{"id":379,"date":"2015-10-01T11:37:10","date_gmt":"2015-10-01T11:37:10","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=379"},"modified":"2019-09-09T15:21:20","modified_gmt":"2019-09-09T14:21:20","slug":"affiliate-marketing-metrics","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/","title":{"rendered":"\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u0433\u043e \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430: \u041d\u0430 \u0447\u0442\u043e \u041e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0412\u043d\u0438\u043c\u0430\u043d\u0438\u0435?"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-734519340\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p class=\"c1\"><span class=\"c0\">\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u0442\u043e\u043c, \u043d\u0430 \u0447\u0442\u043e \u0432\u0430\u043c \u0441\u0442\u043e\u0438\u0442 \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u0440\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0435\/\u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041d\u043e \u043f\u0435\u0440\u0435\u0434 \u044d\u0442\u0438\u043c \u043d\u0430\u043f\u043e\u043c\u043d\u0438\u043c \u0432\u0430\u043c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u043f\u043e\u043d\u044f\u0442\u0438\u044f \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u0430.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/#%d0%94%d0%be%d1%85%d0%be%d0%b4-%d0%b7%d0%b0-%d1%82%d1%8b%d1%81%d1%8f%d1%87%d1%83-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%be%d0%b2-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d1%8b-ecpm\" >\u0414\u043e\u0445\u043e\u0434 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (eCPM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/#%d0%92%d1%8b%d0%bf%d0%bb%d0%b0%d1%82%d0%b0-payout\" >\u0412\u044b\u043f\u043b\u0430\u0442\u0430 (payout)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/#%d0%9a%d0%be%d1%8d%d1%84%d1%84%d0%b8%d1%86%d0%b8%d0%b5%d0%bd%d1%82-%d0%ba%d0%be%d0%bd%d0%b2%d0%b5%d1%80%d1%81%d0%b8%d0%b8-cr\" >\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (CR)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/#%d0%91%d0%b8%d0%b4\" >\u0411\u0438\u0434\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/#%d0%a1%d1%82%d0%be%d0%b8%d0%bc%d0%be%d1%81%d1%82%d1%8c-%d0%b7%d0%b0-%d1%82%d1%8b%d1%81%d1%8f%d1%87%d1%83-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%be%d0%b2-cpm\" >\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 (CPM)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/#%d0%a0%d0%b5%d0%b0%d0%bb%d1%8c%d0%bd%d0%b0%d1%8f-%d1%81%d1%82%d0%be%d0%b8%d0%bc%d0%be%d1%81%d1%82%d1%8c-%d0%ba%d0%be%d0%bd%d0%b2%d0%b5%d1%80%d1%81%d0%b8%d0%b8-ecpa\" >\u0420\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (eCPA)\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/#%d0%a2%d0%b5%d0%bf%d0%b5%d1%80%d1%8c-%d1%80%d0%b0%d0%b7%d0%be%d0%b1%d0%bb%d0%b0%d1%87%d0%b8%d0%bc-8-%d0%bc%d0%b8%d1%84%d0%be%d0%b2\" >\u0422\u0435\u043f\u0435\u0440\u044c \u0440\u0430\u0437\u043e\u0431\u043b\u0430\u0447\u0438\u043c 8 \u043c\u0438\u0444\u043e\u0432<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/#%d0%97%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5\" >\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"c1\"><span class=\"ez-toc-section\" id=\"%d0%94%d0%be%d1%85%d0%be%d0%b4-%d0%b7%d0%b0-%d1%82%d1%8b%d1%81%d1%8f%d1%87%d1%83-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%be%d0%b2-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d1%8b-ecpm\"><\/span><span class=\"c6\">\u0414\u043e\u0445\u043e\u0434 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (eCPM)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">\u042d\u0442\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0434\u043b\u044f \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0430 \u2013 \u043d\u0430\u0448 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440. \u0420\u0430\u0441\u0447\u0435\u0442 \u0432\u0430\u0448\u0435\u0433\u043e eCPM \u043f\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c, \u0434\u0430\u0441\u0442 \u0432\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u0439 \u0431\u0438\u0434.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041f\u0440\u0438 \u0442\u0435\u043a\u0443\u0449\u0438\u0445 \u0434\u043e\u0445\u043e\u0434\u0430\u0445, \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u0443\u0437\u043d\u0430\u0442\u044c, \u043a\u0430\u043a\u0438\u0435 \u043c\u043e\u0433\u0443\u0442 \u0431\u044b\u0442\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u0447\u0442\u043e\u0431\u044b \u0441\u043e\u0445\u0440\u0430\u043d\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u043e\u0439. \u042d\u0442\u043e \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u043c\u043e\u0436\u0435\u0442 \u0434\u0430\u0442\u044c \u0432\u0430\u043c \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440, \u043d\u043e \u0434\u043b\u044f \u043e\u043a\u043e\u043d\u0447\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0432\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u0438 \u043d\u0430 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0414\u043b\u044f \u0440\u0430\u0441\u0447\u0435\u0442\u0430 eCPM \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u0443\u044e \u0444\u043e\u0440\u043c\u0443\u043b\u0443:<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\"><img decoding=\"async\" width=\"700\" height=\"200\" class=\"aligncenter size-full wp-image-391\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPM_Formula_WHITE.jpg\" alt=\"\u0444\u043e\u0440\u043c\u0443\u043b\u0430 ecpm\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPM_Formula_WHITE.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPM_Formula_WHITE-250x71.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPM_Formula_WHITE-120x34.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><br \/>\n<\/span><\/p>\n<h2 class=\"c1\"><span class=\"ez-toc-section\" id=\"%d0%92%d1%8b%d0%bf%d0%bb%d0%b0%d1%82%d0%b0-payout\"><\/span><span class=\"c6 c9\">\u0412\u044b\u043f\u043b\u0430\u0442\u0430 (payout)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c1\">\u042d<span class=\"c0\">\u0442\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0442\u043e \u0435\u0441\u0442\u044c \u0441\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0437\u0430 \u043a\u0430\u0436\u0434\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0435 Mobidea \u0432\u044b \u0437\u0430\u043c\u0435\u0442\u0438\u0442\u0435 \u0440\u0430\u0437\u043d\u044b\u0435 \u0432\u044b\u043f\u043b\u0430\u0442\u044b \u043f\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u043c (\u0441\u0442\u0440\u0430\u043d\u0430, \u041e\u0421, \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440), \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0442\u043e\u043c\u0443, \u0447\u0442\u043e \u043c\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u043d\u044b\u0445 \u043e\u0444\u0435\u0440\u043e\u0432 \u043d\u0430\u0445\u043e\u0434\u044f\u0442\u0441\u044f \u0432 \u0440\u043e\u0442\u0430\u0446\u0438\u0438 \u0432 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u0435 Smartlink.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043c\u043e\u0436\u0435\u0442 \u0441\u0438\u043b\u044c\u043d\u043e \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f \u0434\u043b\u044f \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0442\u0440\u0430\u043d, \u0438 \u043e\u0431\u044b\u0447\u043d\u043e \u0443 \u0431\u043e\u043b\u0435\u0435 \u0434\u043e\u0440\u043e\u0433\u0438\u0445 (\u043f\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0443) \u0441\u0442\u0440\u0430\u043d \u2013 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0412\u044b\u043f\u043b\u0430\u0442\u0430 \u0443\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0435\u0442\u0441\u044f \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0442\u0438\u043f\u0430 \u0431\u0438\u043b\u043b\u0438\u043d\u0433\u0430. \u041e\u0444\u0435\u0440 \u0441 \u043f\u0440\u043e\u0441\u0442\u044b\u043c \u0431\u0438\u043b\u043b\u0438\u043d\u0433\u043e\u043c \u0432 \u043e\u0434\u043d\u043e \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0438\u043c\u0435\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u0435 \u0448\u0430\u043d\u0441\u043e\u0432 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e, \u0447\u0435\u043c, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u0441\u043e\u0432\u0435\u0440\u0448\u0438\u0442\u044c \u0438\u0445 3.<\/span><\/p>\n<h2 class=\"c1\"><span class=\"ez-toc-section\" id=\"%d0%9a%d0%be%d1%8d%d1%84%d1%84%d0%b8%d1%86%d0%b8%d0%b5%d0%bd%d1%82-%d0%ba%d0%be%d0%bd%d0%b2%d0%b5%d1%80%d1%81%d0%b8%d0%b8-cr\"><\/span><span class=\"c6\">\u041a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (CR)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c1\">\u0414\u0430\u043d\u043d\u044b\u0439\u00a0<span class=\"c0\">\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440 \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u043c \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c \u043d\u0443\u0436\u043d\u043e \u043a\u043b\u0438\u043a\u043e\u0432, \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e. \u041e\u0434\u0438\u043d \u0438\u0437 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432, \u0432\u043b\u0438\u044f\u044e\u0449\u0438\u0445 \u043d\u0430 CR \u044d\u0442\u043e \u0431\u0438\u043b\u043b\u0438\u043d\u0433 \u2013 \u0447\u0435\u043c \u043c\u0435\u043d\u044c\u0448\u0435 \u0448\u0430\u0433\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044e \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u0439\u0442\u0438 \u0434\u043e \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u2013 \u0442\u0435\u043c CR \u0432\u044b\u0448\u0435.<br \/>\n<\/span><\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-1319606502\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<h2 class=\"c1\"><span class=\"ez-toc-section\" id=\"%d0%91%d0%b8%d0%b4\"><\/span><span class=\"c6\">\u0411\u0438\u0434<\/span><span class=\"c0\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">\u041c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u044b \u0433\u043e\u0442\u043e\u0432\u044b \u0437\u0430\u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432. \u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u043f\u0440\u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0435 \u0431\u0438\u0434\u0430 \u2013 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0443\/\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0432 \u043d\u0430\u043b\u0438\u0447\u0438\u0438\/\u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u043f\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0449\u0435\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0441\u043e\u0431\u0440\u0430\u0432 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u0440\u043e\u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0440\u0430\u0441\u0441\u0447\u0438\u0442\u0430\u0442\u044c \u0441\u0432\u043e\u0439 eCPM, \u0447\u0442\u043e\u0431\u044b \u043e\u0442\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0431\u0438\u0434.<br \/>\n<\/span><\/p>\n<h2 class=\"c1\"><span class=\"ez-toc-section\" id=\"%d0%a1%d1%82%d0%be%d0%b8%d0%bc%d0%be%d1%81%d1%82%d1%8c-%d0%b7%d0%b0-%d1%82%d1%8b%d1%81%d1%8f%d1%87%d1%83-%d0%bf%d0%be%d0%ba%d0%b0%d0%b7%d0%be%d0%b2-cpm\"><\/span><span class=\"c6\">\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 (CPM)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">\u0414\u043b\u044f \u0442\u043e\u0447\u043d\u043e\u0433\u043e \u0441\u0440\u0430\u0432\u043d\u0435\u043d\u0438\u044f \u0437\u0430\u0442\u0440\u0430\u0442 \u0438 \u0434\u043e\u0445\u043e\u0434\u043e\u0432, \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442 \u043a\u0430\u043a \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440 \u2013 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432. CPM \u0434\u0430\u0435\u0442 \u0432\u0430\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u2013 \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432.<\/span><\/p>\n<h2 class=\"c1\"><span class=\"ez-toc-section\" id=\"%d0%a0%d0%b5%d0%b0%d0%bb%d1%8c%d0%bd%d0%b0%d1%8f-%d1%81%d1%82%d0%be%d0%b8%d0%bc%d0%be%d1%81%d1%82%d1%8c-%d0%ba%d0%be%d0%bd%d0%b2%d0%b5%d1%80%d1%81%d0%b8%d0%b8-ecpa\"><\/span><span class=\"c6\">\u0420\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 (eCPA)<\/span><span class=\"c0\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c1\">\u0421\u0443\u043c\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0443\u044e \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0435\u0431\u043e\u0432\u0430\u043b\u043e\u0441\u044c \u0437\u0430\u0442\u0440\u0430\u0442\u0438\u0442\u044c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u043e\u0434\u043d\u0443 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/p>\n<p><img decoding=\"async\" width=\"700\" height=\"200\" class=\"aligncenter size-full wp-image-390\" src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPA_Formula_WHITE.jpg\" alt=\"\u0444\u043e\u0440\u043c\u0443\u043b\u0430 ecpa\" srcset=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPA_Formula_WHITE.jpg 700w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPA_Formula_WHITE-250x71.jpg 250w, https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/eCPA_Formula_WHITE-120x34.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p class=\"c1\">\u0425\u043e\u0442\u0438\u0442\u0435 \u0443\u0437\u043d\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435, \u043e\u0431 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u0440\u043c\u0438\u043d\u0430\u0445 \u0432 \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u043c \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0435 &#8211; \u043f\u0440\u043e\u0447\u0442\u0438\u0442\u0435 \u043d\u0430\u0448\u00a0<span class=\"c17\"><a class=\"c8\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/affiliate-marketing-slovar\/\">\u0413\u043b\u043e\u0441\u0441\u0430\u0440\u0438\u0439 Mobidea<\/a><\/span><span class=\"c0\">!<\/span><\/p>\n<h3 class=\"c1\"><span class=\"ez-toc-section\" id=\"%d0%a2%d0%b5%d0%bf%d0%b5%d1%80%d1%8c-%d1%80%d0%b0%d0%b7%d0%be%d0%b1%d0%bb%d0%b0%d1%87%d0%b8%d0%bc-8-%d0%bc%d0%b8%d1%84%d0%be%d0%b2\"><\/span><span class=\"c11\">\u0422\u0435\u043f\u0435\u0440\u044c \u0440\u0430\u0437\u043e\u0431\u043b\u0430\u0447\u0438\u043c 8 \u043c\u0438\u0444\u043e\u0432<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p class=\"c1\"><strong><span class=\"c4\">1. \u201c\u0421\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0432 \u0411\u0435\u043b\u044c\u0433\u0438\u0438 14.7 \u0435\u0432\u0440\u043e, \u0432 \u0442\u043e \u0432\u0440\u0435\u043c\u044f \u043a\u0430\u043a \u0432 \u0418\u043d\u0434\u0438\u0438 0.35 \u0435\u0432\u0440\u043e, \u0442\u043e \u0435\u0441\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u0430\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u0411\u0435\u043b\u044c\u0433\u0438\u0438 \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0433\u043e\u0434\u043d\u043e.\u201d<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041e\u0447\u0435\u043d\u044c \u0447\u0430\u0441\u0442\u043e \u0430\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u044b \u0441\u0447\u0438\u0442\u0430\u044e\u0442, \u0447\u0442\u043e \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u044b\u043f\u043b\u0430\u0442\u0430 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u041d\u0430 \u0441\u0430\u043c\u043e\u043c \u0434\u0435\u043b\u0435, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043d\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0412\u044b\u043f\u043b\u0430\u0442\u0430 \u0442\u043e\u043b\u044c\u043a\u043e \u0434\u0430\u0441\u0442 \u043d\u0430\u043c \u0438\u0434\u0435\u044e \u043e \u0442\u043e\u043c, \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u043c \u0437\u0430 \u043a\u0430\u0436\u0434\u0443\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e. \u0421\u043e\u0442\u043d\u0438 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0441 \u043c\u0430\u043b\u0435\u043d\u044c\u043a\u0438\u043c\u0438 \u0432\u044b\u043f\u043b\u0430\u0442\u0430\u043c\u0438 \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u0438\u043d\u0435\u0441\u0442\u0438 \u043d\u0430\u043c\u043d\u043e\u0433\u043e \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0435\u043d\u0435\u0433, \u0447\u0435\u043c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0441 \u0432\u044b\u0441\u043e\u043a\u043e\u0439 \u0432\u044b\u043f\u043b\u0430\u0442\u043e\u0439. \u0422\u043e \u0435\u0441\u0442\u044c \u043d\u0430 \u0432\u0430\u0448\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043d\u043e \u0438 CR \u2013 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0439 \u0431\u0430\u043b\u0430\u043d\u0441 \u043c\u0435\u0436\u0434\u0443 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u043f\u0440\u0438\u043d\u0435\u0441\u0435\u0442 \u0432\u0430\u043c \u043f\u0440\u0438\u0431\u044b\u043b\u044c.<br \/>\n<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u0430, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043d\u044f\u0442\u044c \u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0432\u0430\u043c \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0447\u0442\u043e\u0431\u044b \u0431\u044b\u043b\u043e \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u0434\u043b\u044f \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.<\/span><\/p>\n<p class=\"c1\">\u0415\u0441\u043b\u0438 \u0432\u044b \u0440\u0435\u043a\u043b\u0430\u043c\u0438\u0440\u0443\u0435\u0442\u0435 \u043e\u0444\u0435\u0440 \u0441 \u0432\u044b\u043f\u043b\u0430\u0442\u043e\u0439 \u0432 $0.4, \u0438 \u0443\u0436\u0435 \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u043b\u0438 $30 \u2013 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043f\u043e\u043a\u043e\u0439\u043d\u043e \u043f\u0440\u0438\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u043a \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0435\u0441\u043b\u0438 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0441 \u043e\u0444\u0435\u0440\u043e\u043c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043f\u043b\u0430\u0442\u0438\u0442 $70 \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e \u2013 \u0432\u0430\u043c \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0431\u043e\u043b\u0435\u0435 $500 \u043d\u0430 \u0442\u0435\u0441\u0442\u044b \u0438 \u0441\u0431\u043e\u0440 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0434\u0430\u043d\u043d\u044b\u0445 \u0434\u043b\u044f \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n<p><strong><span class=\"c5\">2. \u201c\u0415\u0441\u043b\u0438 \u044f \u0431\u0443\u0434\u0443 \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c\u0438 \u0441 \u043d\u0438\u0437\u043a\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u2013 \u044f \u043d\u0435 \u0434\u043e\u0441\u0442\u0438\u0433\u043d\u0443 \u0432\u044b\u0441\u043e\u043a\u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432.\u201d<\/span><span class=\"c0\"><br \/>\n<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0430\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u044b \u0431\u043e\u044f\u0442\u0441\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0441\u043e \u0441\u0442\u0440\u0430\u043d\u0430\u043c\u0438 \u0441 \u043d\u0438\u0437\u043a\u0438\u043c\u0438 \u0432\u044b\u043f\u043b\u0430\u0442\u0430\u043c\u0438. \u041d\u043e, \u043a\u0430\u043a \u043c\u044b \u0443\u0436\u0435 \u0433\u043e\u0432\u043e\u0440\u0438\u043b\u0438, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u2013 \u043d\u0435 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0432\u0430\u0448\u0435\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0427\u0442\u043e \u0434\u043b\u044f \u0432\u0430\u0441 \u0438\u043c\u0435\u0435\u0442 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u2013 \u044d\u0442\u043e eCPM.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">3. \u201c\u0412 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439, Mobidea \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 eCPM= 132 \u0435\u0432\u0440\u043e \u0434\u043b\u044f \u041f\u043e\u0440\u0442\u0443\u0433\u0430\u043b\u0438\u0438 (\u041cEO), \u0430 \u043c\u043e\u0439 eCPM \u0442\u043e\u043b\u044c\u043a\u043e 87 \u0435\u0432\u0440\u043e.\u201d<\/span><span class=\"c0\"><br \/>\n<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c0\">eCPM \u043f\u0430\u0440\u0442\u043d\u0435\u0440\u043a\u0438 \u043e\u0441\u043d\u043e\u0432\u0430\u043d \u043d\u0430 \u043e\u0431\u0449\u0435\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u0432\u0441\u0435\u0445 \u0430\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u043e\u0432 \u2013 \u0442\u043e \u0435\u0441\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u043e\u0432, \u0432\u0435\u0431\u043c\u0430\u0441\u0442\u0435\u0440\u043e\u0432, \u0441\u0435\u0442\u043e\u043a \u0438 \u0441\u043e\u0446 \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u0418 \u0440\u0430\u0437\u0443\u043c\u0435\u0435\u0442\u0441\u044f, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0438\u0437 \u043d\u0438\u0445 \u043c\u043e\u0436\u0435\u0442 \u043e\u0442\u043b\u0438\u0447\u0430\u0442\u044c\u0441\u044f \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u043e\u0442\u043f\u0440\u0430\u0432\u043b\u044f\u0435\u043c\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u044d\u0442\u043e \u0432\u043f\u043e\u043b\u043d\u0435 \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e, \u0447\u0442\u043e \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u2013 \u0432\u0430\u0448 eCPM \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043d\u0438\u0436\u0435 \u0438\u043b\u0438 \u0432\u044b\u0448\u0435 \u0437\u0430\u044f\u0432\u043b\u0435\u043d\u043d\u043e\u0433\u043e.<br \/>\n<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c4\">4.\u201d\u042f \u0440\u0430\u0431\u043e\u0442\u0430\u044e \u0442\u043e\u043b\u044c\u043a\u043e \u0441 \u043e\u0444\u0435\u0440\u0430\u043c\u0438 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c CR.\u201d<br \/>\n<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0415\u0441\u043b\u0438 \u0443 \u043e\u0444\u0435\u0440\u0430 \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u0438\u0439 CR, \u044d\u0442\u043e \u043d\u0435 \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0432\u0430\u0448\u0438 \u0434\u043e\u0445\u043e\u0434\u044b \u0431\u0443\u0434\u0443\u0442 \u043d\u0438\u0436\u0435. \u0412\u044b \u0442\u0430\u043a\u0436\u0435 \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0432\u044b\u043f\u043b\u0430\u0442\u0443 \u0438 eCPM. \u0412\u043e\u0442 \u043f\u0430\u0440\u0430 \u043f\u0440\u0438\u043c\u0435\u0440\u043e\u0432:<\/span><\/p>\n<ul class=\"c7 lst-kix_qf27vb8k9b77-0 start\">\n<li class=\"c1 c14\"><span class=\"c0\">CR = 1\/20, \u0432\u044b\u043f\u043b\u0430\u0442\u0430 = 0.5 \u0435\u0432\u0440\u043e, \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 = 25 \u0435\u0432\u0440\u043e<\/span><\/li>\n<li class=\"c1 c14\"><span class=\"c0\">CR = 1\/40, \u0432\u044b\u043f\u043b\u0430\u0442\u0430 = 2 \u0435\u0432\u0440\u043e, \u0434\u043e\u0445\u043e\u0434 \u043d\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 = 50 \u0435\u0432\u0440\u043e<br \/>\n<\/span><\/li>\n<\/ul>\n<p class=\"c1\"><span class=\"c0\">\u0411\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0430\u044f \u0432\u044b\u043f\u043b\u0430\u0442\u0430 \u043c\u043e\u0436\u0435\u0442 \u043a\u043e\u043c\u043f\u0435\u043d\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043d\u0438\u0437\u043a\u0438\u0439 \u043a\u043e\u044d\u0444\u0444\u0438\u0446\u0438\u0435\u043d\u0442 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439. \u041a\u0430\u0436\u0434\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442 \u0432\u0435\u0434\u0435\u0442 \u0441\u0435\u0431\u044f \u043f\u043e-\u0440\u0430\u0437\u043d\u043e\u043c\u0443, \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0432\u0430\u0448\u0435\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0442\u0430\u043a\u0436\u0435 \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0438 \u0442.\u0434 \u0412\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0432\u0441\u0435 \u0438\u043c\u0435\u044e\u0449\u0438\u0435\u0441\u044f \u0443 \u0432\u0430\u0441 \u0434\u0430\u043d\u043d\u044b\u0435 \u0438 \u0434\u0435\u043b\u0430\u0442\u044c \u043f\u043e \u043d\u0438\u043c \u0432\u044b\u0432\u043e\u0434\u044b.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0412\u043e \u0432\u0442\u043e\u0440\u043e\u043c \u043f\u0440\u0438\u043c\u0435\u0440\u0435 \u0434\u043e\u0445\u043e\u0434\u043d\u043e\u0441\u0442\u044c \u043e\u0444\u0435\u0440\u0430 \u0432\u044b\u0448\u0435, \u043d\u0435\u0441\u043c\u043e\u0442\u0440\u044f \u043d\u0430 \u0431\u043e\u043b\u0435\u0435 \u043d\u0438\u0437\u043a\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u2013 \u044d\u0442\u043e \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0433\u043e\u0434\u043d\u0430\u044f \u043a\u043e\u043c\u0431\u0438\u043d\u0430\u0446\u0438\u044f CR \u0438 \u0432\u044b\u043f\u043b\u0430\u0442\u044b.<br \/>\n<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041f\u0440\u0438 \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c CR \u2013 \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u2013 \u0447\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0434\u043b\u044f \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0430, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u044b\u0435 \u0440\u0435\u0448\u0435\u043d\u0438\u044f.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c4\">5. &#8220;\u041e\u0431\u0449\u0438\u0439 eCPM \u043f\u043e \u041f\u043e\u0440\u0442\u0443\u0433\u0430\u043b\u0438\u0438 25 \u0435\u0432\u0440\u043e, \u0430 \u043c\u043e\u044f \u0432\u044b\u043f\u043b\u0430\u0442\u0430 \u0432\u0441\u0435\u0433\u043e 1 \u0435\u0432\u0440\u043e&#8221;<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0412\u044b\u043f\u043b\u0430\u0442\u0430 \u0438 eCPM \u044d\u0442\u043e \u043d\u0435 \u043e\u0434\u043d\u043e \u0438 \u0442\u043e \u0436\u0435. \u041c\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0434\u043e\u043b\u0436\u043d\u044b \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u043d\u0430 eCPM \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c &#8211; \u0440\u0435\u0430\u043b\u044c\u043d\u044b\u0435 \u0434\u043e\u0445\u043e\u0434\u044b \u043d\u0430 1000 \u0432\u0438\u0437\u0438\u0442\u043e\u0432.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0423 \u0432\u0430\u0441 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u0435\u043a\u0440\u0430\u0441\u043d\u0430\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0438 \u0441 \u043d\u0438\u0437\u043a\u043e\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u043f\u043b\u043e\u0445\u0430\u044f \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c\u0438 \u0432\u044b\u043f\u043b\u0430\u0442\u0430\u043c\u0438. \u0414\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e, \u0432\u044b \u0434\u043e\u043b\u0436\u043d\u044b \u043f\u043e\u0441\u0447\u0438\u0442\u0430\u0442\u044c eCPM.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">6. &#8220;\u0415\u0441\u043b\u0438 Mobidea \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 eCPM 25 \u0435\u0432\u0440\u043e, \u044d\u0442\u043e \u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442, \u0447\u0442\u043e \u0435\u0441\u043b\u0438 \u044f \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u044e 1000 \u0432\u0438\u0437\u0438\u0442\u043e\u0432, \u0442\u043e \u044f \u043f\u043e\u043b\u0443\u0447\u0443 25 \u0435\u0432\u0440\u043e&#8221;<\/span><span class=\"c0\"><br \/>\n<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c0\">\u042d\u0442\u043e \u043d\u0435 \u0442\u0430\u043a. \u041d\u0430\u043f\u043e\u043c\u043d\u0438\u043c, \u0447\u0442\u043e eCPM \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u0441\u0440\u0435\u0434\u043d\u0435\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0434\u043b\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430, \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u043f\u043e \u0432\u0441\u0435\u043c \u0430\u043a\u043a\u0430\u0443\u043d\u0442\u0430\u043c, \u0442\u043e \u0435\u0441\u0442\u044c \u044d\u0442\u043e \u043d\u0435 \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u043e\u0435 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435, \u0438 \u043e\u043d\u043e \u0432\u043e \u043c\u043d\u043e\u0433\u043e\u043c \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430 \u0432\u0430\u0448\u0435\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u00a0<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0415\u0441\u043b\u0438 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0432\u044b\u0448\u0435 \u0441\u0440\u0435\u0434\u043d\u0435\u0433\u043e, \u0442\u043e \u0437\u0430 1000 \u0432\u0438\u0437\u0438\u0442\u043e\u0432 \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 25 \u0435\u0432\u0440\u043e. \u041e\u0431\u0440\u0430\u0442\u0438\u0442\u0435 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435, \u0447\u0442\u043e \u043d\u0430 Mobidea \u043f\u043e\u0434 eCPM \u043c\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u043c \u0434\u043e\u0445\u043e\u0434 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u0432\u0438\u0437\u0438\u0442\u043e\u0432 (\u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b), \u0430 \u043d\u0435 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432 &#8211; \u043a\u0430\u043a \u043f\u043e\u043a\u0430\u0437\u044b\u0432\u0430\u044e\u0442 \u0431\u0438\u0440\u0436\u0438.<br \/>\n<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c4\">7. &#8220;\u0421\u043a\u043e\u043b\u044c\u043a\u043e \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u044f \u043f\u043e\u043b\u0443\u0447\u0443 \u043f\u0440\u0438 eCPM \u0432 20 \u0435\u0432\u0440\u043e?&#8221;<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041f\u043e-\u0440\u0430\u0437\u043d\u043e\u043c\u0443. \u0423 \u0432\u0430\u0441 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043e\u0434\u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430, \u043c\u043d\u043e\u0433\u043e \u0438\u043b\u0438 \u043d\u0438 \u043e\u0434\u043d\u043e\u0439.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">eCPM \u044d\u0442\u043e \u0441\u0440\u0435\u0434\u043d\u044f\u044f \u0432\u0435\u043b\u0438\u0447\u0438\u043d\u0430. \u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u043f\u0440\u0438 \u0432\u044b\u043f\u043b\u0430\u0442\u0435 \u0432 1 \u0435\u0432\u0440\u043e, \u0443 \u0432\u0430\u0441 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c 10 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u0441 \u043f\u0435\u0440\u0432\u043e\u0439 \u0442\u044b\u0441\u044f\u0447\u0438 \u0432\u0438\u0437\u0438\u0442\u043e\u0432 \u0438, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, 30 \u0441\u043e \u0432\u0442\u043e\u0440\u043e\u0439, \u0442\u043e \u0435\u0441\u0442\u044c \u0432 \u0441\u0440\u0435\u0434\u043d\u0435\u043c eCPM \u0431\u0443\u0434\u0435\u0442 20 \u0435\u0432\u0440\u043e \u0441 \u0442\u044b\u0441\u044f\u0447\u0438 \u0432\u0438\u0437\u0438\u0442\u043e\u0432.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, \u0437\u0430 1000 \u0432\u0438\u0437\u0438\u0442\u043e\u0432 \u0443 \u0432\u0430\u0441 \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u043e\u0434\u043d\u0430 \u043f\u043e\u0434\u043f\u0438\u0441\u043a\u0430 \u0441 \u0432\u044b\u043f\u043b\u0430\u0442\u043e\u0439 \u0432 20 \u0435\u0432\u0440\u043e \u0438\u043b\u0438 20 \u043f\u043e\u0434\u043f\u0438\u0441\u043e\u043a \u0441 \u0432\u044b\u043f\u043b\u0430\u0442\u043e\u0439 \u0432 1 \u0435\u0432\u0440\u043e.<\/span><\/p>\n<p class=\"c1\"><strong><span class=\"c5\">8. &#8220;\u042f \u043e\u0442\u043f\u0440\u0430\u0432\u0438\u043b \u0442\u0430\u043a\u043e\u0435 \u0436\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043a\u0430\u043a \u0438 \u043c\u043e\u0439 \u0437\u043d\u0430\u043a\u043e\u043c\u044b\u0439, \u043d\u043e \u0443 \u043c\u0435\u043d\u044f \u043c\u0435\u043d\u044c\u0448\u0435 \u0434\u043e\u0445\u043e\u0434, \u0447\u0435\u043c \u0443 \u043d\u0435\u0433\u043e&#8221;<\/span><span class=\"c0\"><br \/>\n<\/span><\/strong><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0414\u0430\u0436\u0435 \u043f\u0440\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0438 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u043e\u0433\u043e \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043e\u0434\u0438\u043d\u0430\u043a\u043e\u0432\u044b\u0445 \u043e\u0444\u0435\u0440\u043e\u0432, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0440\u0430\u0437\u043d\u043e\u0439.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u0411\u0430\u043d\u043d\u0435\u0440\u044b, \u0441\u0430\u0439\u0442\u044b, \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442, \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043c\u043e\u0433\u0443\u0442 \u043e\u0431\u044a\u044f\u0441\u043d\u0438\u0442\u044c \u0440\u0430\u0437\u043d\u0438\u0446\u0443 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u0434\u043b\u044f \u043e\u0434\u043d\u043e\u0433\u043e \u0438 \u0442\u043e\u0433\u043e \u0436\u0435 \u043e\u0431\u044a\u0435\u043c\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430. \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0432\u0430\u0448\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0438\u0449\u0438\u0442\u0435 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u0435 \u0441\u0432\u044f\u0437\u043a\u0438 \u043e\u0444\u0435\u0440+\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u0434\u043e\u0441\u0442\u0438\u0447\u044c \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<br \/>\n<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%97%d0%b0%d0%ba%d0%bb%d1%8e%d1%87%d0%b5%d0%bd%d0%b8%d0%b5\"><\/span>\u0417\u0430\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"c1\"><span class=\"c0\">\u041c\u044b \u043d\u0430\u0434\u0435\u0435\u043c\u0441\u044f, \u0447\u0442\u043e \u044d\u0442\u0430 \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0432\u0430\u043c \u043f\u0440\u043e\u044f\u0441\u043d\u0438\u0442\u044c \u0438 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u0434\u0430\u043d\u043d\u044b\u0435 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0438\u0438.<\/span><\/p>\n<p class=\"c1\"><span class=\"c0\">\u041a\u043e\u0433\u0434\u0430 \u0432\u044b \u0431\u0443\u0434\u0435\u0442\u0435 \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0432\u043e\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043d\u0430 Mobidea, \u043f\u043e\u043c\u043d\u0438\u0442\u0435, \u0447\u0442\u043e \u043d\u0430 \u0432\u0430\u0448\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432, \u0430 \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0432\u044b\u043f\u043b\u0430\u0442\u0430 \u0438 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439, \u0438 \u0432\u043e \u043c\u043d\u043e\u0433\u043e\u043c, eCPM &#8211; \u043b\u0443\u0447\u0448\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c.<\/span><\/p>\n<p>\u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u043b\u044e\u0431\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b &#8211; \u0437\u0430\u0432\u0430\u0439\u0442\u0435 \u0438\u0445 \u0432 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0430\u0440\u0438\u044f\u0445 \u043d\u0438\u0436\u0435.<\/p>\n<p>\u0412\u0441\u0435\u043c \u043f\u043e\u043a\u0430!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-3209990391\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"\u0421\u0435\u0433\u043e\u0434\u043d\u044f \u043c\u044b \u0445\u043e\u0442\u0438\u043c \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u0430\u0442\u044c \u043e \u0442\u043e\u043c, \u043d\u0430 \u0447\u0442\u043e \u0432\u0430\u043c \u0441\u0442\u043e\u0438\u0442 \u043e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u0440\u0438 \u0437\u0430\u043f\u0443\u0441\u043a\u0435\/\u0430\u043d\u0430\u043b\u0438\u0437\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u041d\u043e \u043f\u0435\u0440\u0435\u0434 \u044d\u0442\u0438\u043c \u043d\u0430\u043f\u043e\u043c\u043d\u0438\u043c \u0432\u0430\u043c \u043d\u0435\u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u043f\u043e\u043d\u044f\u0442\u0438\u044f \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u0430. \u0414\u043e\u0445\u043e\u0434 \u0437\u0430 \u0442\u044b\u0441\u044f\u0447\u0443 \u043f\u043e\u043a\u0430\u0437\u043e\u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u044b (eCPM) \u042d\u0442\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0439 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044c \u0434\u043b\u044f \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0430 \u2013 \u043d\u0430\u0448 \u0433\u043b\u0430\u0432\u043d\u044b\u0439 \u043e\u0440\u0438\u0435\u043d\u0442\u0438\u0440. \u0420\u0430\u0441\u0447\u0435\u0442 \u0432\u0430\u0448\u0435\u0433\u043e eCPM \u043f\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u044b\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f\u043c, \u0434\u0430\u0441\u0442 \u0432\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0442\u043e\u0447\u043d\u043e \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/metriki-partnersky-marketing\/\">View Article<\/a>","protected":false},"author":17,"featured_media":1675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8954],"tags":[189,194,205,214,175,178,184,186],"learning_paths":[149],"class_list":["post-379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affiliate-marketing","tag-cpm","tag-ecpm","tag-media-buying","tag-optimization","tag-bids","tag-campaign-performance","tag-conversion-rate","tag-cpa","learning_paths-beginner"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"ru","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u0433\u043e \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430: \u041d\u0430 \u0447\u0442\u043e \u041e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0412\u043d\u0438\u043c\u0430\u043d\u0438\u0435? in 2026 (and beyond)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u0433\u043e \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430: \u041d\u0430 \u0447\u0442\u043e \u041e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0412\u043d\u0438\u043c\u0430\u043d\u0438\u0435?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u043a\u0430\u0434\u0435\u043c\u0438\u044f Mobidea\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mobidea\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-01T11:37:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-09T14:21:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/perfomance_metrics.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xavier Santana\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Mobideanews\" \/>\n<meta name=\"twitter:site\" content=\"@Mobideanews\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/\",\"url\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/\",\"name\":\"\u041c\u0435\u0442\u0440\u0438\u043a\u0438 \u041f\u0430\u0440\u0442\u043d\u0435\u0440\u0441\u043a\u043e\u0433\u043e \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430: \u041d\u0430 \u0447\u0442\u043e \u041e\u0431\u0440\u0430\u0449\u0430\u0442\u044c \u0412\u043d\u0438\u043c\u0430\u043d\u0438\u0435? in 2026 (and beyond)\",\"isPartOf\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/affiliate-marketing-metrics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2015\/10\/perfomance_metrics.jpg\",\"datePublished\":\"2015-10-01T11:37:10+00:00\",\"dateModified\":\"2019-09-09T14:21:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.mobidea.com\/academy\/#\/schema\/person\/7a4a4c007183a91312a1c83d87f24b03\"},\"description\":\"There are so many affiliate marketing metrics that's hard to know what to watch out for. 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