncenter size-large wp-image-11010\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/seed-keyword-ahrefs-700x338.jpg\" alt=\"seed keyword ahrefs\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/seed-keyword-ahrefs-700x338.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/seed-keyword-ahrefs-250x121.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/seed-keyword-ahrefs-768x371.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/seed-keyword-ahrefs-1024x494.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/seed-keyword-ahrefs-120x58.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/seed-keyword-ahrefs.jpg 1641w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"spy-on-your-competitors-keywords\"><\/span>Spy on Your Competitors\u2019 Keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Every <a href=\"https:\/\/www.mobidea.com\/academy\/profitable-niches\/\">niche<\/a> has top players you should learn from, as they already rank for a lot of your target keywords.<\/p>\n<p>You can find out which keywords bring them more traffic and use them in your content too.<\/p>\n<p>To check out your competitor\u2019s keyword base, use this <a class=\"thirstylink\" title=\"ahrefs serp checker\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/ahrefs-serp-checker\/\" target=\"_blank\" rel=\"nofollow noopener\">handy<\/a> SERP checker in Ahrefs Keywords Explorer.<\/p>\n<p>Here are the key points to focus on:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>amount of organic traffic coming to your competitor\u2019s page<\/li>\n<li>number of keywords that page is ranking for<\/li>\n<li>keyword generating the most organic traffic and its monthly volume<\/li>\n<\/ul>\n<p>Next, click on the number of keywords to see them all in Ahrefs Site Explorer.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/serp-checker.jpg\"><img decoding=\"async\" width=\"700\" height=\"349\" class=\"aligncenter size-large wp-image-11011\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/serp-checker-700x349.jpg\" alt=\"serp checker\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/serp-checker-700x349.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/serp-checker-250x125.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/serp-checker-768x383.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/serp-checker-1024x511.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/serp-checker-120x60.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/serp-checker.jpg 1641w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>There are some extra options that can make your keyword analysis easier:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>filters (use a low search volume)<\/li>\n<li>sorting options (order keywords by difficulty, volume, traffic or the position your competitor takes in the SERP by the chosen keyword)<\/li>\n<\/ul>\n<h3><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-keywords.jpg\"><img decoding=\"async\" width=\"700\" height=\"409\" class=\"aligncenter size-large wp-image-11012\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-keywords-700x409.jpg\" alt=\"organic keywords\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-keywords-700x409.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-keywords-250x146.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-keywords-768x449.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-keywords-1024x598.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-keywords-120x70.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/organic-keywords.jpg 1196w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"stand-out-from-your-competitors\"><\/span>Stand Out from Your Competitors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Borrowing competitors\u2019 keywords is a rewarding <a href=\"https:\/\/www.mobidea.com\/academy\/seo-steps\/\">SEO strategy<\/a>, but you should know where to draw the line.<\/p>\n<p>What\u2019s the point in thousands of pages covering the same topics?<\/p>\n<p>It\u2019s so annoying to jump from one site to another and read the same stuff re-written with different words.<\/p>\n<p>To build a loyal audience, you must provide unique value.<\/p>\n<p>That\u2019s how readers will distinguish you from all the others.<\/p>\n<p>Look for unique keywords that your competitors haven\u2019t used yet.<\/p>\n<p>There are some free tools that will help you find them.<\/p>\n<p>Let\u2019s try <a href=\"https:\/\/answerthepublic.com\/\" target=\"_blank\" rel=\"noopener\">Answer The Public<\/a>.<\/p>\n<p>It can generate a huge list of question-based keywords in the long-tail form.<\/p>\n<p>The tool is perfect for getting more ideas of search intents your target audience may have.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public.jpg\"><img decoding=\"async\" width=\"700\" height=\"693\" class=\"aligncenter size-large wp-image-11013\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-700x693.jpg\" alt=\"answer the public\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-700x693.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-150x150.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-250x248.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-768x761.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-120x119.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-32x32.jpg 32w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-50x50.jpg 50w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-64x64.jpg 64w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-96x96.jpg 96w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public-128x128.jpg 128w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/answer-the-public.jpg 924w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Another free tool with a large keyword database is <a href=\"https:\/\/ubersuggest.io\/\" target=\"_blank\" rel=\"noopener\">Ubersuggest<\/a>.<\/p>\n<p>With its help, you can browse keyword ideas alphabetically and expand each of them to get even more variations.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/ubersuggest.jpg\"><img decoding=\"async\" width=\"700\" height=\"453\" class=\"aligncenter size-large wp-image-11014\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/ubersuggest-700x453.jpg\" alt=\"ubersuggest\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/ubersuggest-700x453.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/ubersuggest-250x162.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/ubersuggest-768x497.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/ubersuggest-1024x663.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/ubersuggest-120x78.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/ubersuggest.jpg 1355w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"focus-on-major-keyword-metrics\"><\/span>Focus on Major Keyword Metrics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your keyword research will give you so many options that you may wonder which of them actually work.<\/p>\n<p>Here are the major metrics to consider when choosing keywords for your content.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Search Volume<\/strong><\/span><\/p>\n<p>This metric shows how many times people type a certain keyword into Google per month.<\/p>\n<p>The higher the volume, the more traffic it can drive.<\/p>\n<p>Even though I recommend using keywords with a low search volume first and foremost, keywords with a higher volume can be of great use too.<\/p>\n<p>What you need to keep in mind is the seasonality of keywords.<\/p>\n<p>If your content refers to something that can be used throughout the year like PrestaShop themes, there\u2019s nothing to worry about.<\/p>\n<p>But if you deal with seasonal items like Halloween costumes, most people will search for them only before the holiday.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/search-volume.jpg\"><img decoding=\"async\" width=\"700\" height=\"275\" class=\"aligncenter size-large wp-image-11016\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/search-volume-700x275.jpg\" alt=\"search volume\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/search-volume-700x275.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/search-volume-250x98.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/search-volume-768x301.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/search-volume-1024x402.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/search-volume-120x47.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/search-volume.jpg 1807w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>As you can see, this keyword has a monthly volume of 580K, but the data is a monthly average for 12 months.<\/p>\n<p>Before Halloween, this metric grows even higher.<\/p>\n<p>Once the holiday is over, it drops and stays low during the rest of the year.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-trends.jpg\"><img decoding=\"async\" width=\"700\" height=\"343\" class=\"aligncenter size-large wp-image-11017\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-trends-700x343.jpg\" alt=\"google trends\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-trends-700x343.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-trends-250x123.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-trends-768x377.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-trends-1024x502.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-trends-120x59.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/google-trends.jpg 1641w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>To check the seasonality of keywords, use <a href=\"https:\/\/trends.google.com\/trends\/explore\" target=\"_blank\" rel=\"noopener\">Google Trends<\/a>.<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Clicks<\/strong><\/span><\/p>\n<p>Not all keywords with a high search volume can generate a lot of traffic, even if your site ranks #1 for it.<\/p>\n<p>Let\u2019s say you posted an article about Hillary Clinton\u2019s age.<\/p>\n<p>Here\u2019s what your audience will see in the SERP for such a query.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hillary-clinton-age.jpg\"><img decoding=\"async\" width=\"700\" height=\"341\" class=\"aligncenter size-large wp-image-11018\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hillary-clinton-age-700x341.jpg\" alt=\"hillary clinton age\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hillary-clinton-age-700x341.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hillary-clinton-age-250x122.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hillary-clinton-age-768x374.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hillary-clinton-age-1024x499.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hillary-clinton-age-120x59.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hillary-clinton-age.jpg 1641w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>There is no need to scroll down to organic results and visit your site, as Google shows an instant answer.<\/p>\n<p>These types of keywords won\u2019t bring you that much traffic, even though the one I used as an example gets 99K monthly searches.<\/p>\n<p>The instant answer is a SERP feature called Knowledge Graph.<\/p>\n<p>Today, Google has more than 15 SERP features that all steal traffic from websites.<\/p>\n<p>Before choosing a keyword, learn how many clicks it gets in Ahrefs Keywords Explorer.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-clicks.jpg\"><img decoding=\"async\" width=\"700\" height=\"255\" class=\"aligncenter size-large wp-image-11019\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-clicks-700x255.jpg\" alt=\"keyword clicks\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-clicks-700x255.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-clicks-250x91.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-clicks-768x280.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-clicks-1024x373.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-clicks-120x44.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-clicks.jpg 1808w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>To double-check things, type the chosen keyword into Google and see how it delivers results for it.<\/p>\n<p><strong><span style=\"font-size: 14pt;\">Keyword Difficulty<\/span><\/strong><\/p>\n<p>This keyword metric reveals how hard it will be for your content to appear in the Top 10.<\/p>\n<p>The lower the difficulty score, the easier it\u2019ll be for your site to get to the top of search results.<\/p>\n<p>If you are just starting out, you\u2019d better stick with low difficulty keywords.<\/p>\n<p>As you earn more authority, feel free to switch to keywords with a higher difficulty score.<\/p>\n<p>You can view the keyword difficulty score in <a class=\"thirstylink\" title=\"ahrefs\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/ahrefs\/\" target=\"_blank\" rel=\"nofollow noopener\">Ahrefs Keywords Explorer<\/a> and also learn how many backlinks your site needs to rank in the Top 10 for that keyword.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-difficulty.jpg\"><img decoding=\"async\" width=\"700\" height=\"276\" class=\"aligncenter size-large wp-image-11020\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-difficulty-700x276.jpg\" alt=\"keyword difficulty\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-difficulty-700x276.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-difficulty-250x99.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-difficulty-768x303.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-difficulty-1024x403.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-difficulty-120x47.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/keyword-difficulty.jpg 1807w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><span style=\"font-size: 14pt;\"><strong>Group Keywords by Categories<\/strong><\/span><\/p>\n<p>In the end, you will come up with hundreds of keywords.<\/p>\n<p>If you don\u2019t want to get lost in such a large number, try to group them by categories.<\/p>\n<p>Speaking about \u201cPrestaShop themes,\u201d you can group results by the following categories:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>PrestaShop version (prestashop 1.7 themes, prestashop 1.6 themes)<\/li>\n<li>Design (full width prestashop themes, clean free prestashop themes, free 3 column prestashop themes)<\/li>\n<li>Features (lightweight prestashop themes, responsive prestashop themes, customizable prestashop themes)<\/li>\n<li>Niche (computers &amp; internet prestashop themes, prestashop themes electronics camera, prestashop music themes)<\/li>\n<li>Related questions (how to use prestashop themes, how to import images into prestashop themes, how do i install prestashop themes)<\/li>\n<li>Status (best prestashop themes, prestashop themes most popular)<\/li>\n<li>Price (cheap prestashop themes, free themes for prestashop, prestashop premium themes)<\/li>\n<\/ul>\n<p>Note that these are just examples.<\/p>\n<p>You will come up with your own categories depending on your niche and products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"final-word\"><\/span>Final Word<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although Google is smart today, you can outsmart it with your human brain and some wit.<\/p>\n<p>Now that you know the major steps to research keywords in line with Google algorithms, traffic is not long in coming.<\/p>\n<p>No matter what niche you\u2019re involved in, these guidelines are universal for all.<\/p>\n<p>Can you recommend any other strategies to maximize the efficiency of keyword research?<\/p>\n<p>Feel free to share them in the comments to this post!<\/p>\n<p><span style=\"font-size: 14pt;\"><strong>See also:<\/strong><\/span><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/academy.mobidea.com\/seo\/seo-first-steps\/\">10 SEO First Steps for New Webmasters<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/how-to-write-seo-friendly-content\/\">How to Write SEO-Friendly Content in 2018 (A Step by Step Guide)<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/how-to-grow-affiliate-income-seo\/\">How to Grow Your Affiliate Income Using SEO<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-4018359436\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Progress does not stand still, especially when it comes to web technologies. Since 1998, Google has turned from a primitive machine, recognizing only words, into a human-like brainbox understanding the context. It means the times of keyword stuffing are long gone, never to come back. If you load your content with exact-match keywords, get&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/how-to-research-keywords-with-google-algorithms-in-mind\/\">View Article<\/a>","protected":false},"author":68,"featured_media":11839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8957],"tags":[171,199,200,220],"learning_paths":[3826],"class_list":["post-10996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-affiliate-industry","tag-getting-started","tag-internet-marketing","tag-seo","learning_paths-seo"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO 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