{"id":479,"date":"2015-11-27T11:34:01","date_gmt":"2015-11-27T11:34:01","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=479"},"modified":"2018-05-04T16:07:10","modified_gmt":"2018-05-04T16:07:10","slug":"bidding-strategies","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/ru\/strategii-biddinga\/","title":{"rendered":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0431\u0438\u0434\u0434\u0438\u043d\u0433\u0430 \u0432 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u0435: \u0441\u043f\u0440\u0438\u043d\u0442 \u0438\u043b\u0438 \u043c\u0430\u0440\u0430\u0444\u043e\u043d?"},"content":{"rendered":"
Advertisement<\/div>\"\"<\/a><\/div>

\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0443\u0436\u043d\u043e \u043c\u044b\u0441\u043b\u0438\u0442\u044c \u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438, \u043d\u043e \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u0441\u0432\u043e\u0435\u043c\u0443 \u043e\u043f\u044b\u0442\u0443 \u0438 \u0438\u043d\u0442\u0443\u0438\u0446\u0438\u0438 \u0434\u043b\u044f \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439.<\/span><\/p>\n

\u0425\u043e\u0442\u044f, \u0434\u0430\u0436\u0435 \u043f\u0440\u0438\u043d\u044f\u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043c\u044b \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u043c\u043e\u0436\u0435\u043c \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432 \u2013 \u0431\u0438\u043b\u043b\u0438\u043d\u0433 \u043f\u043e \u043e\u0444\u0435\u0440\u0443 \u043c\u043e\u0436\u0435\u0442 \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c\u0441\u044f, \u0441\u0442\u0430\u0432\u043a\u0438 \u0443\u043c\u0435\u043d\u044c\u0448\u0430\u0442\u044c\u0441\u044f, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0432\u044b\u0440\u0430\u0441\u0442\u0438, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438<\/a> \u043c\u043e\u0436\u0435\u0442 \u0443\u0445\u0443\u0434\u0448\u0438\u0442\u044c\u0441\u044f, \u0438, \u043a\u043e\u043d\u0435\u0447\u043d\u043e, \u0432\u0441\u0435\u0433\u0434\u0430 \u043d\u0443\u0436\u043d\u043e \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c \u0447\u0435\u043b\u043e\u0432\u0435\u0447\u0435\u0441\u043a\u0438\u0439 \u0444\u0430\u043a\u0442\u043e\u0440 \u2013 \u0432\u0441\u0435 \u044d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/span><\/p>\n

\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0442\u0430\u043a\u043e\u0435 \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0435 \u0432 \u044d\u043a\u043e\u043d\u043e\u043c\u0438\u043a\u0435 – \u201cceteris paribus\u201d, \u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0449\u0435\u0435, \u0447\u0442\u043e \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u043e\u0431\u044b\u0447\u043d\u043e \u043f\u0440\u043e\u0438\u0441\u0445\u043e\u0434\u0438\u0442 \u043f\u0440\u0438 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043d\u044b\u0445 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u0430\u0445 \u2013 \u043d\u0435 \u0443\u0447\u0438\u0442\u044b\u0432\u0430\u044f \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p>\n

\u041a\u0430\u0436\u0434\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \u043c\u044b \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0435\u043c \u043f\u043e \u044d\u0442\u043e\u043c\u0443 \u043f\u0440\u0438\u043d\u0446\u0438\u043f\u0443.<\/span><\/p>\n

\u041a\u0430\u0436\u0434\u044b\u0439 \u0434\u0435\u043d\u044c \u043c\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u0443\u0435\u043c \u0442\u0435\u043a\u0443\u0449\u0443\u044e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c, \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u0443\u0435\u043c \u0431\u0438\u0434\u044b, \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0438 \u043e\u0431\u044a\u0435\u043c, \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u044f, \u0447\u0442\u043e \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u043d\u0435 \u043f\u043e\u0432\u043b\u0438\u044f\u044e\u0442 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/span><\/p>\n

\u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0432\u0441\u0435 \u043f\u0440\u0438\u043d\u044f\u0442\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432\u043b\u0438\u044f\u044e\u0442 \u043a\u0430\u043a \u043d\u0430 \u0432\u0430\u0448\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u0442\u0430\u043a \u0438 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432.<\/p>\n

\u0425\u0430\u0440\u0430\u043a\u0442\u0435\u0440 \u043f\u0440\u0438\u043d\u044f\u0442\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442 \u0432\u0430\u0448\u0443 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u0443\u044e \u043c\u0430\u043d\u0435\u0440\u0443 \u0437\u0430\u043a\u0443\u043f\u043a\u0438 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u041a\u0430\u0436\u0434\u044b\u0439 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0440\u0430\u0434\u0438 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438, \u043d\u043e \u0441\u043f\u043e\u0441\u043e\u0431\u044b \u0435\u0435 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043c\u043e\u0433\u0443\u0442 \u043e\u0447\u0435\u043d\u044c \u0441\u0438\u043b\u044c\u043d\u043e \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f, \u0438 \u0432 \u043e\u0434\u043d\u043e\u0439 \u0438 \u0442\u043e\u0439 \u0436\u0435 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c\u0441\u044f \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u0440\u0430\u0437\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438.<\/span><\/p>\n

\u0412 \u044d\u0442\u043e\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u043e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0445 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u0430, \u0432 \u043a\u0430\u043a\u0438\u0445 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044f \u043a\u0430\u043a\u043e\u0439 \u043f\u043e\u0434\u0445\u043e\u0434 \u0438\u043c\u0435\u0435\u0442 \u043c\u0435\u0441\u0442\u043e \u0431\u044b\u0442\u044c, \u0438 \u043a\u0430\u043a \u043f\u043e\u043d\u044f\u0442\u044c \u043a\u0430\u043a\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u043d\u0443\u0436\u043d\u043e \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043d\u0430 \u044d\u0442\u043e\u0442 \u0440\u0430\u0437.<\/p>\n

\u0420\u0430\u0441\u0441\u043c\u043e\u0442\u0440\u0438\u043c \u0434\u0432\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0438 \u0438\u0445 \u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u044f.<\/span><\/p>\n

\u041f\u043e\u0434\u00a0\u0421\u043f\u0440\u0438\u043d\u0442\u043e\u043c<\/strong><\/span>\u00a0\u043c\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u043c – \u0440\u0430\u0431\u043e\u0442\u0443 \u043d\u0430 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u0431\u044b\u0441\u0442\u0440\u043e\u0433\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430, \u043f\u0440\u0438 \u044d\u0442\u043e\u043c \u0443\u043c\u0435\u043d\u044c\u0448\u0430\u044f \u0440\u0430\u0441\u0445\u043e\u0434\u044b, \u043f\u043e\u0434\u00a0\u041c\u0430\u0440\u0430\u0444\u043e\u043d\u043e\u043c<\/strong>\u00a0<\/span>– \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u0432 \u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u043e\u043c \u043f\u0435\u0440\u0438\u043e\u0434\u0435, \u0440\u0430\u0431\u043e\u0442\u0430\u044f \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u043e \u043d\u0430\u0434 \u0442\u0440\u0430\u0444\u0438\u043a\u043e\u043c.<\/p>

Advertisement<\/div>\"\"<\/a><\/div>\n

\u041e\u0431\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442, \u0438 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c \u043b\u044e\u0431\u0443\u044e \u0438\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043e\u0431\u0430 \u043f\u043e\u0434\u0445\u043e\u0434\u0430 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u043a\u0430\u043a\u0430\u044f \u0432\u0430\u043c \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u043e \u0434\u0443\u0448\u0435. \u0412 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u0432\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0432\u0430\u0448\u0438 \u0440\u0438\u0441\u043a\u0438, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u043e\u0442\u043d\u0435\u0441\u0442\u0438 \u0438\u0445 \u0441 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0432\u044b \u0440\u0430\u0441\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442\u0435.<\/p>\n

\"\u0421\u043f\u0440\u0438\u043d\u0442<\/p>\n

\u0414\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0441\u0442\u0430\u043b \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u043c, \u0432\u0430\u043c \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u044c\u0441\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0438 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f. \u00a0<\/span><\/p>\n

\u0412 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0443\u044e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443, \u0438 \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438, \u043c\u0435\u043d\u044f\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u0438 \u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0440\u0443\u0433\u0438\u0435 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0444\u043e\u0440\u043c\u0430\u0442\u044b.<\/span><\/p>\n

\u0421\u043f\u0440\u0438\u043d\u0442<\/strong>\u00a0<\/span>\u0438\u0437\u043d\u0430\u0447\u0430\u043b\u044c\u043d\u043e \u0441\u043a\u043e\u043d\u0446\u0435\u043d\u0442\u0440\u0438\u0440\u043e\u0432\u0430\u043d \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u0443\u0437\u043a\u043e\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e \u0434\u0430\u0441\u0442 \u0432\u0430\u043c \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b.<\/p>\n

\u041c\u0430\u0440\u0430\u0444\u043e<\/span>\u043d<\/span><\/strong>\u00a0\u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u0431\u043e\u043b\u044c\u0448\u043e\u0433\u043e \u043e\u0431\u044a\u0435\u043c\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u0434\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u0442\u0435\u0441\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043c\u043e\u0433\u0443\u0442 \u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u0438 \u0443\u0431\u044b\u0442\u043e\u0447\u043d\u044b\u043c\u0438.<\/p>\n

\"\u0421\u043f\u0440\u0438\u043d\u0442<\/p>\n

\u0415\u0441\u0442\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e, \u0438\u043d\u043e\u0433\u0434\u0430 \u043d\u0430\u043c \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u0442\u044c\u0441\u044f \u0441 \u0442\u0435\u043c, \u0447\u0442\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u0430 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u0432 \u043c\u0435\u043d\u044f\u044e\u0442\u0441\u044f, \u043f\u043e\u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u044b \u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0435 \u043e\u0444\u0435\u0440\u043e\u0432 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0441\u043f\u0430\u0434\u044b. \u0412 \u0442\u0430\u043a\u0438\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445 \u043d\u0443\u0436\u043d\u043e \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0432\u044b\u044f\u0441\u043d\u0438\u0442\u044c, \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u044d\u0442\u043e \u0438\u043b\u0438 \u043d\u0435\u0442.<\/span><\/p>\n

\u0415\u0441\u043b\u0438 \u044d\u0442\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043d\u0430\u0434\u043e\u043b\u0433\u043e, \u043f\u043e\u0441\u0442\u0430\u0440\u0430\u0439\u0442\u0435\u0441\u044c \u0432\u044b\u0436\u0430\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0443\u043c \u0438\u0437 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043f\u0440\u0435\u0436\u0434\u0435 \u0447\u0435\u043c \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u2013 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u043f\u043e\u0441\u043b\u0435 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u043a\u0438 \u0431\u0438\u0434\u0430 \u0438\u043b\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043e\u0441\u0442\u0430\u043d\u0443\u0442\u0441\u044f \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u043c\u0438.<\/span><\/p>\n

\u0415\u0441\u043b\u0438 \u0436\u0435 \u043e\u043d\u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b, \u043f\u043e\u043f\u044b\u0442\u0430\u0439\u0442\u0435\u0441\u044c \u0443\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0441\u0432\u043e\u044e \u0442\u0435\u043a\u0443\u0449\u0443\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e, \u0447\u0442\u043e\u0431\u044b \u0432\u043e\u0441\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043a\u043e\u0433\u0434\u0430 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u043f\u0440\u0438\u0434\u0443\u0442 \u0432 \u043d\u043e\u0440\u043c\u0443.<\/span><\/p>\n

\u0427\u0442\u043e\u0431\u044b \u0443\u043c\u0435\u043d\u044c\u0448\u0438\u0442\u044c \u0443\u0431\u044b\u0442\u043a\u0438, \u043c\u044b \u0441\u043e\u0432\u0435\u0442\u0443\u0435\u043c \u0432\u0430\u043c \u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0439\u00a0\u043a\u0435\u043f\u043f\u0438\u043d\u0433.<\/a><\/span>\u00a0\u041f\u0440\u0438\u00a0\u0441\u043f\u0440\u0438\u043d\u0442\u0435<\/strong>\u00a0<\/span>\u044d\u0442\u043e \u0432\u0440\u044f\u0434 \u043b\u0438 \u0441\u0438\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u0442.\u043a. \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043d\u0430\u0441\u0442\u0440\u043e\u0435\u043d \u043e\u0447\u0435\u043d\u044c \u0443\u0437\u043a\u043e.<\/p>\n

\u041d\u043e \u043f\u0440\u0438\u00a0\u043c\u0430\u0440\u0430\u0444\u043e\u043d\u0435<\/span>,<\/strong> \u043f\u043e\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u043a\u0435\u043f\u0430 \u043c\u043e\u0436\u0435\u0442 \u0432\u044b\u0432\u0435\u0441\u0442\u0438 \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435, \u0441\u0430\u0439\u0442\u044b, \u041e\u0421 \u0438\u043b\u0438 \u0434\u0435\u0432\u0430\u0439\u0441\u044b \u0438\u0437 \u0443\u0431\u044b\u0442\u043e\u0447\u043d\u044b\u0445 \u0432 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0435.<\/p>\n

\"\u0421\u043f\u0440\u0438\u043d\u0442<\/p>\n

\u0415\u0441\u043b\u0438 \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e \u043c\u044b \u043d\u0430\u0447\u0430\u043b\u0438 \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0432 3-4 \u0440\u0430\u0437\u0430 \u0431\u043e\u043b\u044c\u0448\u0435 \u0437\u0430 \u0442\u043e\u0442 \u0436\u0435 \u043e\u0431\u044a\u0435\u043c \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u2013 \u0443 \u043d\u0430\u0441 \u043f\u043e\u044f\u0432\u0438\u043b\u0441\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442. \u0412 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0431\u044e\u0434\u0436\u0435\u0442\u0430 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u0432.<\/span><\/p>\n

\u041c\u044b \u043c\u043e\u0436\u0435\u043c \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043d\u0430\u0448\u0443 \u043f\u043e\u0437\u0438\u0446\u0438\u044e \u0438 \u0443\u0439\u0442\u0438 \u0432 \u043c\u0438\u043d\u0443\u0441 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u0445 \u0434\u043d\u0435\u0439 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a, \u043f\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044e \u0441 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430\u043c\u0438.<\/span><\/p>\n

\u0415\u0441\u043b\u0438 \u0436\u0435 \u0440\u0430\u0441\u0445\u043e\u0434\u044b \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0432\u0435\u043b\u0438\u043a\u0438 \u0434\u0430\u0436\u0435 \u0441 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u043c \u043a\u0435\u043f\u043e\u043c \u2013 \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0438\u043b\u0438 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u0441\u0432\u043e\u044e \u043f\u043e\u0437\u0438\u0446\u0438\u044e, \u0437\u0430\u0441\u0442\u0430\u0432\u043b\u044f\u044f \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430 \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435, \u0438\u043b\u0438 \u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u044e, \u043d\u043e \u0441\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u0441\u0435\u0447\u044c \u0443\u0431\u044b\u0442\u043e\u0447\u043d\u044b\u0435 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u044b.<\/span><\/p>\n

\u0412 \u0442\u0430\u043a\u043e\u0439 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u0438\u00a0\u0421\u043f\u0440\u0438\u043d\u0442\u0435\u0440\u044b<\/span>\u00a0\u043e\u0431\u044b\u0447\u043d\u043e \u0441\u043d\u0438\u0436\u0430\u044e\u0442 \u043a\u0435\u043f \u0438, \u0435\u0441\u043b\u0438 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044e\u0442 \u0442\u0435\u0440\u044f\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 – \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u044e\u0442 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e. \u0423\u00a0\u041c\u0430\u0440\u0430\u0444\u043e\u043d\u0446\u0435\u0432<\/span>\u00a0\u0436\u0435 \u0431\u043e\u043b\u044c\u0448\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u0434\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438. \u041e\u043d\u0438 \u043c\u043e\u0433\u0443\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u0430 \u2013 \u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u044d\u0442\u043e\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 – \u0441\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u0437\u0438\u0446\u0438\u044e \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432 \u0434\u0430\u043d\u043d\u043e\u043c \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0435, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u044f \u0440\u0443\u0442\u0438\u043d\u043d\u0443\u044e \u0440\u0430\u0431\u043e\u0442\u0443 \u0432 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u044b \u043d\u0435 \u0437\u0430\u0442\u0440\u043e\u043d\u0443\u043b\u0438.<\/span><\/p>\n

\u041f\u0440\u0438 \u043b\u044e\u0431\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438, \u043c\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0431\u044b\u0442\u044c \u043e\u043f\u0435\u0440\u0430\u0442\u0438\u0432\u043d\u044b \u0432 \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u0439. \u0412\u0441\u0435 \u043c\u044b \u0437\u043d\u0430\u0435\u043c, \u0447\u0442\u043e\u00a0\u0432\u0440\u0435\u043c\u044f-\u0434\u0435\u043d\u044c\u0433\u0438<\/span>.<\/p>\n

\u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0433\u043b\u0430\u0432\u043d\u044b\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u044f \u0434\u0432\u0443\u0445 \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u0432:<\/p>\n

\"\u0421\u043f\u0440\u0438\u043d\u0442<\/p>\n

 <\/p>\n

\u041e\u0431\u044b\u0447\u043d\u043e, \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u00a0\u0421\u043f\u0440\u0438\u043d\u0442<\/span>\u00a0\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e, \u0442\u0430\u043a \u043a\u0430\u043a \u043d\u0443\u0436\u0434\u0430\u044e\u0442\u0441\u044f \u0432 \u0431\u044b\u0441\u0442\u0440\u044b\u0445 \u0434\u0435\u043d\u044c\u0433\u0430\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0431\u044b \u043d\u0430\u0445\u043e\u0434\u0438\u043b\u0438\u0441\u044c \u0432 \u043d\u0435\u043f\u0440\u0435\u0440\u044b\u0432\u043d\u043e\u0439 \u0440\u043e\u0442\u0430\u0446\u0438\u0438. \u0412 \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e\u0441\u0442\u0438 \u044d\u0442\u043e \u043a\u0430\u0441\u0430\u0435\u0442\u0441\u044f \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0445 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u043e\u0432, \u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043d\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0441\u0443\u043c\u043c \u0434\u043b\u044f \u0438\u043d\u0432\u0435\u0441\u0442\u0438\u0446\u0438\u0439.<\/span><\/p>\n

\u0414\u043b\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439, \u0431\u0435\u0437 \u0441\u043e\u043c\u043d\u0435\u043d\u0438\u044f,\u00a0\u041c\u0430\u0440\u0430\u0444\u043e\u043d<\/span>\u00a0\u0431\u0443\u0434\u0435\u0442 \u043b\u0443\u0447\u0448\u0435\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0435\u0439: \u043f\u043e\u0442\u0440\u0435\u0431\u0443\u044e\u0442\u0441\u044f \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0435\u043d\u0435\u0433 \u0438 \u0432\u0440\u0435\u043c\u0435\u043d\u0438, \u043d\u043e \u0438 \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u0430\u044f \u043f\u0440\u0438\u0431\u044b\u043b\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e \u0431\u0443\u0434\u0435\u0442 \u0432\u044b\u0448\u0435.<\/span><\/p>\n

\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/h2>\n

\u0412 \u0437\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0438 \u043c\u043e\u0436\u0435\u043c \u0441\u043a\u0430\u0437\u0430\u0442\u044c, \u0447\u0442\u043e \u043e\u0431\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0445\u043e\u0440\u043e\u0448\u0438 \u043f\u043e-\u0441\u0432\u043e\u0435\u043c\u0443, \u0432\u0441\u0435 \u0432 \u0431\u043e\u043b\u044c\u0448\u0435\u0439 \u0441\u0442\u0435\u043f\u0435\u043d\u0438 \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u0432\u0430\u0448\u0438\u0445 \u0446\u0435\u043b\u0435\u0439.\u00a0<\/span><\/p>\n

\u0415\u0441\u043b\u0438 \u0432\u044b \u0430\u0444\u0444\u0438\u043b\u0438\u0430\u0442 Mobidea \u00a0– \u0432\u0430\u043c \u043a\u0440\u0443\u043f\u043d\u043e \u043f\u043e\u0432\u0435\u0437\u043b\u043e.<\/p>\n

\u041f\u043e\u0447\u0435\u043c\u0443?<\/strong><\/p>\n

\u041f\u043e\u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0441 \u043d\u0430\u043c\u0438, \u0432\u044b \u0437\u043d\u0430\u0435\u0442\u0435 \u0447\u0442\u043e \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u0432\u043b\u0438\u044f\u044e\u0449\u0438\u0435 \u043d\u0430 \u0432\u0430\u0448\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e – \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430 \u043d\u0430\u0441 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0442\u044c. \u0412\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0431\u044b\u0442\u044c \u0443\u0432\u0435\u0440\u0435\u043d\u044b, \u0447\u0442\u043e \u0435\u0441\u043b\u0438 \u043e\u0434\u0438\u043d \u043e\u0444\u0435\u0440 \u043f\u0435\u0440\u0435\u0441\u0442\u0430\u043d\u0435\u0442 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c, \u043c\u044b \u0431\u044b\u0441\u0442\u0440\u043e \u043f\u043e\u043c\u043e\u0436\u0435\u043c \u0432\u0430\u043c \u043d\u0430\u0439\u0442\u0438 \u0434\u043e\u0441\u0442\u043e\u0439\u043d\u0443\u044e \u0438 \u043d\u0435 \u043c\u0435\u043d\u0435\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u0443\u044e \u0437\u0430\u043c\u0435\u043d\u0443.<\/p>\n

\u041d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0442\u043e, \u043a\u0430\u043a\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0432\u044b \u0432\u044b\u0431\u0440\u0430\u043b\u0438, \u043c\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u0438\u043c \u0432\u0430\u043c \u0441\u0430\u043c\u0443\u044e \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e!<\/p>\n

\u0423 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u044b? \u0417\u0430\u0434\u0430\u0439\u0442\u0435 \u0438\u0445 \u043d\u0430\u043c \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441!<\/p>\n

\u041c\u044b \u043f\u043e\u043c\u043e\u0436\u0435\u043c \u0432\u0430\u043c \u043d\u0430\u0439\u0442\u0438 \u043b\u0443\u0447\u0448\u0435\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435 \ud83d\ude42<\/p>\n

\u0412\u0441\u0435\u043c \u0443\u0434\u0430\u0447\u0438!<\/p>\n

Advertisement<\/div>\"\"<\/a><\/div>","protected":false},"excerpt":{"rendered":"\u041c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u044f \u043c\u043e\u0431\u0438\u043b\u044c\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0435\u043f\u0440\u043e\u0441\u0442\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u043d\u0443\u0436\u043d\u043e \u043c\u044b\u0441\u043b\u0438\u0442\u044c \u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438, \u043d\u043e \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u0441\u0432\u043e\u0435\u043c\u0443 \u043e\u043f\u044b\u0442\u0443 \u0438 \u0438\u043d\u0442\u0443\u0438\u0446\u0438\u0438 \u0434\u043b\u044f \u043f\u0440\u0438\u043d\u044f\u0442\u0438\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u0440\u0435\u0448\u0435\u043d\u0438\u0439. \u0425\u043e\u0442\u044f, \u0434\u0430\u0436\u0435 \u043f\u0440\u0438\u043d\u044f\u0432 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u0435, \u043c\u044b \u043d\u0435 \u0432\u0441\u0435\u0433\u0434\u0430 \u043c\u043e\u0436\u0435\u043c \u043f\u0440\u0435\u0434\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0432\u043b\u0438\u044f\u043d\u0438\u0435 \u0432\u043d\u0435\u0448\u043d\u0438\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432 \u2013 \u0431\u0438\u043b\u043b\u0438\u043d\u0433 \u043f\u043e \u043e\u0444\u0435\u0440\u0443 \u043c\u043e\u0436\u0435\u0442 \u043d\u0435\u043e\u0436\u0438\u0434\u0430\u043d\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u0442\u044c\u0441\u044f, \u0441\u0442\u0430\u0432\u043a\u0438 \u0443\u043c\u0435\u043d\u044c\u0448\u0430\u0442\u044c\u0441\u044f, \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0432\u044b\u0440\u0430\u0441\u0442\u0438, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u043c\u043e\u0436\u0435\u0442 \u0443\u0445\u0443\u0434\u0448\u0438\u0442\u044c\u0441\u044f,… View Article<\/a>","protected":false},"author":17,"featured_media":1767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8974],"tags":[175,178,198,199,205],"learning_paths":[3827],"class_list":["post-479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-buying","tag-bids","tag-campaign-performance","tag-frequency-capping","tag-getting-started","tag-media-buying","learning_paths-media-buying"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"ru","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"\nBidding Strategies in Media Buying: Sprint or Marathon?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0431\u0438\u0434\u0434\u0438\u043d\u0433\u0430 \u0432 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u0435: \u0441\u043f\u0440\u0438\u043d\u0442 \u0438\u043b\u0438 \u043c\u0430\u0440\u0430\u0444\u043e\u043d?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u043a\u0430\u0434\u0435\u043c\u0438\u044f Mobidea\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-27T11:34:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-04T16:07:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xavier Santana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\",\"name\":\"Bidding Strategies in Media Buying: Sprint or Marathon?\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg\",\"datePublished\":\"2015-11-27T11:34:01+00:00\",\"dateModified\":\"2018-05-04T16:07:10+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03\"},\"description\":\"Media Buying is a game you can play using one of two mobile traffic strategies. Understand what's the best one by checking this post!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#breadcrumb\"},\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ru-RU\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#primaryimage\",\"url\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg\",\"contentUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg\",\"width\":1500,\"height\":844,\"caption\":\"sprint_or_marathon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.mobidea.com\/academy\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bidding Strategies in Media Buying: Sprint or Marathon?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\",\"url\":\"https:\/\/www.mobidea.com\/academy\/\",\"name\":\"Mobidea ACademy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03\",\"name\":\"Xavier Santana\",\"description\":\"Xavier comes from a background of Finance and Management which means he loves numbers, sheets, data and lives for analysis. This is the reason why he likes to say he was born to be dedicated to Media Buying. This business is all about analyzing, testing and experimenting with different banners; it\u2019s about seeing what others don\u2019t after spending hours surrounded by numbers. It\u2019s a thrill and a hunt and he happens to think it\u2019s the best job he could possibly have. When he isn't worried about helping Mobidea become better than it's even possible, Xavier enjoys playing softball with his childhood friends!\",\"url\":\"https:\/\/www.mobidea.com\/academy\/ru\/author\/xavier-santana\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bidding Strategies in Media Buying: Sprint or Marathon?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/","og_locale":"ru_RU","og_type":"article","og_title":"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0431\u0438\u0434\u0434\u0438\u043d\u0433\u0430 \u0432 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u0435: \u0441\u043f\u0440\u0438\u043d\u0442 \u0438\u043b\u0438 \u043c\u0430\u0440\u0430\u0444\u043e\u043d?","og_url":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/","og_site_name":"\u0410\u043a\u0430\u0434\u0435\u043c\u0438\u044f Mobidea","article_publisher":"https:\/\/www.facebook.com\/Mobidea\/","article_published_time":"2015-11-27T11:34:01+00:00","article_modified_time":"2018-05-04T16:07:10+00:00","og_image":[{"width":1500,"height":844,"url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg","type":"image\/jpeg"}],"author":"Xavier Santana","twitter_card":"summary_large_image","twitter_creator":"@Mobideanews","twitter_site":"@Mobideanews","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/","url":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/","name":"Bidding Strategies in Media Buying: Sprint or Marathon?","isPartOf":{"@id":"https:\/\/www.mobidea.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#primaryimage"},"image":{"@id":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg","datePublished":"2015-11-27T11:34:01+00:00","dateModified":"2018-05-04T16:07:10+00:00","author":{"@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03"},"description":"Media Buying is a game you can play using one of two mobile traffic strategies. Understand what's the best one by checking this post!","breadcrumb":{"@id":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#breadcrumb"},"inLanguage":"ru-RU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mobidea.com\/academy\/bidding-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"ru-RU","@id":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#primaryimage","url":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg","contentUrl":"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/11\/sprint_or_marathon.jpg","width":1500,"height":844,"caption":"sprint_or_marathon"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mobidea.com\/academy\/bidding-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.mobidea.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Bidding Strategies in Media Buying: Sprint or Marathon?"}]},{"@type":"WebSite","@id":"https:\/\/www.mobidea.com\/academy\/#website","url":"https:\/\/www.mobidea.com\/academy\/","name":"Mobidea ACademy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mobidea.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ru-RU"},{"@type":"Person","@id":"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03","name":"Xavier Santana","description":"Xavier comes from a background of Finance and Management which means he loves numbers, sheets, data and lives for analysis. This is the reason why he likes to say he was born to be dedicated to Media Buying. This business is all about analyzing, testing and experimenting with different banners; it\u2019s about seeing what others don\u2019t after spending hours surrounded by numbers. It\u2019s a thrill and a hunt and he happens to think it\u2019s the best job he could possibly have. When he isn't worried about helping Mobidea become better than it's even possible, Xavier enjoys playing softball with his childhood friends!","url":"https:\/\/www.mobidea.com\/academy\/ru\/author\/xavier-santana\/"}]}},"_links":{"self":[{"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/posts\/479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/comments?post=479"}],"version-history":[{"count":13,"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/posts\/479\/revisions"}],"predecessor-version":[{"id":7729,"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/posts\/479\/revisions\/7729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/media\/1767"}],"wp:attachment":[{"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/media?parent=479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/categories?post=479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/tags?post=479"},{"taxonomy":"learning_paths","embeddable":true,"href":"https:\/\/www.mobidea.com\/academy\/ru\/wp-json\/wp\/v2\/learning_paths?post=479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}