{"id":10522,"date":"2017-12-22T07:40:19","date_gmt":"2017-12-22T07:40:19","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=10522"},"modified":"2021-03-16T11:35:10","modified_gmt":"2021-03-16T11:35:10","slug":"uber-affiliate-case-study","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/","title":{"rendered":"[Case Study] How I Boosted the Conversion Rate by 172%"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3763944746\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#looking-for-an-offer\" >Looking for an Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#testing\" >Testing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#optimization\" >Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#list-of-brainy-ideas\" >List of Brainy Ideas<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#discounts\" >Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#personalization-of-promos\" >Personalization of Promos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#limited-offer\" >Limited Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#targeting\" >Targeting<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hello there, media buyers!<\/p>\n<p>For years of intensive media buying, I have collected a number of <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-success-stories\/\">successful stories<\/a> in many <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-verticals\/\">different verticals<\/a>.<\/p>\n<p>I want to share one of those.<\/p>\n<p>This one made me a rich man!<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10692\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-700x394.jpg\" alt=\"image of dollars bills\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/08\/image-of-dollars-bills.jpg 1557w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>The offer is no longer active but I suppose this success story may be super inspiring for those who still have doubts and apprehensions when it comes to the wonderful world of <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-budget-strategy\/\">media buying<\/a> and affiliate marketing.<\/p>\n<p>The algorithm is simple here!<\/p>\n<p>Indeed, every media buyer should know it:<\/p>\n<p>Look for an offer &#8211; Test &#8211; Optimize &#8211; Scale-up &#8211; Profit<\/p>\n<p>Easy!<\/p>\n<p>Wait?<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1072531001\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>What\u2019s the offer I\u2019m gonna be analyzing today?<\/p>\n<p>This one!<\/p>\n<p><strong>Vertical:<\/strong> Mobile App<br \/>\n<strong>Offer:<\/strong> Uber National IOS<br \/>\n<strong>Price model:<\/strong> <a href=\"https:\/\/www.iconpeak.com\/blog\/five-ways-to-master-cost-per-install-cpi-advertising\/\" target=\"_blank\" rel=\"noopener\">CPI<\/a><br \/>\n<strong>Traffic type:<\/strong> <a href=\"https:\/\/www.mobidea.com\/academy\/popunder-ad\/\">Popunder<\/a><br \/>\n<strong>GEO:<\/strong> US (+others)<br \/>\n<strong>Rate:<\/strong> $1.5 &#8211; $2.3<br \/>\n<strong>Volume:<\/strong> 27M impressions<br \/>\n<strong>CR:<\/strong> 1,2%<\/p>\n<p>Ready for this tremendously helpful case study of a mighty profitable offer?<\/p>\n<p>Go for it!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"looking-for-an-offer\"><\/span>Looking for an Offer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>How does every <a href=\"https:\/\/www.mobidea.com\/academy\/successful-affiliate-marketing\/\">successful media buyer<\/a> go about the task of seeking hot offers?<\/p>\n<p>There are two simple answers:<\/p>\n<p>You can enter Mobidea and check high-converting <a href=\"https:\/\/www.mobidea.com\/cpa-offers\/\">offers<\/a>!<\/p>\n<p><strong><em>Related: <a href=\"https:\/\/www.mobidea.com\/academy\/choosing-cpa-offers\/\">How to Choose High Paying CPA Offers on Mobidea<\/a><\/em><\/strong><\/p>\n<p>Or you can spy!<\/p>\n<p>The internet is an ocean of opportunities and it\u2019s actually filled with different <a href=\"https:\/\/www.mobidea.com\/academy\/ad-spy-tools\/\">spy tools<\/a>.<\/p>\n<p>As for me, I like analyzing the ad space using <a href=\"https:\/\/www.mobidea.com\/academy\/adplexity\/\">AdPlexity<\/a>\u00a0(<a href=\"https:\/\/www.mobidea.com\/academy\/deals\/adplexity-discount-coupon\/\">AdPlexity lifetime coupon<\/a>).<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/adplexity.jpg\"><img decoding=\"async\" width=\"700\" height=\"348\" class=\"aligncenter size-large wp-image-11059\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/adplexity-700x348.jpg\" alt=\"adplexity\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/adplexity-700x348.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/adplexity-250x124.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/adplexity-768x382.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/adplexity-1024x509.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/adplexity-120x60.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/adplexity.jpg 1908w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>I usually focus on the amount of traffic driven to the offers.<\/p>\n<p>I recommend you explore AdPlexity\u00a0(<a class=\"thirstylink\" title=\"AdPlexity\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/adplexity\/\" target=\"_blank\" rel=\"nofollow noopener\">25% Lifetime Discounts<\/a>).<\/p>\n<p>It\u2019s a well-known tool and needs no introduction.<\/p>\n<p>If you find that the tool is mysteriously hard to use, fear not!<\/p>\n<p>I shall lend you a helping hand!<\/p>\n<p>Ready?<\/p>\n<p>On top of the main dashboard, you can see all the possible offers captured by AdPlexity.<\/p>\n<p>Now, understand that you can use a drop-down menu to choose from.<\/p>\n<p>Still, it\u2019s only half the battle.<\/p>\n<p>AdPlexity is still trying to show you a bunch of offers.<\/p>\n<p>Pick the ones which showcase a higher number of hits.<\/p>\n<p>Why?<\/p>\n<p>Because your task is to select the offers which are at the height of popularity!<\/p>\n<p>Does the description above sound a little too vague for the likes of you?<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-11124\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-700x394.jpg\" alt=\"confused guy\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/confused-guy.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>No biggie!<\/p>\n<p>The internet is teeming with great articles about this ad spy tool.<\/p>\n<p>You can even enter AdPlexity\u2019s website.<\/p>\n<p>It\u2019s got a whole bunch of incredibly useful tutorials for you to dive into.<\/p>\n<p>I\u2019ve also used several other tools.<\/p>\n<p>In fact, my team and I are now coming up with our own.<\/p>\n<p>That\u2019s a whole other ball game, though!<\/p>\n<p>AdPlexity, brothers!<\/p>\n<p>That\u2019s what it\u2019s all about right now!<\/p>\n<p>It\u2019s a phenomenally important tool and it\u2019s allowed me to find this Uber offer I wanna explore today.<\/p>\n<p>From the get go, I could see it was something really special.<\/p>\n<p>It was the fastest-growing offer and it showcased a huge volume.<\/p>\n<p>Of course, we were excited to make sure it was on the top of our test-plan list.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10701\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money-700x394.jpg\" alt=\"money\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/money-120x68.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>We arranged a test super quickly, and ran it while the offer was still smoking hot.<\/p>\n<p>Fortune favors the bold!<\/p>\n<p>Don\u2019t you forget this age-old truth!<\/p>\n<p>The faster you react, the more chances you have of actually scoring big.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"testing\"><\/span>Testing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We found the offer in three networks with satisfying rates.<\/p>\n<p>It got pretty small conversion cappings but enough to allow us to understand which network was performing better.<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-220682052\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>Our first test was extensive (we usually run $10-$20 tests.)<\/p>\n<p>The offer was fed with $50K US impressions split into 6 parts &#8211; 3 for every CPA network, and 2 <a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\">traffic sources<\/a>.<\/p>\n<p>Which traffic sources, you ask?<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/adcash\/\">Adcash<\/a> and <a href=\"https:\/\/www.mobidea.com\/academy\/clickadu-review\/\">Clickadu<\/a>.<\/p>\n<p>The problem was that we were so excited that we forgot to set <a href=\"https:\/\/www.mobidea.com\/academy\/whitelist-campaigns\/\">whitelists<\/a> during the first launch.<\/p>\n<p>The result for Adcash was -60% ROI.<\/p>\n<p>What about Clickadu?<\/p>\n<p>0% ROI.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10704\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying-700x394.jpg\" alt=\"person worrying\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-worrying-120x68.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"optimization\"><\/span>Optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As for optimization, there are two crucially important parts:<\/p>\n<p>Traffic sources + zones.<\/p>\n<p>There\u2019s another one that you must also take into account.<\/p>\n<p>Which one?<\/p>\n<p>The creatives.<\/p>\n<p>We checked all these parameters for both Adcash and Clickadu.<\/p>\n<p>Adcash was showcasing several zones which performed with a decent ROI.<\/p>\n<p>We inserted them on our precious whitelist.<\/p>\n<p>As for Clickadu, there were quite a lot of zones with a positive ROI.<\/p>\n<p>To scale up, we repeated a test at Clickadu with a volume of x10.<\/p>\n<p>Moreover, we didn\u2019t stop the traffic flow from this point because we were making a whole lotta moolah.<\/p>\n<p>The game was definitely worth the efforts:<\/p>\n<p>We were receiving new data and optimizing on the fly.<\/p>\n<p>As a result, our work was effectively split into two stages:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Target optimization<\/li>\n<li>ROI improvement by testing the creatives<\/li>\n<\/ul>\n<p>Guess what?<\/p>\n<p>These intelligent efforts helped us advance and improve.<\/p>\n<p>Usually, most apps convert better without any <a href=\"https:\/\/www.mobidea.com\/academy\/pre-landing-pages\/\">pre-landing page<\/a>.<\/p>\n<p>Trust me:<\/p>\n<p>The screenshots provided by the App Store and Google Play are good enough.<\/p>\n<p>Adding something in the middle is just gonna drop that sweet CTR!<\/p>\n<p>Wondering what is a fundamental must when it comes to <a href=\"https:\/\/www.mobidea.com\/academy\/create-media-buying-campaigns\/\">media buying campaigns<\/a>?<\/p>\n<p>A\/B testing the promo pages for hot offers!<\/p>\n<p>Here\u2019s a list of ideas that we\u2019ve added to our plan after a fruitful brainstorm!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"list-of-brainy-ideas\"><\/span>List of Brainy Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"discounts\"><\/span>Discounts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>What message can be more effective for this offer?<\/p>\n<p>A discount coupon?<\/p>\n<p>Uber offered coupons for a discount on the first ride!<\/p>\n<p>That really converted for installs.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10707\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-700x394.jpg\" alt=\"person with dollar bills\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/person-with-dollar-bills.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>We got to 80% ROI and seriously increased the amounts of traffic.<\/p>\n<p>Still, there\u2019s always room for improvement.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"personalization-of-promos\"><\/span>Personalization of Promos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We decided to try personalized ads.<\/p>\n<p>We received detailed information about top-converting cities, which made it easier.<\/p>\n<p>Then, it was time for us to integrate some macros detecting and using the precise city location.<\/p>\n<p>The numbers were different from one city to another.<\/p>\n<p>Even so, there were times when we were getting a ROI of 500%.<\/p>\n<p>All we had to do is ask to increase the caps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"limited-offer\"><\/span>Limited Offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Has the optimization reached its limits?<\/p>\n<p>Hell, no!<\/p>\n<p>We used a limited offer, since we needed a massive growth of installs and instant orders and\u2026<\/p>\n<p>Jackpot!<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10714\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling-700x394.jpg\" alt=\"\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/07\/bills-of-money-falling-120x68.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>We received an extra growth of ROI.<\/p>\n<p>A bunch of our A\/B tests with promo materials weren&#8217;t that impressive.<\/p>\n<p>In fact, there\u2019s no massive growth to be reported here.<\/p>\n<p>Nevertheless, they were useful because they allowed us to play with a variety of <a href=\"https:\/\/www.mobidea.com\/academy\/what-is-call-to-action\/\">CTA<\/a> elements such as backgrounds, fonts, colors etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"targeting\"><\/span>Targeting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We knew the cities which had the highest ROI rate.<\/p>\n<p>This means we were able to narrow the <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">targeting<\/a>, focusing on specific cities.<\/p>\n<p>We have successfully used this for more than a month for Uber national to make extra ROI.<\/p>\n<p>We were buying traffic from all the decent networks that allowed for city or IP targetings.<\/p>\n<p>Alright!<\/p>\n<p>Time to wrap this up!<\/p>\n<p>Let\u2019s write some important theses to make sure you understand which insights to take from this affiliate marketing lecture!<\/p>\n<p>What should you do?<\/p>\n<p>Simple:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Get a good offer<\/li>\n<li>Be sure of your sources &#8211; getting a good ROI without a whitelist is something rare. A good self-serve platform is a must<\/li>\n<li>Optimize: split traffic flows to cities by using city targeting. The previous test was used to determine the cities that have the best ROI and to set the options<\/li>\n<li>Create personalized creatives along with the city location<\/li>\n<li>Use a discount offer<\/li>\n<li>Use a limited offer<\/li>\n<li>We tested over 16 <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-landing-pages\/\">landing pages<\/a><\/li>\n<li>32 A\/B tests with promo materials<\/li>\n<li>CR +172%<\/li>\n<\/ul>\n<p>Summing up, we witnessed 27.4 M impressions which were driven to the offer with a 1.2% CR.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This conclusion may sound a bit trivial.<\/p>\n<p>Why?<\/p>\n<p>Because the whole process is like a race.<\/p>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-9280\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-700x394.jpg\" alt=\"man in a suit running\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/man-in-a-suit-running.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Target the goal, spot the strengths, act quickly, do not hesitate, and never give up.<\/p>\n<p>I know you\u2019ll be able to learn from this and have the chance to celebrate some successful campaigns!<\/p>\n<p>Cheers!<\/p>\n<p><strong>See also:<\/strong><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/choosing-cpa-offers\/\">How to Choose High Paying CPA Offers on Mobidea<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/cpa-offers\/\">2000+ Best CPA Offers to Promote in 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-success-stories\/\">Affiliate Marketing Success Stories You Should Know<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-verticals\/\">Affiliate Marketing Verticals: The Definitive Guide<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-budget-strategy\/\">How to Create a Killer Media Buying Budget Strategy<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-2399985018\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Hello there, media buyers! For years of intensive media buying, I have collected a number of successful stories in many different verticals. I want to share one of those. This one made me a rich man! The offer is no longer active but I suppose this success story may be super inspiring for those&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/uber-affiliate-case-study\/\">View Article<\/a>","protected":false},"author":65,"featured_media":10974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8971],"tags":[182,200,204,205,213,214],"learning_paths":[],"class_list":["post-10522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-case-study","tag-internet-marketing","tag-making-money","tag-media-buying","tag-offers","tag-optimization"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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