{"id":561,"date":"2016-02-05T10:28:57","date_gmt":"2016-02-05T10:28:57","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=561"},"modified":"2018-05-16T16:54:19","modified_gmt":"2018-05-16T16:54:19","slug":"tips-media-buying-beginners","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/ru\/4-soveta-nachinayushikh-arbitrazhnikov\/","title":{"rendered":"4 \u0441\u043e\u0432\u0435\u0442\u0430 \u0434\u043b\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0445 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u043e\u0432"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-416738441\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/4-soveta-nachinayushikh-arbitrazhnikov\/#%d0%9f%d0%be%d0%b4%d1%81%d0%ba%d0%b0%d0%b7%d0%ba%d0%b8-%d0%b4%d0%bb%d1%8f-%d0%bd%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d1%8e%d1%89%d0%b8%d1%85-%d0%b0%d1%80%d0%b1%d0%b8%d1%82%d1%80%d0%b0%d0%b6%d0%bd%d0%b8%d0%ba%d0%be%d0%b2-%d0%be%d1%82-mobidea\" >\u041f\u043e\u0434\u0441\u043a\u0430\u0437\u043a\u0438 \u0434\u043b\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0445 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u043e\u0432 \u043e\u0442 Mobidea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/4-soveta-nachinayushikh-arbitrazhnikov\/#%d0%92%d1%8b%d0%b1%d0%be%d1%80-%d0%b1%d0%b8%d1%80%d0%b6%d0%b8-%d0%bc%d0%be%d0%b1%d0%b8%d0%bb%d1%8c%d0%bd%d0%be%d0%b3%d0%be-%d1%82%d1%80%d0%b0%d1%84%d0%b8%d0%ba%d0%b0\" >\u0412\u044b\u0431\u043e\u0440 \u0431\u0438\u0440\u0436\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/4-soveta-nachinayushikh-arbitrazhnikov\/#%d0%92%d1%8b%d0%b1%d0%be%d1%80-%d1%81%d0%b5%d0%b3%d0%bc%d0%b5%d0%bd%d1%82%d0%b0-%d0%a2%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3\" >\u0412\u044b\u0431\u043e\u0440 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \/ \u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/4-soveta-nachinayushikh-arbitrazhnikov\/#%d0%a3%d1%81%d1%82%d0%b0%d0%bd%d0%be%d0%b2%d0%ba%d0%b0-%d0%b1%d0%b8%d0%b4%d0%b0\" >\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0431\u0438\u0434\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/4-soveta-nachinayushikh-arbitrazhnikov\/#%d0%92%d1%8b%d0%b1%d0%be%d1%80-%d0%b1%d0%b0%d0%bd%d0%bd%d0%b5%d1%80%d0%be%d0%b2\" >\u0412\u044b\u0431\u043e\u0440 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9f%d0%be%d0%b4%d1%81%d0%ba%d0%b0%d0%b7%d0%ba%d0%b8-%d0%b4%d0%bb%d1%8f-%d0%bd%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d1%8e%d1%89%d0%b8%d1%85-%d0%b0%d1%80%d0%b1%d0%b8%d1%82%d1%80%d0%b0%d0%b6%d0%bd%d0%b8%d0%ba%d0%be%d0%b2-%d0%be%d1%82-mobidea\"><\/span><span style=\"color: #999999;\">\u041f\u043e\u0434\u0441\u043a\u0430\u0437\u043a\u0438 \u0434\u043b\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0445 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u043e\u0432 \u043e\u0442 Mobidea<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><em><strong>\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435<\/strong> <strong>\u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0430:<\/strong><\/em> <em>\u044d\u0442\u043e \u0441\u0435\u043a\u0446\u0438\u044f \u043d\u0430\u0448\u0435\u0433\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0435\u0433\u043e \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0430.\u00a0<\/em><\/p>\n<p>\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043c\u043e\u0436\u0435\u0442 \u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0437\u0430\u0434\u0430\u0447\u0435\u0439.<\/p>\n<p>\u0427\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u043d\u044f\u0442\u044c \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0435\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043d\u0443\u0436\u043d\u043e \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u043b\u0430\u0433\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0432\u043e\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438, \u043e\u043f\u044b\u0442 \u0438 \u0438\u043d\u0442\u0443\u0438\u0446\u0438\u044e.<\/p>\n<p>\u041e\u0434\u043d\u0430\u043a\u043e, \u0432\u0441\u0435 \u043c\u044b \u0434\u043e\u043f\u0443\u0441\u043a\u0430\u0435\u043c \u043e\u0448\u0438\u0431\u043a\u0438 \u0438 \u044d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u0438\u0437\u0432\u043b\u0435\u0447\u044c \u0443\u0440\u043e\u043a\u0438, \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0438<strong> \u0440\u0430\u0441\u0442\u0438 \u0434\u0443\u0445\u043e\u0432\u043d\u043e \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e.<\/strong><\/p>\n<p>\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0440\u0435\u0448\u0438\u043b\u0438 \u043f\u043e\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0441 \u0432\u0430\u043c\u0438 \u0441\u043e\u0432\u0435\u0442\u0430\u043c\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c <a href=\"https:\/\/www.mobidea.com\/academy\/ru\/kak-stat-arbitrazhnikom\/\">\u043d\u0430\u0447\u0430\u0442\u044c \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f<\/a> <strong>\u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u0435\u043c.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%92%d1%8b%d0%b1%d0%be%d1%80-%d0%b1%d0%b8%d1%80%d0%b6%d0%b8-%d0%bc%d0%be%d0%b1%d0%b8%d0%bb%d1%8c%d0%bd%d0%be%d0%b3%d0%be-%d1%82%d1%80%d0%b0%d1%84%d0%b8%d0%ba%d0%b0\"><\/span>\u0412\u044b\u0431\u043e\u0440 \u0431\u0438\u0440\u0436\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041f\u0435\u0440\u0432\u044b\u043c \u0434\u0435\u043b\u043e\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0440\u0435\u0448\u0438\u0442\u044c, \u0447\u0442\u043e \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 <em>\u043a\u0430\u043a\u0430\u044f \u0431\u0438\u0440\u0436\u0430 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043e\u0442\u0432\u0435\u0447\u0430\u0435\u0442 \u0432\u0441\u0435\u043c \u0432\u0430\u0448\u0438\u043c \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c.<\/em><\/p>\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u043e\u0444\u0444\u0435\u0440, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0442\u0438\u0442\u0441\u044f \u043b\u0443\u0447\u0448\u0435 \u0443 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430, \u0432\u0430\u043c \u0441\u0442\u043e\u0438\u0442 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0431\u0438\u0440\u0436\u0443 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c 3G.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u043e\u0442\u043b\u0438\u0447\u043d\u044b\u0439 \u043e\u0444\u0444\u0435\u0440 \u0432 \u0422\u0430\u0438\u043b\u0430\u043d\u0434\u0435, \u043d\u0443\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u044b\u043c, \u0447\u0442\u043e \u0432\u044b <strong>\u0432\u044b\u0431\u0440\u0430\u043b\u0438 \u0431\u0438\u0440\u0436\u0443, \u0443 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0435\u0441\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u0432 \u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0435.<\/strong><\/p>\n<p>\u0418 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%92%d1%8b%d0%b1%d0%be%d1%80-%d1%81%d0%b5%d0%b3%d0%bc%d0%b5%d0%bd%d1%82%d0%b0-%d0%a2%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3\"><\/span>\u0412\u044b\u0431\u043e\u0440 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430 \/ \u0422\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u042d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u044b\u0439 \u044d\u0442\u0430\u043f. \u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430\u0447\u0438\u043d\u0430\u0435\u0442\u0435, \u0443 \u0432\u0430\u0441 \u0435\u0449\u0435 \u043d\u0435\u0442 \u0434\u043e\u0441\u0442\u0443\u043f\u0430 \u043a \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 <em>\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u043b\u0436\u0435\u043d \u0431\u044b\u0442\u044c \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0448\u0438\u0440\u043e\u043a<\/em> \u0438 \u043f\u043e\u043b\u043d\u043e\u0441\u0442\u044c\u044e \u043e\u0445\u0432\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0441\u0435\u0433\u043c\u0435\u043d\u0442, \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0432\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442\u0435\u0441\u044c \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1804327124\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>\u041f\u043e\u0437\u0436\u0435, \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u0432\u0430\u043c \u0441\u0442\u043e\u0438\u0442 \u043d\u0430\u0447\u0430\u0442\u044c \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438 \u0441\u0444\u043e\u043a\u0443\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445.<\/p>\n<p>\u041f\u0435\u0440\u0432\u043e\u0435, \u0447\u0442\u043e \u043d\u0443\u0436\u043d\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u2013 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0441 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u043e\u043c (\u0441\u0442\u0440\u0430\u043d\u0430, \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u0430\u044f \u0441\u0438\u0441\u0442\u0435\u043c\u0430, \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440), \u0432 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c.<\/p>\n<p>\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0435\u0433\u043e, <strong>\u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0432 \u0432\u0430\u0448\u0438 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u043e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u043c.<\/strong><\/p>\n<p>\u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0445\u0432\u0430\u0442\u0438\u0442\u044c \u0432\u0441\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b, \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0440\u0443\u044f \u0432 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435 \u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u0430, \u043e\u043f\u0435\u0440\u0430\u0446\u0438\u043e\u043d\u043d\u044b\u0435 \u0441\u0438\u0441\u0442\u0435\u043c\u044b, \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u044b, \u044f\u0437\u044b\u043a\u0438&#8230;<\/p>\n<p>\u0418\u043c\u0435\u044f \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e, \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u0434\u043e\u0445\u043e\u0434.<\/p>\n<p>\u041d\u0430 \u0434\u0430\u043d\u043d\u043e\u043c \u044d\u0442\u0430\u043f\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0443\u0437\u0438\u0442\u044c \u0441\u0435\u0433\u043c\u0435\u043d\u0442, \u043e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0432 \u043d\u0435\u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0438\u043b\u0438 \u0441\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0432 \u0431\u0438\u0434 \u0438 <a href=\"https:\/\/www.mobidea.com\/academy\/ru\/capping-shto-nuzhno-znat\/\">\u043a\u0435\u043f\u043f\u0438\u043d\u0433.<\/a><\/p>\n<p>\u041d\u0435 \u0441\u0442\u043e\u0438\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u0438\u043d \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442,<strong> \u043f\u043e\u043f\u0440\u043e\u0431\u0443\u0439\u0442\u0435 \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0435.<\/strong><\/p>\n<p>\u041e\u0434\u0438\u043d \u0444\u043e\u0440\u043c\u0430\u0442 \u043c\u043e\u0436\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043e\u0442\u043b\u0438\u0447\u043d\u043e \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u044b, \u043d\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u0438\u0442\u044c \u0434\u043b\u044f \u0434\u0440\u0443\u0433\u043e\u0439.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0437\u0430\u043f\u0443\u0441\u0442\u0438\u043b\u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u0438\u043d \u0444\u043e\u0440\u043c\u0430\u0442 \u0438 \u043d\u0435 \u0434\u043e\u0441\u0442\u0438\u0433\u043b\u0438 \u0443\u0441\u043f\u0435\u0445\u0430, <em>\u044d\u0442\u043e \u043d\u0435 \u0437\u043d\u0430\u0447\u0438\u0442, \u0447\u0442\u043e \u0432\u044b \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0432 \u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0435.<\/em><\/p>\n<p>\u042d\u0442\u043e \u043f\u0440\u043e\u0441\u0442\u043e \u0433\u043e\u0432\u043e\u0440\u0438\u0442 \u043e \u0442\u043e\u043c, \u0447\u0442\u043e \u0444\u043e\u0440\u043c\u0430\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0432\u044b \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438 \u0431\u044b\u043b \u043d\u0435 \u043b\u0443\u0447\u0448\u0438\u043c \u0432\u044b\u0431\u043e\u0440\u043e\u043c.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a3%d1%81%d1%82%d0%b0%d0%bd%d0%be%d0%b2%d0%ba%d0%b0-%d0%b1%d0%b8%d0%b4%d0%b0\"><\/span>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0431\u0438\u0434\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0412\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0431\u0438\u0434 \u0438 \u043a\u0435\u043f\u043f\u0438\u043d\u0433 \u0434\u043b\u044f \u0432\u0430\u0448\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439 \u043d\u0430 \u0431\u0438\u0440\u0436\u0435 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/p>\n<p>\u0423 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0434\u0432\u0430 \u0432\u0430\u0440\u0438\u0430\u043d\u0442\u0430:<\/p>\n<ol>\n<li>\u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u043d\u0441\u0435\u0440\u0432\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0438 \u0438\u043c\u0435\u0442\u044c \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b;<\/li>\n<li>\u041c\u043e\u0436\u0435\u0442\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u043e\u0432\u0430\u0442\u044c \u0430\u0433\u0440\u0435\u0441\u0441\u0438\u0432\u043d\u043e, \u0442\u0440\u0430\u0442\u044f \u0431\u043e\u043b\u044c\u0448\u0435 \u0441 \u0446\u0435\u043b\u044c\u044e \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u043f\u043e\u043b\u043d\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0431\u044b\u0441\u0442\u0440\u0435\u0435, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0442\u0430\u043a\u0436\u0435 \u0431\u044b\u0441\u0442\u0440\u0435\u0435.<\/li>\n<\/ol>\n<p>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c \u043a \u043f\u0440\u043e\u0447\u0442\u0435\u043d\u0438\u044e<a href=\"https:\/\/www.mobidea.com\/academy\/ru\/strategii-biddinga\/\"> \u0435\u0449\u0435 \u043e\u0434\u043d\u0443 \u0441\u0442\u0430\u0442\u044c\u044e \u0410\u043a\u0430\u0434\u0435\u043c\u0438\u0438 Mobidea<\/a>, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u0431\u044a\u044f\u0441\u043d\u044f\u0435\u0442 \u0441\u0438\u043b\u044c\u043d\u044b\u0435 \u0438 \u0441\u043b\u0430\u0431\u044b\u0435 \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%92%d1%8b%d0%b1%d0%be%d1%80-%d0%b1%d0%b0%d0%bd%d0%bd%d0%b5%d1%80%d0%be%d0%b2\"><\/span>\u0412\u044b\u0431\u043e\u0440 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0438 \u043d\u0435 \u043f\u0440\u0438\u0434\u0430\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f \u0431\u0430\u043d\u043d\u0435\u0440\u0430\u043c.<\/p>\n<p><strong>\u041d\u043e \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b!<\/strong><\/p>\n<p>\u041e\u043d\u0438 \u043d\u0430\u0441\u0442\u043e\u043b\u044c\u043a\u043e \u0436\u0435 \u0432\u0430\u0436\u043d\u044b, \u043a\u0430\u043a \u0431\u0438\u0434 \u0438\u043b\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u2013 \u0431\u0430\u043d\u043d\u0435\u0440\u044b \u044d\u0442\u043e \u043e\u0442\u043f\u0440\u0430\u0432\u043d\u0430\u044f \u0442\u043e\u0447\u043a\u0430 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u043a\u043e\u043d\u0435\u0447\u043d\u043e\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e.<\/p>\n<p>\u0412\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u0443\u0432\u0435\u0440\u0435\u043d\u044b \u0432 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0441\u0432\u043e\u0438\u0445 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u2013 <strong>\u0437\u0430\u0433\u0440\u0443\u0436\u0430\u0439\u0442\u0435 \u043f\u043e 3-5 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 \u0432 \u0440\u043e\u0442\u0430\u0446\u0438\u044e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. <\/strong><\/p>\n<p>\u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0432\u044b \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043f\u043e \u043d\u0438\u043c, \u043d\u043e \u0438 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u0448\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0438 \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0435\u0433\u043e CTR.<\/p>\n<p><em><strong>\u041f\u043e\u0445\u043e\u0436\u0435\u0435: <a href=\"https:\/\/www.mobidea.com\/academy\/ru\/bannery-sovety\/\">\u0411\u0430\u043d\u043d\u0435\u0440\u044b: \u0441\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/a><\/strong><\/em><\/p>\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u043c\u0435\u043d\u044c\u0448\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432, \u0441\u043e\u0431\u0440\u0430\u043d\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u0431\u0443\u0434\u0435\u0442 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0434\u043b\u044f \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0436\u0435 \u0432\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432, \u0432\u0430\u043c \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0435\u043d\u0435\u0433, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0443\u044e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043f\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0443 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0431\u0430\u043d\u043d\u0435\u0440\u0430.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c, \u0441\u0442\u043e\u0438\u0442 \u043f\u043e\u043f\u0440\u043e\u0431\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435: \u0446\u0432\u0435\u0442\u0430, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f, \u0442\u0435\u043a\u0441\u0442, \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0435, \u0448\u0440\u0438\u0444\u0442 \u2013 \u0432\u0441\u0435 \u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u043d\u0430 \u0443\u0441\u043f\u0435\u0445 \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438!<\/p>\n<p>\u041d\u0435 \u0437\u0430\u0431\u044b\u0432\u0430\u0439\u0442\u0435 \u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u0430\u043c<strong> \u0431\u0438\u0440\u0436\u0438 \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430<\/strong> \u0438 <strong>\u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u0439 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u044b.<\/strong><\/p>\n<p>\u041f\u043e\u043c\u0438\u043c\u043e \u0434\u0430\u043d\u043d\u044b\u0445 4 \u043e\u0431\u0449\u0438\u0445 \u0441\u043e\u0432\u0435\u0442\u043e\u0432, <em>\u0432\u0430\u0436\u043d\u043e \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u043f\u0440\u043e\u0433\u0440\u0435\u0441\u0441\u043e\u043c \u0432\u0430\u0448\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/em><\/p>\n<p>\u041d\u0443\u0436\u043d\u043e \u0431\u044b\u0442\u044c \u0432 \u043a\u0443\u0440\u0441\u0435 \u0432\u0441\u0435\u0433\u043e, \u0447\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u0432\u043e\u043a\u0440\u0443\u0433, \u0447\u0442\u043e\u0431\u044b <strong>\u0434\u043e\u0441\u0442\u0438\u0447\u044c \u0432\u0430\u0448\u0438\u0445 \u0446\u0435\u043b\u0435\u0439 \u0438 \u043f\u043e\u043b\u0443\u0447\u0430\u0442\u044c \u0441\u0442\u0430\u0431\u0438\u043b\u044c\u043d\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/strong><\/p>\n<p>\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044c \u0432 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u0435 \u0442\u0430\u043a\u0436\u0435 \u0432\u0430\u0436\u0435\u043d, \u043a\u0430\u043a \u0438 \u043d\u0430\u043b\u0438\u0447\u0438\u0435 \u043d\u0430\u0434\u043b\u0435\u0436\u0430\u0449\u0438\u0445 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u043d\u0430\u0432\u044b\u043a\u043e\u0432 \u0438 \u043e\u0442\u043c\u0435\u043d\u043d\u043e\u0439 \u0438\u043d\u0442\u0443\u0438\u0446\u0438\u0438.<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-822108058\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"\u041f\u043e\u0434\u0441\u043a\u0430\u0437\u043a\u0438 \u0434\u043b\u044f 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\u043f\u0440\u0438\u043d\u044f\u0442\u044c \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0435\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043d\u0443\u0436\u043d\u043e \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u043b\u0430\u0433\u0430\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0432\u043e\u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043f\u043e\u0441\u043e\u0431\u043d\u043e\u0441\u0442\u0438, \u043e\u043f\u044b\u0442 \u0438 \u0438\u043d\u0442\u0443\u0438\u0446\u0438\u044e. \u041e\u0434\u043d\u0430\u043a\u043e, \u0432\u0441\u0435 \u043c\u044b \u0434\u043e\u043f\u0443\u0441\u043a\u0430\u0435\u043c \u043e\u0448\u0438\u0431\u043a\u0438 \u0438 \u044d\u0442\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043d\u0430\u043c \u0438\u0437\u0432\u043b\u0435\u0447\u044c \u0443\u0440\u043e\u043a\u0438, \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0440\u0430\u0441\u0442\u0438 \u0434\u0443\u0445\u043e\u0432\u043d\u043e \u0438 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0440\u0435\u0448\u0438\u043b\u0438&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/4-soveta-nachinayushikh-arbitrazhnikov\/\">View Article<\/a>","protected":false},"author":17,"featured_media":562,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[179,199,207,219,224,167,174],"learning_paths":[3827],"class_list":["post-561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-campaign-targeting","tag-getting-started","tag-media-buying-basics","tag-segments","tag-tips","tag-ad-network","tag-banners","learning_paths-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"ru","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 \u0421\u043e\u0432\u0435\u0442\u0430 \u0414\u043b\u044f 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