{"id":4821,"date":"2017-03-10T10:32:15","date_gmt":"2017-03-10T10:32:15","guid":{"rendered":"https:\/\/www.mobidea.com\/academy\/?p=4821"},"modified":"2018-05-16T16:43:43","modified_gmt":"2018-05-16T16:43:43","slug":"dsp-advantages","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/ru\/pochemu-dsp\/","title":{"rendered":"5 \u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432 \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f DSP (\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u0421\u0438\u0441\u0442\u0435\u043c\u044b \u041f\u043e\u043a\u0443\u043f\u043a\u0438)"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3528785725\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p class=\"c2\"><span class=\"c1\">\u041e\u0431\u044b\u0447\u043d\u043e \u0431\u0440\u0435\u043d\u0434\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u0432\u043e\u0435\u0433\u043e \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0438\u044f \u0432\u043e \u0432\u0441\u0435\u0445 \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430\u0445 \u043f\u043e-\u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c\u0443. \u041d\u043e \u0442\u043e, \u0447\u0442\u043e \u043d\u0435\u0434\u0430\u0432\u043d\u043e \u0441\u0447\u0438\u0442\u0430\u043b\u043e\u0441\u044c \u043e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439 \u0442\u0435\u043f\u0435\u0440\u044c \u0441\u0442\u0430\u043b\u043e \u0440\u0430\u0437\u043e\u0447\u0430\u0440\u043e\u0432\u044b\u0432\u0430\u044e\u0449\u0438\u043c\u0438 \u0431\u0443\u0434\u043d\u044f\u043c\u0438.<\/span><\/p>\n<p><!--more--><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0418 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0442\u0435\u043b\u044c\u043d\u043e, \u0443\u0436\u0435 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0441\u0442\u043e\u043b\u044c\u043a\u043e \u0440\u0430\u0437\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439, \u043d\u0430\u0446\u0435\u043b\u0435\u043d\u043d\u044b\u0445 \u043d\u0430 \u043e\u0434\u043d\u0438\u0445 \u0438 \u0442\u0435\u0445 \u0436\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0447\u0442\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u043e\u0441\u0442\u043e-\u043d\u0430\u043f\u0440\u043e\u0441\u0442\u043e \u0443\u0441\u0442\u0430\u043b\u0438 \u043e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u0435 \u043d\u0443\u0436\u043d\u044b\u0445 \u0438\u043c \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0438 \u0443\u0441\u043b\u0443\u0433. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0412 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u044d\u0442\u043e \u0438 \u043c\u0438\u043d\u0443\u0441 \u0434\u043b\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0435\u0439 &#8211; \u043e\u0447\u0435\u043d\u044c \u043c\u043d\u043e\u0433\u043e \u0434\u0435\u043d\u0435\u0433 \u0441\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c,\u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043d\u0435 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u0432 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0443\u0435\u043c\u043e\u0433\u043e \u0431\u0440\u0435\u043d\u0434\u0430. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u041a\u043e\u0433\u0434\u0430 \u0441\u0442\u043e\u043b\u044c\u043a\u043e \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u044b\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0439 \u043f\u0435\u0440\u0435\u0441\u0435\u043a\u0430\u044e\u0442\u0441\u044f \u0432 \u0438\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435, \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0432\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438<strong> \u043d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u0442\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u043f\u043e\u043a\u0430\u0437<\/strong>.<\/span><\/p>\n<p class=\"c2\"><span class=\"c12\"><a class=\"c5\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/avtomatizirovannaya-sistema-dsp\/\">Demand-Side Platforms (DSPs)<\/a><\/span><span class=\"c1\">\u00a0\u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0440\u0430\u0431\u043e\u0442\u044b, \u0438 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u0434\u043b\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 &#8211; \u0447\u0442\u043e \u0431\u0443\u0434\u0435\u0442 \u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e, \u0438 \u0432 \u043a\u043e\u043d\u0446\u0435 \u043a\u043e\u043d\u0446\u043e\u0432 \u043f\u0440\u0438\u043d\u0435\u0441\u0435\u0442 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0432 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u043c \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/pochemu-dsp\/#1-%d0%a0%d0%b0%d1%81%d1%88%d0%b8%d1%80%d0%b5%d0%bd%d0%bd%d1%8b%d0%b9-%d0%b4%d0%be%d1%81%d1%82%d1%83%d0%bf-%d1%81-%d0%b1%d0%b8%d0%b4%d0%b4%d0%b8%d0%bd%d0%b3%d0%be%d0%bc-%d0%b2-%d1%80%d0%b5%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%bc-%d0%b2%d1%80%d0%b5%d0%bc%d0%b5%d0%bd%d0%b8\" >1. \u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u0441 \u0431\u0438\u0434\u0434\u0438\u043d\u0433\u043e\u043c \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/pochemu-dsp\/#2-dsp-%d0%ad%d1%84%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d0%b5-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%ba%d0%b0%d0%bf%d0%b8%d1%82%d0%b0%d0%bb%d0%b0\" >2. DSP: \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/pochemu-dsp\/#3-%d0%9f%d1%80%d0%be%d0%b4%d0%b2%d0%b8%d0%bd%d1%83%d1%82%d1%8b%d0%b5-%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d1%8b-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0-%d0%b2-dsp\" >3. \u041f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u044b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 DSP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/pochemu-dsp\/#4-%d0%94%d0%be%d1%81%d1%82%d1%83%d0%bf-%d0%ba-%d1%80%d0%b0%d0%b7%d0%bb%d0%b8%d1%87%d0%bd%d1%8b%d0%bc-%d0%bf%d0%be%d0%bb%d0%b5%d0%b7%d0%bd%d1%8b%d0%bc-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d0%b0%d0%bc\" >4. \u0414\u043e\u0441\u0442\u0443\u043f \u043a \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/pochemu-dsp\/#5-%d0%9f%d0%be%d1%82%d1%80%d1%8f%d1%81%d0%b0%d1%8e%d1%89%d0%b0%d1%8f-%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0\" >5. \u041f\u043e\u0442\u0440\u044f\u0441\u0430\u044e\u0449\u0430\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/pochemu-dsp\/#%d0%97%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5\" >\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"c2\"><span class=\"ez-toc-section\" id=\"1-%d0%a0%d0%b0%d1%81%d1%88%d0%b8%d1%80%d0%b5%d0%bd%d0%bd%d1%8b%d0%b9-%d0%b4%d0%be%d1%81%d1%82%d1%83%d0%bf-%d1%81-%d0%b1%d0%b8%d0%b4%d0%b4%d0%b8%d0%bd%d0%b3%d0%be%d0%bc-%d0%b2-%d1%80%d0%b5%d0%b0%d0%bb%d1%8c%d0%bd%d0%be%d0%bc-%d0%b2%d1%80%d0%b5%d0%bc%d0%b5%d0%bd%d0%b8\"><\/span><span class=\"c3\">1. \u0420\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u0439 \u0434\u043e\u0441\u0442\u0443\u043f \u0441 \u0431\u0438\u0434\u0434\u0438\u043d\u0433\u043e\u043c \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c2\"><span class=\"c1\">DSP \u043d\u0435\u0440\u0430\u0437\u0434\u0435\u043b\u0438\u043c\u043e \u0441\u0432\u044f\u0437\u0430\u043d\u044b \u0441 Supply-Side Platforms (SSPs) &#8211; \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u043c\u0438 \u0434\u043b\u044f RTB-\u0442\u043e\u0440\u0433\u043e\u0432 \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043f\u043b\u043e\u0449\u0430\u0434\u043e\u043a, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u043d\u044b \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u044f\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0438\u043d\u0432\u0435\u043d\u0442\u0430\u0440\u0435\u043c. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u042d\u0442\u0430 \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c \u0431\u0438\u0434\u044b \u0432\u043e \u0432\u0441\u0435\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0431\u0438\u0440\u0436\u0430\u0445 \u0432 \u0440\u0435\u0436\u0438\u043c\u0435 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u042d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0438 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0432\u0441\u0435\u0433\u0434\u0430 \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043e\u0431\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0422\u0430\u043a\u0436\u0435 \u0432\u0430\u0448\u0438 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0431\u0443\u0434\u0443\u0442 \u043f\u043e\u043f\u0430\u0434\u0430\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 \u0442\u0435 \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0442 \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u0441\u0435\u0433\u043e.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">DSP \u043a \u0442\u043e\u043c\u0443 \u0436\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c <strong>\u0434\u043e\u0441\u0442\u0443\u043f \u043a \u043c\u043d\u043e\u0436\u0435\u0441\u0442\u0432\u0443 \u0431\u0438\u0440\u0436 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e. <\/strong><\/span><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1832394477\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p class=\"c2\"><span class=\"c1\">\u0410 \u044d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0432\u0430\u0448\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043d\u0430 \u0432 Microsoft Media Network, AdTech, AppNexus, DoubleClick \u0438 \u0434\u0440. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0418\u0437 \u044d\u0442\u043e\u0433\u043e \u0441\u043b\u0435\u0434\u0443\u0435\u0442, \u0447\u0442\u043e \u0432\u0430\u0448\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435 \u043e\u043a\u0430\u0436\u0435\u0442\u0441\u044f \u0432\u043e \u0432\u0441\u0435\u0445 \u043d\u0438\u0448\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0445\u043e\u0442\u044c \u043a\u0430\u043a-\u0442\u043e \u0441\u043e\u043f\u0440\u0438\u043a\u0430\u0441\u0430\u044e\u0442\u0441\u044f \u0441 \u043d\u0438\u043c \u043f\u043e \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u0435.<\/span><\/p>\n<h2 class=\"c2\"><span class=\"ez-toc-section\" id=\"2-dsp-%d0%ad%d1%84%d1%84%d0%b5%d0%ba%d1%82%d0%b8%d0%b2%d0%bd%d0%be%d0%b5-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d0%be%d0%b2%d0%b0%d0%bd%d0%b8%d0%b5-%d0%ba%d0%b0%d0%bf%d0%b8%d1%82%d0%b0%d0%bb%d0%b0\"><\/span><span class=\"c3\">2. DSP: \u042d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u043f\u0438\u0442\u0430\u043b\u0430<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c2\">\u041d\u0430\u0447\u043d\u0435\u043c \u0441 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0431\u043e\u043b\u044c\u0448\u0438\u043d\u0441\u0442\u0432\u043e\u00a0DSP \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 \u043c\u0435\u0441\u044f\u0447\u043d\u044b\u043c\u0438 \u0430\u0431\u043e\u043d\u0435\u043c\u0435\u043d\u0442\u0430\u043c\u0438, \u0447\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442\u00a0<span class=\"c15\">\u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c.\u00a0<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0412\u0430\u043c \u043d\u0435 \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u0431\u0435\u0441\u043f\u043e\u043a\u043e\u0438\u0442\u044c\u0441\u044f \u043e \u043f\u043b\u0430\u0432\u0430\u044e\u0449\u0438\u0445 \u0441\u0442\u0430\u0432\u043a\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0447\u0430\u0441\u0442\u043e \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u044e\u0442 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u041d\u043e \u0433\u043b\u0430\u0432\u043d\u0430\u044f \u0444\u0438\u043d\u0430\u043d\u0441\u043e\u0432\u0430\u044f \u0432\u044b\u0433\u043e\u0434\u0430 \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e<strong> DSP \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442 \u0448\u0430\u043d\u0441\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 ROI.<\/strong><\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">DSP \u043d\u0435 \u0434\u0430\u0435\u0442 \u0440\u0430\u0441\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 \u043f\u043e\u043a\u0430\u0437\u044b, \u043d\u0435 \u043e\u0431\u0435\u0449\u0430\u044e\u0449\u0438\u0435 \u043d\u0438\u043a\u0430\u043a\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 &#8211; \u0432\u043c\u0435\u0441\u0442\u043e \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0440\u0430\u0437\u043c\u0435\u0441\u0442\u0438\u0442\u044c \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0430\u0431\u044b \u0433\u0434\u0435, \u0441\u0438\u0441\u0442\u0435\u043c\u0430 \u0440\u0435\u0448\u0438\u0442, \u043a\u0430\u043a\u0438\u0435 \u043f\u043e\u043a\u0430\u0437\u044b \u0431\u0443\u0434\u0443\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0437\u043d\u0430\u0447\u0438\u043c\u044b \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u041d\u0430\u0441\u0442\u0440\u0430\u0438\u0432\u0430\u044f \u0431\u043e\u043b\u0435\u0435 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043c\u0435\u0441\u0442\u043e\u043f\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u0435 \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435, \u0432\u044b \u0437\u043d\u0430\u0447\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442\u0435 \u0448\u0430\u043d\u0441\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043e\u0442 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0432\u0430\u0448\u0438\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439.<\/span><\/p>\n<h2 class=\"c2\"><span class=\"ez-toc-section\" id=\"3-%d0%9f%d1%80%d0%be%d0%b4%d0%b2%d0%b8%d0%bd%d1%83%d1%82%d1%8b%d0%b5-%d0%bc%d0%b5%d1%82%d0%be%d0%b4%d1%8b-%d1%82%d0%b0%d1%80%d0%b3%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d0%b0-%d0%b2-dsp\"><\/span><span class=\"c3\">3. \u041f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u044b \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0432 DSP<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c2\"><span class=\"c1\">\u041a\u0430\u043a \u043c\u044b \u0440\u0430\u043d\u0435\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438, \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0430 \u043d\u0430 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u043a\u0440\u0438\u0442\u0435\u0440\u0438\u0439 &#8211; \u00a0\u0432\u044b\u0431\u043e\u0440 \u0441\u0430\u043c\u044b\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0438\u0432\u043d\u044b\u0445 \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u0438\u0441\u043a\u043b\u044e\u0447\u0430\u044f \u043f\u043e\u043a\u0430\u0437\u044b \u043f\u043e \u0432\u0441\u0435\u043c\u0443 \u043c\u0438\u0440\u0443 \u043d\u0430\u043e\u0431\u0443\u043c. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0412 \u0441\u0438\u043b\u0443 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043d\u0435 \u0432\u0441\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b, \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b \u0432\u0430\u0440\u0438\u0430\u0446\u0438\u0438, \u0430 <strong>\u043f\u0440\u043e\u0434\u0432\u0438\u043d\u0443\u0442\u044b\u0439 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0432 \u044d\u0442\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442 \u0432 \u0441\u0435\u0431\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0413\u0415\u041e, \u043d\u043e \u0438 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0432 \u0431\u0440\u0430\u0443\u0437\u0435\u0440\u0435 \u0438 \u0434\u0440.<\/strong><\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u041a\u0430\u043a \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0441\u0432\u043e\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043c\u0435\u0441\u0442\u0430, DSP \u0443\u0431\u0435\u0434\u0438\u0442\u0441\u044f, \u0447\u0442\u043e \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0434\u043e\u0441\u0442\u0438\u0433 \u0432\u0430\u0448\u0435\u0439 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u043f\u043e \u0432\u044b\u0431\u0440\u0430\u043d\u043d\u044b\u043c \u043a\u0430\u043d\u0430\u043b\u0430\u043c.<\/span><\/p>\n<p class=\"c2\">\u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, DSP \u043c\u043e\u0436\u0435\u0442 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0440\u0435\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0432\u0430\u0448\u0438\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439, \u0435\u0441\u043b\u0438 \u044d\u0442\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0432 \u0441\u0432\u044f\u0437\u0438 \u0441 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p class=\"c2\">\u0418, \u0447\u0435\u0441\u0442\u043d\u043e \u0433\u043e\u0432\u043e\u0440\u044f, \u044d\u0442\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u0434\u043e\u0432\u043e\u043b\u044c\u043d\u043e \u0447\u0430\u0441\u0442\u043e, \u0442\u0430\u043a \u043a\u0430\u043a \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043f\u043e\u0434\u0432\u0435\u0440\u0436\u0435\u043d\u044b \u0432\u043b\u0438\u044f\u043d\u0438\u044e \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432.<\/p>\n<p class=\"c2\">\u0423\u0434\u043e\u0431\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442, \u043d\u0435 \u043f\u0440\u0430\u0432\u0434\u0430 \u043b\u0438?<\/p>\n<h2 id=\"h.6ul8inwyafcw\" class=\"c4\"><span class=\"ez-toc-section\" id=\"4-%d0%94%d0%be%d1%81%d1%82%d1%83%d0%bf-%d0%ba-%d1%80%d0%b0%d0%b7%d0%bb%d0%b8%d1%87%d0%bd%d1%8b%d0%bc-%d0%bf%d0%be%d0%bb%d0%b5%d0%b7%d0%bd%d1%8b%d0%bc-%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d0%b0%d0%bc\"><\/span><span class=\"c3\">4. \u0414\u043e\u0441\u0442\u0443\u043f \u043a \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u043c \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0430\u043c<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c2\">\u0422\u0430\u043a\u0438\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b, \u043a\u0430\u043a \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432,\u00a0<span class=\"c12\"><a class=\"c5\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/dayparting\/\">\u0434\u0435\u0439\u043f\u0430\u0440\u0442\u0438\u043d\u0433<\/a><\/span>\u00a0\u0438\u043b\u0438\u00a0<span class=\"c12\"><a class=\"c5\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/capping-shto-nuzhno-znat\/\">\u043a\u0435\u043f\u043f\u0438\u043d\u0433<\/a><\/span><span class=\"c1\">\u00a0\u043e\u0447\u0435\u043d\u044c \u043f\u043e\u043b\u0435\u0437\u043d\u044b, \u0435\u0441\u043b\u0438 \u043d\u0435 \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/span><\/p>\n<p class=\"c2\">\u0412\u0430\u043c \u044d\u0442\u043e \u0442\u043e\u0447\u043d\u043e \u043f\u0440\u0438\u0433\u043e\u0434\u0438\u0442\u0441\u044f \u0434\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0444\u0438\u0448\u0435\u043a DSP \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432 \u044d\u0442\u043e\u043c.<\/p>\n<p class=\"c2\"><span class=\"c1\">\u041c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043e\u0432 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c, \u043a\u0430\u043a \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u043d \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432\u0430\u0448\u0438\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439, \u043d\u043e \u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0443\u0435\u0442 \u044d\u0442\u043e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0432 \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u0438\u0437\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0441\u0438\u0441\u0442\u0435\u043c\u0443.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0414\u0435\u0439\u043f\u0430\u0440\u0442\u0438\u043d\u0433 \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 \u0432\u0430\u043c \u0440\u0435\u0448\u0438\u0442\u044c, \u043a\u043e\u0433\u0434\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0438 \u0434\u043d\u044f \u0432\u0430\u0448\u0430 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u044f \u0443\u0432\u0438\u0434\u0438\u0442 \u0432\u0430\u0448\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0435, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438 \u043f\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0441\u0443\u0442\u043e\u043a.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0418\u043c\u0435\u043d\u043d\u043e \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u043d\u0443\u0436\u0434\u0430\u0435\u0442\u0441\u044f \u0432 \u0443\u043c\u0435\u0440\u0435\u043d\u043d\u043e\u043c \u043f\u043e\u043a\u0430\u0437\u0435, \u043a\u0435\u043f\u043f\u0438\u043d\u0433 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0447\u0430\u0441\u0442\u043e\u0442\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0438 \u043d\u0435 \u043f\u0435\u0440\u0435\u0433\u0440\u0443\u0436\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u043e\u0434\u043d\u0438\u043c\u0438 \u0438 \u0442\u0435\u043c\u0438 \u0436\u0435 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f\u043c\u0438 \u0432 \u0437\u0430\u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043a\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0438.<\/span><\/p>\n<h2 class=\"c2\"><span class=\"ez-toc-section\" id=\"5-%d0%9f%d0%be%d1%82%d1%80%d1%8f%d1%81%d0%b0%d1%8e%d1%89%d0%b0%d1%8f-%d1%81%d1%82%d0%b0%d1%82%d0%b8%d1%81%d1%82%d0%b8%d0%ba%d0%b0\"><\/span><span class=\"c3\">5. \u041f\u043e\u0442\u0440\u044f\u0441\u0430\u044e\u0449\u0430\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c2\"><span class=\"c1\">\u041f\u043e\u0441\u043b\u0435 \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0433\u043e \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430 \u0432\u0430\u0448\u0435\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438 \u0438 \u043d\u0430\u0447\u0430\u043b\u0430 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0432\u044b \u043d\u0430\u0432\u0435\u0440\u043d\u044f\u043a\u0430 \u0437\u0430\u0445\u043e\u0442\u0438\u0442\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0438 \u043f\u043e\u043d\u044f\u0442\u044c, \u043a\u0430\u043a \u0445\u043e\u0440\u043e\u0448\u043e \u0438\u0434\u0435\u0442 \u0432\u0430\u0448\u0430 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e <strong>\u0432\u0430\u043c \u043d\u0443\u0436\u0435\u043d \u0434\u043e\u0441\u0442\u0443\u043f \u043a \u0442\u043e\u0447\u043d\u044b\u043c \u0438 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u043c \u0434\u0430\u043d\u043d\u044b\u043c \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430.<\/strong><\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">DSP \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u043f\u0440\u043e\u0437\u0440\u0430\u0447\u043d\u0443\u044e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u043f\u043e \u043b\u044e\u0431\u043e\u043c\u0443 \u0442\u0438\u043f\u0443 \u0434\u0430\u043d\u043d\u044b\u0445 \u043f\u043e \u0432\u0430\u0448\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0443 \u0432\u0435\u0431 \u0441\u0430\u0439\u0442\u043e\u0432, \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u044e \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446, \u0433\u043b\u0443\u0431\u0438\u043d\u0435 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u0432 \u0438 \u0442.\u0434. \u00a0<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0418, \u043a\u0441\u0442\u0430\u0442\u0438, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u0434\u0430\u043d\u043d\u044b\u0435 \u043e\u0431\u043d\u043e\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432 \u0440\u0435\u0430\u043b\u044c\u043d\u043e\u043c \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0431\u044b\u0442\u044c \u0443\u0432\u0435\u0440\u0435\u043d\u044b, \u0447\u0442\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441 \u0441\u0430\u043c\u043e\u0439 \u0441\u0432\u0435\u0436\u0435\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0435\u0439.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0411\u0443\u0434\u044c\u0442\u0435 \u0443\u0432\u0435\u0440\u0435\u043d\u044b, \u044d\u0442\u0430 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u0432\u0430\u043c \u043f\u0440\u0438\u0433\u043e\u0434\u0438\u0442\u0441\u044f, \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u0441\u0442\u0440\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u0433\u0434\u0435 \u0432\u0430\u0448\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430\u0431\u0438\u0440\u0430\u044e\u0442 \u0443\u0441\u043f\u0435\u0445, \u0430 \u0433\u0434\u0435 \u043d\u0435 \u0434\u0430\u044e\u0442 \u043d\u0438\u043a\u0430\u043a\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432. <\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0411\u044b\u0441\u0442\u0440\u043e\u0435 \u0440\u0435\u0430\u0433\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0430 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043b\u0443\u0447\u0448\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u041d\u0443 \u0438, \u0432 \u043a\u043e\u043d\u0446\u0435 \u043a\u043e\u043d\u0446\u043e\u0432, \u0441\u0430\u043c\u044b\u0439 \u043b\u0443\u0447\u0448\u0438\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0443\u0441\u043f\u0435\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 &#8211;<strong> \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0441\u043b\u0435\u0434\u0438\u0442\u044c \u0437\u0430 \u043d\u0435\u0439.<\/strong><\/span><\/p>\n<h2 id=\"h.pj8vqx52c1mv\" class=\"c4\"><span class=\"ez-toc-section\" id=\"%d0%97%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5\"><\/span><span class=\"c3\">\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c2\"><span class=\"c1\">\u0411\u0435\u0437 \u0441\u043e\u043c\u043d\u0435\u043d\u0438\u044f, <strong>DSP \u0441\u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u044b, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043c\u043e\u0447\u044c \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u0440\u043e\u0446\u0435\u0441\u0441<\/strong>, \u0432\u044b\u0433\u043e\u0434\u043d\u044b\u0439 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043b\u043e\u0449\u0430\u0434\u043a\u0430\u043c \u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u044f\u043c, \u043d\u043e \u0438 \u043a\u043e\u043d\u0435\u0447\u043d\u044b\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u044f\u043c.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u0422\u0430\u043a\u0436\u0435 DSP \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u043b\u044f\u044e\u0442 \u0432\u0430\u043c \u0442\u0430\u043a \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0443\u044e \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u044e \u0438 \u0443\u0434\u043e\u0431\u0441\u0442\u0432\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c\u0438 \u0432 \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u043e\u0439 \u0438 \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u043d\u043e\u0439 \u0441\u0440\u0435\u0434\u0435.<\/span><\/p>\n<p class=\"c2\"><span class=\"c1\">\u041d\u0430\u0434\u0435\u0435\u043c\u0441\u044f \u0432\u0430\u043c \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u043b\u0430\u0441\u044c \u0441\u0442\u0430\u0442\u044c\u044f \u0438 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043b\u0438 \u043c\u043d\u043e\u0433\u043e \u043d\u043e\u0432\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438!<\/span><\/p>\n<p class=\"c2\">\u0412\u043f\u0435\u0440\u0435\u0434 \u0437\u0430 \u043f\u0440\u043e\u0444\u0438\u0442\u043e\u043c \u0441 DSP!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1132363777\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"\u041e\u0431\u044b\u0447\u043d\u043e \u0431\u0440\u0435\u043d\u0434\u044b \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0441\u0432\u043e\u0435\u0433\u043e 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