{"id":10514,"date":"2017-12-20T09:52:57","date_gmt":"2017-12-20T09:52:57","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=10514"},"modified":"2019-09-17T14:14:57","modified_gmt":"2019-09-17T13:14:57","slug":"optimize-facebook-ads","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/","title":{"rendered":"The Ultimate Guide to Optimize Facebook Ads"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3438114158\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#introduction\" >Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#what-are-facebook-ads\" >What are Facebook Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#why-facebook-rules\" >Why Facebook Rules<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#facebook-an-awesome-source-of-traffic\" >Facebook: An Awesome Source of Traffic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#facebook-ads-campaign-types\" >Facebook Ads: Campaign Types<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#pay-per-engagement\" >Pay per Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#pay-per-click-traffic\" >Pay per Click (Traffic)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#pay-per-conversion\" >Pay per Conversion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#best-optimization-tips-for-facebook-ads\" >Best Optimization Tips for Facebook Ads<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#analyze-data-correlations\" >Analyze Data Correlations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#standardize-your-tests\" >Standardize Your Tests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#bids-and-budgets-%e2%80%93-test-and-find-what-works-for-you\" >Bids and Budgets &#8211; Test and Find What Works for You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#ab-testing-%e2%80%93-use-it-well\" >A\/B Testing &#8211; Use it Well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#optimize-the-post-sell-the-click-not-the-offer\" >Optimize the Post: Sell the Click, not the Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#go-deeper-explore-dayparting-opportunities\" >Go Deeper: Explore Dayparting Opportunities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#facebooks-pixel-keep-track-of-the-golden-users\" >Facebook\u2019s Pixel: Keep Track of the Golden Users<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/#conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Are you an avid fan of Facebook Advertising who wants to <a href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\">create profitable campaigns<\/a> and who\u2019s looking for the Facebook Ads optimization master class?<\/p>\n<p>You\u2019ve read about it but found nothing, even though you just need a Facebook Ads optimization tool you can trust?<\/p>\n<p>Feel like you love Facebook Ads because of the <a href=\"https:\/\/www.mobidea.com\/academy\/media-buying-campaign-targeting\/\">targeting<\/a> abilities and the money making opportunities?<\/p>\n<p>Even so, you believe you\u2019re not making the most of this particular social network?<\/p>\n<p>No worries!<\/p>\n<p>Today, we\u2019re gonna tell you everything you need to know about what is Facebook optimization, and how to optimize Facebook Ads like a pro!<\/p>\n<p>Ready for this Facebook post optimization college lecture?<\/p>\n<p>Let\u2019s go!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what-are-facebook-ads\"><\/span>What are Facebook Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u201cHow do Facebook Ads work?\u201d<\/p>\n<p>\u201cWhat\u2019s it all about?\u201d<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-4049197788\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><a href=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man.jpg\"><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10661\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-700x394.jpg\" alt=\"doubtful man\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/doubtful-man.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>Time for you to learn!<\/p>\n<p>Facebook Ads are adverts you can promote on Facebook.<\/p>\n<p>These Facebook targeted ads can appear in the News Feed on both desktop and <a href=\"https:\/\/www.mobidea.com\/academy\/focus-mobile\/\">mobile<\/a>.<\/p>\n<p>On desktop, they can also appear at the right side of Facebook\u2019s page.<\/p>\n<p>This ad content can be mixed with news about certain social activities your friends have been a part of, such as commenting on a particular page.<\/p>\n<p>Do you have a question?<\/p>\n<p>\u201cHow much do Facebook Ads cost?\u201d<\/p>\n<p>Facebook ads aren\u2019t that expensive.<\/p>\n<p>This means you can rock it even if you don\u2019t happen to have a huge budget.<\/p>\n<p>The fact is that this social network has the lowest cost per 1000 impressions when compared with other platforms where you can insert online ads.<\/p>\n<p>Moreover, Facebook ads allow you to microtarget particular groups of people.<\/p>\n<p>From a marketing perspective, this is awesome!<\/p>\n<p>Why?<\/p>\n<p>Because it allows you to target your audiences based on age, employment status, location, yearly income, hobbies, marital status, etc.<\/p>\n<p>How specific is this, bro?<\/p>\n<p>It\u2019s awesome.<\/p>\n<p>The cost of Facebook Ads is cheap and you can target like a precise king!<\/p>\n<p>Wicked!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why-facebook-rules\"><\/span>Why Facebook Rules<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019re sure Facebook really is the best social network.<\/p>\n<p>It allows for some seriously massive interaction.<\/p>\n<p>Indeed, it\u2019s super easy to connect with people who share interests, connect with your favorite brands, etc.<\/p>\n<p>And Facebook\u2019s been the king of social media for a while now.<\/p>\n<p>Some have tried to compete and have realized that they can\u2019t beat Facebook.<\/p>\n<p>Some others were a hit for about 5 seconds and disappeared into thin air.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10662\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-700x394.jpg\" alt=\"color explosion\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/color-explosion.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Remember MySpace?<\/p>\n<p>Vine?<\/p>\n<p>Neither do we!<\/p>\n<p>Still not sure Facebook is better than any other network out there?<\/p>\n<p>Check these <a href=\"http:\/\/www.internetlivestats.com\/\" target=\"_blank\" rel=\"noopener\">live stats<\/a> and recognize the power!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"facebook-an-awesome-source-of-traffic\"><\/span>Facebook: An Awesome Source of Traffic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We can now agree that Facebook has tons of users and that it\u2019s nowhere close to stopping this mass conquest of the digital world.<\/p>\n<p>And if we talk about interaction, then Facebook is by far the era\u2019s undisputed champ.<\/p>\n<p>It not only has profiles for private accounts but for companies, fan pages, private and open groups, instant messages, ads, you name it!<\/p>\n<p>This incredibly huge number of daily users means one thing:<\/p>\n<p>These people can be an awesome <a href=\"https:\/\/www.mobidea.com\/academy\/traffic-sources-affiliate-marketing\/\">source of traffic<\/a>.<\/p>\n<p>Are you interested in buying?<\/p>\n<p>Are you aiming at a target market?<\/p>\n<p>Then Facebook Ads is for you!<\/p>\n<p>Facebook doesn\u2019t only have the numbers in users:<\/p>\n<p>It\u2019s also got the data.<\/p>\n<p>Are you looking for traffic in a particular GEO, a specific gender, age range, language, interests?<\/p>\n<p>You get the idea!<\/p>\n<p>Facebook knows who you are looking for and it can help you reach them.<\/p>\n<p>You can\u2019t wait to start getting this network\u2019s incredible traffic?<\/p>\n<p>Wait!<\/p>\n<p>Hold your horses!<\/p><div class=\"mobid-in-content-15-p_2-2\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-2480644415\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"backlinks\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png\" alt=\"\"  srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1.png 970w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-250x52.png 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-700x144.png 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-768x158.png 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2021\/03\/PD-970x250-Discover-backlinks-faster-than-ever-1-120x25.png 120w\" sizes=\"(max-width: 970px) 100vw, 970px\" class=\"no-lazyload\" width=\"970\" height=\"200\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10663\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-700x394.jpg\" alt=\"calm down\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/calm-down.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>You have to make sure you cover every inch of detail so that you don\u2019t miss anything before diving into Facebook.<\/p>\n<p>Want an introductory Facebook Ads training?<\/p>\n<p>Check <a href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/\">CPA on Facebook Ads: Definitive Guide for Beginners<\/a>!<\/p>\n<p>Now that you\u2019ve read that amazing post and have checked all the items on the list, it\u2019s time to move to another level.<\/p>\n<p>You\u2019re now ready to create Facebook Ads campaigns.<\/p>\n<p>You\u2019re all set.<\/p>\n<p>You\u2019ve created your target audience, have a cool budget, and you\u2019ve included the ad itself on your campaign setup.<\/p>\n<p>It\u2019s been established that Facebook\u2019s power is beyond huge.<\/p>\n<p>This means there are a lot of things to set.<\/p>\n<p>Different aspects to take into account, the pressure of making a targeting mistake, the interminable waiting around before you get reliable data.<\/p>\n<p>It can be stressful.<\/p>\n<p>It can also be overwhelming at the beginning, with so many options to choose from.<\/p>\n<p>Don\u2019t feel lost, though.<\/p>\n<p>You know we\u2019ve got you covered.<\/p>\n<p>Check Mobidea Academy&#8217;s <a href=\"https:\/\/www.mobidea.com\/academy\/tag\/facebook-ads\/\">Facebook Ads articles<\/a> right now!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"facebook-ads-campaign-types\"><\/span>Facebook Ads: Campaign Types<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now you\u2019re thinking:<\/p>\n<p>So many different types of campaigns!<\/p>\n<p>What\u2019s the best type for my particular needs?<\/p>\n<p>We\u2019ll narrow it down for you.<\/p>\n<p>Today, we\u2019ll focus on the three main options.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"pay-per-engagement\"><\/span>Pay per Engagement<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Facebook goes detective mode!<\/p>\n<p>The social network will effectively identify those people who are more likely to comment, like, or share your ad within the target traffic you\u2019re looking for.<\/p>\n<p>Facebook has tons of remarkably accurate algorithms so you know this is no joke.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10665\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-700x394.jpg\" alt=\"algorithms\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/algorithms.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>You\u2019ll be sure to get precisely those people who matter and who will probably convert like crazy!<\/p>\n<p>What\u2019s so awesome about getting tremendous engagement?<\/p>\n<p>Simple!<\/p>\n<p>The more engagement you get, the more users you can reach at a lower cost!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"pay-per-click-traffic\"><\/span>Pay per Click (Traffic)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Wanna get traffic to your website?<\/p>\n<p>Then this is the way to go!<\/p>\n<p>Within the traffic you\u2019re aiming at, Facebook will identify the people who are more likely to leave Facebook to read content from external sites.<\/p>\n<p>When\u2019s this campaign more likely to be set?<\/p>\n<p>When you use a website related to the offer where you\u2019ll ultimately display it for the user.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"pay-per-conversion\"><\/span>Pay per Conversion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With this campaign, you\u2019ll be getting users that are more likely to convert.<\/p>\n<p>It doesn\u2019t matter what you set.<\/p>\n<p>It can be a lead, a sale or a customized conversion, according to your objectives.<\/p>\n<p>Based on what?<\/p>\n<p>It\u2019s all based on the data Facebook has gathered in the past about each user.<\/p>\n<p>Why?<\/p>\n<p>Because Facebook knows everything every single person has done while using their accounts.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10667\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-700x394.jpg\" alt=\"hacking\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/hacking.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>It might not be super accurate but &#8211; statistically speaking &#8211; it\u2019s hyper probable that it actually is!<\/p>\n<p>How to go about it?<\/p>\n<p>You should match the type of campaign with your ultimate goal.<\/p>\n<p>Remember that &#8211; when you\u2019re buying traffic &#8211; testing is always of the essence.<\/p>\n<p>Getting the best campaign is really up to you.<\/p>\n<p>Now\u2026<\/p>\n<p>Are you ready to go deeper into Facebook Ads optimization?<\/p>\n<p>Let\u2019s go!<\/p>\n<p>Time for some wicked Facebook Ads optimization tricks!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"best-optimization-tips-for-facebook-ads\"><\/span>Best Optimization Tips for Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"analyze-data-correlations\"><\/span>Analyze Data Correlations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is one of the key aspects for you to understand how to optimize Facebook Ads.<\/p>\n<p>In order to understand the data you\u2019re getting from your campaigns, it\u2019s crucial to have an idea of how Facebook\u2019s algorithm works according to the type of campaign you select and the type of optimization you perform for each campaign.<\/p>\n<p>Based on your campaign setup, always take Facebook\u2019s algorithm into account when you\u2019re analyzing your data.<\/p>\n<p>This is important.<\/p>\n<p>Why?<\/p>\n<p>Because you can later speculate about the behavior of the traffic you\u2019re receiving.<\/p>\n<p>In the end, for each <a href=\"https:\/\/www.mobidea.com\/academy\/profitable-niches\/\">niche<\/a> and offer, you\u2019ll start to know which type of ad delivery works best.<\/p>\n<p>Bearing that in mind, you can start to correlate your Costs\/Bids, Volumes and CTR like a Facebook Ads manager pro.<\/p>\n<p>It\u2019s super crucial that you\u2019re able to understand how different parameters are related and what is causing data variations.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10668\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-700x394.jpg\" alt=\"data variations\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/data-variations.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>This will make a whole lot of a difference when it comes to your decision-making process.<\/p>\n<p><strong><em>Related: <a href=\"https:\/\/www.mobidea.com\/academy\/correlation-volume-bid-ctr\/\">Correlation Between Volume, Bid and CTR: Karma of Traffic<\/a><\/em><\/strong><\/p>\n<p>Even though the article mentioned above may be a bit too specific and more focused on the Media Buying side of things, you can bet the principle is the same!<\/p>\n<p>Remember:<\/p>\n<p>If you understand the \u201cmathematical correlations\u201d of your results, you\u2019ll have more room to speculate about the behavior of all users.<\/p>\n<p>Don\u2019t forget that your data is full of variables you can\u2019t control or understand (people\u2019s emotions, intuition, feelings, etc.)<\/p>\n<p>Even so, if you get the tough analytical part right when it comes to your campaigns, you\u2019ll always be one step ahead of the game.<\/p>\n<p>Moreover, you\u2019ll find out more about possible behavioral correlations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"standardize-your-tests\"><\/span>Standardize Your Tests<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Standardizing your tests is mega important if you want those awesomely successful Facebook Ads.<\/p>\n<p>By setting a fixed amount of traffic or cost for your tests, you\u2019ll get to better compare what works and doesn\u2019t work for that specific promotion.<\/p>\n<p>If you don\u2019t fix at least one of your variables, the comparison between the two variables you\u2019re testing may not be meaningful.<\/p>\n<p>Let\u2019s say the volumes are constant.<\/p>\n<p>Now let\u2019s say you\u2019re willing to test setup 1 and setup 2 and spend 10$ on each one.<\/p>\n<p>Remember that the majority of visitors will be different or unique.<\/p>\n<p>Which means?<\/p>\n<p>This could make it harder for you to get the right setup.<\/p>\n<p>In case you want to test it for the same users, you should create your own custom audiences.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10669\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-700x394.jpg\" alt=\"small toys\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/small-toys.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Plus:<\/p>\n<p>Test different setups for those specific <a href=\"https:\/\/www.facebook.com\/business\/help\/164749007013531\" target=\"_blank\" rel=\"noopener\">lookalike audiences<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"bids-and-budgets-%e2%80%93-test-and-find-what-works-for-you\"><\/span>Bids and Budgets &#8211; Test and Find What Works for You<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to campaigns, it\u2019s crucial that you have the right bid and budget management.<\/p>\n<p>Select the option that gives you the best cost\/benefit.<\/p>\n<p>Bear this mind when scaling up.<\/p>\n<p>Facebook has plenty of ways of charging your ads.<\/p>\n<p>You need to know which one adapts to your aspirations.<\/p>\n<p>Wondering whether we\u2019re gonna recommend an awesome article for you to get to know this like a genius?<\/p>\n<p>Check this <a href=\"https:\/\/adespresso.com\/guides\/facebook-ads-optimization\/bidding-budgets\/\" target=\"_blank\" rel=\"noopener\">Facebook Ads cost optimization guide<\/a>!<\/p>\n<p>Why is it important for you to read this article?<\/p>\n<p>Why should you care about how and what Facebook is gonna charge you?<\/p>\n<p>Because it allows you to better explore Tier 1 GEOs where you normally can\u2019t afford that many mistakes, since they\u2019ll end up being very expensive.<\/p>\n<p>Moreover, this pure knowledge also helps you get more data from your creative tests.<\/p>\n<p>Most of the times, you can see that you need to optimize your creatives, because Facebook is charging you a high <a href=\"https:\/\/www.mobidea.com\/academy\/cpc-vs-cpm\/\">CPC<\/a>, normally related to a poor interaction from your users.<\/p>\n<p>Let\u2019s think about the following scenario:<\/p>\n<p>Imagine the other parameters (few conversions, and considerable time spent on the LP, etc.) perform well, but the Facebook Ads cost is still high.<\/p>\n<p>What does that mean?<\/p>\n<p>It probably means that the problem is on the creative\/headline side.<\/p>\n<p>You\u2019ll be able to grasp this just by understanding how users are interacting with your promotions and how Facebook is charging you.<\/p>\n<p><strong><em>Learn More: <a href=\"https:\/\/www.mobidea.com\/academy\/facebook-ads-headlines\/\">How to Write Clickable Facebook Ads Headlines<\/a><\/em><\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"ab-testing-%e2%80%93-use-it-well\"><\/span>A\/B Testing &#8211; Use it Well<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes!<\/p>\n<p>You\u2019ll find this tip all over the articles we\u2019ve got about Facebook optimization.<\/p>\n<p>A\/B testing is the way to go if you really want to know what ad type or ad format gives you the highest profit over time.<\/p>\n<p>Test different ad sets, images, videos, texts, headlines, <a href=\"https:\/\/www.mobidea.com\/academy\/what-is-call-to-action\/\">calls-to-action<\/a>, offers and even audiences.<\/p>\n<p>Wanna get an awesome A\/B Testing masterclass?<\/p>\n<p>Check this <a href=\"https:\/\/adespresso.com\/blog\/16-genius-ideas-for-your-facebook-ad-ab-testing\/\" target=\"_blank\" rel=\"noopener\">A\/B Testing article<\/a>!<\/p>\n<p>It\u2019s interesting to study and read more about A\/B Testing on Facebook Ads.<\/p>\n<p>Some studies have found that a more personal approach on the landers used can yield higher CTRs.<\/p>\n<p>You should also be able to come up with your own conclusions from your tests, and use that information to create something different that works wonders.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10653\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-700x394.jpg\" alt=\"two guys talking\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/09\/two-guys-talking.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>The time to scale up often relates to when you find the perfect way to promote that offer.<\/p>\n<p>Makes sense, right?<\/p>\n<p>Scale up once you\u2019re sure you have the right settings and ads.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"optimize-the-post-sell-the-click-not-the-offer\"><\/span>Optimize the Post: Sell the Click, not the Offer<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The main goal should be for users to click the post and go to the <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-landing-pages\/\">landing page (LP)<\/a>.<\/p>\n<p>The LP is THE thing!<\/p>\n<p>That\u2019s where you sell the offer and aim for sweet conversions, becoming the Facebook conversion optimization pro.<\/p>\n<p>Before you showcase just how cool your offer really is and why the user should get it, make sure the user actually gets to the offer.<\/p>\n<p>It&#8217;s not as easy as it sounds, since the first contact with users is the post.<\/p>\n<p>Having said that, it\u2019s clear that the post has to be positively appealing, simple, and unmissable.<\/p>\n<p>Once you get the audience engaged with your ad, you\u2019re almost done.<\/p>\n<p>It means they\u2019ve clicked and have gotten to your LP.<\/p>\n<p>Only after this part will the user be able to know how awesome your offer is.<\/p>\n<p>Since we\u2019re writing about Facebook, a proven technique is to try to get emotional in order to trigger the attention or engagement of the audience.<\/p>\n<p>We can guarantee that &#8211; if the post gets to users at an emotional level &#8211; they\u2019ll react, like, comment, and click away.<\/p>\n<p>In order to succeed, the only way is to get into the audience\u2019s mind.<\/p>\n<p>How do they feel?<\/p>\n<p>What really appeals to them?<\/p>\n<p>Understand the feelings and what really drives them to be crazy about the theme you\u2019re working on.<\/p>\n<p>You can only create something different and relevant if you have access to this fundamental info.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"go-deeper-explore-dayparting-opportunities\"><\/span>Go Deeper: Explore Dayparting Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Want to know how to make money posting ads on Facebook?<\/p>\n<p>Easy.<\/p>\n<p>Try dayparting.<\/p>\n<p>You know us Mobidea Academy writers love talking about the importance of <a href=\"https:\/\/www.mobidea.com\/academy\/dayparting\/\">dayparting<\/a>.<\/p>\n<p>In fact, the \u201cbest time to post\u201d is one of the staples of affiliate marketing debates.<\/p>\n<p>There are many <a href=\"https:\/\/coschedule.com\/blog\/best-times-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener\">influential studies<\/a> on the best time to post on Facebook.<\/p>\n<p>These articles can show you when exactly are people more likely to click and interact with your promotions.<\/p>\n<p>Using dayparting, you can take advantage of those golden hours like a master who makes money faster.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10670\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-700x394.jpg\" alt=\"gold bar\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/gold-bar.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>However, bear in mind that these stats tend to be super general.<\/p>\n<p>If you\u2019re a true marketer, our advice is to find what the best time is yourself, understanding what the best time is from empirical experience.<\/p>\n<p>If you really want to go into dayparting, find the patterns from your active users, and build your campaigns based on that information.<\/p>\n<p>Normally, those patterns will be correlated with people&#8217;s age and occupations.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"facebooks-pixel-keep-track-of-the-golden-users\"><\/span>Facebook\u2019s Pixel: Keep Track of the Golden Users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s now clear how important it is for you to take advantage of all the data you can gather from your traffic in case you really want to create the best Facebook Ads in the world.<\/p>\n<p>But that doesn\u2019t only mean their interests.<\/p>\n<p>Just like it was explained before, you can check the time of day or days of the week when your users are more active and more likely to go nuts over your promotion.<\/p>\n<p>Wanna find out more info about the engagement and the behavior of your dear audience?<\/p>\n<p>Tag your audiences to get to know them better:<\/p>\n<ul style=\"list-style-type: disc;\">\n<li>Tag users that share but don\u2019t open your promotion<\/li>\n<li>Tag users that get to your landing page but don\u2019t convert<\/li>\n<li>Tag users that buy the first time they get to your landing page<\/li>\n<li>Tag users that buy within a range of $10 to $30<\/li>\n<\/ul>\n<p>You get the idea, bro.<\/p>\n<p>The tags are made using Facebook\u2019s Pixel tool, which you\u2019ll integrate into your promotion (LP) to get the data that\u2019s a result from the activity of your users.<\/p>\n<p>How to optimize using this important data?<\/p>\n<p>Use it to create customized audiences that do different things.<\/p>\n<p>This trick will allow you to segment into <a href=\"https:\/\/www.mobidea.com\/academy\/affiliate-niche-sites\/\">new niches<\/a> based on your knowledge of the behavior of your traffic.<\/p>\n<p>There are two ways for you to take max advantage of the \u201cAudiences\u201d tab!<\/p>\n<p>Ready?<\/p>\n<p><strong><span style=\"font-size: 14pt;\">1. Retarget<\/span><\/strong><\/p>\n<p>Got pesky users who have engaged but haven\u2019t yet converted?<\/p>\n<p>Create an audience and follow them up.<\/p>\n<p>Keep on trying new methods and we\u2019re sure you\u2019re gonna come up with the very best ads on Facebook.<\/p>\n<p><strong><span style=\"font-size: 14pt;\">2. Lookalike Audiences (LAAs)<\/span><\/strong><\/p>\n<p>You\u2019re probably asking yourself:<\/p>\n<p>\u201cDo Facebook Ads work?\u201d<\/p>\n<p>Yes!<\/p>\n<p>But you can\u2019t forget:<\/p>\n<p>The first thing you have to do is to create a base audience for different types of Facebook Ads.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10671\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-700x394.jpg\" alt=\"group of people\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/group-of-people.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>After you\u2019ve conquered a certain audience, it\u2019s time to expand.<\/p>\n<p>Look for users that are similar to the ones you\u2019ve targeted before.<\/p>\n<p>The LAAs are mainly based on demographics and buyer&#8217;s behavior.<\/p>\n<p>The interests tend to be similar but not necessarily.<\/p>\n<p>Lookalike audiences are no joke.<\/p>\n<p>Master them and you\u2019ll become a Facebook Ads expert.<\/p>\n<p>Beware, though:<\/p>\n<p>Facebook is kind of strict.<\/p>\n<p>You have to read Facebook Ads <a href=\"https:\/\/www.facebook.com\/business\/ads-guide\" target=\"_blank\" rel=\"noopener\">guidelines<\/a> so as to avoid doing anything stupid which can put your good Facebook Ads in jeopardy.<\/p>\n<p>Don\u2019t get banned, learn the rules, play with intelligence, and we\u2019re sure you\u2019ll be successful with Facebook Ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You probably want to start right away, now that you\u2019ve read this guide on how to optimize your ads on Facebook Ads!<\/p>\n<p>Your enthusiasm to apply all these tips will be key in your journey to the top of your Facebook product ads journey.<\/p>\n<p>Don\u2019t rush yourself.<\/p>\n<p>Don&#8217;t attempt to try them all at the same time.<\/p>\n<p>Choose one or two to get started.<\/p>\n<p>Remember:<\/p>\n<p>It\u2019s all about trying new things and figuring out what works best for you when you manage Facebook Ads for max results.<\/p>\n<p>Make sure to remember that your goals should guide you.<\/p>\n<p>And your goals can differ from the goals of other publishers.<\/p>\n<p>That\u2019s perfectly fine.<\/p>\n<p>Don\u2019t try to buy a formula or a recipe from someone else because you may not get the same results and fail to get great Facebook Ads which convert like magic.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"394\" class=\"aligncenter size-large wp-image-10672\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-700x394.jpg\" alt=\"bunny and magician hat\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-700x394.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-250x141.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-768x432.jpg 768w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-1024x576.jpg 1024w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-760x428.jpg 760w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-623x351.jpg 623w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-316x177.jpg 316w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-150x84.jpg 150w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat-120x68.jpg 120w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2017\/12\/bunny-and-magician-hat.jpg 1500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>You just need to get the traffic, analyze it, split, conquer, and scale up.<\/p>\n<p>Don\u2019t be afraid to test!<\/p>\n<p>Bring out the daredevil in you.<\/p>\n<p>Learn, study, be dedicated and always check the latest examples of Facebook Ads so that you adopt current and proven techniques for super targeted Facebook Ads!<\/p>\n<p>Thorough optimization is the difference between amateurs and pros.<\/p>\n<p>Time to decide where you\u2019ll stand.<\/p>\n<p>Cheers!<\/p>\n<p><strong>See also:<\/strong><\/p>\n<ul style=\"list-style-type: disc;\">\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/best-facebook-ads-spy-tools\/\" target=\"_blank\" rel=\"noopener\">Best Facebook Ads Spy Tools (Free and Paid)<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/cpa-facebook-ads\/\">CPA on Facebook Ads: Definitive Guide for Beginners<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/create-facebook-ads-campaign\/\">How to Create a Profitable Facebook Ads Campaign<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/facebook-ads-headlines\/\">How to Write Clickable Facebook Ads Headlines<\/a><\/li>\n<li><a href=\"https:\/\/www.mobidea.com\/academy\/facebook-advertising-tips\/\">9 Facebook Advertising Tips to Skyrocket Your Campaigns<\/a><\/li>\n<\/ul>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1765133141\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"Introduction Are you an avid fan of Facebook Advertising who wants to create profitable campaigns and who\u2019s looking for the Facebook Ads optimization master class? You\u2019ve read about it but found nothing, even though you just need a Facebook Ads optimization tool you can trust? Feel like you love Facebook Ads because of the targeting&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/optimize-facebook-ads\/\">View Article<\/a>","protected":false},"author":11,"featured_media":10978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[171,172,200,214,246,247],"learning_paths":[233],"class_list":["post-10514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-affiliate-industry","tag-affiliate-marketing","tag-internet-marketing","tag-optimization","tag-facebook-marketing","tag-facebook-ads","learning_paths-super-pro"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"en","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - 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