{"id":270,"date":"2015-07-22T14:31:07","date_gmt":"2015-07-22T14:31:07","guid":{"rendered":"http:\/\/academy.mobidea.com\/?p=270"},"modified":"2018-05-16T16:54:35","modified_gmt":"2018-05-16T16:54:35","slug":"media-buying-beginner-mistakes-part-1","status":"publish","type":"post","link":"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/","title":{"rendered":"\u041e\u0448\u0438\u0431\u043a\u0438 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0438\u0445 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u043e\u0432 &#8211; \u0447\u0430\u0441\u0442\u044c 1 \u0438\u0437 5"},"content":{"rendered":"<div class=\"mobid-before-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1994398899\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-1\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div><p><strong>\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0430<\/strong><em><em>: \u044d\u0442\u043e \u0441\u0435\u043a\u0446\u0438\u044f \u043d\u0430\u0448\u0435\u0433\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0435\u0433\u043e \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0430.<\/em><\/em><\/p>\n<p>\u041c\u044b \u0432\u0441\u0435 \u0434\u0435\u043b\u0430\u0435\u043c \u043e\u0448\u0438\u0431\u043a\u0438 \u0438 \u044d\u0442\u043e \u0447\u0430\u0441\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u044d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f, \u0440\u0430\u0441\u0442\u0438 \u043a\u0430\u043a \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u0438 \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u043c \u043f\u043b\u0430\u043d\u0435.<\/p>\n<p>\u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043c\u044b \u0431\u044b \u0432\u0441\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u043b\u0438 \u043d\u0435 \u043d\u0430\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u043d\u0430 \u0442\u0435 \u0436\u0435 \u0433\u0440\u0430\u0431\u043b\u0438 \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0436\u0435 \u043d\u0430\u0441\u0442\u0443\u043f\u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0435, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043b\u0443\u0447\u0448\u0435 \u0443\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0447\u0443\u0436\u0438\u0445 \u043e\u0448\u0438\u0431\u043a\u0430\u0445.<\/p>\n<p>\u0412\u043e\u0442 \u0441\u043f\u0438\u0441\u043e\u043a \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0445 \u043e\u0448\u0438\u0431\u043e\u043a \u043d\u043e\u0432\u0438\u0447\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0442\u043e\u0438\u0442 \u0438\u0437\u0431\u0435\u0433\u0430\u0442\u044c \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0438\u0439\u0442\u0438 \u043a \u0443\u0441\u043f\u0435\u0445\u0443 \u0431\u044b\u0441\u0442\u0440\u0435\u0435:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%9d%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d0%b9%d1%82%d0%b5-%d0%bc%d0%b5%d0%b4%d0%bb%d0%b5%d0%bd%d0%bd%d0%be\" >\u041d\u0430\u0447\u0438\u043d\u0430\u0439\u0442\u0435 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%92%d1%8b%d0%b1%d0%b8%d1%80%d0%b0%d0%b9%d1%82%d0%b5-%d1%81%d1%82%d1%80%d0%b0%d0%bd%d1%8b-%d0%bf%d0%be%d0%bf%d1%80%d0%be%d1%89%d0%b5\" >\u0412\u044b\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u044b \u043f\u043e\u043f\u0440\u043e\u0449\u0435<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%97%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d0%b0%d0%b9%d1%82%d0%b5-%d0%bd%d0%b5%d1%81%d0%ba%d0%be%d0%bb%d1%8c%d0%ba%d0%be-%d1%81%d0%bf%d0%be%d1%82%d0%be%d0%b2\" >\u0417\u0430\u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043f\u043e\u0442\u043e\u0432<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%9d%d0%b0%d1%83%d1%87%d0%b8%d1%82%d0%b5%d1%81%d1%8c-%d0%b6%d0%b4%d0%b0%d1%82%d1%8c\" >\u041d\u0430\u0443\u0447\u0438\u0442\u0435\u0441\u044c \u0436\u0434\u0430\u0442\u044c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%9d%d0%b5-%d0%be%d0%bf%d1%82%d0%b8%d0%bc%d0%b8%d0%b7%d0%b8%d1%80%d1%83%d0%b9%d1%82%d0%b5-%d1%81%d0%bb%d0%b8%d1%88%d0%ba%d0%be%d0%bc-%d1%87%d0%b0%d1%81%d1%82%d0%be\" >\u041d\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0447\u0430\u0441\u0442\u043e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%9d%d0%b5-%d0%bc%d0%b5%d0%bd%d1%8f%d0%b9%d1%82%d0%b5-%d0%b2%d1%81%d0%b5-%d0%b2%d0%be%d0%b7%d0%bc%d0%be%d0%b6%d0%bd%d1%8b%d0%b5-%d0%bf%d0%b0%d1%80%d0%b0%d0%bc%d0%b5%d1%82%d1%80%d1%8b-%d0%b7%d0%b0-%d1%80%d0%b0%d0%b7\" >\u041d\u0435 \u043c\u0435\u043d\u044f\u0439\u0442\u0435 \u0432\u0441\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0437\u0430 \u0440\u0430\u0437<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%9f%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d1%83-%d0%bd%d0%b5-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d1%83%d0%b9%d1%82%d0%b5-%d0%be%d0%b3%d1%80%d0%b0%d0%bd%d0%b8%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bf%d0%be-%d0%b4%d0%bd%d0%b5%d0%b2%d0%bd%d0%be%d0%bc%d1%83-%d0%b1%d1%8e%d0%b4%d0%b6%d0%b5%d1%82%d1%83\" >\u041f\u043e \u043d\u0430\u0447\u0430\u043b\u0443 \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435 \u043f\u043e \u0434\u043d\u0435\u0432\u043d\u043e\u043c\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0443<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%91%d0%b0%d0%bd%d0%bd%d0%b5%d1%80%d0%bd%d0%b0%d1%8f-%d0%b7%d0%be%d0%bb%d0%be%d1%82%d0%b0%d1%8f-%d1%81%d0%b5%d1%80%d0%b5%d0%b4%d0%b8%d0%bd%d0%b0\" >\u0411\u0430\u043d\u043d\u0435\u0440\u043d\u0430\u044f \u0437\u043e\u043b\u043e\u0442\u0430\u044f \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0430<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%a0%d0%b0%d0%b7%d0%b4%d0%b5%d0%bb%d0%b8%d1%82%d0%b5-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%bd%d0%be-%d1%80%d0%b0%d0%b7%d0%bd%d1%8b%d0%bc-%d1%80%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d0%b0%d0%bc\" >\u0420\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0440\u0430\u0437\u043d\u044b\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/#%d0%a3%d1%87%d0%b8%d1%82%d1%8b%d0%b2%d0%b0%d0%b9%d1%82%d0%b5-%d1%81%d1%80%d0%b5%d0%b4%d0%bd%d1%8e%d1%8e-%d0%b2%d1%8b%d0%bf%d0%bb%d0%b0%d1%82%d1%83-%d0%bf%d0%be-%d1%81%d0%b5%d0%b3%d0%bc%d0%b5%d0%bd%d1%82%d1%83\" >\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u0439\u0442\u0435 \u0441\u0440\u0435\u0434\u043d\u044e\u044e \u0432\u044b\u043f\u043b\u0430\u0442\u0443 \u043f\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0443<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9d%d0%b0%d1%87%d0%b8%d0%bd%d0%b0%d0%b9%d1%82%d0%b5-%d0%bc%d0%b5%d0%b4%d0%bb%d0%b5%d0%bd%d0%bd%d0%be\"><\/span>\u041d\u0430\u0447\u0438\u043d\u0430\u0439\u0442\u0435 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041e\u0431\u044a\u044f\u0442\u044c \u043d\u0435\u043e\u0431\u044a\u044f\u0442\u043d\u043e\u0435 \u043d\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0441\u044f, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043d\u0435 \u0441\u0442\u0430\u0440\u0430\u0439\u0442\u0435\u0441\u044c \u0431\u044b\u0442\u044c \u0432\u0435\u0437\u0434\u0435 \u0438 \u043f\u043e\u043a\u0440\u044b\u0442\u044c \u043a\u0430\u0436\u0434\u044b\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442.<\/p>\n<p>\u0414\u043b\u044f \u043d\u0430\u0447\u0430\u043b\u0430 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 \u043e\u0434\u043d\u0443 \u0438\u043b\u0438 \u043f\u0430\u0440\u0443 \u0441\u0442\u0440\u0430\u043d \u0441 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u043c \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u043e\u043c, \u0438 \u0438\u0437\u0443\u0447\u0438\u0442\u0435 \u0438\u0445 \u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u044c\u043d\u043e, \u0441\u0442\u0430\u043d\u044c\u0442\u0435 \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043e\u043c \u043f\u043e \u044d\u0442\u0438\u043c \u0441\u0442\u0440\u0430\u043d\u0430\u043c, \u0434\u043e\u0431\u0435\u0439\u0442\u0435\u0441\u044c \u043f\u043e\u043d\u0438\u043c\u0430\u043d\u0438\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0432\u0430\u0448\u0443 \u043f\u0440\u0438\u0431\u044b\u043b\u044c; \u0438 \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u0432\u043e\u0439\u0434\u0435\u0442\u0435 \u0432 \u0437\u043e\u043d\u0443 \u043a\u043e\u043c\u0444\u043e\u0440\u0442\u0430 \u0440\u0430\u0431\u043e\u0442\u0430\u044f \u0441 \u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u043e\u0439 \u2013 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u0438\u0442\u0435 \u043a \u0440\u0430\u0431\u043e\u0442\u0435 \u0441\u043e \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u0439.<\/p>\n<p><strong>\u041e\u0441\u043d\u043e\u0432\u043d\u0430\u044f \u0437\u0430\u0434\u0430\u0447\u0430 \u0437\u0434\u0435\u0441\u044c<\/strong> \u2013 \u043f\u0440\u0438\u0432\u044b\u043a\u043d\u0443\u0442\u044c \u043a \u0440\u0430\u0431\u043e\u0442\u0435 \u0441 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u043e\u0439, \u0441 \u0435\u0451 \u0442\u0440\u0430\u0444\u0438\u043a\u043e\u043c \u0438 \u043a \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0443 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%92%d1%8b%d0%b1%d0%b8%d1%80%d0%b0%d0%b9%d1%82%d0%b5-%d1%81%d1%82%d1%80%d0%b0%d0%bd%d1%8b-%d0%bf%d0%be%d0%bf%d1%80%d0%be%d1%89%d0%b5\"><\/span>\u0412\u044b\u0431\u0438\u0440\u0430\u0439\u0442\u0435 \u0441\u0442\u0440\u0430\u043d\u044b \u043f\u043e\u043f\u0440\u043e\u0449\u0435<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041e\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0435 \u0441\u0432\u043e\u0439 \u0432\u044b\u0431\u043e\u0440 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0430\u0445 \u0441 \u0431\u043e\u043b\u044c\u0448\u0438\u043c \u043e\u0431\u044a\u0435\u043c\u043e\u043c \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043d\u0438\u0437\u043a\u0438\u043c\u0438 \u0432\u044b\u043f\u043b\u0430\u0442\u0430\u043c\u0438, \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u0432\u044b \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0431\u044b\u0441\u0442\u0440\u0435\u0435 \u0441\u043e\u0431\u0440\u0430\u0442\u044c \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443 \u0438 \u043d\u0435 \u043f\u043e\u0442\u0435\u0440\u044f\u0442\u044c \u043c\u043d\u043e\u0433\u043e \u0434\u0435\u043d\u0435\u0433.<\/p>\n<p>\u0411\u043e\u043b\u0435\u0435 \u0442\u043e\u0433\u043e, \u0432\u0430\u043c \u0431\u0443\u0434\u0435\u0442 \u043b\u0435\u0433\u0447\u0435 \u043f\u043e\u043d\u044f\u0442\u044c \u043a\u0430\u043a \u0432\u0435\u0434\u0435\u0442 \u0441\u0435\u0431\u044f \u0442\u0440\u0430\u0444\u0438\u043a, \u0442\u0430\u043a \u0447\u0442\u043e \u043d\u0435 \u0440\u0438\u0441\u043a\u0443\u0439\u0442\u0435 \u0442\u0430\u043c \u0433\u0434\u0435 \u043d\u0435 \u043d\u0443\u0436\u043d\u043e!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%97%d0%b0%d0%bf%d1%83%d1%81%d0%ba%d0%b0%d0%b9%d1%82%d0%b5-%d0%bd%d0%b5%d1%81%d0%ba%d0%be%d0%bb%d1%8c%d0%ba%d0%be-%d1%81%d0%bf%d0%be%d1%82%d0%be%d0%b2\"><\/span>\u0417\u0430\u043f\u0443\u0441\u043a\u0430\u0439\u0442\u0435 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043f\u043e\u0442\u043e\u0432<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041d\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u0439\u0442\u0435\u0441\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043e\u0434\u043d\u0438\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u043c.<\/p><div class=\"mobid-in-content-15-p\" style=\"margin-top: 26px;margin-bottom: 26px;\" id=\"mobid-654168331\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/semrush-v2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"semrushtrialseo\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/semrushtrialseo.gif\" alt=\"\"  class=\"no-lazyload\" width=\"728\" height=\"90\"  style=\"display: inline-block;\" \/><\/a><\/div>\n<p>\u041e\u0434\u0438\u043d \u0444\u043e\u0440\u043c\u0430\u0442 \u043c\u043e\u0436\u0435\u0442 \u0445\u043e\u0440\u043e\u0448\u043e \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0434\u043b\u044f \u043e\u0434\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u044b, \u043d\u043e \u0431\u044b\u0442\u044c \u0441\u043e\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u043e \u043f\u0440\u043e\u0432\u0430\u043b\u044c\u043d\u044b\u043c \u0434\u043b\u044f \u0434\u0440\u0443\u0433\u043e\u0439.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0432 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u043c \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u043c \u0444\u043e\u0440\u043c\u0430\u0442\u0435 \u0432\u044b \u043d\u0435 \u0434\u043e\u0431\u0438\u043b\u0438\u0441\u044c \u0443\u0441\u043f\u0435\u0445\u0430, \u044d\u0442\u043e \u043d\u0435 \u0437\u043d\u0430\u0447\u0438\u0442 \u0432\u044b \u043d\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0442\u044c \u0434\u0435\u043d\u044c\u0433\u0438 \u0432 \u044d\u0442\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0435, \u043d\u043e \u043c\u043e\u0436\u0435\u0442 \u0431\u044b\u0442\u044c \u0438\u043d\u0434\u0438\u043a\u0430\u0442\u043e\u0440\u043e\u043c \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u0444\u043e\u0440\u043c\u0430\u0442 \u0431\u044b\u043b \u0432\u044b\u0431\u0440\u0430\u043d \u043d\u0435\u0432\u0435\u0440\u043d\u043e.<\/p>\n<p>\u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u043c\u044b \u0431\u044b \u043f\u0440\u0435\u0434\u043b\u043e\u0436\u0438\u043b\u0438 \u043d\u0430\u0447\u0430\u0442\u044c \u0441 2-3 \u0444\u043e\u0440\u043c\u0430\u0442\u043e\u0432, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u043d\u0443 \u0438 \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9d%d0%b0%d1%83%d1%87%d0%b8%d1%82%d0%b5%d1%81%d1%8c-%d0%b6%d0%b4%d0%b0%d1%82%d1%8c\"><\/span>\u041d\u0430\u0443\u0447\u0438\u0442\u0435\u0441\u044c \u0436\u0434\u0430\u0442\u044c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041d\u0435 \u0441\u0445\u043e\u0434\u0438\u0442\u0435 \u0441 \u0443\u043c\u0430 \u043f\u043e \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438!<\/p>\n<p>\u041a\u043e\u0433\u0434\u0430 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0435 \u043d\u043e\u0432\u044b\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u043e\u043d\u0438 \u043d\u0435 \u0431\u0443\u0434\u0443\u0442 \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u043c\u0438 \u0441 \u0441\u0430\u043c\u043e\u0433\u043e \u043d\u0430\u0447\u0430\u043b\u0430.<\/p>\n<p>\u0412 \u043d\u0430\u0447\u0430\u043b\u0435 \u0432\u044b \u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u0434\u0435\u043d\u044c\u0433\u0438, \u043f\u0435\u0440\u0435\u0436\u0438\u0432\u0430\u0435\u0442\u0435, \u0438 \u0440\u0443\u043a\u0438 \u0447\u0435\u0448\u0443\u0442\u0441\u044f \u043f\u043e\u043c\u0435\u043d\u044f\u0442\u044c \u0432\u0441\u0451 \u0438 \u0441\u0440\u0430\u0437\u0443.<\/p>\n<p>\u041d\u043e \u043d\u0435 \u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u044d\u0442\u043e\u0433\u043e! \u041f\u043e\u0434\u043e\u0436\u0434\u0438\u0442\u0435! \u042d\u0442\u043e \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u0430\u044f \u0441\u0442\u0430\u0434\u0438\u044f: \u0432\u044b \u0441\u043e\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0443.<\/p>\n<p>\u0418\u0442\u0430\u043a, \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u043f\u0430\u043d\u0438\u043a\u043e\u0432\u0430\u0442\u044c \u0438 \u0432\u043d\u043e\u0441\u0438\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u043f\u0435\u0440\u0432\u044b\u0435 \u0442\u0440\u0438-\u043f\u044f\u0442\u044c \u0434\u043d\u0435\u0439 (\u043a\u043e\u043d\u0435\u0447\u043d\u043e \u044d\u0442\u043e \u0437\u0430\u0432\u0438\u0441\u0438\u0442 \u043e\u0442 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0430 \u0442\u0440\u0430\u0444\u0438\u043a\u0430). \u0412\u0430\u043c \u043d\u0443\u0436\u043d\u0430 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0430\u044f \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0430, \u0447\u0442\u043e\u0431\u044b \u043c\u043e\u0436\u043d\u043e \u0431\u044b\u043b\u043e \u043e\u0446\u0435\u043d\u0438\u0442\u044c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/p>\n<p>\u0418\u043d\u0430\u0447\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f, \u043d\u0435 \u043f\u0440\u0438\u043d\u0438\u043c\u0430\u044f \u0432\u043e \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u043f\u0440\u0438\u0448\u0435\u0434\u0448\u0438\u0435 \u0441 \u0437\u0430\u0434\u0435\u0440\u0436\u043a\u043e\u0439, \u0438\u043b\u0438 \u043e\u0441\u043d\u043e\u0432\u044b\u0432\u0430\u044f\u0441\u044c \u043d\u0430 \u0447\u0430\u0441\u0430\u0445 \u0438\u043b\u0438 \u0434\u043d\u044f\u0445 \u0441 \u043d\u0438\u0437\u043a\u0438\u043c \u043f\u0435\u0440\u0444\u043e\u0440\u043c\u0430\u043d\u0441\u043e\u043c. \u0418\u043c\u0435\u0439\u0442\u0435 \u0442\u0435\u0440\u043f\u0435\u043d\u0438\u0435 \u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u043a\u0430\u043a \u0432\u044b \u00ab\u0442\u0435\u0440\u044f\u0435\u0442\u0435 \u0434\u0435\u043d\u044c\u0433\u0438\u00bb.<\/p>\n<p>\u041d\u043e \u0432\u0441\u0435 \u0436\u0435 \u043d\u0435 \u0443\u043f\u0443\u0441\u0442\u0438\u0442\u0435 \u043c\u043e\u043c\u0435\u043d\u0442, \u043a\u043e\u0433\u0434\u0430 \u0432\u0441\u0435 \u0432\u0430\u0448\u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \u0441\u044a\u0435\u0434\u0430\u0435\u0442 \u00ab\u043f\u043b\u043e\u0445\u043e\u0439\u00bb \u0441\u0430\u0439\u0442 \u0438\u043b\u0438 \u0431\u0430\u043d\u043d\u0435\u0440 \u0441 \u00ab\u043f\u043b\u043e\u0445\u043e\u0439\u00bb \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0435\u0439 \u2013 \u043e\u0441\u0442\u0430\u043d\u0430\u0432\u043b\u0438\u0432\u0430\u0439\u0442\u0435 \u0438\u0445.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9d%d0%b5-%d0%be%d0%bf%d1%82%d0%b8%d0%bc%d0%b8%d0%b7%d0%b8%d1%80%d1%83%d0%b9%d1%82%d0%b5-%d1%81%d0%bb%d0%b8%d1%88%d0%ba%d0%be%d0%bc-%d1%87%d0%b0%d1%81%d1%82%d0%be\"><\/span>\u041d\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0439\u0442\u0435 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0447\u0430\u0441\u0442\u043e<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041f\u043e\u0437\u0432\u043e\u043b\u044c\u0442\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0443 \u043f\u043e\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0434\u043d\u0435\u0439 \u043f\u043e\u0441\u043b\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438, \u0447\u0442\u043e\u0431\u044b \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0430\u0434\u0430\u043f\u0442\u0438\u0440\u043e\u0432\u0430\u043b\u0438\u0441\u044c \u043a \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u0430\u043c.<\/p>\n<p>\u0417\u0430\u043f\u043e\u043c\u0438\u043d\u0430\u0439\u0442\u0435 \u043a\u0430\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432\u044b \u0434\u0435\u043b\u0430\u043b\u0438 \u0438 \u0447\u0442\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u043e \u043d\u0430 \u0432\u0430\u0448 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n<p>\u0412\u043e\u0442 \u0447\u0442\u043e \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0434\u0435\u043b\u0430\u0442\u044c: \u0437\u0430\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f (\u0431\u0438\u0434, \u043a\u0435\u043f\u043f\u0438\u043d\u0433, \u0431\u0430\u043d\u043d\u0435\u0440\u044b \u0438 \u0442.\u0434.), \u0444\u0438\u043a\u0441\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0434\u0430\u0442\u0443 \u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u0438\u043c\u0438 \u0434\u043d\u044f\u043c\u0438 \u043f\u043e\u0437\u0436\u0435 \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0442\u044c \u043a\u0430\u043a \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u043f\u043e\u0432\u043b\u0438\u044f\u043b\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 (\u043e\u0431\u044a\u0435\u043c\u044b \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0441\u0438\u043b\u044c\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0438\u043b\u0438\u0441\u044c, \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0443\u043b\u0443\u0447\u0448\u0438\u043b\u0438\u0441\u044c \u0438 \u0442.\u0434.).<\/p>\n<p>\u0421 \u0442\u0430\u043a\u0438\u043c \u043f\u043e\u0434\u0445\u043e\u0434\u043e\u043c \u0443 \u0432\u0430\u0441 \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u0445\u043e\u0440\u043e\u0448\u0435\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043d\u0430 \u0447\u0442\u043e \u0432\u043b\u0438\u044f\u0435\u0442. \u0412\u0430\u0436\u043d\u043e \u0441\u0430\u043c\u043e\u043e\u0440\u0433\u0430\u043d\u0438\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438 \u0432\u044b\u0431\u0438\u0440\u0430\u0442\u044c \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0438\u0435 \u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043f\u0440\u043e\u043c\u0435\u0436\u0443\u0442\u043a\u0438 \u0438 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9d%d0%b5-%d0%bc%d0%b5%d0%bd%d1%8f%d0%b9%d1%82%d0%b5-%d0%b2%d1%81%d0%b5-%d0%b2%d0%be%d0%b7%d0%bc%d0%be%d0%b6%d0%bd%d1%8b%d0%b5-%d0%bf%d0%b0%d1%80%d0%b0%d0%bc%d0%b5%d1%82%d1%80%d1%8b-%d0%b7%d0%b0-%d1%80%d0%b0%d0%b7\"><\/span>\u041d\u0435 \u043c\u0435\u043d\u044f\u0439\u0442\u0435 \u0432\u0441\u0435 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u044b\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0437\u0430 \u0440\u0430\u0437<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041a\u043e\u0433\u0434\u0430 \u0434\u0435\u043b\u0430\u0435\u0442\u0435 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f (\u043a\u0430\u043a \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0431\u0438\u0434\u0430\/\u043a\u0435\u043f\u043f\u0438\u043d\u0433\u0430\/\u0431\u0430\u043d\u043d\u0435\u0440\u0430\/\u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433\u0430) \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u043d\u0438\u043c\u0430\u0442\u044c \u0447\u0442\u043e \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e \u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0432\u0430\u0448 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0434\u0435\u043b\u0430\u0439\u0442\u0435 \u043e\u0434\u043d\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0438 \u043d\u0435\u043c\u043d\u043e\u0433\u043e \u043f\u043e\u0434\u043e\u0436\u0434\u0438\u0442\u0435 \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043d\u0435\u0433\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u2013 \u0432\u044b \u0432\u0441\u0435\u0433\u0434\u0430 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0432\u0435\u0440\u043d\u0443\u0442\u044c\u0441\u044f \u043d\u0430\u0437\u0430\u0434, \u043d\u043e \u0435\u0441\u043b\u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u043e\u043b\u0436\u0430\u0439\u0442\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c.<\/p>\n<p>\u041a\u043e\u0433\u0434\u0430 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u0435\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u043d\u0435 \u0440\u0430\u0441\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0439\u0442\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u043e-\u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438, \u0442\u0430\u043a \u043a\u0430\u043a \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u0437\u043d\u0430\u0442\u044c, \u0447\u0442\u043e \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u043b\u0438\u0448\u044c \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u0432\u043b\u0438\u044f\u0442\u044c \u043d\u0430 \u0432\u0441\u0435 \u043e\u0441\u0442\u0430\u043b\u044c\u043d\u044b\u0435.<\/p>\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0435\u0441\u043b\u0438 \u0432 \u0434\u0430\u043d\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0432\u044b \u0432\u0438\u0434\u0438\u0442\u0435, \u0447\u0442\u043e \u0432\u0441\u0435 \u0441\u0430\u0439\u0442\u044b \u0432 \u043c\u0438\u043d\u0443\u0441\u0435, \u0442\u043e \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430, \u0441\u043a\u043e\u0440\u0435\u0435 \u0432\u0441\u0435\u0433\u043e, \u043d\u0435 \u0432 \u0441\u0430\u0439\u0442\u0430\u0445. \u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e \u0432\u044b \u0441\u0442\u0430\u0432\u0438\u0442\u0435 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u0431\u0438\u0434 \u0438\u043b\u0438 \u043f\u043e\u043a\u0443\u043f\u0430\u0435\u0442\u0435 \u0442\u0440\u0430\u0444\u0438\u043a \u043d\u0430 \u041e\u0421 \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0432\u0440\u0435\u0434\u0438\u0442 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u041a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043e\u0434\u043d\u043e\u0433\u043e \u0438\u0437 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u0441\u0434\u0435\u043b\u0430\u0435\u0442 \u0432\u0430\u0448\u0438 \u0441\u0430\u0439\u0442\u044b \u043f\u0440\u0438\u0431\u044b\u043b\u044c\u043d\u044b\u043c\u0438.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%9f%d0%be-%d0%bd%d0%b0%d1%87%d0%b0%d0%bb%d1%83-%d0%bd%d0%b5-%d0%b8%d1%81%d0%bf%d0%be%d0%bb%d1%8c%d0%b7%d1%83%d0%b9%d1%82%d0%b5-%d0%be%d0%b3%d1%80%d0%b0%d0%bd%d0%b8%d1%87%d0%b5%d0%bd%d0%b8%d0%b5-%d0%bf%d0%be-%d0%b4%d0%bd%d0%b5%d0%b2%d0%bd%d0%be%d0%bc%d1%83-%d0%b1%d1%8e%d0%b4%d0%b6%d0%b5%d1%82%d1%83\"><\/span>\u041f\u043e \u043d\u0430\u0447\u0430\u043b\u0443 \u043d\u0435 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u0438\u0435 \u043f\u043e \u0434\u043d\u0435\u0432\u043d\u043e\u043c\u0443 \u0431\u044e\u0434\u0436\u0435\u0442\u0443<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041c\u044b \u043f\u043e\u043d\u0438\u043c\u0430\u0435\u043c, \u0447\u0442\u043e \u0432\u044b \u0445\u043e\u0442\u0438\u0442\u0435 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0437\u0430\u0442\u0440\u0430\u0442\u044b \u0438 \u043d\u0435 \u0445\u043e\u0442\u0438\u0442\u0435 \u0432\u0445\u043e\u0434\u0438\u0442\u044c \u0432 \u0437\u043e\u043d\u0443 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0431\u044e\u0434\u0436\u0435\u0442\u043e\u0432, \u043d\u043e \u0434\u043b\u044f \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u043e\u044f\u0449\u0435\u0439 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u0434\u0435\u0440\u0436\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0439 \u043d\u0430 \u043f\u0440\u043e\u0442\u044f\u0436\u0435\u043d\u0438\u0438 \u0432\u0441\u0435\u0433\u043e \u0434\u043d\u044f.<\/p>\n<p>\u0412 \u043f\u0440\u043e\u0442\u0438\u0432\u043d\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435, \u0432\u044b \u0440\u0438\u0441\u043a\u0443\u0435\u0442\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0438\u0442\u044c \u043b\u0443\u0447\u0448\u0438\u0435 \u0447\u0430\u0441\u044b \u0434\u043b\u044f \u043f\u043e\u043a\u0430\u0437\u043e\u0432, \u0438\u043b\u0438 \u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0440\u0430\u0431\u043e\u0447\u0435\u0439 \u0442\u043e\u043b\u044c\u043a\u043e \u043d\u0430 3-4 \u0447\u0430\u0441\u0430. \u0412 \u0442\u0430\u043a\u043e\u043c \u0441\u043b\u0443\u0447\u0430\u0435 \u0431\u0443\u0434\u0435\u0442 \u0442\u044f\u0436\u0435\u043b\u043e \u0441\u043a\u0430\u0437\u0430\u0442\u044c \u0447\u0442\u043e \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f, \u043e\u0444\u0444\u0435\u0440 \u0438\u043b\u0438 \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u043d\u0433 \u043f\u043e \u043d\u0430\u0441\u0442\u043e\u044f\u0449\u0435\u043c\u0443 \u0445\u043e\u0440\u043e\u0448\u0438.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%91%d0%b0%d0%bd%d0%bd%d0%b5%d1%80%d0%bd%d0%b0%d1%8f-%d0%b7%d0%be%d0%bb%d0%be%d1%82%d0%b0%d1%8f-%d1%81%d0%b5%d1%80%d0%b5%d0%b4%d0%b8%d0%bd%d0%b0\"><\/span>\u0411\u0430\u043d\u043d\u0435\u0440\u043d\u0430\u044f \u0437\u043e\u043b\u043e\u0442\u0430\u044f \u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0430<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0441 <strong>\u0431\u0430\u043d\u043d\u0435\u0440\u0430\u043c\u0438<\/strong> \u2013 \u0432\u044b\u0431\u0435\u0440\u0438\u0442\u0435 3-5 \u0438\u0437 \u043d\u0438\u0445 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438. \u0415\u0441\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043c\u0435\u043d\u044c\u0448\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0431\u0430\u043d\u043d\u0435\u0440\u043e\u0432, \u0432\u044b \u043d\u0435 \u0441\u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u0440\u0430\u0432\u043d\u0438\u0442\u044c \u0438\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b. \u0415\u0441\u043b\u0438 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u2013 \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f \u043f\u043e\u0442\u0440\u0430\u0442\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u0438 \u0434\u0435\u043d\u044c\u0433\u0438 \u043d\u0430 \u0441\u0431\u043e\u0440 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0439 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u0431\u0430\u043d\u043d\u0435\u0440\u0430.<\/p>\n<p><em><strong>\u0423\u0437\u043d\u0430\u0439\u0442\u0435 \u0431\u043e\u043b\u044c\u0448\u0435:\u00a0<\/strong>\u0411\u0430\u043d\u043d\u0435\u0440\u044b, \u0441\u043e\u0432\u0435\u0442\u044b \u043f\u043e \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u044e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a0%d0%b0%d0%b7%d0%b4%d0%b5%d0%bb%d0%b8%d1%82%d0%b5-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d0%b8-%d1%81%d0%be%d0%b3%d0%bb%d0%b0%d1%81%d0%bd%d0%be-%d1%80%d0%b0%d0%b7%d0%bd%d1%8b%d0%bc-%d1%80%d0%b5%d0%b7%d1%83%d0%bb%d1%8c%d1%82%d0%b0%d1%82%d0%b0%d0%bc\"><\/span>\u0420\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u0435 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u043e\u0433\u043b\u0430\u0441\u043d\u043e \u0440\u0430\u0437\u043d\u044b\u043c \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u043c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u043c, \u0447\u0442\u043e \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u0441\u0435\u0442\u0438 \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0440\u0430\u0437\u0434\u0435\u043b\u044f\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u043f\u043e \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430\u043c.<\/p>\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, eCPM \u0443 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430 X \u0440\u0430\u0432\u0435\u043d 15\u20ac \u0430 \u0443 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430 Y \u0432\u0441\u0435\u0433\u043e 7\u20ac, \u0438 \u0441 \u043e\u0431\u043e\u0438\u043c\u0438 \u0435\u0441\u0442\u044c \u043e\u0441\u043d\u043e\u0432\u0430\u043d\u0438\u044f \u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c. \u0415\u0441\u043b\u0438 \u0443 \u0432\u0430\u0441 \u0434\u043e\u0441\u0442\u0430\u0442\u043e\u0447\u043d\u044b\u0439 \u043e\u0431\u044a\u0435\u043c \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0445\u043e\u0440\u043e\u0448\u0438\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c \u0431\u0443\u0434\u0435\u0442 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u043f\u043e \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430\u043c, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0446\u0438\u044f \u0434\u043b\u044f \u044d\u0442\u0438\u0445 \u0434\u0432\u0443\u0445 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u0432 \u0431\u0443\u0434\u0435\u0442 \u0440\u0430\u0437\u043d\u0430\u044f.<\/p>\n<p>\u0414\u043b\u044f \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u0441 eCPM 15\u20ac \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u0434\u0430\u0442\u0435\u043b\u0438 \u0431\u0443\u0434\u0443\u0442 \u0441\u043a\u043b\u043e\u043d\u043d\u044b \u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0431\u0438\u0434 \u0432\u044b\u0448\u0435 \u0447\u0435\u043c \u043d\u0430 \u0434\u043b\u044f \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430 \u0441 eCPM 7\u20ac.<\/p>\n<p>\u0418\u0442\u0430\u043a, \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044f \u043e\u0434\u043d\u0443 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044e \u0434\u043b\u044f \u0434\u0432\u0443\u0445 \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u0432, \u0434\u043b\u044f X \u0432\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u0435 \u043c\u0435\u043d\u0435\u0435 \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0442\u0440\u0430\u0444\u0438\u043a \u0438 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043d\u0438\u0436\u0435, \u0447\u0435\u043c \u0435\u0441\u043b\u0438 \u0431\u044b \u0432\u044b \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u043b\u0438 \u0447\u0443\u0442\u044c \u0431\u043e\u043b\u0435\u0435 \u0432\u044b\u0441\u043e\u043a\u0438\u0439 \u0431\u0438\u0434.<\/p>\n<p>\u0421 \u0434\u0440\u0443\u0433\u043e\u0439 \u0441\u0442\u043e\u0440\u043e\u043d\u044b, \u0434\u043b\u044f \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430 Y, \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0442\u0440\u0430\u0444\u0438\u043a \u0445\u043e\u0440\u043e\u0448\u0435\u0433\u043e \u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0430, \u043d\u043e \u043f\u043e \u0446\u0435\u043d\u0435, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u0439 \u0432\u044b \u043d\u0435 \u0431\u0443\u0434\u0435\u0442\u0435 \u0432 \u043f\u0440\u0438\u0431\u044b\u043b\u0438.<\/p>\n<p>\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f \u0434\u043e\u043b\u0436\u043d\u0430 \u0431\u044b\u0442\u044c \u0440\u0430\u0437\u043d\u043e\u0439 \u2013 \u0434\u043b\u044f \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u0430 X \u0431\u0438\u0434 \u043d\u0443\u0436\u043d\u043e \u043f\u043e\u0432\u044b\u0441\u0438\u0442\u044c, \u043d\u043e \u0434\u043b\u044f Y \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u043f\u043e\u043d\u0438\u0436\u0435. \u0418 \u0435\u0434\u0438\u043d\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c \u2013 \u0440\u0430\u0437\u0434\u0435\u043b\u0438\u0442\u044c \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%d0%a3%d1%87%d0%b8%d1%82%d1%8b%d0%b2%d0%b0%d0%b9%d1%82%d0%b5-%d1%81%d1%80%d0%b5%d0%b4%d0%bd%d1%8e%d1%8e-%d0%b2%d1%8b%d0%bf%d0%bb%d0%b0%d1%82%d1%83-%d0%bf%d0%be-%d1%81%d0%b5%d0%b3%d0%bc%d0%b5%d0%bd%d1%82%d1%83\"><\/span>\u0423\u0447\u0438\u0442\u044b\u0432\u0430\u0439\u0442\u0435 \u0441\u0440\u0435\u0434\u043d\u044e\u044e \u0432\u044b\u043f\u043b\u0430\u0442\u0443 \u043f\u043e \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0443<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0438\u0440\u0443\u044f, \u043e\u0447\u0435\u043d\u044c \u0432\u0430\u0436\u043d\u043e \u0434\u0435\u0440\u0436\u0430\u0442\u044c \u0432 \u0433\u043e\u043b\u043e\u0432\u0435 \u0441\u0440\u0435\u0434\u043d\u044e\u044e \u0432\u044b\u043f\u043b\u0430\u0442\u0443 \u043f\u043e \u043e\u0444\u0435\u0440\u0430\u043c \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0432\u044b \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442\u0435: \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440, \u0443 \u0432\u0430\u0441 \u0435\u0441\u0442\u044c \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0442\u0440\u0430\u0442\u0438\u0442 7\u20ac \u0431\u0435\u0437 \u0435\u0434\u0438\u043d\u043e\u0439 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438, \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435 \u0448\u0430\u0433\u0438 \u0431\u0443\u0434\u0443\u0442 \u0440\u0430\u0437\u043d\u044b\u043c\u0438, \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0440\u0430\u0437\u043c\u0435\u0440\u0430 \u0432\u044b\u043f\u043b\u0430\u0442\u044b \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0432\u044b \u0432 \u0441\u0442\u0440\u0430\u043d\u0435 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c\u0438 \u0432\u044b\u043f\u043b\u0430\u0442\u0430\u043c\u0438 (\u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 10\u20ac \u0437\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044e), \u0432\u0430\u043c \u0441\u043b\u0435\u0434\u0443\u0435\u0442 \u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u044d\u0442\u043e\u0442 \u0441\u0430\u0439\u0442 \u0432 \u0440\u043e\u0442\u0430\u0446\u0438\u0438, \u043f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443, \u0435\u0441\u043b\u0438 \u043f\u0440\u043e\u0438\u0437\u043e\u0439\u0434\u0435\u0442 \u0445\u043e\u0442\u044f \u0431\u044b \u043e\u0434\u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u044f, \u0442\u043e \u0441\u0430\u0439\u0442 \u0432\u044b\u0439\u0434\u0435\u0442 \u0432 \u043f\u043b\u044e\u0441.<\/p>\n<p>\u0415\u0441\u043b\u0438 \u0436\u0435 \u0432\u044b \u0432 \u0441\u0442\u0440\u0430\u043d\u0435 \u0441 \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u043c\u0438 \u0432\u044b\u043f\u043b\u0430\u0442\u0430\u043c\u0438 (0,5\u20ac), \u044d\u0442\u043e \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e \u0441\u0430\u0439\u0442, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0434\u043e\u0441\u0442\u043e\u0438\u043d \u0432\u0430\u0448\u0438\u0445 \u0447\u0435\u0440\u043d\u044b\u0445 \u0441\u043f\u0438\u0441\u043a\u043e\u0432.<\/p>\n<p>\u041c\u044b \u043f\u0440\u0438\u0432\u0435\u043b\u0438 \u043f\u0440\u0438\u043c\u0435\u0440 \u0441 \u0441\u0430\u0439\u0442\u0430\u043c\u0438, \u043d\u043e \u044d\u0442\u043e\u0442 \u043c\u0435\u0442\u043e\u0434 \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u043a\u0430\u0441\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0447\u0442\u0438 \u0432\u0441\u0435\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 (\u0443\u0441\u0442\u0440\u043e\u0439\u0441\u0442\u0432\u043e, \u041e\u0421, \u0431\u0430\u043d\u043d\u0435\u0440 \u0438 \u0434\u0440.)<\/p>\n<p>\u041c\u044b \u043d\u0430\u0434\u0435\u0435\u043c\u0441\u044f \u044d\u0442\u0438 \u0441\u043e\u0432\u0435\u0442\u044b \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0441\u044d\u043a\u043e\u043d\u043e\u043c\u0438\u0442\u044c \u0432\u0440\u0435\u043c\u044f \u0438 \u0434\u0435\u043d\u044c\u0433\u0438.<\/p>\n<p>\u0416\u0435\u043b\u0430\u0435\u043c \u0432\u0430\u043c \u0443\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0447\u0443\u0436\u0438\u0445 \u043e\u0448\u0438\u0431\u043a\u0430\u0445 \u0438 \u0434\u0435\u043b\u0430\u0442\u044c \u0442\u043e\u043b\u044c\u043a\u043e \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0448\u0430\u0433\u0438 \u043d\u0430 \u0432\u0430\u0448\u0435\u043c \u043f\u0443\u0442\u0438 \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0430.<\/p>\n<p>\u0418 \u0442\u0435\u043f\u0435\u0440\u044c, \u043a\u043e\u0433\u0434\u0430 \u0432\u044b \u0437\u0430\u043a\u043e\u043d\u0447\u0438\u043b\u0438 \u044d\u0442\u0443 \u0441\u0442\u0430\u0442\u044c\u044e, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u0432\u0430\u043c \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043a <strong>\u0447\u0430\u0441\u0442\u0438 2<\/strong>.<\/p>\n<p>\u0423 \u0432\u0430\u0441 \u043e\u0441\u0442\u0430\u043b\u0438\u0441\u044c \u0432\u043e\u043f\u0440\u043e\u0441\u044b?<\/p>\n<p>\u0417\u0430\u0434\u0430\u0439\u0442\u0435 \u0438\u0445 \u043f\u0440\u044f\u043c\u043e \u0441\u0435\u0439\u0447\u0430\u0441!<\/p>\n<div class=\"mobid-after-content\" style=\"margin-top: 5px;margin-bottom: 5px;margin-left: auto;margin-right: auto;text-align: center;\" id=\"mobid-1183317177\"><div class=\"mobid-adlabel\">Advertisement<\/div><a data-no-instant=\"1\" href=\"https:\/\/www.mobidea.com\/academy\/recommends\/banner-placement-2\/\" rel=\"noopener nofollow\" class=\"a2t-link\" target=\"_blank\" aria-label=\"da\"><img src=\"https:\/\/www.mobidea.com\/academy\/wp-content\/uploads\/2022\/09\/da.gif\" alt=\"\"  class=\"no-lazyload\" width=\"730\" height=\"90\"   \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"\u041f\u0440\u0438\u043c\u0435\u0447\u0430\u043d\u0438\u0435 \u0440\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0430: \u044d\u0442\u043e \u0441\u0435\u043a\u0446\u0438\u044f \u043d\u0430\u0448\u0435\u0433\u043e \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u0430 \u043d\u0430\u0447\u0438\u043d\u0430\u044e\u0449\u0435\u0433\u043e \u0430\u0440\u0431\u0438\u0442\u0440\u0430\u0436\u043d\u0438\u043a\u0430. \u041c\u044b \u0432\u0441\u0435 \u0434\u0435\u043b\u0430\u0435\u043c \u043e\u0448\u0438\u0431\u043a\u0438 \u0438 \u044d\u0442\u043e \u0447\u0430\u0441\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u043e\u0431\u0443\u0447\u0435\u043d\u0438\u044f, \u044d\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0442\u044c\u0441\u044f, \u0440\u0430\u0441\u0442\u0438 \u043a\u0430\u043a \u043b\u0438\u0447\u043d\u043e\u0441\u0442\u044c \u0438 \u0432 \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u043e\u043c \u043f\u043b\u0430\u043d\u0435. \u041a\u043e\u043d\u0435\u0447\u043d\u043e, \u043c\u044b \u0431\u044b \u0432\u0441\u0435 \u043f\u0440\u0435\u0434\u043f\u043e\u0447\u043b\u0438 \u043d\u0435 \u043d\u0430\u0441\u0442\u0443\u043f\u0430\u0442\u044c \u043d\u0430 \u0442\u0435 \u0436\u0435 \u0433\u0440\u0430\u0431\u043b\u0438 \u043d\u0430 \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0443\u0436\u0435 \u043d\u0430\u0441\u0442\u0443\u043f\u0438\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0435, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u043b\u0443\u0447\u0448\u0435 \u0443\u0447\u0438\u0442\u044c\u0441\u044f \u043d\u0430 \u0447\u0443\u0436\u0438\u0445 \u043e\u0448\u0438\u0431\u043a\u0430\u0445. \u0412\u043e\u0442 \u0441\u043f\u0438\u0441\u043e\u043a \u0442\u0438\u043f\u0438\u0447\u043d\u044b\u0445 \u043e\u0448\u0438\u0431\u043e\u043a \u043d\u043e\u0432\u0438\u0447\u043a\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435&#8230; <a class=\"view-article\" href=\"https:\/\/www.mobidea.com\/academy\/ru\/oshibki-arbitrazhnikov-1\/\">View Article<\/a>","protected":false},"author":4,"featured_media":10541,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8972],"tags":[180,199,205,207,214,224],"learning_paths":[150],"class_list":["post-270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides-tutorials","tag-campaigns","tag-getting-started","tag-media-buying","tag-media-buying-basics","tag-optimization","tag-tips","learning_paths-semi-advanced"],"translation":{"provider":"WPGlobus","version":"3.0.0","language":"ru","enabled_languages":["en","ru"],"languages":{"en":{"title":true,"content":true,"excerpt":false},"ru":{"title":true,"content":true,"excerpt":false}}},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v26.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Media Buying Beginner&#039;s Mistakes \u2013 Part 1 Of 5<\/title>\n<meta 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